"speak easier: 20 tips, tricks & techniques to become a compelling public speaker" –...

20 Ways To Become A

Compelling

PUBLIC SPEAKER

By Michelle Villalobos

1

What do you struggle with most?

3

What do you struggle with most?

Fear

AnxietyContent Development

Delivery Forgetting stuff

Lack of honest feedback

4

Focus on 1 or 2 main issues. Are they EMOTION-based

or SKILLS-based?

5

Share

6

1. Identify The Outcome You Seek

7

Coping With

Anxiety & Fear

9

Are you focused on a negative outcome?

10

Learn The Skills & Practice Them!

11

2. Know Your Audience

12

What’s In It For Me?

14

What’s their ?

15

How can you help?

16

www.constantcontact.com/index.jsp?pn=mivistaconsulting

18

http://www.constantcontact.com/index.jsp?pn=mivistaconsulting






3. Plan Content

19

TraditionalOutline

20

Mindmapsallow the brain to work non-linearly, which is great for the first stages of planning

21

getting exposure for corporate brands using

gifts, gimmicks, and giveaways

23

choosing products

designing products

pricing products

planning & timing

the printing process

things to watch out

for




24

choosing products

designing products

pricing products

planning & timing


things to watch out

for




internet scams

shipping charges

rush fees

setup charges

bait & switch

25

Now, put it in order.

26

1. Objectives Setting (10 minutes)A.Why are you here?B.What do you hope to have by the end of the day?C.Where are you stuck?D.What have you tried?

2. Strategy (1 hour)A.Business ModelB.Sales Funnel

i. Chez Badeaux as an exampleii. Come up with each of their sales funnels

3. Identify Profitable Target (& How To Reach Them) (30 minutes)A.Where to find them?B.Idenitfy organizationsC.Where do they congregate?D.How can you get in there?E.What’s their PAIN? What can you teach them?

opening with WHY is usually the

best way to go - then get into

WHAT, and finally HOW (but don’t give it ALL away!)

...and so on.

27

1.WHY• Position why it’s important • What do they stand to LOSE vs. what they can GAIN

2.WHAT• What you’re offering / teaching, the overview -

introduce any “mental shifts” here (i.e., “you’ll have to change the way you think about talent”)

• Position with respect to VALUE and OUTCOMES not process

3.HOW• Teach what you’re going to teach

4.RECAP • Highlights (VERY QUICKLY)

Easy Breezy Basic Structure

28

4. Understand The Human Brain

29

Rightvs.

Left Brain

31

StorySelling for Financial Advisors: How Top Producers Sell (Scott West & Mitch Anthony)

“...If you focus on logic, numbers, reasons and rationale when you sell, you’re putting half your

[audience’s] brain to sleep...” [the half that makes decisions]

34

“Communication is the transfer of emotion.”

– Seth Godin

35

5. Get into your audience’s “right brain.”

36

Stories, Metaphors, HumorAnalogies & Visuals

37

example:“Survival Of The Fittest, blah, blah, blah, [long explanation....]”

38

Google Image Search

40

YouTube Search

42

6. Interact

45

Confucious say...

“I hear, I forget. I see, I remember. I do, I understand.”

46

Interaction

use popular references people connect with

(Star Trek is a personal fave)

49

Interview your audience

50

On PowerPoint

51

7. Delivery

57

Make Eye Contact

61

Engage Your Audience

62

Passion trumps Perfection

64

“Mirror Neurons”

65

Microphones are Good

67

8. Look Like A Million Bucks

3

68

Your brand is most readily conveyed by

what you wear (& how you

wear it). Make sure it’s aligned with your brand when you are in public, especially

when you’re speaking!

69

By the way... that doesn’t

mean BORING. In fact, having some “flair” will make you

memorable AND approachable.

Just make sure it’s aligned with who you are

and what your target needs.

70

Remember, not everyone needs to love your

brand...

71

Inflection

72

Use Your Whole Body

73

Practice Gesturing

74

try:

“um”“you know”

“ahhh”“like”

...pausing...rhetorical question

...dramatic pause

...drop altogether

instead of:

Eliminate Verbal Filler

75

onlyjust

you knowreally

in my opinionsort ofkind of

apparentlyI’m not an expert, but

I may not be qualified, butbut

maybeI guess

76

There’s an app for that!

77

7. Tricks

78

Interview your audience

79

1. "Without Socrates, we wouldn't have the Socratic Method, the

greatest way of teaching things known to man (apart from juggling

chain saws.)"

80

Practice over the phonefirst

82

Mirror, mirror on the wall, who’s the

best presenter of them all?

85

Practice. Practice. Practice.

87

Exercise

88

Public Speaking IntensiveSaturday, February 12th, 2011

Need more?

89