[speak2me] pitching: basics, tips&tricks
TRANSCRIPT
Oksana Krykun4 yrs TEDx experienceCo-founder @Speak2me projectMentor @1991 incubator_____________________________
About 10 yrs of total presentation experience
What is “pitch*”?> the quality of a sound governed by the rate of vibrations producing it; the degree of highness or lowness of a tone.
> throw (the ball) for the batter to try to hit.
*Google Translate
Bad elevator pitch example (looking for a job)
Good pitch example (Evernote)
Tell a story about client`s...
... business and your solution.
... customers and your solution.
... dream and your solution.
+ mind the context.You are the first to present. the last to present. speaking after lunch. speaking in the evening.
Elevator: you
Slow elevator: you, maybe something to show from your pockets.
Lunch: you , maybe something to show, napkins to draw on, alcohol
Conference room meeting: laptop, slides, handout
Executive review: laptop, slides, handout, yes-men
Context | Premises:
BASICS | SUMMARY: A pitch should have an aim
A pitch should have the main idea
Know your audience
Develop content
Tell a story
Consider context
> Engage your audience into a story
> Tell your personal story
> Create tension
> Make your examples “alive”
> Don`t tell it - show it!
> STAR moment
> Positive ending
• ted.com
• Nancy Duarte: The secret structure of great talks
• Succes framework
• Death by power point by Kapterev
• Masterstvo prezentazii by Kapterev
• TED on slide decks
• Facebook: Speak2me