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Speaker Training For Medical Scientific Experts

© Dr. Günter Umbach www.umbachpartner.com

Giving Great Presentations

1) Principles and Preparation

You are already successful

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Objective

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Take you to the next level of success

Make you a sought-after speaker at international conferences

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My Background

- Researcher- Author- Physician- Speaker

"Speaker for the General Public"‐ Magician‐ Comedian‐ Quiz show host‐ "Motivational speaker" 

creating a nice and  entertaining experience

3 Operating Modes

Researcher/Investigator

PractisingPhysician

High-ContentSpeakerat event

Tips and Techniques

Specifically for physicians presenting at Medical Scientific Conferences

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Help you

• Facilitate giving presentations

• Increase your impact

• Enhance your communication skills

• Engage your audience

Reservoir

You choose

Notes

Is giving a performance

Your Alter Ego

Your mindset

A positive, optimistic attitude

How do you want to come across?

…

Competent and confident, but not overconfident …

4th Operating Mode

Workshop

Sharing and discussingbest practices

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ChartsFeel free to interrupt me and ask questions

DiscussionInformal conversation

Agenda today

SpeakRead

Publication Presentation

Words

"Minds move faster than lips"

Words

Conveying Information

Your in-person presentation is

times as effective as people reading publications …

_________

just to give large amounts of data

Your Job is not

(People can read the publications)…

… to give - explanations

What is the underlying mechanism?- insights

Why this is happening?- advice

What are the implications?

Making science make sense

Make Meaning

Connecting the dots

"All the world is a stage"

Mindset

but we can learn from actors

We are not actors

electrifying or extravagant performances

Architecture

Chronological Sequence

Before During After

Before

Prepare

Arrive early

(the evening before)

Rehearse your answers to questions that might be asked

Part of Your Preparation

Have one chart with the3 most frequent questions

In case you must present longer

Your Technical Back-up

• Bring your USB stick

• Email charts to yourself

• Store charts in the cloud

- Laptop- Cables - Adapters

(VGA, HDMI, Display Port)- Large audience: Microphone- …

Ensure technical equipment

Print-out

Do not rely on wifiYour internet connectionmight work fine - until …hundreds of people switch on theirsmartphones and suck up bandwidth

Wired broadband connection(ethernet cable)

Store files (e.g. videos) locally

Consider a Flip Chart

For smaller audiences

Bring your own marker pen:blue or black(no yellow or green colour)

Ensure it is put in the right place before you start

Flip Chart

Turn off

Before Your PresentationSpeak to

- Chairperson- Co-speakers …

Connect to

Members of the audience

"Networking"

For Smaller GroupsMention a conversation youHad before your presentation

"I just talked to … and hesaid: …"

During

Tips for theStage / Platform

Watch your steps

(entering and leaving)

Get out from behind the lectern

When possible

"Barrier between you and the audience"

Impact

Know

The audience should …

Feel

Do

Triangle

• Content Scientific data

• Modes of ExpressionHow you articulate and illustrate

• Delivery "Stage Performance"

"3 Drivers"

Architecture of presentation

Learning: Effective Points

Anchoring bias  Recency bias

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I am happy topresent to you

Let us look at

Is the micro-phone on?

IntroductionPoor Better

Build Rapport

Create an emotional connection to the audience …

A sense of belonging tothe same community

…

Mention something that bothyou and your audience share:

Say something that youhave in common …

Example

Trust

"Since we are all physicians …

ProfessionExample

"We are all treating patients with allergies"

Patients

Example

"I did my studies in the city of … "I did my internship in … "I have good friends in …

GeographyExample - depending on the venue

This helps the audience feel

- important - understood - appreciated …

Flood of data

Attention

Start

Arouse Curiosity

Identify the problem

Without problem,you cannot offer a solution

…and the audience will not care

about your presentation

"We did a study"

Example

Understand your audience

Your presentation should address

the audience's interest

You are filling a gap

Question Answer

Rhetorical options

Example

"Should we really treat all patients with … ?"

"The answer …

Challenge Solution

Example

"We are facing the challenge of having to diagnose and treat thousands of new patients every day"

Past Present

Before After

Example

Until recently, the conventional treatment was

…Now there is a new option

Other Interesting Titles

"Update and new trends …"

Example

"3 Myths about …"

Example

"Why we should treat …"

Example

Take them on a journey of discovery

Main Pitfall

Presenting more than necessary

• •• • • • ••• • •

Spreading content too thin

Do not pack too much content

into your presentation

"Everything is important"

Primary endpoint• 8% in all-cause mortality (non-significant trend: p=0.128)Secondary endpoints• 12% in combined all-cause mortality and all-cause hospitalization

(p=0.002) • 10% in cardiovascular mortality (non-significant trend: p=0.073)• 8% in combined all-cause mortality and cardiovascular hospitalization

(p=0.036)• 9% in combined cardiovascular mortality and hospitalization (p=0.027)• 8% in fatal and non-fatal … and hospitalization … (p=0.374)Post-hoc analysis• 15% in combined all-cause mortality and hospitalisation … (p<0.001)

The clinical study of A versus B resulted in risk reductions of

Major Results of XYZ Trial

Resist the temptation

to present many details

Eliminatewhat is non-essential

Focus

To achieve clarity

Record yourself on video

…

or

Most people

I am willing to rehearse

Number of actual rehearsals

0 10

Intention vs Practice

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- Prepare your speech- Overview of elements for impact- Mindset: All the world is a stage- We can learn from actors- Keep it simple and straightforward- Find common ground- Use rhetorical options- Rehearse answers to possible questions- Practice often- Record your presentation on video

Recap