Speaking and Listening (Specialist Research Project)

Individual Presentation

Peter

25/May/2013

Topic & Subject Areas

Fashion Icon

Cultural studies & Branding and marketing

Identity of

celebrity

Identity of brand

Reciprocal Altruism

Bingbing Li (Cultural Studies)

Special charisma: mature, noble, tradition and mysterious.

Resident Evil: Retribution (made 300 billion US dollars)

Charity institution-L.O.V.E

Contracted with Gucci in 2009, and became the spokesperson in the worldwide

Title page of Vogue

Gucci (Cultural Studies)

Founded by Guccio Gucci in Florence in 1921 Luxury brand, generous, graceful and luxurious Contracted with celebrities in the world Promote the concept instead of promoting the brand

“Gucci is a growing and dynamic business which prides itself on the spirit and professionalism of its employees worldwide” (Gucci 2012)

“Gucci is selling the concept instead of the products” (Gucci 2012)

Reciprocal Altruism (Branding &Marketing)

Two magnificent identities match together

Bingbing “stands on” Gucci, and promote herself

Gucci “use” Bingbing to promote their concept and product

Psychology of “pursue success”

Mentally, make common close enough to “success”

Thank you for listening