HEALTHY

LIFESTYLE Healthy Nutrition & Safety - Physical Activity Smoking – Sleeping - Communication

Special Focus

22-24 March 2020Hilton Riyadh Hotel

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Welcome to The Sixth Edition of The SAUDI HEALTHCARE EXHIBITIONThe Kingdom of Saudi Arabia has become a center of medical advancements in recent years and Saudi Healthcare 2020 Exhibition pays homage to the ever-growing Medical and Healthcare industry of the Kingdom. The exhibition will be a major platform for medical professionals, government officials and healthcare providers to discuss, engage and network in order to serve and advance the Kingdom’s healthcare industry.

e-Health has increasingly become one of the most effective healthcare solutions in the Kingdom, by providing quality services at lower costs. A budget of US$ 1.1 billion was allocated by the Ministry of Health for the development of e-Health services as of 2015. This scheme has been adopted by numerous agencies and has impacted millions of lives.

e-Health

With a total of 36 medical schools in the Kingdom, the government in cooperation with the Ministry of Health, have revolutionized the medical education sector, aiming to increase the number of practicing physicians in Saudi Arabia to over 30,000. This will open a wide door on medical education in Saudi Arabia for several years to come. The event will also pose as an opportunity for graduating MD’s to connect with hospitals, clinics and medical centers.

Education

The Kingdom prides itself on having a world-class pharmaceuticals sector, mass producing medicines and drugs, with an array of faculties. This sector is rapidly evolving, with new research bringing better, more effective drugs to the market.

Pharmaceuticals

Medical devices are essential for effective and efficient prevention, diagnosis, treatment and rehabilitation of illnesses and diseases. The Kingdom’s medical services sector is rapidly growing – with nearly 500,000 operations annually. This is a huge opportunity for the medical supplies industry, especially those producing world-class medical equipment, hospital supplies and disposables for carrying out operations in hospitals and clinics. It also poses opportunities for emergency products, ambulance equipment and e-Health services

Medical Supplies

Saudi Arabia’s population is expected to grow to nearly 34 million by 2019. As a result, the country is inherently striving to improve and expand all healthcare services across the Kingdom. The medical services sector is a rapidly growing market, ripe for investment and growth beyond measure. Saudi Arabia has always been a passionate investor in the latest and most innovative technologies and its’ hospitals are living examples of that.

Surgery Post Diagnosis

Healthy Lifestyle for HEALTHY CITIZENS

2020 SPECIAL FOCUS

Adapting a healthy lifestyle maintaining health and fitness levels for all our citizens, will aid the Kingdom’s growth.

Promoting good health within the Kingdom, is important, ensuring easy access to safe and nutritious food, physical exercise, anti-smoking guidance, getting the necessary amount of sleep and exploring the concept of medical communication. The Saudi Healthcare Exhibition 2020 “Healthy Lifestyle” strives to set new and achievable standards by providing the perfect platform with focus on the essentials for a healthy lifestyle.

Mission Vision

MARKET INSIGHTReports by the World Health Organization (WHO) indicate expenditure per capita on healthcare, in the Kingdom of Saudi Arabia, is a staggering US$ 2,466 per person.

To increase awareness and mindfulness amongst the general

population and the concerned medical community through a platform

that showcases the latest products and services related to healthy and safe nutrition,

fitness, quitting smoking, sleeping well and medical communication, that

follow the highest International standards.

Our aim is to make sure that every individual within

the Kingdom (patient/nonpatient) receives customized safe nutritional

products and services. Adopt the required physical activities for each individual. Understand how harmful smoking is. Emphasize

the importance of getting the right amount of sleep. Gain the necessary medical

knowledge and insight through effective communication.

According to the Saudi Ministry of Health, the Healthcare and Social

services sector has been allocated 15% (US$ 39.2 million) of the

total KSA’s 2018 budgeted expenditure, up from actual spend of

US$ 35.5 million during 2017. These numbers are expected to

grow, with an increase in annual government and private sector

allowances.

Health conditions are mainly measured using health outcome indicators such as life expectancy, the availability of hospital beds, the prevalence of diabetes and obesity, and household expenditure on healthcare.

Objectives We Plan to Reshape the Healthy Lifestyle Business• Help the audiences acquire the latest

principles of the current Healthy Lifestyle related sciences

• Apply a healthy risk-based model built on scientific evidence to reduce food and smoking hazards and increase physical activities and better sleeping

• Assess the nutritional requirements of hospitalized patients

• Develop and apply clear health related regulatory requirements to ensure full compliance of domestic businesses and importers

• Enhance the safety of imported food.• Understand the duties of fully qualified

clinical dietitians• Familiarization with hospital/department

policies and procedures related to nutrition• Improve health by promoting healthy eating

choices and encourage physical activities and quitting smoking

• Learn how to integrate food and nutrition services in the healthcare delivery systems

• Learn new concepts of planning and implementing nutritional care, decreasing smoking and improving quality sleeping

• Explore processes of proposed Healthy Lifestyle plans and patient/family Education Programs

• Liaising and coordinating with other professionals

• Minimize the impact of pesticides on consumers, users and the environment

• Review all new 2019/2020 changes in the definitions and methods of hospital acquired infection surveillance related to nutrition

• Review new GCC policies to improve a Healthy Lifestyle

• Explore new ways of counseling, educating individuals and groups for health promotion, health maintenance and rehabilitation

Lack of physical activity is a major risk factor for death in the world

Enhancing the Quality of Life as Per the Saudi VisionThe Quality of Life program by the Saudi Council of Economic and Development Affairs is aimed towards the creation of a healthy and vibrant society, which will support the realization of Saudi Vision 2030.

The program aims at developing the 4 main aspects in the healthcare sector:

1. Reducing two major dietary diseases related to lifestyle such as obesity and diabetes 2. Facilitating easy and quick access to healthcare3. Educating and raising awareness on primary and home care4. Improving and developing an efficient workforce in the healthcare sector

In addition, the program aims to update urban development standards to encourage citizen-centric building. This will need to include guidelines on minimum green space in developments; parking restrictions to improve walkability; accessible and well-placed stairs to build in physical fitness to daily life. Building codes must also support accessibility for People with Disabilities and elderly citizens, keeping all population segments active. One of the desired impacts of physical activities is reducing smoking rates among students.

SHCE 2020 contributes to the Saudi Vision 2030, by hosting an unparalleled exhibition to serve as a networking platform for National and International healthcare experts. The purpose is to improve the life expectancy of Saudi citizens from the average of 74 years to 80 years, while instilling medical education in the youth and increasing the Kingdom’s position in the social capital index from 26 to 10.

AWARENESS RAISING PROGRAMS by Saudi Ministry of HealthIn continuation of its efforts to combat smoking, the Saudi Ministry of Health (MOH) is working on opening a number of anti-smoking clinics across the Kingdom, issuing the Saudi Guide for Tobacco-Cessation Services as a guide for service providers, holding many theoretical and practical courses for workers in the field and to provide anti-smoking drugs for citizens free of charge.

According to a study by MOH, the rate of obesity in Saudi Arabia has reached an alarming 28.7%, while the rate of weight gain recorded is 30.7% in the age group of 15 years and above. MOH has issued several dietary guidelines for Saudis, aimed at raising awareness of what to eat. These guidelines discuss both the quality and the quantity of food to help diminish the risk of nutrition-associated diseases and complications that include obesity and overweight diseases such as diabetes, hypertension, anaemia, vitamin deficiency, etc.

The Saudi Food and Drug AuthorityA comprehensive strategic plan has been launched by the Saudi Food and Drug Authority in order to determine the rate of sugar, salted and saturated fats that is permissible, particularly in processed food items. The plan will involve setting standards and regulations, awareness campaigns and nutrition counseling on safe and healthy food.

Food related statistics in the Kingdom of Saudi Arabia:

$70Billion

$27Billion

$4Billion

Volume ofFood Imports

Volume ofFood Exports

Volume ofFood Consumption

THE IMPORTANCE OFPHYSICAL ACTIVITYAdults aged 18 – 64 should do at least 150 minutes of moderate-intensity aerobic physical activity per week or at least 75 minutes of vigorous-intensity aerobic physical activity per week, or an equivalent combination of moderate and vigorous-intensity activity.

BENEFITS OF PHYSICAL ACTIVITY FOR ADULTS:Strong evidence demonstrates that compared to less active adult men and women, individuals who are more active:

• Have lower rates of all-cause mortality, coronary heart disease, high blood pressure, stroke, type 2

diabetes, metabolic syndrome, colon and breast cancer, and depression

• Are likely to have less risk of a hip or vertebral fracture

• Exhibit a higher level of cardiorespiratory and muscular fitness

• Are more likely to achieve weight maintenance and have a healthier body mass and composition

NONSMOKING Society

Everybody Needs TO SLEEP WELL

Medical COMMUNICATION

WHO has estimated that tobacco use (smoking and smokeless) is currently responsible for the death of about six million people across the world each year, with many of these deaths occurring prematurely. This total includes approximately 600,000 people who are also estimated to die from the effects of second-hand smoke. Although often associated with ill-health, disability and death from noncommunicable chronic diseases, tobacco smoking is also associated with an increased risk of death from communicable diseases.

Health communication has much to acclaim and contribute. The field is gaining recognition, in part because of its emphasis on combining theory and practice in understanding communication processes and changing human behavior. This approach is pertinent at a time when many of the threats to Global public health (through diseases and environmental calamities) are rooted in human behavior. By bringing together researchers and practitioners from diverse disciplines and adopting multilevel theoretical approaches, health communicators have a unique opportunity to provide meaningful input in improving and saving lives.

Sleep plays a key role in one’s health and is as important as eating, drinking and breathing. The main effects of sleep deprivation include physical effects (tiredness, fatigue, hypertension), cognitive impairment (deterioration of performance, attention and motivation; diminishment of mental concentration and intellectual capacity and increase of the likelihood of accidents at work and during driving) and mental health complications. Inadequate rest impairs the ability to think, to handle stress, to maintain a healthy immune system and to moderate emotions.

Why ExhibitJoin Us to Share Our Vision for a Healthy Tomorrow!

Exhibiting in SHCE 2020 will enable you to gain unparalleled and exclusive insights into the Saudi and International sector of healthy lifestyle through :

• Networking with key decision makers and leading patrons• Exploring and investing in the newest and most lucrative initiatives in the Kingdom• Networking with the world’s leading professionals and experts in the field of healthy nutrition &

safety, physical activity, anti-smoking and medical communication• Gaining an insight into the future of healthy lifestyle in the region• Conducting applied workshops addressing professional and scientific aspects of healthy lifestyle

Build Strategic AlliancesWith hundreds of experts from world-class facilities and organizations attending the exhibition, ample opportunities will be provided for exhibitors and attendees to make strategic partnerships, build professional relationships and help grow the Saudi Healthcare industry.

Exhibit List

• Alternative medicine dietary programs• Beds & mattresses• Certification of food safety equipment, materials

and services• Chemical sterilization• Dietary consultancy services• Digital Fitness• Disposable equipment• Disposable tableware and kitchen apparel• e-health and telemedicine• Fitness Apparel• Fitness Club Equipment• Fitness Instructors Training programs• Food safety products, materials and services• Gyms• Health and wellness APPS• Health and wellness centers• Health awareness programs• Health insurance• Health psychology• Healthy beverages• Healthy food• Healthy restaurants and dietary centers• Hospitals• Infant nutrition• Infection control strategies, programs and

equipment• Kitchen and catering equipment• Meal prep restaurants• Media & marketing agencies

• Medical centers• Medical colleges• Medical nutrition• Medical training centers• Natural dietary supplements• Natural edible oils• Natural weight control supplements• Nutraceuticals & functional nutrition• Online and Personal Coaching programs• Organic nutrition • Pharmaceutical companies • Publishers and medical books• Radiation sterilization• Sanitation and quality assurance• Self-diagnostic Instruments• Sleeping aid companies • Sleeping well awareness programs• Smoking cessation companies and clinics• Smoking hazards awareness programs• Smoking quitting programs• Specialized diet programs• Sport nutrient and special supplements• Training Products and machines• Training programs• Ultrasonic sterilization• Vitamins & organic nutrition• Water• Water filtration equipment• Youth and geriatric nutrition

A HEALTHYTomorrowIs The Way Ahead

• 76% of consumers are more likely to visit a restaurant or store that offers healthy options

• Healthy options continue to top choices, with healthy kids’ meals coming in as one of the top three trends of 2019

• Food buyers look to source healthy, natural and organic products to meet consumers’ high demand

Show OrganizerFor more than 38 years REC has been staging the Kingdom’s most successful exhibitions, trade shows and events across many business sectors. With more than 450 events under its belt, REC is equipped with the necessary expertise and quality resources, making it the leading industry specialist.

Venue For more information, please visit - www.riyadhhotelandresidences.hilton.com

P.O.Box 56010, Riyadh 11554 Kingdom of Saudi ArabiaTel: +966 920024020, Fax: +966 11 229 5612E-mail: info@recexpo.com, Website: www.recexpo.com Follow us

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