specialized college life with
DESCRIPTION
Final presentation for classTRANSCRIPT
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Specialized College Life with
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Keep health life No worry aboutgas
Environmental friendly
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Problem of bicycle market
Specialized
BSATrek
Scott
Fuji
GiantGaryFisher
GT
BMX
Velo
$46,000
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New Target Customers
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Environment Background
Second popular Vehicle No preference on certain brand
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Big
“Make Specialized as student bicy-cle”
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For Example
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Big Idea
Target Consumer
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Budget
Focus Group
Interview
2% of annual revenue for marketing = $10,000,000
Social media
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KPI
The portion of Spe-cialized bicycle in
universities