Specializing in Corporate Consulting,

Social Media and Cause Marketing.

Our Mission

At Xpressive Marketing we believe in giving back, contributing to the greater good and being socially responsible. For this reason, we are committed to cause marketing. We have created the ultimate cause marketing campaign to benefit both businesses and non-profits.

In today’s uncertain economy we need to come together not only to help ourselves but to help each other. Together we achieve more.

Our “Marketing for a Cause Package”Utilizes the following highly effective, key marketing elements.

WOM“word of mouth” advertising Social Media

engaging and interactive advertising

Public Relationssocial responsibility = great pr

Guerilla Marketingpassion + volunteers = promotion

Marketing for a Cause Package

Includes

Children’s Books

Full-Color Insert

Social Media Web App

Press Release

Bookmarks

How it WorksA unique version of the children’s book “My Beloved Child, Dream Big” will be created, highlighting the key message of the non-profit and showcasing the for-profit in a special “brought to you by” section. A new cover will be created for the book the book, as well as, new pictures drawn by children. The artwork will be collected & voted upon through a highly engaging social media application that can be placed on both companies’ websites.

King Chavez Public Schools Version

My Beloved Child, Dream Big –

Book BenefitsTimeless Message – This book offers a very valuable lesson to our children and their parents. It teaches them how to live their life. How to breakthrough the barriers of their circumstances, rise above and live a happy fulfilled life, a life they deserve. A great message, one the children will benefit from now and in the future.

Published Illustrators – This book gives us the chance to allow 13 talented children the opportunity to become published illustrators. Something that can stay with them forever and even go on their college application.

Raise Funds – The non-profit is not required to sell the books, only distribute them. However, this book has the ability to raise much needed funds for the non-profit organization and give back to the children. We all know how hard it is to raise funds, even in a good economy. Either way, this book is a great way to give a timeless keepsake to your wonderful community supporters. It will engage your supporters with your organization every time they read this book to their children and grandchildren, keeping you fresh on their minds so they come back and continue to support your business/cause.

Longevity – There is an entire page specifically dedicated to the mission of the non-profit organization, as well as, a “brought to you by” section for the business, showcasing logo, tagline and website. What’s great about this valuable information living within a hard cover children’s book is its longevity. Let’s face it, typically people do not throw away children’s books, they either keep it, give it or donate it. Making your message and partnership live on for many, many years to come. Not many marketing opportunities can offer you longevity like that!

Social Media Web

ApplicationSocial media is a popular marketing tool that actively engages people with your brand through user generated content.

Our Social Media Web Application allows parents to upload their children’s artwork on a National level and vote for their favorites pictures. The public will vote for the top 13 pictures that will illustrate the pages of the book. (Subject to approval.) This web app can be integrated into both the business and non-profit’s websites!

Best of all, it has a storefront with on-demand printing that allows parents to print their child’s artwork onto a t-shirt, coffee mug, etc… Printing, fulfillment and shipping is all taken care of. 18% of each sale will go to the non-profit organization.

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Social Media Web Application

Control Your BrandAll campaign design elements are easily customized to fit your brand.

NP can log in as an administrator and manage submissions for the campaign. Approve only the ones that fit your brand and edit or deny those that don’t.

Social Media Web Application

Marketing for a Cause Package Includes

Co-Branding: Co-branding of Social Media Web App Logo, tagline and website listed in 20,000 books Dedicated full color insert page in all 20,000 books

Word of Mouth: Contest will be promoted by business, non-profit and Xpressive Marketing through existing social media sites; Facebook, LinkedIn, Twitter and Blogging. Through groups, followers and friends Xpressive Marketing has the ability to access over 350,000 people, the majority being over 25 years of age.

Guerilla Marketing is an out of the box approach to promotions that relies on time, energy and imagination rather than a big marketing budget. • Non-profit will distribute through a task force of volunteers, 40,000 co-branded bookmarks to the local elementary schools in the area to gain awareness of the art contest.• When the books arrive, it is the responsibility of the non-profit will form a volunteer community of adults & children to distribute them. The books can be sold to raise money or donated depending on needs.

Public Relations: A press release will be created to promote the art contest/partnership and distributed to local and National media outlets.

Social Media: Co-branding of interactive social media web app with voting capabilities for art contest and print on demand storefront to raise money for non-profit. Web app will remain live and co-branded for one full year.

Marketing for a Cause Package: TimelineCreation will begin once we have signed contracts, payment, logo’s and brand guidelines. Week 3: Proofs to both parties for approval.• Social Media Web App• Bookmarks• Press Release

Week 4-5: • Approvals received• Web apps go live on your websites• Emails sent to your databases informing customers• Press Release is sent to local and national media• Contest promotion through social media channels• Contest duration is 13 weeks (1 winner per week)• Task force to distribute bookmarks

Week 18:• End of art contest• Book goes into design production (3 weeks)

Week 21-22:• Proof of final book, insert & order form (1 wk to approve)

• Final artwork sent to printing press (approx. 3 months)

Week 25:• Order forms arrive at non-profit• Non-profit forms task force to pre-sell the books

Week 34: • Books arrive at non-profit• Final press release goes out• Non-profit forms task force to distribute books• *New art campaign can begin for next book

Marketing for a Cause

PackageCo-Branded Social Media Web Application with voting capabilities, user generated content, and print on demand store front to benefit non-profit.

20,000 Books (includes: design, layout, editing, ISBN, bar code, printing, shipping & community distribution)

40,000 Bookmarks (printing, shipping & distribution)

20,000 Full Color Inserts to go inside each book,

promoting your brand

10,000 Order Forms

Social Media and Email Promotion

Press Release (creation and distribution)

Contact us for more info!MakeADifference@xpressivemarketing.com 858-229-4015858-229-4015Amount raised for non-profit: $350,00+

*5% of books donated and the remaining sold at $20.

THANK YOU!

Thank You!