Specialty Additivesfor Paint, Coatings and Wood Care

With good chemistry great things happen.™

Ashland Specialty Ingredients has an established record of success with paint and coatings manufacturers globally. Our highly experienced sales professionals and technical experts work with formulators in our regional and customers’ labs to solve the toughest challenges with specialized additives and innovation. In addition to architectural, industrial, specialty and wood coatings, we offer functional additives for paint removers, universal colorants and emulsion polymerization.

The World Leader in Rheology ModificationOur “complete rheology solutions” include Natrosol™ hydroxyethylcellulose (HEC) and Aquaflow™ nonionic synthetic associative thickeners

(NSATs). Natrosol™ HEC is the most widely specified thickener for waterborne architectural coatings. For over 50 years, interior and exterior

paint formulators have relied on it for cost-effective, robust thickening, creamy in-can consistency and user-preferred application properties.

Natrosol™ Plus 330 and our new Natrosol™ HE 3KB modified HECs go further with best-in-class spatter resistance, enzyme resistance and

superior application properties.

Our Aquaflow™ nonionic synthetic associative thickener (NSAT) line is completely free of alkylphenolethoxylates (APEO-free), and is

frequently specified in the highest performance paints and coatings. Recent innovations include Aquaflow™ XLS, a second-generation,

solvent-free thickener offering high efficiency with a superior balance of flow, leveling and sag resistance.

Beyond Rheology … A Full Portfolio of Performance Additives for Paints, Coatings and Wood CareWe also offer performance foam control agents including Drewplus™ brand, Dextrol™ and Strodex™ surfactants and pHLEX™ pH neutralizers.

Ashland offers one of the world’s most comprehensive lines of biocides and preservatives for paint, coatings and wood care including

Nuosept™, Fungitrol™, Bodoxin™, Bacillat™ and Cinon™. They deliver robust, broad spectrum in-can and dry film protection against mold,

fungi, algae and bacteria for all waterborne and solvent-based formulations.

Our comprehensive line for wood care includes high-performance siloxane-based foam control agents, specialty rheology modifiers,

WetCare™ water repellency additive, SunCare™ lignin protection technology and SunCare™ TopCoat UV Protection additive, which forms an

eco-friendly nano-scale emulsion of transparent UV absorbing particles.

Aquaflow nonionic synthetic associative thickeners• High-performance, low odor synthetic thickener

• Easy-to-handle liquid for fast incorporation

• All grades are APEO-free and glycol-free

• Available in low shear effective (NLS) for Stormer KU, high shear effective (NHS) for ICI viscosity

• Mid-shear effective NSATs offer an engineered balance of Brookfield, Stormer (KU) and ICI for all-in-one viscosity in many paints (latex dependent)

Aquaflow XLS nonionic synthetic associative thickeners• Similar benefits to Aquaflow NLS-series of thickeners, plus XLS =

eXceptional Leveling and Sag-resistance

• Higher thickening efficiency (TE) means less total thickener is required to achieve Stormer KU targets

• All XLS grades are free of solvents, APEOs and glycols

• Balance of leveling with sag resistance means paints are exceptionally resistant to drips and runs

• Low as-sold viscosity for easy material transfer

• Offers superior viscosity retention on tinting at point-of-sale with universal colorants

Natrosol hydroxyethylcellulose (HEC)• Economical thickening — Useful in a wide range of paint types

• Imparts a full-bodied creamy, in-can feel to the liquid paint

• Viscosity stability — Good freeze-thaw and heat stability

• Nonionic — Insensitive to pH and electrolytes

• Compatibility — Insensitive to surfactants and coalescents

• Colorant compatibility — Excellent color acceptance, color development and viscosity retention on tinting

• Water retention

• Excellent water hold-out and open time

Natrosol Plus hydrophobically modified HEC (HMHEC)• Best-in-class spatter resistance

• Good thickening efficiency (Stormer and Brookfield viscosity)

• Outstanding in-can feel and brushability

• Excellent flow and leveling

• Excellent color acceptance and color development

Drewplus and Advantage™ high-performance foam control agents

Oil-based• Control of foam without adversely affecting film appearance

• Long term efficiency

• Efficiency not adversely affected by temperature or pH

• Highly effective on entrained air, and surface macrofoam and microfoam

• Effective in a variety of latex systems

• APEO-free

• Zero- or low-VOC (<0.1, wt%), depending on the formulation

• Low odor

Polysiloxane-based

To meet the challenges of formulators to develop premium paint

systems, complying with the highest level of customer demands,

Ashland Specialty Ingredients introduces foam control agents

specifically designed to provide quick bubble-break performance,

while optimizing the desired properties of a wide range of water-

based coating systems.

• Available as concentrated compounds and in an emulsified form

• Excellent balance of efficiency and compatibility

• Suitable for sensitive, high gloss systems requiring an excellent retention of gloss

• APEO free

• Zero- to low-VOC depending on formulation

Dextrol and Strodex surfactants and wetting agents• Designed to solve paint performance problems

• Improves gloss

• Enhances color development

• More homogeneous and stable dispersion systems

• Improves substrate wetting

• Functional co-dispersants

• More stable viscosity on aging

• Stabilizes TiO2 and other reactive pigments

• Low water sensitivity in dried coatings

• Improves freeze-thaw stability and effective removal of toxic glycol solvents

• Low and near-zero VOC and APEO-free grades are available

pHLEX pH neutralizers • Low odor, functional drop-ins for your current neutralizer and pH

stabilizing additive

• Cost-effective, proprietary organoamine neutralizer

• Very low product odor is preferred in manufacturing

• Lower viscosity, VOC and freezing point compared to other competitive multifunctional neutralizers

Nuosept in-can preservatives and Fungitrol dry film fungicides• Long-lasting in-can preservation

• Durable dry film protection

SunCare and WetCare additives for wood protection• Deep and penetrating wood protection

• Maximum UV protection for prolonged product life

® Registered trademark, Ashland or its subsidiaries, registered in various countries™ Trademark, Ashland or its subsidiaries, registered in various countries* Trademark owned by a third party© 2011, AshlandPC-11347

All statements, information and data presented herein are believed to be accurate and reliable, but are not to be taken as a guarantee, an express warranty, or an implied warranty of merchantability or fitness for a particular purpose, or representation, express or implied, for which Ashland Inc. and its subsidiaries assume legal responsibility.

Ashland Specialty Ingredientscoatingsadditives@ashland.com

North America1313 North Market StreetWilmington, DE 19894-0001U.S.A.Tel.: +1 800 345 0447Fax: +1 302 992 7287

Asia PacificHercules Chemicals Singapore Pte. Ltd.200 Pandan Loop#07-01 Pantech 21Singapore 128388Tel.: +65 6775 5366Fax: +65 6776 9690

ChinaAshland (China) Holdings Co., Ltd.18th Floor, Xuhuiyuan Building1089 Zhongshan No.2 Rd.S.Shanghai 200030, P.R.ChinaTel: +86 21 2402 4888Fax: +86 21 2402 4850

EuropeAshland Industries Europe GmbHEuro HausRheinweg 118200 SchaffhausenSwitzerlandTel: +41 52 560 55 00Fax: +41 52 560 55 99

Latin AmericaAshland Chemical de Mexico S.A. de C.V.Saltillo 19, Piso 10Col Hipodromo CondesaDel. Cuauhtémoc06100 Mexico, D.F.MexicoTel.: +52 52 11 0111Fax: +52 52 12 0883

Middle East and AfricaAshland Industries Europe GmbHDubai Airport Free ZoneBuilding 6 EB, Office 139Dubai, U.A.E.Tel.: +971 47 017 131Fax: +971 47 017 132

ashland.com