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Specialty Food Specialty Food Trends: Trends: 2010 and Beyond 2010 and Beyond Wednesday, March 10, 2010 Cromwell, CT Ron Tanner Vice President, Communications & Education NASFT

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Page 1: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Specialty Food Trends: Trends:

2010 and Beyond2010 and Beyond

Wednesday, March 10, 2010Cromwell, CT

Ron TannerVice President,

Communications & EducationNASFT

Page 2: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 1

The State of the Industry ReportThe State of the Industry Report

> Published each Spring with continued groundbreaking research from:• NASFT• Mintel International• SPINS

> Summary Format• Published in Specialty Food Magazine

Page 3: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2

Study HighlightsStudy Highlights

> Specialty food sales at retail totaled $48 billion in 2008, an 8.4% increase over 2007

> When foodservice sales are added, total specialty food industry sales were $60 billion in 2008

> Sales of specialty food at retail jumped by 19.4% between 2006 and 2008, whereas sales of all food grew by 8.4%

> Specialty food accounts for 15.9% of all retail food sales

Page 4: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 3

Study HighlightsStudy Highlights

> 36 of 47 specialty food categories recorded sales growth between 2006 and 2008

> Four specialty food categories boasted growth exceeding 33%

> Baby Food recorded the biggest sales growth between 2006 and 2008, followed by Yogurt and Kefir, then Refrigerated Juices & Functional Beverages

Page 5: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 4

Study HighlightsStudy Highlights

> Cheese and cheese alternatives is the largest specialty food category, accounting for $3.4 billion in sales in 2008

> Supermarkets remain the dominant venue for specialty foods, representing 74.3% of sales, followed by specialty food stores with 18.2% of sales

Page 6: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 5

Study HighlightsStudy Highlights

> 2,349 specialty food products were introduced in 2008, a drop from the 3,158 that debuted in 2007

> 28.7% of products sold by specialty food retailers are artisanal and 19.6% are locally sourced

> 61% of specialty food retailers are increasing in-store promotions to combat the economic downturn

Page 7: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 6

Top Ten Specialty Food Sales CategoriesTop Ten Specialty Food Sales Categories

1. Cheese & Cheese Alternatives $3.41 billion2. Condiments $2.43 billion 3. Entrees, Pizza & Convenience Foods $1.70 billion4. Meats, Poultry & Seafood $1.54 billion5. Chips, Pretzels & Snacks $1.39 billion6. Frozen Desserts $1.34 billion7. Bread and Baked Goods $1.10 billion8. Refrig. Juices & Functional Beverages $1.06 billion9. Coffee, Coffee Substitutes & Cocoa $1.01 billion10. Shelf-Stable Sauces, Salsas & Dips $870 million

Page 8: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 7

Top Specialty Food Growth Categories 2008Top Specialty Food Growth Categories 2008

36 of the 47 Specialty Food Categories Grew in 2008:Top 5 with Biggest Spread Shown Here

69.70%

54.40% 55.30%

38.30%

32.70%

2.80%

8.70%

14.10%

6.60%4.20%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Baby Food Refrigerated Juices &Functional Beverages

Yougurt & Kefir Candy & IndividualSnacks

Shelf Stable Pastas

Specialty Food % Change 2006 - 2008

All Foods % Change 2006 - 2008

66.9 %age 66.9 %age point point

differencedifference 45.7 %age 45.7 %age point point

differencedifference41.2 %age 41.2 %age

point point differencedifference 31.7 %age 31.7 %age

point point differencedifference

28.5 %age 28.5 %age point point

differencedifference

Page 9: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 8

Top Specialty Food Growth Categories 2008Top Specialty Food Growth Categories 2008

20 Specialty Food Categories Grew by More Than 20%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Baby Food

Yougurt & Kefi

r

Refrigerated

Juices &

Functional B

everag

es

Candy &

Individ

ual Snack

s

Milk, Half &

Half, C

ream

Shelf Stab

le Pas

tas

Froz & Refr

ig Entrees,

Pizzas

& Convenien

ce Foods

Eggs

Energy Bars

& Gels

Chips, Pret

zels & In

div Snacks

Froz Fruits

& Vegs

Beans, G

rains &

Rice

Cold Cereals

Cookies & Snack

Bars

Refrig Sau

ces, S

alsas & Dips

Refrig Entre

es, Sush

i & Grab n Go M

eals

Froz & Non Froz B

read & Bake

d Goods

Sweeteners

Baking M

ixes, S

upplies & Flour

Froz & Refr

ig Mea

ts, Poultry

& Seafood

SpecialtyFood %Change 2006- 2008

Page 10: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 9

U.S. New Product Launches in 2008U.S. New Product Launches in 2008

Source: Mintel’s GNPD

0

50

100

150

200

250

300

350

2008

Chocolate Confectionery

Bakery

Sauces & Seasonings

Non-Alcoholic Beverages

Alcoholic Beverages

Sugar & Gum Confectionery

Snacks

Dairy

Desserts & Ice Cream

Sweet Spreads

Meals & Meal Centers

Processed Fish, Meat & EggProductsSavoury Spreads

Side Dishes

Breakfast Cereals

Fruit & Vegetables

Soup

Sweeteners & Sugar

Total # New Product Launches 2008 = 2,349

Down

25.6%

from 2007

Page 11: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 10

2009 SOFI™ AWARDS

Page 12: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 11

Trends in U.S. Specialty FoodsTrends in U.S. Specialty Foods

2010 Trends in American Specialty Foods

> Natural & Organic Foods

> Home Cooking

> Exotic Flavors

> Healthy and Decadent Snacking

> Convenience and Ease

Page 13: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 12

Trends: Natural & Organic FoodsTrends: Natural & Organic Foods

The Tea Room:Green Earl Grey Dark Chocolate

Page 14: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 13

Trends: Natural & Organic FoodsTrends: Natural & Organic Foods

Sencha Naturals - Green Tea Inspired Foods:SEN CHA Green Tea Mints: Morning Lychee

Page 15: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 14

Trends: Natural & Organic FoodsTrends: Natural & Organic Foods

Organic Nectars:Goji-Strawberry Gelato

Page 16: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 15

Trends: Natural & Organic FoodsTrends: Natural & Organic Foods

Colorado Mountain Jam:Organic Rhubarb Jam

Page 17: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 16

Trends: Natural & Organic FoodsTrends: Natural & Organic Foods

Theo Chocolate:Theo Jane Goodall 45% Organic + Fair Trade Milk Chocolate

Page 18: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 17

Trends: Natural & Organic FoodsTrends: Natural & Organic Foods

Purely Organic, Ltd.:Magliano Organic Rose Petal Jam

Page 19: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 18

Trends in U.S. Specialty FoodsTrends in U.S. Specialty Foods

2010 Trends in American Specialty Foods

> Natural & Organic Foods

> Home Cooking

> Exotic Flavors

> Healthy and Decadent Snacking

> Convenience and Ease

Page 20: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 19

Trends: Home CookingTrends: Home Cooking

Gagne Foods, Inc.:Pecan Sticky Buns

Page 21: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 20

Trends: Home CookingTrends: Home Cooking

Rick's Picks:Handy Corn

Page 22: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 21

Trends: Home CookingTrends: Home Cooking

Sisters Gourmet:Hopscotch Cookie Mix

Page 23: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 22

Trends: Home CookingTrends: Home Cooking

Callie’s Charleston Biscuits:Callie’s Charleston Cocktail Ham Biscuits

Page 24: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 23

Trends: Home CookingTrends: Home Cooking

Hancock Gourmet Lobster Hancock Gourmet Lobster Company: Company: Port Clyde Port Clyde LobsterLobster Mac & Mac & CheeseCheese

Page 25: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 24

Trends: Home CookingTrends: Home Cooking

Nueske's ApplewoodSmoked Meats: Nueske'sApplewood Smoked Bacon

Page 26: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 25

Trends in U.S. Specialty FoodsTrends in U.S. Specialty Foods

2010 Trends in American Specialty Foods

> Natural & Organic Foods

> Home Cooking

> Exotic Flavors

> Healthy and Decadent Snacking

> Convenience and Ease

Page 27: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 26

Trends: Exotic FlavorsTrends: Exotic Flavors

ChuaoChocolatier:Firecracker ChocoPod

Page 28: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 27

Trends: Exotic FlavorsTrends: Exotic Flavors

Aliseo Foods:Fresh Squeezed Blood Orange Juice

Page 29: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 28

Trends: Exotic FlavorsTrends: Exotic Flavors

Dulcet Cuisine:Madras Curry Cooking Spice and Rub

Page 30: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 29

Trends: Exotic FlavorsTrends: Exotic Flavors

Urban Accents, Inc.: Mango Masala Seasoned Salt, sweet curry sea salt

Page 31: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 30

Trends: Exotic FlavorsTrends: Exotic Flavors

San Angel Mole Co.:San Angel Mole Cascabel Sauce

Page 32: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 31

Trends: Exotic FlavorsTrends: Exotic Flavors

Rick's Picks:Smokra

Page 33: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 32

Trends in U.S. Specialty FoodsTrends in U.S. Specialty Foods

2010 Trends in American Specialty Foods

> Natural & Organic Foods

> Home Cooking

> Exotic Flavors

> Healthy and Decadent Snacking

> Convenience and Ease

Page 34: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 33

Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking

Mari's New York:Caramel Sea Salt Brownie

Page 35: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 34

Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking

Cypress Grove Chevre:Truffle Tremor

Page 36: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 35

Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking

Anette's Chocolate Factory:Triple Nut Kentucky Bourbon Brittle

Page 37: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 36

Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking

Grafton Village Cheese Co.:Grafton Duet

Page 38: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 37

Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking

Chex Finer Foods:Laurel Hill Tortilla Chips -Olive and Caper

Page 39: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 38

Trends: Healthy and Decadent SnackingTrends: Healthy and Decadent Snacking

New England Herbal Foods:Danielle Fruit Chips - Roasted Coconut

Page 40: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 39

Trends in U.S. Specialty FoodsTrends in U.S. Specialty Foods

2010 Trends in American Specialty Foods

> Natural & Organic Foods

> Home Cooking

> Exotic Flavors

> Healthy and Decadent Snacking

> Convenience and Ease

Page 41: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 40

Trends: Convenience and Ease of CookingTrends: Convenience and Ease of Cooking

Bella Chi-Cha: Creamy Goat Cheese Tortawith Apricots

Page 42: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 41

European Imports Ltd.:European Imports Ltd.:CucinaCucina Viva Viva RoastedRoastedRed Red TomatoesTomatoes

Trends: Convenience and Ease of CookingTrends: Convenience and Ease of Cooking

Page 43: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 42

Trends: Convenience and Ease of CookingTrends: Convenience and Ease of Cooking

Dave's Gourmet, Inc.: Dave's Gourmet Butternut Squash Pasta Sauce

Page 44: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 43

Trends: Convenience and Ease of CookingTrends: Convenience and Ease of Cooking

Fisher & Wieser Specialty Foods: Mom's Spaghetti Sauce

Page 45: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 44

Trends: Convenience and Ease of CookingTrends: Convenience and Ease of Cooking

Bove's of Vermont: Bove's Lasagna

Page 46: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 45

Hot Trends at RetailHot Trends at Retail

Page 47: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 46

Future Trends in Specialty Foods Future Trends in Specialty Foods

> As consumers turn to specialty food as a replacement for restaurant dining, expect more restaurant-sourced foods to come to specialty stores.

> Comfort food will remain a strong area for growth as consumers look for the security of the familiar.

> But consumers will not lose the urge to experiment: they will continue to be interested in imports and ethnic foods.

Page 48: Specialty Food Trends: 2010 and Beyond · Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 2 Study Highlights > Specialty food sales at retail totaled

Specialty Food Trends 2010 and Beyond: Farm to Kitchen to Market, Cromwell, CT 47

ConclusionConclusion

> Specialty foods account for more than 15% of all U.S. food sales at retail

> American consumers have proven they will pay for quality foods

> Entrepreneurial producers, often selling local foods, will become more important suppliers of food

> Farm to kitchen to market programs will help fuel growth of the specialty food industry