specter group

Specter is a marketing and business strategic consulting company. We focus on strategy, marketing, and branding. Our expertise lies in creation and implementation of strategies.

What We Do

- We grow businesses- We build brands- We transform customer experiences- We help to transform the companies into sharper, smarter, better versions of themselves

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SPECTER GROUP's strategy experts help clients with their most complex strategic challenges. We build tailored solutions to help clients achieve sustained growth and emphasize mobilization from day one. We begin by helping clients choose where to focus so they can outexecute and outinvest their competitors―and ultimately generate higher returns.

SPECTER GROUP's Strategy practice is anchored by seven SPECTER GROUP Beliefs on strategy:

·There are few bad businesses, but many bad strategies. Returns are generated by delighting customers and beating the competition, not by pursuing hot markets.

·Good strategies create a path to leadership economics. In a correctly-defined business, one or two competitors with superior economics, enabled by strong leadership, usually capture the profit pool. The paradox of leadership is that the strongest companies are often the furthest from achieving their full potential.

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·A company's first priority should be unlocking the full potential of the core.Strategy is the science of allocating scarce resources. Companies that are sustained value creators know their core and focus their resources on attaining full potential before pursuing adjacencies―and then only with ruthless discipline.

·Leadership starts with competitive advantage. Strategies lacking a sharp definition of how to win, relative to the industry's rules of the game, seldom return their cost of capital. Leadership requires companies to combine superior capabilities and assets to form strong, repeatable differentiation.

·Customer advocacy is the acid test of competitive advantage. Most companies fail to deliver a superior customer proposition; however, sustained value creators are twice as likely to get it right. But no matter how good your proposition, low cost is critical to staying competitive and fueling reinvestment.

·A good strategy is one that can be implemented. The reason many strategies don't deliver results is the failure to change behaviors. Winning strategies are designed for and with the front line and are understood throughout the organization, not just in the board room.

·Repeatable Models® deliver enduring success. Successful companies build Repeatable Models with well-defined core differentiation, clear non-negotiables that embed the strategy at the front line and feedback loops to adapt continuously and delight their customers more, at an ever lower cost.

What We DoA business growth strategy starts with market insights, companies committed to growth will develop systems and processes to ensure a continuous flow of market insights into their business.

What We DoWe will help you describe and think through your current business model to manipulate in creating new strategic alternatives

What We DoOur communications strategy is designed to help you and your organization communicate effectively and meet core organizational objectives

How We Do Market expansion strategy Product diversification strategy Market opportunity analysis Competitive market analysis

How We DoThrough nine basic building blocks that show the logic of how a company intends to make money.

How We DoWe look at the key elements of a communications strategy as well as how PR plans, web strategies and marketing plans fit into your organization’s overall communications strategy.

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To achieve success, we address the various intervention levels - from the macro level of general development strategies, down to the micro level of individual businesses.

Our holistic approach leads to effective solutions to complex problems thanks to a deeper understanding of the underlying context. Here, creating the basis for sustainable growth through active promotion of the private sector can involve providing technical assistance to associations and other private sector organizations as well as facilitating knowledge and technology transfer. At the same time, we work with decision-makers and stakeholders to develop strategies and policies on macro-economic issues – going so far as to provide support in launching governmental and public-sector reforms, paying utmost attention to good governance practices.

By assisting the private sector in strengthening its national and international competitiveness and supporting institutional development and capacity building in the private and public sectors, we keep to the principle that cooperation in a spirit of partnership leads to success.

In doing so, we apply participatory methods which take into consideration the needs of the client and the prevailing specific circumstances so as to set realistic targets and to achieve the overall economic and social goals

Are your competitors talking about you in their boardrooms? Does your strategy guide how you allocate resources? Can every employee articulate your strategy and are they empowered to execute on it? At SPECTER GROUP, we see strategy as much more than a plan.

Our strategy consulting expertise includes:

•Fundamentals of growth: Only one in 10 companies succeeds in achieving sustained growth. We help companies grow by defining and focusing on their core.•Business unit strategy: Effective strategy for business units requires making proprietary decisions about where to play and how to win. The goal is to enable a business to reach its full economic potential.•Corporate strategy: Corporate strategy involves a proprietary set of actions that enables a company to be worth more than just the sum of its parts. The most critical role of the center is to help business units achieve leadership positions.•Specter Innovation: SPECTER GROUP works with clients to transform innovation for new product development and make big ideas actionable by combining creative strategy and analytic approaches.•Emerging markets: Home to most of the world's population and recording double-digit growth, emerging markets in Asia, Latin America and Eastern Europe are must-win areas for multinational companies. SPECTER GROUP helps companies navigate this unfamiliar terrain and successfully compete against indigenous companies and other multinationals.•Sustainability: SPECTER GROUP helps companies develop renewable energy policies, realize the full potential of recycling processes and identify the impact of new trends and regulations, among other things.

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SPECTER GROUP's holistic and data-driven approach enables clients to achieve leadership in their core business, leverage their core strength to grow into adjacent opportunities, and operate at superior levels of performance to drive industry-leading results.

We start by analyzing what full potential means in practical terms–for a whole company, a business unit or a function. Our first step is to perform a diagnostic and size the opportunity based on hard factual data. Our strategic and cross-functional approach helps clients unlock value beyond cost containment measures within a specific area of the organization. In fact, in our experience, addressing operating problems at the nodes–the points where business units, functions, geographies, and layers of management intersect and have to make and execute critical decisions–creates between three and four times as much value as traditional approaches to right-sizing and functional excellence.

Once we have defined stretched, yet realistic targets with our clients, we work together to craft the most effective path to deliver the value. We follow a "board room to shop-floor" engagement model. We work with teams across all levels of the organization to ensure that our client companies capture the identified benefits, bank the savings, and build the internal capabilities to keep on improving performance long after our engagement ends. Our performance improvement work is at the heart of what we do as a firm, and is part of a continuum of tools for successful delivery of results. These also include customer strategy and marketing, mergers and acquisitions, organization and information technology.

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What We DoWe design and direct results-oriented strategies for competing in the global economy. New themes are continuously integrated into the Group portfolio which follows the market developments of our bilateral, multilateral and private clients.

Often projects require multidisciplinary approaches by combining the know-how of different sector-oriented business units. For these types of projects the Group has developed a cooperation management system to address and implement the projects to our clients' satisfaction.

How We Do•Economic Growth & Finance

- Regional integration- Trade and investment- Private sector development- Financial systems development - Local and regional development Economic Development

•Macro-economic and Sector-based Policy Support•Promotion of an Enabling Private Sector Environment•SME Development and Competitiveness Enhancement•Trade Promotion•Facilitation of Regional Integration•Promotion of Responsible Finance

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What We DoSMEs are among the most dynamic drivers of economic growth and modernisation, and they are the most important sources of employment and income generation in developing countries and economies in transition

What We DoTherefore, our mission is to provide the expertise and tools to facilitate entrepreneurship and to assist in removing the obstacles to sustainable economic and social development. This is focused on the micro- and macro-economic levels.


What We DoBy assisting the private sector in strengthening its national and international competitiveness and supporting institutional development and capacity building in the private and public sectors, we keep to the principle that cooperation in a spirit of partnership leads to success. .

What We DoWe apply participatory methods which take into consideration the needs of the client and the prevailing specific circumstances so as to set realistic targets and to achieve the overall economic and social goals

What We DoTo achieve success, we address the various intervention levels - from the macro level of general development strategies, down to the micro level of individual businesses

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The combination of an enabling environment and sustained public support of entrepreneurial activities is crucial to building wealth and reducing poverty. Therefore, our mission is to provide the expertise and tools to facilitate entrepreneurship and to assist in removing the obstacles to sustainable economic and social development. This is focused on the micro- and macro-economic levels. SMEs (Small and Medium Enterprises) are among the most dynamic drivers of economic growth and modernisation, and they are the most important sources of employment and income generation in developing countries and economies in transition. Hence, one of our key tasks is to increase the competitiveness of SMEs.

A market-friendly and socially oriented political system together with development-focused governance is the key to income security and sustainable progress. This is about building and sustaining momentum for a fair, transparent and effective environment for economic and social policy-making.

As the regulatory framework of a society and an economy is a decisive factor for economic and social development, we have included advisory services in the fields of justice and human rights in our portfolio. Institution-building measures and the launching of often very substantial reforms in public administration systems are another big challenge. In this process, our goal is to contribute to the actions undertaken by public institutions, thus gearing them towards the interests of their citizens and consequently increasing the quality of life. In this context, we emphasize the promotion of non-state actors and the cooperation and dialogue between civil society and governmental organizations.

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SPECTER GROUP is the best consulting partner for companies that are committed to quickly achieving and sustaining their full potential. Our clients realize, on average, results yielding 25 times returns on our fees and margin improvements of seven percentage points within two to three years.

Our integrated solutions include:

-Performance Improvement Diagnostic: Change industry boundaries to redefine full potential

-Cost and Capability Assessment: Quick diagnostic to identify immediate and longer-term opportunities

-Sustained Cost Transformation: Transform the cost structure across the organization to obtain cost leadership and gain competitive advantage

-Complexity Management: Effectively manage all elements of complexity to unlock value and turbocharge the organization

-Business Process Redesign: Achieve operational excellence at a company's most critical processes to deliver high quality service at a competitive cost

-Capability Sourcing: Acquire the right capabilities from the right source, and the right shore, at the right price

-Cash and Capital Management: Create cash visibility and a disciplined capital allocation process

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Customers are the source of real growth. SPECTER GROUP combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth.

Applying an outside-in perspective and helping clients achieve growth are fundamental to our approach at SPECTER GROUP.

With our team of global experts, SPECTER GROUP brings depth of experience in the following areas:

•Customer insights and segmentation: We help clients understand customer needs and behaviors using our BothBrain® approach and develop actionable segmentation from the resulting insights. We help clients define the target customer or "sweet spot"—the area of distinct advantage over competitors—to inform business decisions and investment allocation.

•Product and category management: We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.

•Pricing: We help resolve the pricing paradox—pricing is almost always the #1 profit lever, yet it remains under-developed in most companies—by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.

•Sales and channel effectiveness: We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.

•Marketing and brand strategy: We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.

•Customer experience: We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.

•Loyalty: We help companies nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad. For more information, please visit SPECTER GROUP's NET PROMOTER SYSTEM℠ site.

•Go-to-market strategy: We help companies build powerful, integrated go-to-market systems that build a bridge between a company's strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.

Customer-centric businesses build a virtuous cycle we call the "customer wheel." We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.

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What We DoWe will help you describe and think through your current business model to manipulate in creating new strategic alternatives



What We DoThrough nine basic building blocks that show the logic of how a company intends to make money.

What We DoWe look at the key elements of a communications strategy as well as how PR plans, web strategies and marketing plans fit into your organization’s overall communications strategy.

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Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Monitoring and facilitating customer-customer interaction, participation and sharing through digital media to encourage positive engagement with a company and its brands leading to commercial value.

Content marketing is a marketing approach that puts the customer first: sharing information that is relevant and valuable to those who buy your stuff, so customers choose to come to you. Through digital media such as your website, blogs, social media, enewsletters and videos as well as more traditional ones such as conferences, seminars and published books, sharing your expertise freely is the best way to build trust in a cynical world.

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17Digital disruption can be a self-fulfilling prophecy: A threat to businesses that view it that way, but a rich opportunity for those who see it as a way to deliver on core strategy, delight customers and operate smarter and faster. Our digital experts help companies across all industries, regions and growth stages to determine not what digital will do to them, but what they will do with digital.

Digital experiences, such as online shopping and mobile apps, are now a standard part of daily life. Leading companies recognize that new digital technologies present multiple growth opportunities, including delighting their customers with heightened convenience and customization options, leveraging the wealth of data trails from digital activity to get even closer to the customer and using technology to operate faster and better.

Our digital consultants help our clients achieve digital leadership. Using a robust set of proprietary tools, we work with clients to create highly customized roadmaps based on their unique circumstances and needs. Our approach to digital transformation is guided by four distinctive elements:

1.We start with the consumer.We use the latest and most relevant consumer intelligence to inform strategy, rather than building upon existing infrastructure and operations that may or may not fit emerging marketplace demands.

2.We build organizations that are adaptive.In the ever-changing digital world, reactionary quick fixes won't cut it for long. We help companies create the capacity to continuously innovate through such processes as rapid prototyping, test and learn and customer learning loops, so that the investments in digital lead to sustainable growth even in a tumultuous marketplace.

3.We develop robust technology operating models.Our holistic approach addresses all elements of IT—organization and talent, delivery capabilities, operations and technology—and ensures that our clients have the right technology foundation in place to support their digital aspirations.

4.We take a proactive approach to change management.The best-laid strategy can sink if employees choose to resist it. From day one, we help clients think about how to drive a cultural mindset shift within the organization, involving change champions to co-create and roll out the plan.

Our solutions encompass everything from logo design, custom web design and development and Print through to database applications, ecommerce websites, online marketing and brand positioning workshops

Reinforce brand, helping solidify consumer loyalty. Familiarity is key to growing your business. Logo design is a primary factor since your company logo is the cornerstone of all of your marketing and promotional material. Create a positive, long-term impression. An effective logo design can help turn your business into a household name. Choose one of our 3 packages available.

- There has never been a more important time to make your business stand out from your competitors. Your customers will form an opinion on your company based on your brand

- A well designed logo is the your most important piece of marketing

We're able to evaluate all your design and printing needs and make suggestions for slight, more economical improvements. we will work with you to set expectations of deliverables to ensure your needs are met in a cost effective way.

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When we develop a logo you don't just get a pretty picture with your name on the side. Our designers get to know your organization and are able to create original designs created around what your company does and stands for

We design and build outstanding websites to communicate about your organization, to present your services and product range, and ultimately have your target audiences-customers, employees, partners, press, investors, candidates…engage deeply with your brand(s).

Digital marketing planning is no different to any other

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