spectrum samples
TRANSCRIPT
PROJECT: Develop advertisements to promote a new USP catalog for Spectrum Chemical Mfg Corporation. This worked well for print-ads and as an e-mail blast.
PROJECT: Develop a "wellness" brochure to be used as an insert, along with other printed collateral, in an informational folder to be handed out at trade shows for Spectrum Chemical Mfg Corporation.
VIEW: This is the middle spread view of the "wellness" project shown above. It included a dramatic image with focused texting (Spectrum Chemical Mfg Corporation).
PROJECT: Develop various flyers, data sheets, and product specials for Spectrum Chemical Mfg Corporation. These were on-going projects who's creative images varied depending on the market, product, or if the company
partnered with another business. These two flyers are shown as samples.
PROJECT: Develop a folder to be used as a "leave behind" containing health-specific collateral material matching “safer. sooner.” campaign. This is a 2 panel w/pocket folder; 4/4; 120# dull matt with custom embossing and diecut.
PROJECT: Design brochure for Breast Cancer awareness promotion.With the exception of the cover I photographed products and models used in the brochure.
WEB BLAST/BANNER ADs: These web ads were tailored to specific market segments at Spectrum Chemicals; research labs, pharmacies, college labs, etc. Rollover buttons were linked to specific sections of the on-line catalog enabling viewing of selected products.
PROJECT: Develop catalogs for Spectrum Chemical Mfg Corporation market segments. Catalogs ranged in size from 300-1,200 pages. Spectrum produced, on avarage, 2 catalogs a year.
PROJECT: Develop internal catalog spreads for Spectrum Chemical Mfg Corporation’s general catalog. Catalog was over 1,200 pages with a combination of 2 color and 4 color spreads. I also photographed
products when vendor-supplied images were not available.