speed marketing 2 - facebook
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175 million users…Are you on the book?
Speed Marketing
Brent, Jesse, Maria, & Stephanie
March 25, 2009
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A brief introduction to
175 million users Average new registrations per day is 250,000. Number of active users doubles every 6
months More than 52,000 applications currently
available on Facebook Platform More than half of users are outside of college Fastest growing demographic is 30 yrs. and
older Average user has 120 friends; their personal
network
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On An International Level…
More than 660,000 developers and entrepreneurs from more than 180 countries
More than 35 translations available on the site, with more than 60 in development
More than 3 billion minutes are spent on Facebook each day (worldwide)
More than 70% of Facebook users are outside the United States
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Benefits of Using
As already stated, the amount of people using Facebook is already staggering, and increasing every day!
Potential clients can use Facebook as a passive tool to learn more about law firms without taking concrete action to contact the firm Allows users to connect with the firm
without feeling obligated to commit
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Three Different Options
• In order to target consumers companies can either:– Create a Facebook account • Allows for a company history, complete description
of services, space to upload media, and allows CGM– Utilize Facebook Lexicon• Counts the number of times one term occurs,
allows company to observe behavior and plan accordingly
– Purchase advertising space on Facebook• The name of your company will appear
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Utilizing
In May 2007, the Facebook Platform is launched
Allows for companies to create 3rd party applications Increase market effectiveness “Company Accounts” now available
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Exposure to your brand, product, service, or website much easier
Implemented Facebook into marketing and recruiting programs
Eight of the biggest firms in the AmLaw 100 have Facebook Networks • Skadden, Arps, Baker & McKenzie, Jones Day,
Latham & Watkins
Utilizing
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“Very often people will say, ‘Here’s my product, I’m in the college market, what do you suggest?’ We might mention Facebook to almost every company we work with,”
Josh Iverson, National Advertising and Sales Account Director, Y2M
Companies are adapting to the newer mediums
Utilize each medium to its full potential
Utilizing
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: how close to your business?
103,840 available Facebook users within our Dayton community
How many of those could use your professional services?
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Advertise with
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Reach 100,000 in 3 simple steps
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Reach 100,000 in 3 simple steps
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Reach 100,000 in 3 simple steps
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Advertising… Even Easier & FREE
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175 million users…Are you on the book?
Speed Marketing Brent, Jesse, Maria, & Stephanie
March 25, 2009