speed to deployment: implement instant and pop-up networks using flexible 3g/4g connectivity
DESCRIPTION
3G/4G mobile broadband connectivity enables enterprises to do business anywhere a cellular signal is available. While instant and pop-up networks can facilitate innovative merchandising and customer engagement opportunities, there are many pitfalls and obstacles to successful implementation. This webinar will address the business case for pursuing instant and pop-up networks while considering technology implementation strategies and rapid-deployment solutions for connecting these networks with mission-critical applications and the cloudTRANSCRIPT
Speed to Deployment Implement Instant and Pop-up Networks Using Flexible 3G/4G Connectivity May 31, 2012
Global Leader in 3G/4G Network Solutions
CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.
Trends in Instant Networking!George Mulhern, CEO – Definitions – Examples used by enterprises – Why instant and pop-up networks – Customer Case Study
Deployment Strategies!Todd Kelly, VP of Customer Support and Services – Challenges – Network segmentation – WiFi hotspot services – VPN Configuration – Proactive Remote Management –WiPipe Central
Agenda Deploy Instant Networks for Innovative Customer Engagement
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CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.
Our Expertise 3G/4G Networking Strategies
Retail Stores
Branch Offices
CradlePoint provides 3G/4G networking solu?ons to distributed enterprise (2012 focus on failover & M2M)
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Restaurants
M2M (Kiosks, ATM, Digital Signage)
Convenience Stores
CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.
Pop-up networking is the trend of creating instant networks for temporary or immediate business needs.
These installations are most popular in: – Retail, construction, transportation
Definitions Deploy Instant Networks for Innovative Customer Engagement
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CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.
Examples of Pop-up Networks Deploy Instant Networks for Innovative Customer Engagement
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Kiosk Inside Brick and Mortar
Temporary Structure
Mobile Brick and Mortar
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1. Test new products, markets, and concepts
2. Deploy permanent locations quickly and reliably
3. Meet temporary operational or customer service challenges
4. Generate buzz 5. Utilize an economic alternative
to full-scale retail set-up 6. Unload old inventory 7. Aggressively market
merchandise around a finite period of time
Why Instant or Pop-up Networks? Deploy Instant Networks for Innovative Customer Engagement
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Instant Networks: Speed to Deployment 4G Networking Strategies to Reduce Downtime & Increase Efficiency
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Retail POS
§ POS Applica+ons § Payment Processing § Customer Loyalty § Digital Receipts § Inventory/Distribu+on § Mobile & Social Apps
Branch Office
§ Customer Records § Loan Applica+ons § Tax Prepara+on Apps § Quota+on Systems § Billing Systems
Kiosk & Signage
§ Payment Processing § Real-‐+me Informa+on § Inventory Management § Display Graphics
§ Delay of sales due to lead ?me for wired lines
§ No ability to look up customer informa?on required for loyalty, digital receipts, account info, etc
§ Card Payment fees increase exorbitantly when not connected
Wired Internet
Connec+on
CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.
Business Continuity for the Long Term 4G Networking Strategies to Reduce Downtime & Increase Efficiency
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Retail POS
§ POS Applica+ons § Payment Processing § Customer Loyalty § Digital Receipts § Inventory/Distribu+on § Mobile & Social Apps
Branch Office
§ Customer Records § Loan Applica+ons § Tax Prepara+on Apps § Quota+on Systems § Billing Systems
Kiosk & Signage
§ Payment Processing § Real-‐+me Informa+on § Inventory Management § Display Graphics
X § Wireless § Affordable § Plenty of bandwidth
§ Not buried in the same trench
§ Cost of down?me varies for each business
Wired Internet
Connec+on
Wireless 4G LTE: Internet
Connec+on
CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.
Pandora Jewelry Case Study CradlePoint Allows Retail Jewelry Store to Open, Saving $50,000
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Company Profile Jewelry Manufacture and Retailer • 550 PANDORA branded concept stores • Sold in more than 65 countries on six
continents • $7 Billion in annual revenue
Business Needs Instant Network Deployment • Store opening delayed due to ISP strike • Risked lease-associated penalties for missing agreed upon opening deadlines • Lost opportunity costs are as real a factor as actual revenue
Solution • CradlePoint CBR450 Broadband Router
Case Study Link • Pandora Case Study
Results • Able to build the awareness necessary to
maximize holiday sales • Seamless failover in store locations prevents
lost revenue and poor customer experience
“Just missing opening our doors by a few weeks could have cost us more than $50,000 in sales and expenses.”
CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.
Deployment Strategies Implementing Instant and Pop-up Networks Using Flexible 3G/4G Connectivity
CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.
§ Realistic and practical IT investment for a temporary initiative
§ Reliable Internet – Temporary outage of POS service could result in:
§ Lost revenue (short-term, exclusive offers lose impact) § Customer retention and abandonment § A brand black eye
§ Network Security – Public WiFi for mobile consumers – VPN/Encryption and Firewall Policies – PCI Compliance
§ Training – New configurations of POS, voice, and data systems for
employees who are temporarily redeployed
Challenges Implementing Instant Networks Using 3G/4G Connectivity
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Network Segmentation Use Case: Multiple Applications on a Single Network
§ Securely enables shared use of WAN connec?on & router for mul?ple applica?ons in a PCI environment
§ Segments consist of Ethernet ports & groups, WiFi SSIDs and VLANs
§ Each network segment can have its own: – IP Address configura?on (sta?c, dynamic, range) – Rou?ng Mode (NAT, non-‐NAT, Public Hotspot & Cap?ve Portal)
– Access Control (Admin Access, LAN Isola?on) – WAN Bandwidth and QoS control
LAN Ports: 1 2 3 4
Digital Signage Segment
POS Device Segment
Public Segment
Employee Segment
SSID #1 “Employee”
SSID #3 “Vendor”
SSID #2 “POS”
SSID #4 “Public”
Internet Connec+on
Implementing Instant Networks Using 3G/4G Connectivity
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Public WiFi Hotspot Services Use Case: Customer WiFi at Retail & Branch
§ Na?ve support for Terms-‐of-‐Service(ToS) acceptance
§ Supports sta?c or dynamic content filtering rules.
§ Op?on to either allow customer to con?nue to desired web URL acer ToS acceptance, or force-‐direct to specified URL
§ Enforce intelligent QoS rules to prevent any single user from consuming all bandwidth.
Your Logo Here
Implementing Instant Networks Using 3G/4G Connectivity
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VPN Set-up Easily transfer applications to a new location.
Implementing Instant Networks Using 3G/4G Connectivity
INTERNET
Corporate Headquarters Pop Up Loca+on
Digital Signs Public WiFi
Point of Sale & NFC
§ Ensures encrypted connection for corporate data, PoS and applications with easy wizard setup.
§ Corporate office access to POS transactions and inventory management.
§ Integrated and configurable firewall rules enable VoIP Communications
§ Intelligent tunneling allows Internet applications(like public WiFi, Digital Signage) direct connectivity to Internet without wasting corporate resources.
VoIP
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WiPipe Central Cloud-Based Management Software
Implementing Instant Networks Using 3G/4G Connectivity
Deployed Devices
Device Administrator
Benefits
§ Centralize control & remote updates for all your CradlePoint devices § Enable configura?on of individual or groups of devices for greater efficiencies § U?lize automated usage alerts for managing WAN usage. § Reduce need for on-‐site IT & truck rolls, saving ?me and money
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CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.
Deploying is easy Implementing Instant Networks Using 3G/4G Connectivity
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§ Learn More CradlePoint.com/Popup
§ Contact Sales
CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.
Questions? George Mulhern CEO CradlePoint Todd Kelly VP of Customer Support and Services CradlePoint
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[email protected] +1.855.813.3385 www.CradlePoint.com