speedytax final report

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Executive Summary

After diligent research on independently owned businesses in the US, small businesses

make up for more than 50% of US sales. They dominate our market and are a huge contributor to

our nations GDP. Many of the business professionals operating small companies do not have

knowledge in filing their taxes properly and do not have the financial capital to afford a financial

advisor. Consequently, there is an opportunity to provide these business owners with a reliable

and timesaving solution.

We will target small business owners that have difficulty organizing the necessary

documentation required for taxation along with owners that have little disposable income. Our

definition of a small business is a company with 100 employees or less. SpeedyTax will pursue

the transaction industry, heavily focusing on technologically savvy business owners.

Our product, SpeedyTax, is a fully integrated system that captures every sale and

properly organizes the information into an external document. The information is protected in a

file that arranges each transaction and prepares it for tax filing at year-end. Customers are given

the option to pay an additional fee to have our software file the documentation for them. We are

a full service taxation system. In addition, business owners have the ability to check the external

transaction document. Through user’s private and secured login, customers have access from any

location and can view their financials off-site.

Our product will provide a viable solution to the point of sale frustrations incurred in

daily transactional business. To help consumers understand the substantial value of our product,

we intend to infiltrate technology retails stores with educated representatives. In our

commercialization plan, we expect to start out by targeting Best Buy and Apple retail stores.

Representatives will be well versed in SpeedyTax’s point of difference and give potential

customers the opportunity to try the software through a portable tablet. By educating retail

employees, they will be able to thoroughly explain our product to potential consumers and drive

the selling point of our additional value.

Frankie Buonocore, Shea Sullivan, Karlyn Seidner, John Cummings, Jordyn Naphtal

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Stage 0: Discovery

Opportunity Statement

There are 23 million small and/or family owned businesses in the US, which account for

54% of all US sales (Small Business Administration). For the fiscal year of 2013, income taxes

for these businesses were $311,993,954 and 60% of these taxpayers paid professionals to prepare

their tax returns (Internal Revenue Service). Small businesses often do not have the disposable

income to hire a credible tax professional to file their taxes. With this, we are hoping to provide

business professionals running small companies with a solution to their tax preparation needs.

We are targeting businesses in the sales industry that have updated transaction technology. Our

intention is to provide these businesses with a reliable and timesaving solution to their

frustrations with filing taxes through a simple tax calculation system.

We will be pursuing the purchasing and transaction industries that rely heavily on point

of sale systems to complete their daily sales and operations. Examples of this include clothing

retailers, restaurants, service providers, et cetera. Small businesses are ideal for this product

offering because they cannot afford to spend money on financial advisors and accountants.

Beyond this, if these small businesses fall victim to submitting incorrect taxes, they will be

penalized with losing their refund and serving potential jail time (Intuit). Small companies do not

have the financial capital to survive if these circumstances arise. This tax calculation system is

very preventative to these irreparable mistakes.

Current solutions to this need are CPA’s, financial advisors and current tax software.

Inadequacies of these solutions include the tendencies for businesses to get behind on their

bookkeeping and the continual expense of paying a financial advisor for their service as opposed

to the one-time expense of a transaction system. According to Forbes, “in practice, most of the

650,000 CPAs available to represent a business are really not qualified” (Forbes). The IRS also

claims that many of the financial advisors hired for tax preparation “prey on unsuspecting

taxpayers, and the result can be fraud or identity theft” (Internal Revenue Service). Penalties for

taxes being done incorrectly include accuracy-related penalties, civil fraud penalties and failure

to file penalties.

Fraud statistics reveal small businesses lack the resources to implement internal controls

and pay for the financial services that provide oversight of the businesses (Business Studies

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Journal). The intent of the tax calculation system is to address the needs of small businesses in

the pursuit of financial success and streamline the transaction process for retailers’ bookkeeping.

Stage 1: Scoping

Target Market Our target market is small business owners, which accounts for 54% of all US sales (Small

Business Administration). We define a small business as a company with 100 employees or less

that generates annual revenue of $3.5 million. We intend to focus on the market segment of

companies using up to date transaction technology such as computers or tablets. This segment of

the market is applicable for SpeedyTax transaction software because they are more

knowledgeable, tech savvy and willing to diversify with their business methods.

Competitive Analysis

SpeedyTax will be entering the tax preparation industry. Within this industry, there are

several current solutions, including, CPA’s, financial advisors and tax preparation software. This

being said, our main competitor within the industry will likely be TurboTax. Business insights

reported that TurboTax held 55.4% of the market share for the online tax preparation industry in

2013 (Business Insights). TurboTax coaches its customers step by step in the tax preparation and

filing process to help them get their taxes done accurately and get the best return (TurboTax).

SpeedyTax is an income tax preparation software that gives small business owners the

ability to calculate taxes on their own. However, for an additional fee, SpeedyTax will file its

customers’ taxes for them. The feature that differentiates us from our competitors is our

software’s ability to organize the components of the tax filing process per transaction at the point

of sale. This software structures its client’s tax information into an organized system that saves

automatically with each transaction and prepares taxes for the filing process. SpeedyTax archives

all previous tax filings for quick retrieval and point of reference by business owners. This point

of difference adds great value to our target market of small businesses. SpeedyTax’s point of sale

taxation feature is valuable because it increases accuracy and consolidates all of the client’s

information. From our qualitative research, we discovered that it is imperative for us to properly

communicate our point of difference to effectively capture our market.

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Internal Evaluation Top Concept: SpeedyTax Software

Fit: SpeedyTax software is a compatible solution to our identified opportunity of a

simplified tax organization and calculation system. Small business owners can benefit through

the convenience of our software, as it would satisfy their unmet consumer need of an on-site tax

preparation method.

Technical Feasibility: Because we are targeting companies that are technologically

current, we believe that SpeedyTax software will provide a realistic and beneficial solution.

Business owners understand the benefit of a convenient, on-site tax system that provides their

financial statements per transaction. Small business owners are very involved in the day-to-day

operations of their business and invested in the status of their financials. We foresee an issue

concerning the usability of our software for cash transactions in that businesses would have to

manually input the sale into the software, as opposed to credit card transactions. Based on

research and comparison data with our competitor, TurboTax, SpeedyTax software is a viable

and more integrated product offering. TurboTax is currently used by many small businesses

through their “TurboTax Business” software offering, so we believe our software will be

technically feasible.

Profitability: In order to determine the profitability of our software, we compared SpeedyTax

to TurboTax and Microsoft. Although these companies do not offer the same product, they give

us a benchmark for tax preparation and software pricing and market share. As previously stated,

TurboTax held 55.4% of the market share for the online tax preparation industry in 2013

(Business Insights). A Forbes article reported in 2013 that, “Microsoft has 95% market share in

the productivity software market, 75% share in the operating system market and approximately

75% share in the server software market” (Forbes). In the online tax preparation industry, we

would like to capture 0.005% of the 35 million online tax filers upon entry. With growth, we

intend for our point of difference to increase our market share to about 6% by year 10, which

equates to $2.1 million tax filers.

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Second Concept: SpeedyTax Hardware

Fit: SpeedyTax hardware, a cash register with a USB port, is a compatible solution to our

identified opportunity of a simplified tax organization and calculation system. Small business

owners that do not have the resources to purchase current technology can benefit from the

convenience of our hardware, as it would satisfy their unmet need of an on-site tax preparation

method.

Feasibility: Many small business owners face the issue of installed base effect in terms of

updating their current hardware into new technology. That being said, these business owners

understand the benefit of a convenient, on-site tax system that integrates with their current

transaction hardware to provide financial statements per transaction. Small business owners

relying on out of date hardware lack the systematic process to assess how their finances are being

organized and consolidated throughout the year. Although we are optimistic, we foresee a

potential issue concerning the integration between the SpeedyTax hardware and external credit

card processors that are currently used.

Profitability: In order to determine the profitability of our hardware, we compared

SpeedyTax hardware to Casio Computer Company Ltd and Verifone Systems Inc. Casio and

Verifone produce the most reputable and frequently purchased cash registers and credit card

processing machines. Casio provides consumers with electronic POS cash registers and had

sales of $3.15 billion in the 2013 fiscal year (Business Insight). Verifone, the credit card

authorization device used with most hardware systems, made a net revenue of about $1.7 billion

in the fiscal year of 2013 (Business Insights). In order for SpeedyTax hardware to be successful,

it would have to partner with Casio Computer Company Ltd and Verifone Systems Inc. to

successfully ensure that they capture the market. As a new product, if SpeedyTax hardware were

to partner with these major companies it would immediately be bought out. For these reasons, we

see this this opportunity as a viable than the SpeedyTax software due to the stronghold on the

market and the low frequency of purchase for cash registers and credit card POS systems.

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Stage II: Business Case

Product Concepts

New Product Concept: SpeedyTax Software

Introducing SpeedyTax: Software Solution

The tax systems that are currently available are costly and inconvenient.

SpeedyTax, the on-site tax processing software that integrates with all existing POS systems,

calculates sales totals and expenses with each transaction to prepare your taxes for year-end.

This new technology provides business owners an easily downloadable solution to efficiently

and cost effectively prepare their taxes without the burden of financing a tax professional.

SpeedyTax updates its software monthly and files the taxes on each transaction at the point of

sale for 100% accuracy.

So bring on April 15th, you’ve been prepared all year.

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New Product Concept: SpeedyTax Hardware

Introducing SpeedyTax: Hardware Solution

The tax systems that are currently available are costly and inconvenient.

SpeedyTax Hardware, the transaction calculation product for filing taxes at point-of-sale, gives

business owners a time efficient method to accurately organize tax-filing information for

submission.

This tax preparation register provides business owners the ability to collect, organize and

effectively prepare taxes without the burden of hiring a tax professional.

SpeedyTax Hardware features an external USB port that updates sales transactions taxes for

100% guaranteed accuracy.

So bring on April 15th, you’ve been prepared all year.

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Winning Concept We chose SpeedyTax software as our winning concept because it tested well with our

target market and displayed high feasibility. Our software provides a viable solution to the point

of sale frustrations incurred with the current tax software available. As a group, we show interest

in how to effectively run a company and manage financials.

Product Positioning Statements For small business owners, SpeedyTax is the tax preparation software that organizes

(Target Market) (Brand) (Arena)

taxes per transaction at the point of sale with a fully integrated and easy to use interface.

(Point of Difference) (Competitive Advantage)

Concept Test Results

Using qualitative survey techniques and our fully developed concept for SpeedyTax

software, we reached out to five small businesses in Boulder to receive feedback on our product.

Our test method included providing a printed version of our concept as a visual reference to look

and read over, followed by twelve qualitative questions. Utilizing only qualitative research our

group capitalized on the interaction of small business owners and their valuable feedback. With

the information we received from our test market, we compiled common responses to create a

benchmark evaluation for our product.

Purchase Intent: As previously mentioned, we set a benchmark of initially gaining

0.005% share of the total online tax preparation industry in direct competition with TurboTax,

that currently holds 55.4% share of the market. With this goal, we hope that small businesses

recognize our point of difference and the value that it provides as a cost efficient and time saving

solution. Since we were unable to perform a quantitative survey to determine purchase intent,

we relied on their honest opinion of their intent in investing in our software. Three out of five of

the businesses claimed that they would definitely or probably purchase SpeedyTax software and

the fourth and fifth businesses claimed that they were indifferent. The business that was

indifferent towards SpeedyTax stated that they were comfortable with their current solutions for

tax preparation and did not want to engage in a new solution.

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N = 5 Small Businesses

Definitely

Would

Probably

Would

Might or

Might Not

Probably

Would Not

Definitely

Would Not

SpeedyTax

Software

20% 40% 40% 0% 0%

SpeedyTax Software Top 2 Box:

20% + 40% = 60%

Pricing: Using the Van Westendorp Method we asked our interviewees what they would

expect to pay for our product, what price would be so low that they would question the products

quality, and what price would be so high that they would no longer be willing to pay. On

average, the small business owners reported that they would expect to pay a price of $155.80,

they would question the product’s quality at a price of $111.6, and they would not longer be

willing to purchase the product at a price of $190.

Key Findings: Our interviewees reported that they expected our product to perform at a level

comparable or higher than our competitors. They had high expectations for our product because

of our point of difference provides for the tax preparation and organization process. Our added

features are what we will need emphasize when selling our product to consumers. This is crucial

because our competitors already have well-established brands.

A large majority of the small businesses stated that credit card transactions are far more

frequent than cash transactions. One business claimed credit card and cash transactions were

about equal. This information affirmed that a software solution is more viable than a hardware

solution. A previous concern regarding the manual input of cash transactions was addressed

during the interview and business owners claimed they would most likely input the cash

transactions at the end of the day as opposed to per transaction.

We also asked about how the name “$peedy Tax Software” fit with our product. Most

businesses liked it, however, they offered us constructive criticism stating that the “$” could

potentially diminish the professionalism of our software. We then utilized this feedback to go

forward with our final software name of SpeedyTax.

Summary of Qualitative Test Methods: Our qualitative test method included one-on-one

interviews with business owners to get feedback on the feasibility of our product offer. Our

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intention was to receive a real reaction for the final product, and one-on-one interviews gave us a

reasonable time frame and cost to achieve this. The reason we did this was to refine and improve

our ideas and select the go-forward attributes of our products. We conducted the interviews with

small business owners running companies of 100 employees or less in the Boulder area. We

introduced them to our product by providing them with images of the concept mockup and a

description of SpeedyTax and its features. We measured their likes, dislikes and suggested

improvements to refine our product.

Benchmark Concept: The competitive benchmark concept that we used to assess SpeedyTax

was TurboTax. TurboTax guarantees a maximum refund, 100% accurate calculations and guides

its customers with exclusive business expert interviews. In assessing TurboTax’s offerings, we

concluded that we must provide all of these features in addition to our per transaction filing point

of difference. Furthermore, we established that our product must be equally or more intuitive

than TurboTax to make sure that customers with little to no previous tax knowledge would

purchase our product over our competitors.

Financials

In order to find our key inputs for the P&L, we used top-down forecasting and found that

the total market for tax preparation services consisted of 35 million users in the U.S. From this

method, we were able to set a goal to capture 0.005% of the market by the end of year one. That

market share would translate into 175,000 units, which we will sell at $169.99 making year one

revenue $29,748,250. The retail margin is the average percentage for the industry, which is 40-

50%. The advertising budget is 8% of sales due to the fact that we are in a competitive industry

and need to highlight our point of difference for consumers.

The product cost estimate is $65.01 with the raw material and manufacturing costs based

on industry averages. We will not be shipping outside the U.S., so we avoid freight and

duty/import tariffs and are not pursuing any kind of patent for SpeedyTax. Our

equipment/machinery costs require a large initial investment making our ROI for year one

9.01%. Although it is negative in the first year, it will become profitable in just over a year.

ROI = (Gross Margin - COI)/(COI)

(2,857,036 - 3,140,000)/(3,140,000) = -9.01% ROI

Payback Analysis

Payback Number of Years = COI/Gross Margin

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3,140,000/2,857,036 = 1.10 years

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Stage III: Development

Innovation Type and Strategy

SpeedyTax software is a derivative product; however, it provides more than moderate

innovations. The integrated technology and intuitive interface featured on the software are new

to the world and yet to be seen by any competitors. Therefore, our strategy is a reactive, second

but better, approach. We are concentrating on an existing product and market, however we are

drastically changing the existing standard by providing new innovative product facets. We will

be targeting broader arenas, differentiating our offering and engaging in product development to

grow.

Winning Concept Details The technology implemented by SpeedyTax software is a fully integrated system that

captures every sale and properly organizes the information into an external document. This in

turn prepares business owners for year-end taxes. The software updates itself with each

transaction that is processed and automatically feeds the information to the external document.

This ensures the highest accuracy in bookkeeping and financial organization.

In terms of design, our product will feature very basic and aesthetically appealing

graphics, formatting and labeling. This will allow customers to easily follow the financials being

recorded and have a full understanding of their daily transactions. A potential design issue is

confusion regarding formatting if the software is processing a high number of transactions in a

short period of time. To prevent this, we will have our engineers managing and updating all

software frequently to reduce any chance of malfunction.

SpeedyTax will not pursue intellectual property. Our software is a derivative product in a

reactive market. With these conditions, there is little protection for innovation. Although we are

not attempting any legal protection, our software is distinctive and we intend to capitalize on first

mover advantage.

We will be insourcing the coding and writing of the SpeedyTax software using internal

engineers and computer programmers. Our computer programs will not only code the software

but they will also constantly update and maintain the software. In terms of our physical product

offering to be sold in stores, we will be outsourcing the manufacturing of our packaging and disc

production.

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Stage IV: Testing and Validation

Pre-Launch Testing Plan Initially, we will perform alpha tests internally with our engineers and internal consumers

to ensure quality control. With our alpha testing, we intend to work out any “bugs” the product

might have before rolling it out to consumer testing. Because taxes are such a crucial aspect of

running a business, it is critical that our system is not susceptible to any glitches when we release

it.

Prior to a full-scale launch, we want to position our product in simulated test markets

through beta testing. We want to give business owners the opportunity to use our software

system before purchase. This not only gives the consumer time to understand how SpeedyTax

works, but it provides us with information on possible system malfunctions and performance. It

is imperative that we have a trial period for our fully integrated system prior to launch. We need

to ensure our customers that their taxes are being handled with the highest caliber of accuracy,

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and by allowing them to use the product before purchase, we can build that trusting

relationship.

Stage V: Launch

Product Name

For our product, we decided on the name SpeedyTax. It is not only easy to remember, but

a great representation of our point of difference. Offering tax preparation software in a “speedy”

manner, per transaction at the point of sale, is what differentiates our product from all other

competitors. It signifies our true value to consumers. Originally we wanted to spell the word

“speedy” with a dollar sign, but based on our concept test results, the “$” was unprofessional and

not dot com-able. Factoring in our test results and following the naming best practices led us to

“SpeedyTax.” This name is easy to say, short, memorable, and has positive associations with the

consumer.

Pricing Approach Looking at a range of price points, TurboTax Business CD/Download, for small business

owners or sole proprietors is priced at $149.99 (TurboTax). Microsoft Office Home and Business

2013 is priced at $219.99 as a one-time purchase (Microsoft). We would like to price our

product competitively with these two price points based on the value our product provides to its

users. Furthermore, we took our concept test result into account when finalizing our product’s

price. Although small business owners reported they would not purchase SpeedyTax at $190, we

found using the odd pricing technique made potential buyers feel that they were receiving a price

close to what they would expect. With this, we have priced SpeedyTax software at $169.99.

Distribution Approach

We will be distributing our product through three different forums. Our first distribution

channel will be the App Store. This allows for streamlined downloading onto all smartphones,

tablets, and laptops. Not only will this provide for easy integration among devices but it will also

cater to our market utilizing tablets to complete their business transactions. Our second form of

distribution is purchasing and downloading directly from the SpeedyTax website, which allows

for full obtainability between both Macintosh and PC systems. Finally, our last channel of

distribution is through physical purchase at technology retailers such as Best Buy and Apple.

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With this channel, we will have knowledgeable sales people to provide consumers with answers

to any questions and information regarding functionality.

Promotional Launch Plan

Theme: Small business owners do not have the time to collect and organize their transactions

in an efficient manner. Tax preparation and filing is a costly service for small businesses that do

not have the flexibility to hire such expensive tax professionals.

Tagline: SpeedyTax - Bring on April 15th, you’ve been prepared all year.

Creative Executions: SpeedyTax will send sales representatives to Best Buy and Apple retail

locations. These sales representatives will be responsible for explaining our software and how

small business owners can benefit from our innovative technology. Each representative will set

up a mock transaction and allow potential consumers to test out our software and become

familiar with the interface.

Timing: Within the first six months of launch, SpeedyTax will aggressively train and send

out sales representatives to fully educate the market. It is imperative that retail employees fully

understand our software and its point of difference in order to communicate it to the highest

degree. Marketing will have to remain dominant throughout the first few years in order for our

product to grow and maintain a stable market share.

Budget: We plan to allocate $120,000 to search engine optimization, $150,000 to creating a

website, $15,000 to providing an app and $240,000 to distribute ads in Time and Forbes

magazine. This leaves us with around $615,000 to allocate wherever necessary during our

launch.

Specifics About Ad Placement: Our ads will be distributed in Time and Forbes magazines as

their entrepreneurial readers perfectly our desired target market.

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Appendix List of Potential Product Ideas

1. Heated Umbrella: An umbrella lined with thermal material to keep you warm through

heat radiation.

2. At Home Dry Cleaning: An all-in-one system to dry clean your delicate garments at a

lower cost in your own home.

3. Windshield Defroster: A windshield cover that contains a heating system used to melt

snow and prevent ice build up.

4. Commercial Timer: A timer at the bottom corner of your TV screen that notifies you

when the commercials are over when watching a show.

5. Wedding Planning Website: A website that helps prospective brides plan their weddings

without having to hire expensive wedding planners.

6. Parking Spot App: A smartphone app used to reserve parking spots prior to arrival.

7. Advanced Rental Ski Lockers: Advanced rental system to reserve lockers months in

advance at ski resorts.

8. Washer and Dryer in One: A combined washer and dryer system that quickly and

effectively cleans and dries clothes in one cycle.

9. Heated Ice Scraper: An ice scraper with a heated blade that helps eliminate ice on car

windows.

10. Ski Valet: Drive through valet service designed to get you on the mountain as fast as

possible

11. Blow Dryer in the Shower: Device that blows warm air following a shower and

eliminates the necessity of towels.

12. Compilation of Music Playing Systems: A fully integrated system that combines all

music applications, such as Spotify, Pandora, et cetera, into a single forum.

13. High Rise Window Washing: A window-washing product for high-rise buildings that

eliminates risk of using manual window washers.

14. Heated Couch: Similar to seat heaters in cars, this technology will be placed into

comfortable, reclining couches.

15. Concussion Prevention Helmet: A helmet to be used in intense sports such as hockey,

football, et cetera, which provides players with protection and prevent head injuries

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Interview Instrument

Please take 5 minutes to read over our product concept and familiarize yourself with its

offerings.

Please take 5 minutes to read over our product concept and familiarize yourself with its offerings.

1. What do you like or dislike about the product?

o Like:

! The convenience and ease of the software

! The potential cost savings by not having to hire a financial advisor

o Dislike:

! The amount of trust I have to put in the hands of a newly developed software

that contains life threatening information

2. What are your current solutions to tax preparation?

o I hire a financial advisor my buddy referred me. He handles all my financials and I

pay him a fee along with a small percentage of my earnings.

3. Have you used TurboTax, H&R Block, or other similar solutions to assist you with tax

preparation? If yes, how was your experience? If no, why not?

o I have not used TurboTax but I have hired a private financial advisor. As much as I

trust him, he is incredibly expensive.

o I love that he does everything by hand and triple checks all of my documentation

before submission, but he bills me hourly.

o The cost of a financial advisor is huge and constantly increasing.

4. Do you find yourself spending more than you would like to on tax preparation solutions?

o Yes, I do find myself spending a lot of money on tax preparation systems. If there

were a solution that was a one-time purchase I wouldn’t think so much about this.

o Associate software with generally higher prices.

5. On average, how many cash transactions do you have compared to credit card transactions?

o More credit card transactions by far.

o People don’t tend to carry around too much cash with them these days.

o Lines run smoother when consumers are using credit/debit cards.

o Equal credit and cash transactions.

6. At what level do you expect this product to perform?

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o Filing taxes is a very tedious process with no room for mistakes. I trust the viability

and accuracy of SpeedyTax but I would want to try it out before I purchased it.

o Taxes are aligned with the IRS, so I would need to make sure this software was fully

developed before I shared my personal information.

7. What would your concerns about this product be?

o New to the market, don’t have enough information.

o Competitor’s brands are well established.

o Cash transactions.

o Software security.

8. How well does the name SpeedyTax fit the product description?

o “$” makes the product seem less professional/tacky

o The use of the word speedy gives a higher standard for the software. Expectations

are increased.

o SpeedyTax resembles TurboTax.

o The point of difference for SpeedyTax software is to provide per transaction at the

point of sale tax preparation, this coincides well with the use of “speedy”.

9. What price would you expect to pay for this item?

o Small business owners replied: $150, $200, $250, $80, $99

10. What would be so low that you would question this product’s quality?


11. What price would be so high that you would no longer be willing to pay for this product?


12. How likely are you to purchase this product?

o Definitely Would Purchase (1 Small Business Owner)

o Probably Would Purchase (2 Small Business Owners)

o Might or Might Not Purchase (2 Small Business Owners)

o Probably Wouldn’t Purchase (N/A)

o Definitely Wouldn’t Purchase (N/A)

Citations

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“Casio Computer Ltd.” (2013, March 31). Casio. Retrieved from

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“Filing Past Due Tax Returns.” (2014, September 26). IRS. Retrieved from

http://www.irs.gov/Businesses/Small-Businesses-&-Self-Employed/Filing-Past-Due-Tax-

Returns

Hawkins, K. (2011, February 10). An IRS Investigator Dishes on Small Business Tax Fraud.

Intuit Quickbooks. Retrieved from http://quickbooks.intuit.com/r/money/an-irs-

investigator-dishes-on-small-business-tax-fraud/

Hrncir, T. & Metts, S. (2012). Small Businesses Fall Victim to Fraud: Size and Trust Issues.

Business Studies Journal. Retrieved from http://0-

web.a.ebscohost.com.libraries.colorado.edu/ehost/detail/detail?vid=4&sid=013c2a18-

5010-4723-bdef-

fe3dd7bb0412%40sessionmgr4003&hid=4104&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3

d%3d#db=bth&AN=77782151

Lazich, Robert. “Online Tax Preparation 2013.” (2014, December 1). Market Share Reporter. Retrieved from http://0bi.galegroup.com.libraries.colorado.edu/global/article/GALE| I2502049587/be1084cae81d3b06d7fbe337e3f93024?u=coloboulder

“Microsoft Store for Home and Students.” (2014). Microsoft Store. Retrieved from http://www.microsoftstore.com/store/msusa/en_US/cat/Office/categoryID.62684700

Reilly, P. (2013, June 26). Enrolled Agents Deserve More Respect. Forbes. Retrieved from

http://www.forbes.com/sites/peterjreilly/2013/06/26/enrolled-agents-deserve-more-

respect/

“Small Business Trends. “(2014). The U.S. Small Business Administration. Retrieved from http://www.sba.gov/offices/headquarters/ocpl/resources/13493

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“TurboTax Business.” (2014). TurboTax. Retrieved from

https://turbotax.intuit.com/small-business-taxes/

“Verifone Systems Inc.” (2013, October 31). Verifone. Retrieved from

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