speers michelle mobile_presentation
TRANSCRIPT
- 1. Benefits of Mobilizing User Experience Michelle Speers 08/03/2014
- 2. Mobile and Tablet Usage Growth Chart 2012-2013
- 3. Mobile on the uphill climb. Mobile is taking over. Traditional web is declining. Tablets are booming. Mobile to overtake fixed internet access by 2014!
- 4. Mobiles Affects on Web Design Simplistic Design Less is more Hypertext lacking Resolution for small screens Little to no pictures Only important content
- 5. Device Detectors User Agent detection Device Atlas WURFL
- 6. Good: NYX Cosmetics Straight forward Most important content only Aware of the fold Beautiful
- 7. Bad: Pacific BMW Messy Unimportant content in fold Busy Not user friendly
- 8. Good: Sephora Fold focused Clean User friendly Photograph background Content driven
- 9. Bad: Ulta Busy Disregard for the fold Not user friendly Too much scrolling Overkill of content
- 10. Tips for Success Tablet/Mobile Friendly Device Detectors Resolution size Less is More Content User Experience
- 11. References http://www.smartinsights.com/wp-content/uploads/2014/03/Site-visits-percent-by-mobile-and-destop- 2014.jpg: Slide 2 photo Dawson, Alexander. (2010) Mobile Web Designs: Best Practices. Six Revisions. Source: http://sixrevisions.com/web-development/mobile-web-design-best-practices/ Faletski, Igor. (2009) 7 Tips to Make Your Website Mobile Friendly. Six Point. Source: http://www.sitepoint.com/7-tips-to-make-your-web-site-mobile-friendly/ sephora.com: Slide 8 photo ulta.com: Slide 9 photo pacificbmw.com: Slide 7 photo nyxcosmetics.com: Slide 6 photo