spellafrica business plan
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SpellAfrica Initiative Elvis Austins, Founder
We provides
English lessons
via mobile phone across
Nigeria
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SpellAfrica is a youth led organization born out of passion and dedication for the purpose of assisting
young Africans to Learn better English skills
SOCIAL VALUE PROPOSITION
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MARKET
Africa is the second largest mobile market in the world after Asia, with Nigeria taking
the lead with over 168.8 million active more users.
Source Nigerian communication Commission
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Enablers
Obstacles
1. Poor access to technical know-how 2. Challenge with securing funding3. Government bureaucracy
MARKET ENVIRONMENT ENABLERS AND OBSTACLES
1. Low rate of competitors 2. High level of interest form beneficiaries 3. Easy to upscale
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VALUE CHAIN
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Total Expenses $ 60,000
Expense Driver 50% Source: Operation Basis: Monthly
BulkSMS
Collating of words
Programming DataBase Management
Expense Driver 30% Source: Staffing / technologyBasis: Monthly
Staff salaries
Volunteer stipends
Maintenance
Expense Driver 10% Source: Research
Basis: Monthly
App/Game development
New technology
Web Hosting
Expense Driver 10% Source: Logistics Basis: Monthly
Office equipment
Transportation
Registration
EXPENSES
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Total Income$ 100,000USD
Income Driver 62% Source: Service FeeBasis:
.50USD per subscribers
Sale of App/Games
Ads from App Stores
Income Driver 28% Source: Adverting Basis: Quarterly
Ads from SMS
SIDA
Commonwealth Foundation
USAID
Income Driver 10 %Donations/Loans Source: NGOBasis: Yearly
Canadian International Development Agency
British Council
INCOME
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UNIT ECONOMICS
With just
1USD, a
Benefici
al will
improve
his or her
vocabul
ary with
60 new
set of
English
words/m
eaning/u
sages
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CRITICAL SUCCESS FACTORS
• Customers are willing to pay for the service, because it will helps to learn better English
• Organizations are willing to Run ads on our platform, because they believe in the value we are creating
• Volunteers are willing to contribute their time and energy
• SMS Is relatively an affordable tool for reaching out to our customers
• We are currently researching on new technology for the purpose of scaling into new market space
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10
Elvis AustinsCEO and Founder [email protected]
Killian L. Mayua Chief Technology [email protected]
Erize Edoreh Chief Operating Officer [email protected]
UBTech, NigeriaSocial EntrepreneurshipStockholm, SwdeenIATEFL
Experience
CCHub, NigeriaMSc Computer ScienceApp/Game illustrator
AIIC Insurance, Nigeria Entrepreneur Marketing Head
SPELLAFRICA: MANAGEMENT OVERVIEW
Lisa MusaSecretary Nigeria [email protected]
BSc English, Nigeria
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Financial ResourceIncome and Expenses
Organizational ResourceNumber of volunteers and number of subscribers Transformation (Activity/Process)
Number of Freemuim users converting to paying usersOutcome
Feedback from users and actual message delivered Impact
Number of user who takes the monthly examinationnumber of re-subscribers
Metrics
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SPELLAFRICA: SUMMARY
• Huge market - with international expansion into other African countries
• Proven model based on a monthly feedback test
• Demonstrated scale up capability
• Huge Social ROI
Seeking $60K of Financing to Benefit 500,000 Beneficiaries
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[email protected]+2347030240731