Presented By:

Rahul Pillai

Megha Parihar

Nikesh Jaiswal

INTRODUCTION Splash is Middle East’s largest fashion retailer and part of

the Landmark Group.

Its sister groups are Lifestyle Stores and Home Centre Stores

Established in Year1993.

200 Stores and 50 Brand across 13 countries.

Over 4000 employees.

Micky Jagtani is the Chairman & CEO

Salman Khan is the Brand Ambassodor

Splash India:

First Retail Outlet was Opened in Hyderabad(2008).

In INDIA Bangalore is the Head Quarters for Splash.

Presently Splash has 18 stores in the country.

Esha Gupta is the Brand Ambassador of Splash India.

ACHIEVEMENTS: Super Brand Status in 2013.

Forbes Arabia “ Top 40 Arab Brand”.

First Runners At Grazia Style Award 2010.

MISSION & VISION

VISION

To create a truly global brand that provides growth opportunities for the

company and its employees, achieving its goal of becoming the number

one value fashion retailer across the world

MISSION

The mission of splash is about providing the world with luxury products,

elegance, creativity and “Art de Vivre”.

VALUES

Constant focus & development on the product & value offered

Continuous improvement of the customers shopping experience

Encouraging open work culture

Store Location & Size In Pune Splash has two stores : Season Mall and Phoenix Market

City.

Size of Store in Season is 11000sq.feet.

In total they have 45 employees working in store.

Merchandise and Assortment of products

Splash accessories which is targeted on young girls.

Splash youth which is targeted on customers like young, fashion

& core

Merchandise and Assortment of products

Merchandise Presentation

Shoulder- out presentation:

Face – forward presentation:

Product Mix and SKU

Accessories Body Wear Active Wear Denim

Basic Essentials Beach & Swim Plus

They keep a SKU of Approx 20000.( said by the

Departmentan Mngr.)

Shelf Life of a Apparel is 60 days.

Fabric Material Used in Cloths are Cotton, Synthetic,

Polyster.

VISUAL MERCHANDISING

STORE LAYOUT

Free flow layout:

Allowance for browsing and

wandering freely

Increased impulse purchases

Visual appeal Flexibility

PROMOTIONAL STRATEGIES Splash TV(Fashion Shows)

Events and Concerts

Advertisements

Magazines