spmain project_1

Upload: pallu2602

Post on 08-Apr-2018

223 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/7/2019 spMAIN PROJECT_1

    1/44

    A

    PROJECT REPORT

    ON

    A STUDY OF RATIO ANALYSIS ON

    HERO HONDA COMPANY

    Submitted to

    Yashwantrao Chavan Maharashtra Open

    University, Nashik

    IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE

    DEGREE OF MASTER OF BUSINESS ADMINISTRATION

    Submitted by

    Mr. SACHIN SUDHAKAR PATRIKAR

    PRN.NO. 2008017000783581

    M.B.A. Final Year

    (IN FINANCIAL MANAGEMENT)

    Guide

    Dr. M.A. BURGHATE

    STUDYCENTRE:

    DHANAWATE NATIONAL COLLEGE,NAGPUR

    1

  • 8/7/2019 spMAIN PROJECT_1

    2/44

    INTRODUCTION OF TOPIC

    The basic requirement to start a new business is -7-m-

    man, machine, material, market, method, management and

    money. But the most important factor is money because with the

    help of money, we can arrange the other six factors. So the basic

    need start with money and to arrange it, every new unit has to

    undergo a process of project financing. Project financing is a

    process of arranging money from is suppliers i.e. Banker.

    Financial statement analysis is important to board,

    manager and other who make the judgment of financial health of

    the org. comparative data and this comparison is best presented

    with help of ratio.

    Ratio analysis can be used to compare the risk and

    return relationship of firm. Ratio analysis is widely used tool of

    financial analysis. It is defined as the systematic use of ratio to

    interpret the financial statement so that the strengths and

    weakness of a firm and current financial condition can be

    determined.

    Ratio analysis is the process of determining and

    presenting in arithmetical terms the relationship between figures

    and group of figures drawn from these statements. A ratio may

    be defined as the indicated quotient of two mathematical

    expressions and as the relationship between two or more things.

    The ratio can be calculated by dividing one figure by the other.

    The quotient so obtained in the ratio of the figures.

    2

  • 8/7/2019 spMAIN PROJECT_1

    3/44

  • 8/7/2019 spMAIN PROJECT_1

    4/44

    CLASSIFICATION OF RATIO

    ANALYSIS

    1. The liquidity ratios

    2. The leverage ratios

    3. The activity ratios

    4. The profitability ratios

    1. LIQUIDITY RATIOS

    Liquidity ratios measure the firms ability to meet its

    current obligations i.e. ability to pay its obligations as and when

    they become due. They show whether the firm can pay its short

    term obligations out of short term resources or not. Liquidity

    radios establish a relationship between cash and other current

    assets to current obligations. Low liquidity may result in the

    4

  • 8/7/2019 spMAIN PROJECT_1

    5/44

    failure of meeting firms short term liabilities and unnecessary

    law suits. A very high degree of liquidity is also bad because the

    funds are unnecessarily tied up in current assets which earn

    nothing. Liquidity ratios are:

    1. Current ratios.

    2. Acid test or quick ratio.

    1.1.Current Ratio:

    Current Ratio = Current Assets Current Liabilities.

    Current ratio expresses relationship between current

    assets and current liabilities and can be calculated by dividing

    current assets by current liabilities e.g. -

    Current assets include cash and those other assets

    which can be converted into cash within one year such as

    marketable securities accounts receivables stock (debtors) stock

    (inventories) and prepaid expenses.

    Current liabilities include those liabilities which are to

    be paid by the firm within one year and include creditors bills

    payable accrued expenses, bank overdraft, income tax liability

    and long term debts due to nature within current year.

    In a sound business, a current ratio of 2:1 is considered

    an ideal one. If current ratio is lower than 2:1, the short term

    solvency of the firm is considered doubtful and it shows that the

    firm is not in the position to meet its current liabilities in time.

    5

  • 8/7/2019 spMAIN PROJECT_1

    6/44

    Significance of current ratio:

    Current ratio indicates the firms ability to pay its current

    liabilities.

    It shows short term financial strength.

    It is a test of credit strength and solvency of a firm.

    It indicates the strength of the working capital.

    It indicates the capacity to carry on effective operations.

    It discloses the over trading or under capitalization.

    Higher ratio i.e. more than 2:1 indicates sound solvency

    position.

    1.2.Acid Test Ratio or Quick Ratio:

    Quick Ratio = Quick or Liquid Assets Currents

    Liabilities.

    Acid test or quick ratio a more refined to measure the

    firms liquidity. It establishes relationship between quick or liquid

    assets and current liabilities. Liquid assets include can and those

    assets which can be converted into cash immediately without

    loss of value such as securities (temporary investments), and

    debtors and bills receivables (book debts) stock and prepaid

    expenses are not included in quick assets.

    This ratio is also called liquid ratio. A quick ratio 1:1 is

    considered ideal and represents a satisfactory financial position.

    It indicates the relation between strictly liquid assets whose

    value is almost certain one hand, one strictly liquid liabilities on

    6

  • 8/7/2019 spMAIN PROJECT_1

    7/44

    the other. Liquid assets comprise all current assets minus stock

    and prepaid expenses. Liquid liabilities comprise all current

    liabilities minus bank overdraft. Stock is excluded from liquid

    assets on the ground that it is not converted into cash in theimmediate future.

    Significance of Quick Ratio:

    It is the true test of business solvency.

    Higher ratio i.e. more than 1:1 indicates sound financial

    position.

    Lower ratio i.e. less than 1:1 indicates financial difficulty.

    This is an important ratio of financial institutions.

    It is a stringent test of liquidity.

    It gives better picture of firms ability to meet its short

    term debts out of short term assets.

    If the current ratio is more than 2:1 but liquid ratio is less

    than 1:1 it indicates excessive inventory.

    2. LEVERAGE RATIOS

    A firm must have strong financial position to meet its short term

    as well as long term obligations. The long term creditors are

    interested in the soundness of a firm on the basis of long

    financial position. To judge the long term financial position of the

    firm leverage or capital structure ratios are used. These ratios

    indicate the funds provided by the long term creditors and

    owners. Leverage ratios are:

    7

  • 8/7/2019 spMAIN PROJECT_1

    8/44

    1. Debt equity ratio.

    2. Proprietary ratio.

    2.1.Debt Equity Ratio:

    Debt Equity Share = Debt Equity.

    The debt equity ratio is the measure of relative claims

    of creditors and owners against the firms assets. There are

    various interpretations of debt and equity and therefore debt

    equity ratio may be calculated in number of ways. Debt is alsoknown as share holder fund or internal liability. Debts is includes

    debentures, long term loans and borrowing, sundry creditors and

    bills payable. Equity is includes equity share capital, preference

    share capital, accumulated profit, reserves and surplus.

    How much fund has been provided by the owners and

    how much by outsiders in the acquisition of total assets is a very

    significant factor affecting the long term solvency position of a

    concern. In the other words, the relationship between borrowed

    funds and owners capital is popular measure of the long term

    financial solvency of a firm.

    As acceptable norm for this ratio is considered to be

    2:1. A high ratio shows that the claims of creditors are greater

    than those of owners. A high debt company also known as highly

    leveraged or geared is able to borrow funds on very restrictive

    terms and conditions. A low debt equity ratio implies a Greater

    claim of owners than creditors, it represents a satisfactory.

    8

  • 8/7/2019 spMAIN PROJECT_1

    9/44

    2.2. Proprietary Ratio:

    Proprietary Ratio = Share Holder Total Assets.

    Proprietary ratio relates the shareholders funds to totalassets. This is the ratio to calculate the contribution of share

    holder fund in total assets. Share holder funds includes capital

    equity share, preference share capital and total assets includes

    current assets, investments, fixed assets etc. it is very important

    to creditors as it helps them to find out the proportion of

    shareholders funds in the assets used in the business. Higher

    ratio indicates a secured position to creditors and a low ratio

    indicates greater risk to creditors. The acceptable norm of the

    ratio is 1:3. This ratio shows the general strength of the

    company.

    Significance of proprietary ratio:

    It indicates long term solvency of the firm.

    It shows the proportion of assets financed by the

    proprietors.

    It is a test of long term credit strength.

    It measures the extent of protection available to creditors.

    3. ACTIVITY RATIOS

    Activity ratios are concerned with how efficiently the

    assets of the firm are managed. Sometimes, these ratios are

    called efficiency ratios. These ratios express relationship

    9

  • 8/7/2019 spMAIN PROJECT_1

    10/44

    between the level of sales and the investment in various assets.

    The efficiency with which assets are used would be reflected in

    the speed and rapidity with which assets are converted into

    sales. The greater t rates of turnover or conversion, the moreefficient utilization or management other things being equal.

    Activity ratios include

    1. Inventory turnover ratio.

    2. Fixed asset ratio.

    3.1.Inventory turnover ratio:

    Cost of Goods Sold =

    Opening Stock + Manufacturing Cost + Purchase Closing

    Stock of Inventory.

    (Average inventory = Opening Stock +Closing Stock 2).

    10

  • 8/7/2019 spMAIN PROJECT_1

    11/44

    (Inventory Turnover= Cost of Goods Sold Average

    Inventory).

    This is also known as stock velocity. This ratio is

    calculated to consider the adequacy of quantum of capital and its

    justification for investing in inventory. This ratio indicates the

    number of times inventory or stock is replaced during the year. It

    measure the relationship between goods sold and inventory

    level. The higher the turnover the better is the performance of

    the company, for it has managed to operate with a relatively

    small average locking up of funds. A low sale to inventory ratio

    may indicate a slow moving inventory, suffering possibly form

    obsolescence too aggressive sales forces. This ratio indicates

    whether investment in inventory is within proper limit or not. The

    quantum of stock should be sufficient to meet the demands of

    the business but it should not be too large to indicate

    unnecessary lock up of capital in stock and danger stock.

    Significance of inventory turnover ratio:

    A high inventory turnover ratio is better than a low ratio.

    A high ratio implies good inventory management and an

    indication of under investment.

    A low inventory turnover ratio is dangerous. It is an

    indication of excessive inventory turnover investment in

    inventory.

    3.2. Fixed Assets Turnover:

    Fixed Assets Turnover = Sales Fixed Assets.

    This ratio is calculated by dividing sales into fixed

    assets. It is used to highlight the extent or utilization of the

    11

  • 8/7/2019 spMAIN PROJECT_1

    12/44

    companys plant and equipment. A low ratio is indicatives of the

    poor utilization of the existing plant capacity. This factor should

    be kept in mind while production department requests for funds

    for new capital investment. It is also known as sales to fixedasset ratio. This ratio measures the efficiency and profit earning

    capacity of the firm. Higher the ratio, greater is the intensive

    utilization fixed assets. Lower ratio means under utilization of

    fixed assets.

    4. PROFIBILITY RATIOS

    The management is eager to have and measure the

    operating efficiency of the concern to show how best it has

    managed the financial resources of the concern. On the other

    hand, shareholder, who invest their funds in the company also

    expect a fair return on their investments. Thus both these groups

    are interested in the higher profitability of the concern.

    Profitability is the measure of efficiency and the search for it

    provides an incentive in a achieve efficiency. Profitability also

    indicates public acceptance of the product the company is

    producing and the company itself and shows that the firm can

    produce competitively. Profitability is also important to measure

    the firms ability to pay debt and servicing.

    Profitability ratios can be determined on the basis of

    either sales or investment. The profitability ratios in relative to

    sales are

    1. Gross profit ratio.

    2. Operating ratio.

    12

  • 8/7/2019 spMAIN PROJECT_1

    13/44

    4.1.Gross profit ratio:

    Gross Profit Ratio = Gross Profit Sales 100.

    This gross profit ratio is also known as gross margin

    ratio; the ratio establishes relationship of gross profit with sales

    to measure the operating efficiency of the firm and to reflect its

    pricing policy. The rated is calculated by dividing the gross profit

    by sales.

    Gross profit is the result of relationship between prices,sales volume and costs. Any change in any of these factors

    would affect the gross profit to sales ratio. A high ratio is an

    indication of good management or a high selling price of the

    product or low cost or production. A relatively low margin is

    certainly a danger signal, warranting a careful and detailed

    analysis of the factors responsible for it. It is useful as a test of

    profitability and management efficiency. Gross profit shows thegap between revenue and trading costs.

    A higher ratio may be increase the selling prices of

    goods sold without any corresponding increase in the cost of

    goods sold. The gross profit ratio should remain the same form

    year to year, because cost of sales will normally vary directly and

    in the same proportion with sale. Higher ratio is better.

    13

  • 8/7/2019 spMAIN PROJECT_1

    14/44

    A lower gross profit is very low it may be an indicator

    of lower and poor profitability.

    4.2.Operating Ratio:

    Cost of Goods Sold + Operating Exp. 100

    Net Sale

    These ratios are shown in relation to the percentage of

    net sale. The most important operating ratio is the ratios of cost

    of sale to net sale. It is fairly good index of operating efficiency. It

    can be used as a test of financial condition after considering

    other revenues and expenses operating expenses includeadministration expenses, manufacturing expenses, selling

    expenses.

    14

  • 8/7/2019 spMAIN PROJECT_1

    15/44

    OBJECTIVES

    A Ratio Analysis is done for the following purpose

    1. To Measure Financial Solvency:

    Ratios are useful tools in the hands of management and

    other concerned to evaluate the firms performance over a period

    of time by comparing the present ratio with the past ones. They

    point out firms liquidity position to meet its short term obligation

    and long term solvency.

    2. To Measure General Efficiency:

    Ratios enable the mass of accounting data to be

    summarized and simplified. They act as an index of the efficiency

    of the firm. As such they serve an instrument of management

    control.

    15

  • 8/7/2019 spMAIN PROJECT_1

    16/44

    3. To Forecast and Planning:

    Ratio analysis is an invaluable aid to management in

    the discharged of its basic function planning forecasting, control

    etc. the ratio that are derived after analyzing and securitizing the

    past result, help the management to prepare budgets to

    formulate policies and prepare the future plan of action etc.

    4. To Facilitate Decision Making:

    It throws lights on the degree of efficiency of the

    management and utilization of the assets and that it why it is

    called survey of efficiency. They help management in decision

    making.

    5. To Take Corrective Action:

    Ratio analysis provides inter firm comparison. They

    highlight the factors associated with successful and unsuccessful

    firms. If comparison shows an unfavorable variance, corrective

    action can be initiated. Thus it helps the management to take

    corrective action.

    6. To Make Inter Firm Comparison:

    It is an instrument for diagnosis of financial of an

    enterprise. It facilitates the managements to know whether the

    16

  • 8/7/2019 spMAIN PROJECT_1

    17/44

    firms financial position is improving or deteriorating by setting a

    trend with the help of ratios.

    SCOPES

    1. Rations indicate trends which will help in decision making

    and forecasting.

    2. Ratio analysis helps in assessment of liquidity, profitability

    and solvency of the firm.

    3. It indicates the overall operating efficiency and

    performance of the firm.

    4. It helps in understanding the financial statement.

    5. It provides basis not only for intra firm comparison but also

    for inter firm comparison.

    6. Comparison of actual ratios with base year ratios or

    standard ratios will help the management in controlling the

    affair of the firm.

    17

  • 8/7/2019 spMAIN PROJECT_1

    18/44

    RESEARCH METHODOLOGY

    The different type of methods, tools and techniques used for research

    are known as research methodology. It is the path adopted by the researcher to

    complete research project. Hence it plays a vital role in the completion of the

    project.

    Source of information:

    There are two sources by which information was collected.

    1. Primary data:

    Primary source of information were not their as the company is not

    situated in Nagpur therefore the first hand information about the company notpossible.

    2. Secondary data:

    The major source of secondary information was financial statement of

    hero Honda company limited annual report of the balance sheet and its website.

    18

  • 8/7/2019 spMAIN PROJECT_1

    19/44

    HYPOTHESIS

    This study has been taken to prove that

    The financial condition of the Hero Honda Company is good. The financial health can be determined by the ratio analysis.

    Company Profile

    The joint venture between India's Hero Group and

    Honda Motor Company, Japan has not only created the world's

    single largest two wheeler company but also one of the most

    successful joint ventures worldwide.

    During the 80s, Hero Honda became the first company

    in India to prove that it was possible to drive a vehicle without

    polluting the roads. The company introduced new generation

    motorcycles that set industry benchmarks for fuel thrift and low

    emission. A legendary 'Fill it - Shut it - Forget it' campaign

    captured the imagination of commuters across India, and HeroHonda sold millions of bikes purely on the commitment of

    increased mileage.

    Over 20 million Hero Honda two wheelers tread Indian

    roads today. These are almost as many as the number of people

    in Finland, Ireland and Sweden put together!

    19

  • 8/7/2019 spMAIN PROJECT_1

    20/44

    Hero Honda has consistently grown at double digits

    since inception; and today, every second motorcycle sold in the

    country is a Hero Honda. Every 30 seconds, someone in India

    buys Hero Honda's top -selling motorcycle Splendor. Thisfestive season, the company sold half a million two wheelers in a

    single montha feat unparalleled in global automotive history.

    BOARD OF DIRECTORS

    No. Name of the Directors Designation

    1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director

    2 Mr. Pawan Munjal Managing Director & CEO

    3 Mr. Toshiaki Nakagawa Joint Managing Director

    4 Mr. Sumihisa Fukuda Technical Director

    5 Mr. Om Prakash Munjal Non-executive Director

    6 Mr. Sunil Kant Munjal Non-executive Director

    7 Mr. Masahiro

    Takedagawa

    Non-executive Director

    8 Mr. Satoshi Matsuzawa

    (Alternate Director to Mr.

    Takashi Nagai)

    Non-executive Director

    9 Mr. Pradeep Dinodia Non-executive & Independent Director

    20

    http://www.herohonda.com/co_board_directors.htm#1%231http://www.herohonda.com/co_board_directors.htm#2%232http://www.herohonda.com/co_board_directors.htm#3%233http://www.herohonda.com/co_board_directors.htm#4%234http://www.herohonda.com/co_board_directors.htm#5%235http://www.herohonda.com/co_board_directors.htm#6%236http://www.herohonda.com/co_board_directors.htm#7%237http://www.herohonda.com/co_board_directors.htm#7%237http://www.herohonda.com/co_board_directors.htm#81%2381http://www.herohonda.com/co_board_directors.htm#8%238http://www.herohonda.com/co_board_directors.htm#8%238http://www.herohonda.com/co_board_directors.htm#9%239http://www.herohonda.com/co_board_directors.htm#1%231http://www.herohonda.com/co_board_directors.htm#2%232http://www.herohonda.com/co_board_directors.htm#3%233http://www.herohonda.com/co_board_directors.htm#4%234http://www.herohonda.com/co_board_directors.htm#5%235http://www.herohonda.com/co_board_directors.htm#6%236http://www.herohonda.com/co_board_directors.htm#7%237http://www.herohonda.com/co_board_directors.htm#7%237http://www.herohonda.com/co_board_directors.htm#81%2381http://www.herohonda.com/co_board_directors.htm#8%238http://www.herohonda.com/co_board_directors.htm#8%238http://www.herohonda.com/co_board_directors.htm#9%239
  • 8/7/2019 spMAIN PROJECT_1

    21/44

    10 Gen. (Retd.) Ved Prakash

    Malik

    Non-executive & Independent Director

    11 Mr. Analjit Singh Non-executive & Independent Director

    12 Dr. Pritam Singh Non-executive & Independent Director

    13 Ms. Shobhana Bhartia Non-executive & Independent Director

    14 Mr. Sunil Bharti Mittal Non-executive & Independent Director

    15. Mr. Meleveetil

    Damodaran

    Non-executive & Independent Director

    21

    http://www.herohonda.com/co_board_directors.htm#10%2310http://www.herohonda.com/co_board_directors.htm#10%2310http://www.herohonda.com/co_board_directors.htm#11%2311http://www.herohonda.com/co_board_directors.htm#12%2312http://www.herohonda.com/co_board_directors.htm#13%2313http://www.herohonda.com/co_board_directors.htm#14%2314http://www.herohonda.com/co_board_directors.htm#15%2315http://www.herohonda.com/co_board_directors.htm#15%2315http://www.herohonda.com/co_board_directors.htm#10%2310http://www.herohonda.com/co_board_directors.htm#10%2310http://www.herohonda.com/co_board_directors.htm#11%2311http://www.herohonda.com/co_board_directors.htm#12%2312http://www.herohonda.com/co_board_directors.htm#13%2313http://www.herohonda.com/co_board_directors.htm#14%2314http://www.herohonda.com/co_board_directors.htm#15%2315http://www.herohonda.com/co_board_directors.htm#15%2315
  • 8/7/2019 spMAIN PROJECT_1

    22/44

    ABOUT THE CHAIRMAN

    Brijmohan Lall Munjal Seeding a Dream

    "Don't dream if you can't fulfill your dreams'' Brijmohan

    Lall Munjal is often fond of saying. The founder and patriarch of

    the $ 2.8 billion Hero Group is your classic first generationentrepreneur. He is a man who started small, dreamt big and

    used a combination of grit and perseverance to create one of the

    country's largest corporate groups and the World's No.1 Two

    Wheeler Company.

    Instinctive from a young age, Brijmohan Lall made a

    rather unusual start in life. Around the time when the freedom

    movement in India was taking shape in the late 1920s, he walkedinto a newly opened Gurukul (Indian heritage school) near his

    home in Kamalia (now in Pakistan). He was only six years old

    then.

    Thus began an extraordinary tale of courage and

    perseverance. Brijmohan began his business story after partition

    in 1947, when he and his brothers relocated to Ludhiana. The

    family set up a company that provided poor people with basic

    transport (cycles). Three decades later, as India evolved; he

    added a second crucial chapter - which visualized affordable and

    technologically superior transport to millions of middle class

    Indians. The rest is history.

    22

  • 8/7/2019 spMAIN PROJECT_1

    23/44

    AWARDS:

    Awards & Recognitions2008NDTV Profit Business

    Leadership Award 2008 - Hero Honda Wins the Coveted

    "NDTV Profit Business Leadership Award 2008.

    Top Gear Design Awards 2008 - Hunk Bike of the Year

    Award

    NDTV Profit Car India & Bike India Awards - NDTV

    Viewers

    Choice Award to Hunk in Bike category

    India Times Mindscape and Seville Row (A ForbesGroup

    Venture) Loyalty Awards - Customer and Brand Loyalty

    Award in Automobile (two-wheeler) sector

    Asian Retail Congress Award for Retail

    Excellence (Strategies and Solutions of business

    innovation and

    Transformation) - Best Customer Loyalty Program in

    Automobile

    Category

    NDTV Profit Car India & Bike India Awards - Bike

    Manufacturer of the year

    Overdrive Magazine - Bike Manufacturer of the year TNS

    Voice

    23

  • 8/7/2019 spMAIN PROJECT_1

    24/44

    Of the Customer Awards: No.1 executive motorcycle

    Splendor

    NXG

    No.1 standard motorcycle CD Deluxe

    No. premium motorcycle CBZ Extreme

    2007The NDTV Profit Car India & Bike India Awards 2007 in

    The following category: 1.Overall "Bike of the Year" - CBZ

    Extreme

    2."Bike of the Year" - CBZ X-tremens (up to 150 cc

    Category)

    3."Bike Technology of the Year" - Glamour PGM

    FI.

    2006 No. 1 in automobile industry by TNS Corporate

    Social Responsibility Award.

    Hero Honda Splendor rated as India's most

    Preferred two-wheeler brand at the Awaaz Consumer

    Awards 2006.

    24

  • 8/7/2019 spMAIN PROJECT_1

    25/44

    DATA ANALYSIS

    LIQUIDITY RATIO:

    1) Current Ratio

    2) Acid test Ratio or Quick Ratio

    LEVERAGE RATIO:

    1) Debt equity ratio

    2) Proprietary ratio

    ACIVITY RATIO:

    1) Fixed asset turnover ratio

    2) Inventory turnover ratio

    25

  • 8/7/2019 spMAIN PROJECT_1

    26/44

    PROFITABILITY RATIO:

    1) Gross profit ratio

    2) Operating ratio

    1. CURRENT RATIO:

    26

    2009 2008 2007

    0.46 0.48 0.56

  • 8/7/2019 spMAIN PROJECT_1

    27/44

    Interpretation:

    The liquidity position of the company is not satisfactory

    because it is not reached the ideal ratio 2:1. The company should

    increase the current assets and decrease the current liabilities.

    2. QUICK RATIO :

    2009 2008 20070.31 0.31 0.39

    27

  • 8/7/2019 spMAIN PROJECT_1

    28/44

    Interpretation:

    The liquidity position of the company is not satisfactory

    because the ratio is decrease and not reached the ideal ratio 1:1

    the company should increase quick assets such as cash and bank

    balance and decrease the current liabilities.

    3. Debt Equity Ratio:

    2009 2008 20070.02 0.04 0.06

    28

  • 8/7/2019 spMAIN PROJECT_1

    29/44

  • 8/7/2019 spMAIN PROJECT_1

    30/44

    Interpretation:

    This ratio is the indicative of strong financial position of

    business. The higher the ratio, the better it is but the company

    should increase the shareholders funds.

    5. Inventory Turnover Ratio:

    2009 2008 2007

    47.53 42.82 47.53

    30

  • 8/7/2019 spMAIN PROJECT_1

    31/44

    Interpretation:

    The company should control the inventory turnoverbecause it is fluctuating.

    6. Fixed Assets Turn Over Ratio:

    2009 2008 2007

    5.34 5.89 6.01

    31

  • 8/7/2019 spMAIN PROJECT_1

    32/44

    Interpretation:

    The ratio is decreasing from year to year and we should

    increase the sales up to the maximum level and we should use

    the fixed assets up to full 100% capacity.

    7. Gross Profit Ratio:

    2009 2008 2007

    12.75% 11.67% 10.72%

    32

  • 8/7/2019 spMAIN PROJECT_1

    33/44

    Interpretation:

    The profitability position of the company is satisfactory

    because of the Gross profit ratio is increasing from year to year

    but it is not enough. The company should control the cost of

    goods sold expenses and increase the sales.

    8. Operating Ratio:

    2009 2008 2007

    14.22% 13.22% 12.13%

    33

  • 8/7/2019 spMAIN PROJECT_1

    34/44

    Interpretation:

    The company had controlled the operating expenses

    thats Why the ratio is decreased, the lower the ratio the better it

    is, the company should continue this performance in the future

    also. It is satisfactory.

    RESEARCH METHODOLOGY

    The different type of methods, tools and techniques

    used for research are known as research methodology. It is the

    path adopted by the researcher to complete research project.

    Hence it plays a vital role in the completion of the project.

    Source of information:

    34

  • 8/7/2019 spMAIN PROJECT_1

    35/44

    There are two sources by which information was

    collected.

    1. Primary data:Primary source of information were not their as the

    company is not situated in Nagpur therefore the first hand

    information about the company not possible.

    2. Secondary data:

    The major source of secondary information was

    financial statement of hero Honda company limited annual report

    of the balance sheet and its website.

    LIMITATIONS OF RATIO ANALYSIS

    Ratio analysis is as already mentioned a widely used

    tool of financial analysis. It is because ratios are simple and easy

    to understand. But they must be used very carefully. They are

    suffering from various limitations.

    1. Changes in the accounting practice between the two years

    may render the comparison difficult.

    35

  • 8/7/2019 spMAIN PROJECT_1

    36/44

  • 8/7/2019 spMAIN PROJECT_1

    37/44

    1. Liquidity ratio:

    The current ratio is slightly lower than the ideal ratio. It

    shows the companys ability to meet its current requirement.

    In overall the liquidity position of the company is good

    which shows the managerial efficiency in utilizing current assets

    in the business.

    2. Activity ratio:

    The increasing inventory turnover ratio and fixed

    turnover ratio highlights the overall efficiency of the business

    activities and management in making productive utilization of

    assets and capital of the company so that there is better

    profitability during the period.

    3. Leverage ratio:

    The leverage position of the company is good in short

    term as well as in long term position of the company due to debt

    equity ratio and proprietary ratio in previous year.

    4. Profitability ratio:

    The gross profit of the company is increasing, which is

    positive sign for the company. The overall profitability of the

    company is satisfactory during the study period.

    Therefore the overall financial position of the company

    is good on the basis of leverage, liquidity, activity and

    profitability ratio.

    37

  • 8/7/2019 spMAIN PROJECT_1

    38/44

    RECOMMENDATION

    After analysis and interpretation of the financial

    statement of hero Honda company the following are the

    suggestions for the betterment of company.

    38

  • 8/7/2019 spMAIN PROJECT_1

    39/44

    1. Fixed assets of company should be improved because

    return gain on the assets is lower so improvement on

    assets will improve its position.

    2. The company should minimize external financing to lowerthe interest burden which will help to enhance the

    shareholder ability to earn and will lower the risk for them.

    3. The company should try and increase its dividend payout

    ratio to the shareholder. Increasing these ratios will

    definitely help the market share price to shoot up.

    4. The company should utilize the reserve account in the form

    of dividend and bonus so that it will increase the marketing

    value of the company.

    5. The company should increase there current assets and

    decrease current liability because there current liability is

    more.

    6. As the liquidity position of the company is less than the

    ideal ratio so the company should think on that.

    BIBLIOGRAPHY

    BOOKS:

    Management accounting R.S.N. PILLAI and BAGAVATHI

    Financial management M.Y. KHAN and P.K. JAIN

    WEBSITE:

    39

  • 8/7/2019 spMAIN PROJECT_1

    40/44

    Google search.com

    Hero Honda.com

    ANNEXURE

    Profit & Loss Account

    (Rs in

    Crore)

    Mar '

    09

    Mar '

    08

    Mar '

    07

    Income

    40

  • 8/7/2019 spMAIN PROJECT_1

    41/44

    Mar '

    09

    Mar '

    08

    Mar '

    07

    Operating income12,325.

    38

    10,345.

    01

    9,905.

    95

    Expenses

    Material consumed8,820.0

    5

    7,479.5

    0

    7,252.

    46

    Manufacturing expenses 427.78 360.66 332.62

    Personnel expenses 448.65 383.45 353.81

    Selling expenses 582.16 503.62 507.10

    Administrative expenses 293.72 250.01 258.00

    Expenses capitalized - - -

    Cost of sales

    10,572.

    36

    8,977.2

    4

    8,703.

    99

    Operating profit1,753.0

    2

    1,367.7

    7

    1,201.

    96

    Other recurring income 108.56 88.85 83.73

    Adjusted PBDIT1,861.5

    8

    1,456.6

    2

    1,285.

    69

    Financial expenses 13.04 13.47 13.76

    Depreciation 180.66 160.32 139.78

    Other write offs - - -

    Adjusted PBT1,667.8

    8

    1,282.8

    3

    1,132.

    15

    Tax charges 499.70 442.40 388.21

    Adjusted PAT1,168.1

    8840.43 743.94

    Nonrecurring items 113.58 127.45 113.95

    Other non cash

    adjustments- - -

    Reported net profit1,281.7

    6967.88 857.89

    Earnings before

    appropriation

    3,303.5

    3

    2,562.6

    6

    2,081.

    94

    Equity dividend 399.38 379.41 339.47

    Preference dividend - - -

    Dividend tax 67.87 64.48 57.69

    Retained earnings2,836.2

    8

    2,118.7

    7

    1,684.

    78

    41

  • 8/7/2019 spMAIN PROJECT_1

    42/44

    Balance sheet(Rs Crore)

    Mar '

    09

    Mar '

    08Mar ' 07

    Sources of funds

    Owner's fund

    Equity share capital 39.94 39.94 39.94

    Share application money - - -

    Preference share capital - - -

    Reserves & surplus3,760.

    81

    2,946.3

    02,430.12

    Loan funds

    42

  • 8/7/2019 spMAIN PROJECT_1

    43/44

    Mar '

    09

    Mar '

    08Mar ' 07

    Secured loans - - -

    Unsecured loans 78.49 132.00 165.17

    Total 3,879.

    24

    3,118.2

    42,635.23

    Uses of funds

    Fixed assets

    Gross block2,516.

    27

    1,938.7

    81,800.63

    Less : revaluation reserve - - -

    Less : accumulated depreciation 942.56 782.52 635.10

    Net block1,573.

    71

    1,156.2

    61,165.53

    Capital work-in-progress 120.54 408.49 189.92

    Investments3,368.

    75

    2,566.8

    21,973.87

    Net current assets

    Current assets, loans & advances

    1,022.

    14 942.00 914.65

    Less : current liabilities & provisions2,205.

    90

    1,955.3

    31,608.74

    Total net current assets

    -

    1,183.

    76

    -

    1,013.3

    3

    -694.09

    Miscellaneous expenses not written - - -

    Total3,879.

    24

    3,118.2

    42,635.23

    Notes:

    Book value of unquoted investments3,305.

    14

    2,357.6

    21,809.12

    Market value of quoted investments 40.55 209.20 157.85

    Contingent liabilities 100.54 56.37 165.59

    Number of equity shares outstanding

    (Lacs)

    1996.8

    8

    1996.8

    8

    1996.88

    43

  • 8/7/2019 spMAIN PROJECT_1

    44/44

    Mar '

    09

    Mar '

    08Mar ' 07