spoiled media media kit (2016)
TRANSCRIPT
media kit
the experientialmedia company.
our audience adventurous trendsetting influential
91%COLLEGE EDU.
75%IPHONE
67% AGES 25-34
77% HHI $50K+
(SOURCE: FACEBOOK AUDIENCE INSIGHTS & GOOGLE ANALYTICS)
66%NYC
58% FEMALE
42% MALE
audience infoMORE THAN 5X LIKELY TO ENGAGE ON SOCIAL
(SOURCE: FACEBOOK AUDIENCE INSIGHTS)
AUDIENCE STATS
4:18TIME SPENT ON
BRANDED CONTENT
63%RETURN VISITORS
675KFACEBOOK FANS
5.2MMMONTHLY PEOPLE REACHED
200KEMAIL NEWSLETTER LIST SIZE
SPOILED READER ON FACEBOOK VS AVERAGE NYC FACEBOOK USER
(SOURCE: FACEBOOK AUDIENCE INSIGHTS)
traditional display inventory
cookie-cutter advertorials
disjointed solutions
what you’re used to
MILLENNIALS RESPOND LESS TO TRADITIONAL ADS THAN PREVIOUS GENERATIONS
THERE’S AN INFLUX OF SOCIAL AD
CLUTTER ACROSS NEW & OLD SOCIAL
NETWORKS
consumer trust
consumers trust influencers & peers 3x more than ads
(SOURCE: NIELSEN GLOBAL TRUST IN ADVERTISING 2013 REPORT)
(SOURCE: THE 2015 AD BLOCKING REPORT FROM PAGE FAIR & ADOBE)
AD BLOCKING IN THE US GREW BY 48% IN LAST 12 MONTHS TO REACH 45 MILLION
90%TRUST PEERS
RECOMMENDATIONS
33%TRUST
ADVERTISING
engages brand takes action
consumer journeyStatic conversion funnels are dead. Our strategy reflects the fragmented, multi-channel reality of today’s consumer journey.
consumes content tells friends
1 2 3 4
how we engage our audience
events Immersing guests & their friends in offline branded
experiences
giveawaysSpoiling our readers with opportunities for unique
adventures
contentCreating articles, photos, and videos that people
want to share
Our content pushes the boundaries of storytelling. In addition to a wide range of editorial, we create amusing
Snapchat stories, experiment with Facebook Live, and film hilarious sketches to further audience engagement.
Our Summer ‘16 boat series brought out thousands of New Yorkers to celebrate the season and immerse themselves in
truly unique, spoiled-branded experiences.
We spoil our fans and their friends with wildly unique adventures, everything from getaways to the tropic
paradises of Bermuda and Hawaii to unforgettable festival experiences at Coachella and Mysteryland, and even
intimate staycations in NYC.
how we tell your story
social media
spoiled fixtures
email newsletters
influencers
editorial
videos
content
events
giveaways
