sponsor brochure

Sponsorship Opportunities • 2013-2014

Farm Bureau® + Supporter = Success

Farm Bureau Members ...............................................2

2013 Sponsorship Opportunities .........................3-7

2014 Sponsorship Opportunities .......................8-16

2015 Sponsorship Outlook .........................................9

Sponsorship Agreement ........................................... 17

Current Sponsors ........................................Back cover

Note from President StallmanIncreasing consumers’ understanding of and trust in today’s diverse food system is an important priority for the American Farm Bureau Federation and American Farm Bureau Foundation for Agriculture. One way in which we’re achieving that goal is by increasing our level of engagement with consumers, many of whom have questions about the food they eat and how it is produced.

Our farmer members take pride in feeding, fueling and clothing the world. Studies show that farmers and ranchers—our members—continue to be seen as trusted spokespersons in today’s consumer-driven marketplace. We’re building on that trust—equipping our members with tools and training to help them effectively engage with consumers, both in-person and online through social media.

But we need your help and hope that you’ll consider sponsoring one or more Farm Bureau programs in the coming year. Your support will enhance the mission of our more than 6 million Farm Bureau families.

Through sponsorship of Farm Bureau programs, you will reach key decision-makers throughout agriculture and rural America. Their influence extends from the countryside to Capitol Hill. To learn more about partnering with Farm Bureau through sponsorship opportunities, contact Dan Durheim, executive director of the Foundation, at 202-406-3632 or [email protected].

Thank you for your support.

Sincerely,

Bob StallmanPresident

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Farm Bureau® Members> More than 6 million families

x average Farm Bureau household of 2.4 persons = 14.4 million people.

> Annual household income of members is double the national average.

> More than seven out of 10 members are college-educated.

> More than 85% of farmers/ranchers are Farm Bureau members.

> Members are dedicated to agriculture and very loyal to the Farm Bureau brand—average length of membership is nearly 20 years.

Fonts used:Trajan ProRegular & Bold

The nation’s largest general farm organization, the American Farm Bureau Federation, represents more than 6 million member families with a grassroots structure of more than 2,700 county Farm Bureaus that comprise the 50 state Farm Bureaus and the Puerto Rico Farm Bureau. The American Farm Bureau Foundation for Agriculture is a 501(c)(3) affiliate of the American Farm Bureau Federation. The Foundation’s mission is building awareness, understanding and a positive public perception of agriculture through education.

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pportunitiesContact: D

an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

February 2013

National Leadership Conference February 7-9, 2013 • Phoenix, Ariz.

Interact with state Farm Bureau presidents, top-notch board members and staff at the Joint National Leadership Conference. State Farm Bureau leaders gather to learn about Farm Bureau’s priority issues for the 113th Congress and to be energized as spokespeople for agriculture. They go home with the tools to create awareness among county members and to develop and implement Farm Bureau policy on agricultural issues.

Opportunities for Investment: > Final Reception - $50,000

> Friday Luncheon - $25,000

> Saturday Luncheon - $25,000

> Kick-off Reception - $20,000

> Keynote Speakers - $15,000 (2 opportunities for sponsorship)

Deadline for confirmation of sponsorship: Dec. 1, 2012. Contact for availability.

SPONSORED

SPONSORED

SPONSORED

SPONSORED

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an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

February 2013

Young Farmers & Ranchers Conference February 8-11, 2013 • Phoenix, Ariz.

Connect with Farm Bureau’s brightest young farmers and ranchers from more than 45 states at the Young Farmers & Ranchers Leadership Conference. This highly interactive conference focuses on leadership and personal development opportunities, and offers motivational speakers, breakout sessions, networking, entertainment and tours of local agricultural operations and attractions. A Collegiate Discussion Meet is also offered for college students, and states are recognized for their efforts in the Harvest for All service hunger project.

Opportunities for Investment: > Tours - $30,000 > Awards Banquet - $25,000 SPONSORED

> Sunday Luncheon - $20,000 SPONSORED

> Collegiate Discussion Meet Scholarships - $18,000 SPONSORED

> Harvest for All Awards - $10,000 SPONSORED

> Foundation Silent Auction Match - $5,000 SPONSORED

> Keynote Speakers - $8,000 (2 opportunities for sponsorship) SPONSORED

> Cyber Café - $5,000 SPONSORED


Sponsor benefits from the commitment being invested through the Foundation’s YF&R Educational Fund.

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an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

March 2013

Beginning Farmers & Ranchers ConferenceMarch 2013 • Raleigh, N.C.

Help advance America’s aspiring farmers and ranchers at this national conference hosted by Farm Bureau and USDA’s Start2Farm.gov project. New farmers and ranchers will have the opportunity to attend learning workshops and information sessions as well as meet and network with other farmers from across the country. Special focus will be given to developing viable farm and ranch businesses regardless of size or type of farming practice. There will also be special sessions for farmer educators and service providers as well as veterans who are interested in farming or ranching.

Sponsorship Levels > Start2 Sustain - $15,001 and up

> Start2 Harvest - $7,501-15,000

> Start2 Plant - $1,001-7,500

> Start2 Cultivate - up to $1,000

Deadline for confirmation of sponsorship: Feb. 1, 2013.Sponsor benefits from the commitment being invested through the Foundation’s YF&R Educational Fund.

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an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

March 2013

Partners in Agricultural Leadership - Class 7March 2013-March 2015

Team up with 10 Partners in Agricultural Leadership (PAL) participants as they learn advanced leadership skills in this rigorous training course for young farmers and ranchers. The PAL program also provides participants with unique opportunities to represent agriculture in the media, on speaking circuits and in testimonial arenas. PAL graduates are best described as “advocates for agriculture”—they step forward and promote awareness about issues important to those in the farm-to-consumer food chain. New to this class is an addition of an international trade module.

Opportunities for Investment: > Program Sponsor - $60,000-$100,000 ($30K-$50K per year) SPONSORED

(2 opportunities available)


Sponsor benefits from the commitment being invested through the Foundation’s YF&R Educational Fund.

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an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

April 2013

National Women’s Leadership ConferenceApril 5-8, 2013 • Las Vegas, Nev.

Spend quality time with 500 of Farm Bureau’s top female leaders at the National Women’s Leadership Conference. As the number of women as principal farm and ranch operators increases, so does the role of women in agricultural leadership. This biennial conference offers leadership and personal development programs that encourage Farm Bureau women to educate others about agriculture and speak out for their industry. Outstanding keynote speakers and tours in addition to workshop and planning sessions will make this a conference you don’t want to miss.

Opportunities for Investment:

Deadline for confirmation of sponsorship: Feb. 5, 2013.Sponsor benefits from the commitment being invested through the Foundation’s Women’s Leadership Educational Fund.

> Platinum $15,000+

> Gold $7,500 - $14,999

> Silver $2,500 - $7,499

> Bronze up to $2,499

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an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

January 2014

AFBF Annual Meeting and TradeshowJan. 12-15, 2014 • San Antonio, Texas

Showcase your company’s support for agriculture and connect with more than 7,000 Farm Bureau members and staff at the 95th Annual Meeting and Tradeshow. Attendees are active agricultural producers, technologically savvy and in tune with new developments in the industry. These are the men and women who make the buying decisions for their farming operations.

The Annual Meeting and Tradeshow include: > General sessions with first-rate speakers.

> Special interest, policy issue and leadership workshops.

> Awards programs.

> Recognition of the nation’s best young farmers and ranchers.

> Recognition of outstanding women’s leadership programs.

> Foundation fundraising events.

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an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

Deadline for confirmation of sponsorship: Oct. 18, 2013.

Attendee Statistics: > Agricultural involvement: 90 percent are active farmers and ranchers—highly

influential, politically involved agricultural decision-makers.

> Gender Split: 60 percent male, 40 percent female.

> Top 15 commodities represented: Alfalfa, Beef, Corn, Cotton, Dairy, Feed Grains, Forestry, Hay, Nursery/Greenhouse, Poultry, Sheep/Goats, Soybeans, Swine, Vegetables and Wheat.

> Technology usage: 98 percent own a computer—most use it for general and agricultural news, record-keeping, entertainment, family education and political activity/issue communication.

> Purchasing decision-makers.

Sponsorship Benefits: > Recognition in printed Annual Meeting program (Gold and Platinum levels).

> Recognition on general session screens (Gold and Platinum levels).

> Preferred placement and discounted exhibit space rate of $3.50/per square foot ($350 for a 10’x10’ booth), (Silver, Gold and Platinum levels), (Regularly $10/per square foot or $11,000 for a 10’x10’ booth).

> Special designation on name badges (all sponsors).

> First option for exhibitor seminar (must be assigned by Oct. 18, 2013).

Sponsorship Levels (total spent): > Platinum - from $40,000

> Gold - $15,000 - $39,999

> Silver - $5,000 - $14,999

> Bronze - $5,000

Jan. 11-14, 2015

AFBF Annual MeetingSan Diego, Calif.

February 2015

National Leadership Conference

YF&R Leadership Conference

April 17-20, 2015

National Women’s Leadership ConferenceNashville, Tenn.

2015 Sponsorship Dates

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an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

Foundation Flapjack FundraiserMix it up with pancake-lov-ing Farm Bureau members and benefit the American Farm Bureau Foundation for Agriculture during the Flapjack Fundraiser. Bright and early Sunday morning, Farm Bureau members and guests gather over pancakes to learn about the Founda-tion’s latest initiatives. The coveted “Book of the Year” title is awarded and the au-thor is recognized. Sponsors are provided complimentary tickets based on level of sponsorship.

Sponsorship Levels: > Grand Slam - $5,000

> Short Stack - $3,000

> Silver Dollar - $1,000

> In-kind product donations

> Special opportunity to sponsor a copy of the Book of the Year for each Flapjack attendee

Fundraising Entertainment EventYou’re the one! Here is your opportunity to be the big name showing your support for educating about agriculture. Showcase your company’s support and commitment with Farm Bureau members and guests during the Annual Meeting. The event will be negotiable between AFBF and the sponsor as a means to embrace the local culture of the Annual Meeting site. Your company will have the opportunity to share its mission and support of agriculture with attendees.

Sponsorship Level: > Title Sponsor – 1

opportunity

Foundation Golf ClassicEducate Farm Bureau lead-ers about your business and support agricultural literacy as a Foundation Golf Classic sponsor. All proceeds from this popular event benefit the American Farm Bureau Foun-dation for Agriculture, which supports agricultural literacy programs to educate learners, educators and families about their sources for food, clothing, shelter and renewable fuels.

Sponsorship Levels: > Title Sponsor - $15,000

> Hole-in-one Sponsor - $5,000

> Eagle Sponsor - $3,000

> Birdie Sponsor - $1,000

> Hole Sponsor - $1,500

> Beverage Cart Sponsor - $1,000 (2 available sponsorships)

> Beat the “Pro” Contest Sponsor - $1,000

> Contest Sponsor - $500

AFBF Annual Meeting and Tradeshow (con’t)Opportunities for Investment:

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2014Sponsorship O


an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

Foundation Auction Matching Grant SponsorshipAs a matching grant sponsor you will showcase your support for the Foundation and agricultural literacy during this popular fundraiser. As the sponsor, you can establish a maximum limit for the matching funds.

> 1 opportunity for sponsorship

General Session Sponsorship The two general sessions are the big events of the Annual Meeting. All attendees gather for this event where bright lights, excellent speakers and recognition of members are highlights of the event. The opening general session includes a keynote address from the American Farm Bureau Federation President Bob Stallman and the recognition of membership awards. The closing general session includes a keynote speaker and the announcement of the national Young Farmers & Ranchers award winners.

Sponsorship Cost: > $30,000 - Gold Sponsor

(2 opportunities for investment)


County Presidents’ LuncheonConnect with more than 1,000 respected, influential leaders from across the country during this annual recognition of county and state Farm Bureau presidents. This distinguished group includes the AFBF president, on hand to recognize the dedicated volunteers who have grown the organization to more than 6 million member families. Luncheon sponsors have the opportunity to distribute promotional items, share your company’s mission and showcase your interest in America’s farm and ranch families.


or Co-Sponsorship of $15,000 (2 opportunities)

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an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

Cyber CaféRepeatedly reach Farm Bureau members at the Cyber Café. Your company’s logo appears on every computer every time attendees check e-mail, commodity prices, news and weather. Members also can click on your company’s link to learn more.



Past President and Administrator Reception This reception offers the opportunity to network and visit with past presidents and administrators—the leaders responsible for Farm Bureau’s success.

Sponsorship Cost: > $5,000 - Silver Sponsor

Farm Bureau Women’s Leadership Recognition LuncheonGive gifts, share your company’s mission and showcase your support for America’s farm and ranch families at the Women’s Leadership Recognition Luncheon. This special luncheon, with more than 400 attendees, recognizes state women’s leadership programs across the nation for their accomplishments.


(2 sponsorships available)

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an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)AFBF Annual Meeting and Tradeshow (con’t)Opportunities for Investment:

Media ReceptionWet your whistle as you welcome more than 100 agricultural journalists, Farm Bureau media experts and local media who gather to network and share information. This is where all the excitement happens.


Breakout Workshops (Conferences)Interact with attendees at special interest workshops. These sessions are open to all attendees and topics range from agricultural production and efficiency to leadership development and commodity outlooks.

Sponsorship Cost: > $5,000 per workshop

(10* opportunities) * Number of conferences

subject to change

Organization Directors’ Luncheon Interact with the directors of the state Farm Bureau organizations who are responsible for membership development and growth. Luncheon sponsors have the opportunity to distribute promotional items, share your company’s mission and showcase your interest in America’s farm and ranch families.

Sponsorship Cost: > $3,500 - Bronze Sponsor

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an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

Cooking DemonstrationsShow off your company and products with a live cooking demonstration right in the heart of the American Farm Bureau Federation’s Annual Meeting Tradeshow. With access to a large captive audience, your cooking demonstration is sure to cause quite a stir!

Sponsorship Cost: > $2,500 per demo or buy a

bundle at special pricing

Exhibitor SeminarThe exhibitor seminars are opportunities for Farm Bureau members to learn the latest and greatest information and technology available to benefit their farm or ranch. The sponsors of exhibitor seminars select the topic for a 45-minute session that is open to all attendees. This allows the sponsors to interact personally with members while educating them on new opportunities.

Sponsorship Cost: > $1,200 (*10 opportunities) * Number of seminars

subject to change

AFBF Annual Meeting NewsroomThe annual meeting newsroom is at the center of the action for reporters covering AFBF’s biggest event. As the hub for more than 100 members of the working media and state Farm Bureau public relations staff, the newsroom is the place to be seen. The fully staffed newsroom provides media ser-vices and broadcast facilities to the working media including: AFBF news releases, digital and print photos, available speech texts and more. Computers, In-ternet access, printers, phones, lines for audio feeds and video editing services are also part of this unique sponsorship opportunity. Sponsors of the newsroom have exclusive rights to signage placement in the newsroom, a news confer-ence and distribution of one press release.

Sponsorship Cost: > $2,500 (2 opportunities)


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2014Sponsorship O


an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

AFBF Annual Meeting Media LunchesTreat the media covering AFBF’s Annual Meeting to lunch. After a grueling morning covering AFBF’s biggest event, journalists will be more than appreciative for the sit-down luncheon. Lunch sponsors will reach more than 100 members of the working media and state Farm Bureau public relations staff through visible signage placement at the lunch. There are two media lunch opportunities available.

Sponsorship Cost: > $5,000 (2 opportunities)

Delegate Session Beverage ServiceThe Business Session of the Annual Meeting brings together about 400 delegates from state Farm Bureaus to discuss issues affecting agricultural and rural living. Your opportunity is to sponsor the refreshment breaks for delegates and staff.

Sponsorship Cost: > $2,500 per station

(4 opportunities for investment)

WiFi Hot SpotsStaying connected is essential for many. Farmers, ranchers and agricultural leaders are no different. The use of smart phones and other technologies has grown immensely. Your opportunity is to sponsor a hot spot for members to connect to the Internet using their own device. You will have the opportunity to add your company logo to a landing page and signage for the hot spot.

Sponsorship Cost: > $5,000 per hot spot (3 or

more opportunities)


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an Durheim

at 202-406-3632 (e-mail: dand@

fb.org)

February 2014

Young Farmers & Ranchers Conference Feb. 7-9, 2014 • Virginia Beach, Va.

Connect with Farm Bureau’s brightest young farmers and ranchers from at least 45 states at the Young Farmers & Ranchers Leadership Conference. This highly interactive conference focuses on leadership and personal development opportunities, and offers motivational speak-ers, breakout sessions, networking, entertainment and tours of local agricultural operations and attractions. A Collegiate Discussion Meet is also offered for college students, and states are recognized for their efforts in the Harvest for All service project.

Opportunities for Investment: > Tours - $30,000

> Awards Banquet - $25,000

> Saturday Luncheon - $20,000

> Sunday Luncheon - $20,000

> Collegiate Discussion Meet Scholarships - $18,000

> Harvest for All Awards - $10,000

> Foundation Silent Auction Match - $5,000

> Keynote Speakers - $8,000 (3 opportunities for sponsorship)

> Cyber Café - $5,000

Deadline for confirmation of sponsorship Dec. 1, 2013Sponsor benefits from the commitment being invested through the Foundation’s YF&R Educational Fund.

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Sponsorship Agreement2013-2014 Premier Sponsorship Commitment Form �We are committed to being a sponsor of the American Farm Bureau Federation® and American Farm Bureau Foundation for Agriculture®.

Below are the opportunities that we are committed to investing in for 2013-2014:MEETING EVENT COST Example: YF&R Leadership Conference Cyber Café $5,000

Total

Sponsor (Company Name)

Contact Person

Title

Contact Phone

Contact Email

Signature Date

For more information about sponsorship please contact: Dan Durheim, Executive Director, Foundation 600 Maryland Ave., SW, Suite 1000W Washington, DC 20024 202-406-3632 (phone)202-314-5121 (fax)[email protected]

Fonts used:Trajan ProRegular & Bold

Commitment Dates: • 2013 National Women’s

Leadership Conference: Feb. 5, 2013

• Annual Meeting 2014: Oct. 18, 2013

• National YF&R Conference 2014: Dec. 1, 2013

Farm Bureau Financial ServicesInsurance • Investments ®

This version (named - Soychecko�_4C.eps) is to be used ONLY AFTER December 5th 2011.

Current Sponsors

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