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SPONSOR BROCHURE
764sports and entertainment executive attendees on average.
92%of attendees at director level or above.
33%of attendees are sponsors.
44%of attendees are C-level executives.
23countries represented on average.
32hours of networking on average.
100%of NFL, MLB, NBA, NHL, and MLS teams have attended SEAT.
152speakers on average.
SEAT isthe ONLYPeer-DrivenSports & Entertainment Conference in the world!
IMMERSEyour company executives in a collaborative environ-ment
BUILDstrategic partnerships with industry decision-makers
NETWORKwith clients and new business prospects
GENERATEsales and revenue
GROWbrand awareness
MARKETyour products and services at a “relationship” conference for a long-term business strategy
Aaron LeValleySVP, Business Operations & Strategy at AEG
Daniel BrusilovskyDirector, Consumer Products & Technology at Golden State Warriors
Brian ShieldVP, IT at Boston Red Sox
David JonesSenior Vice President of IT at Anschutz Entertainment Group
Brian CostelloDirector, Digital Media / Editor-In-Chief at Portland Timbers
David PayneSenior Technology Strategist - Athletics at University of Oklahoma Information Technology
Charlie Sung ShinVP, Strategy & Analytics at Major League Soccer
Denise TaylorPresident, Global Technology Solutions at Legends
Chris FreetDeputy AD for External Engagement at Kansas Jayhawks
Geoff WilsonSports Strategist, FIFA/UEFA/AFC/FIBA
Executive Advisory Board
Jay RiolaSenior Vice President of Strategy & Innovation at Orlando Magic
Scott KegleyExecutive Director of Digital Media & Innovation at Minnesota Vikings
John WinbornCIO at AS Roma / Stadio Della Roma
Shane HarmonChief Executive at Westpac Stadium
Jonathan BecherPresident at San Jose Sharks
Stephen BourkeFounder, Advisor, Strategist at SB1sport
Mitch HelgersonSenior Vice President, Marketing and Ticket Sales at Minnesota Wild
Steve ReeseCIO at Phoenix Suns
Sasha PuricCTO at Philadelphia 76ers
Tommy ReganSr. Director of IT at Virginia Tech Athletics
Executive Advisory Board
• Bryant Pfeiffer – Chief Revenue Officer at Minnesota United FC• Doug Goon – University of Minnesota• John Avenson – Minnesota Twins• Matt Meunier – Sports Minnesota (Minnesota Sports Commission)• Mike Grahl – Minnesota Timberwolves/Lynx• Mitch Helgerson – Minnesota Wild• Patrick Wand – Mall of America• Richard Wang – Minnesota Vikings• Scott Kegley – Minnesota Vikings• Ted Johnson – Minnesota Timberwolves/Lynx
2 0 2 1 H O S T C O M M I T T E E
A DV I S O R S / S U B J E CT M AT T E R E X P E RTSJesper NyholmAdvisor, Health & Well-Being
Paul GreenbergAdvisor, External Relations
Jack ElkinsAdvisor, Leadership & Innovation
Dan MigalaAdvisor, Business Advancement
Katee ArringtonAdvisor, Women’s Leadership
Christine StoffelCEO at SEAT
Steering Committee: Coming Soon
SEAT Virtual Sponsorship Pricing:**Includes SEAT Virtual Sponsorship ONLY**
Emerald - $12,000Platinum - $10,500Gold+ - $8,500Gold - $7,000Silver - $5,500Bronze - $3,000
Example Presentation LayoutSession: _________________________________________________________
Fireside Chat: ____________________________________________________
Happy Hour: ____________________________________________________
Webinar: _________________________________________________________
• Highlighted on the SEAT Website and social media platforms as a SEAT Sponsor for the new SEAT Virtual Year-Long Event - demonstrating your commitment to the SEAT Community during this world-changing time.
• Become Involved with the SEAT Executive Advisory Board - Opportunity to pitch content ideas and innovative solutions for virtual engagement directly to SEAT Executive Advisory Board
• Will receive the current and prior 1 year attendee list • Personal introductions to teams by Christine as deemed appropriate and relevant to your industry offerings • Personal introductions to industry peers by the SEAT Executive Advisory Board as deemed appropriate and
relevant to your industry offerings • EMERALD Sponsors - Will co-create with the Advisory Board/ Steering Committee a special panel session
dedicated to their content, expertise alongside their industry customers sharing perspectives, insights and more. This session will be exclusively branded and promoted across the Global SEAT Community, in the SEAT Newsletter and SEAT social media platforms
• EMERALD Sponsors - Virtual Fire-Side Chat - Each Emerald Sponsor will be personally invited to Join an Exec-utive Advisory Board Member in a Virtual Fire Side Chat for an intimate engaging discussion showcased and promoted across all SEAT social media platforms; session will be recorded and posted on SEAT Website for continual sharing.
• “Private Virtual Luncheon and Roundtable Chalk Talk” up to 35 participants of sponsors choice –co-hosted and promoted by SEAT; exclusively branded; (Sponsor can offer to send gifts to each person in attendance)
• Participation in a SEAT Guide: “Guide to Coronavirus Survival & Beyond – Leveraging the Pandemic to Evolve Your Business” - we are writing a pdf document which will be shared to the SEAT Global Community and we welcome for your organization to share your leadership thoughts and ideas. You will be quoted and a section dedicated to your company’s thoughts to share with the SEAT Community.
• Sponsor Case Study Newsletter to our 26,000 subscribers - SEAT will highlight 10 of our sponsor case stud-ies each month in an e-mail newsletter to our SEAT database; Submit your content to be included in this new newsletter format!
• Highlighted in SEAT Buyers Guide – this is a PDF brochure that will be posted on SEAT website, shared via social media, shared to the SEAT Community as “SEAT’s approved and vetted technology companies to do business with “
• SEAT Technology Showcase – SEAT will be creating a Virtual Technology Showcase to highlight sponsor’s technology; must submit your content to be included.
• Opportunity to be involved in the SEAT Virtual Exhibit Hall & Technology Showcase• Sponsor video’s on SEAT website’s Virtual Conference tab • SEAT Quick-Fire Case-Study Webcast – Submit your idea and have an opportunity to participant in the SEAT
Quick-Fire Case Study Webcast: participants and audience to include sponsors, sponsor clients, advisory board, steering committee members and global SEAT Community
• Sponsor receives 20 second commercial video during pre-recorded sessions as deemed appropriate to ses-sion content
• SEAT Virtual Happy Hours – You will be invited to SEAT Virtual Happy Hours for new ways to engage, share and collaborate with an audience that SEAT will open to global participants.
• Logo showcased during online sessions• Sponsor mentions during online sessions
Emerald Digital Benefits
• Highlighted on the SEAT Website and social media platforms as a SEAT Sponsor for the new SEAT Virtual Year-Long Event - demonstrating your commitment to the SEAT Community during this world-changing time.
• Join us and engage in any and every virtual session posted (except for private closed door sessions.)• Hear the discussions, ask questions, be a part of the discussions and the solutions to the industry’s biggest
challenges as we virtual the global discussions.• Become Involved with the SEAT Executive Advisory Board - Opportunity to pitch content ideas and innovative
solutions for virtual engagement directly to SEAT Executive Advisory Board • Will receive the current and prior 1 year attendee list • Personal introductions to teams by Christine as deemed appropriate and relevant to your industry offerings • Personal introductions to industry peers by the SEAT Executive Advisory Board as deemed appropriate and
relevant to your industry offerings • “Private Virtual Luncheon and Roundtable Chalk Talk” up to 35 participants of sponsors choice –co-hosted
and promoted by SEAT; exclusively branded; (Sponsor can offer to send gifts to each person in attendance)• Virtual SEAT Sessions - Each Platinum Sponsor will be invited to sponsor and participate on at least one virtu-
al panel session, virtual round-table, hot topic discussion sponsor; enjoy global brand awareness and engage with SEAT Community in a new and exciting way! Demonstrate your thought leadership. Some session will be recorded for On Demand Content and shared on the SEAT website and across social media for additional engagement and brand exposure opportunities.
• Logo showcased during online sessions • Sponsor mentions during online sessions • Participation in a SEAT Guide: “Guide to Coronavirus Survival & Beyond – Leveraging the Pandemic to Evolve
Your Business” - we are writing a pd document which will be shared to the SEAT Global Community and we welcome for your organization to share your leadership thoughts and ideas. You will be quoted and a section dedicated to your company’s thoughts to share with the SEAT Community.
• Sponsor Case Study Newsletter to our 26,000 subscribers - SEAT will highlight 10 of our sponsor case stud-ies each month in an e-mail newsletter to our SEAT database; Submit your content to be included in this new newsletter format!
• Highlighted in SEAT Buyers Guide – this is a PDF brochure that will be posted on SEAT website, shared via social media, shared to the SEAT Community as “SEAT’s approved and vetted technology companies to do business with “
• SEAT Technology Showcase – SEAT will be creating a Virtual Technology Showcase to highlight sponsor’s technology; must submit your content to be included.
• Opportunity to be involved in the SEAT Virtual Exhibit Hall & Technology Showcase• Sponsor video’s on SEAT website’s Virtual Conference tab • SEAT Quick-Fire Case-Study Webcast – Submit your idea and have an opportunity to participant in the SEAT
Quick-Fire Case Study Webcast: participants and audience to include sponsors, sponsor clients, advisory board, steering committee members and global SEAT Community
• Sponsor receives 20 second commercial video during pre-recorded sessions as deemed appropriate to ses-sion content
• SEAT Virtual Happy Hours – You will be invited to SEAT Virtual Happy Hours for new ways to engage, share and collaborate with an audience that SEAT will open to global participants.
Platinum Digital Benefits
• Highlighted on the SEAT Website and social media platforms as a SEAT Sponsor for the new SEAT Virtual Year-Long Event - demonstrating your commitment to the SEAT Community during this world-changing time.
• Join us and engage in any and every virtual session posted (except for private closed door sessions.)• Hear the discussions, ask questions, be a part of the discussions and the solutions to the industry’s biggest
challenges as we virtual the global discussions.• Virtual SEAT Sessions - Each Gold Sponsor will be invited to sponsor and participate on at least one virtual
panel session, virtual round-table, hot topic discussion sponsor; enjoy global brand awareness and engage with SEAT Community in a new and exciting way! Demonstrate your thought leadership. Some session will be recorded for On Demand Content and shared on the SEAT website and across social media for additional engagement and brand exposure opportunities.
• Logo showcased during online sessions • Sponsor mentions during online sessions • Participation in a SEAT Guide: “Guide to Coronavirus Survival & Beyond – Leveraging the Pandemic to Evolve
Your Business” - we are writing a pd document which will be shared to the SEAT Global Community and we welcome for your organization to share your leadership thoughts and ideas. You will be quoted and a section dedicated to your company’s thoughts to share with the SEAT Community.
• Sponsor Case Study Newsletter to our 26,000 subscribers - SEAT will highlight 10 of our sponsor case stud-ies each month in an e-mail newsletter to our SEAT database; Submit your content to be included in this new newsletter format!
• Highlighted in SEAT Buyers Guide – this is a PDF brochure that will be posted on SEAT website, shared via social media, shared to the SEAT Community as “SEAT’s approved and vetted technology companies to do business with “
• SEAT Technology Showcase – SEAT will be creating a Virtual Technology Showcase to highlight sponsor’s technology; must submit your content to be included.
• Opportunity to be involved in the SEAT Virtual Exhibit Hall & Technology Showcase• Sponsor video’s on SEAT website’s Virtual Conference tab • SEAT Quick-Fire Case-Study Webcast – Submit your idea and have an opportunity to participant in the SEAT
Quick-Fire Case Study Webcast: participants and audience to include sponsors, sponsor clients, advisory board, steering committee members and global SEAT Community
• Sponsor receives 20 second commercial video during pre-recorded sessions as deemed appropriate to ses-sion content
• SEAT Virtual Happy Hours – You will be invited to SEAT Virtual Happy Hours for new ways to engage, share and collaborate with an audience that SEAT will open to global participants.
Gold Digital Benefits
• Highlighted on the SEAT Website and social media platforms as a SEAT Sponsor for the new SEAT Virtual Year-Long Event - demonstrating your commitment to the SEAT Community during this world-changing time.
• Join us and engage in any and every virtual session posted (except for private closed door sessions.)• Hear the discussions, ask questions, be a part of the discussions and the solutions to the industry’s biggest
challenges as we virtual the global discussions.• “Private Virtual Networking Happy Hour” up to 20 participants of sponsors choice -- cohosted and promoted
by SEAT (Each Silver Sponsor will have the opportunity to co-host/sponsor a SEAT Hosted Virtual Happy Hour with open discussions, drink recipe sharing, cocktail mixer tips, collaboration and engaging fun!)
• Logo showcased during online sessions • Sponsor mentions during online sessions • Participation in a SEAT Guide: “Guide to Coronavirus Survival & Beyond – Leveraging the Pandemic to Evolve
Your Business” - we are writing a pd document which will be shared to the SEAT Global Community and we welcome for your organization to share your leadership thoughts and ideas. You will be quoted and a section dedicated to your company’s thoughts to share with the SEAT Community.
• Sponsor Case Study Newsletter to our 26,000 subscribers - SEAT will highlight 10 of our sponsor case stud-ies each month in an e-mail newsletter to our SEAT database; Submit your content to be included in this new newsletter format!
• Highlighted in SEAT Buyers Guide – this is a PDF brochure that will be posted on SEAT website, shared via social media, shared to the SEAT Community as “SEAT’s approved and vetted technology companies to do business with “
• SEAT Technology Showcase – SEAT will be creating a Virtual Technology Showcase to highlight sponsor’s technology; must submit your content to be included.
• Opportunity to be involved in the SEAT Virtual Exhibit Hall & Technology Showcase• Sponsor video’s on SEAT website’s Virtual Conference tab • SEAT Quick-Fire Case-Study Webcast – Submit your idea and have an opportunity to participant in the SEAT
Quick-Fire Case Study Webcast: participants and audience to include sponsors, sponsor clients, advisory board, steering committee members and global SEAT Community
• Sponsor receives 20 second commercial video during pre-recorded sessions as deemed appropriate to ses-sion content
• SEAT Virtual Happy Hours – You will be invited to SEAT Virtual Happy Hours for new ways to engage, share and collaborate with an audience that SEAT will open to global participants.
Silver Digital Benefits
• Highlighted on the SEAT Website and social media platforms as a SEAT Sponsor for the new SEAT Virtual Year-Long Event - demonstrating your commitment to the SEAT Community during this world-changing time.
• Join us and engage in any and every virtual session posted (except for private closed door sessions.)• Hear the discussions, ask questions, be a part of the discussions and the solutions to the industry’s biggest
challenges as we virtualize the global discussions. • Participation in a SEAT Guide: “Guide to Coronavirus Survival & Beyond – Leveraging the Pandemic to Evolve
Your Business” - we are writing a pdf document which will be shared to the SEAT Global Community and we welcome for your organization to share your leadership thoughts and ideas. You will be quoted and a section dedicated to your company’s thoughts to share with the SEAT Community.
• Sponsor Case Study Newsletter to our 26,000 subscribers - SEAT will highlight 10 of our sponsor case stud-ies each month in an email newsletter to our SEAT database; Submit your content to be included in this new newsletter format!
• Highlighted in SEAT Buyers Guide – this is a PDF brochure that will be posted on SEAT website, shared via social media, shared to the SEAT Community as “SEAT’s approved and vetted technology companies to do business with “
• SEAT Technology Showcase – SEAT will be creating a Virtual Technology Showcase to highlight sponsor’s technology; must submit your content to be included.
• Highlighted in SEAT Buyers Guide – this is a PDF brochure that will be posted on SEAT website, shared via social media, shared to the SEAT Community as “SEAT’s approved and vetted technology companies to do business with “
• Opportunity to be involved in the SEAT Virtual Exhibit Hall & Technology Showcase • Sponsor receives 20 second commercial video during pre-recorded sessions as deemed appropriate to ses-
sion content • SEAT Virtual Happy Hours – You will be invited to SEAT Virtual Happy Hours for new ways to engage, share
and collaborate with an audience that SEAT will open to global participants. • Logo showcased during online sessions
Bronze Digital Benefits