Sponsor ProposalIndia Cake Fest 2015

for centuries, something has been

synonymous with …CELEBRATION…

WHAT ???

But why cakes?

you can’t buyHAPPINESSbut you can buy

CAKEand that’s kind ofthe same thing

From toddlers to oldies…who doesn’t love cakes??

Starting with Birthdays…it then entered Office Farewell Parties, Promotions, Anniversaries, Weddings….so much so that nowadays no occasion is complete

without a Cake!

But the fact is…you don’t really need a reason to eat a Cake!!!

• The history of cake dates back to ancient times. The first cakes were very different from what we eat today. They were more bread-like and sweetened with honey. Nuts and dried fruits were often added. According to the food historians, the ancient Egyptians were the first culture to show evidence of advanced baking skills. The Oxford English Dictionary traces the English word cake back to the 13th century. It is a derivation of 'kaka', an Old Norse word. Medieval European bakers often made fruitcakes and gingerbread. These foods could last for many months.

• According to the food historians, the precursors of modern cakes (round ones with icing) were first baked in Europe sometime in the mid-17th century. This is due to primarily to advances in technology (more reliable ovens, manufacture/availability of food molds) and ingredient availability (refined sugar).

• It was not until the middle of the 19th century that cake as we know it today (made with extra refined white flour and baking powder instead of yeast) arrived on the scene.

The Cake Story

• With the increasing Broadcast Media… We have dedicated Cooking Channels and increasing reality/competitive shows and events on Cooking like Master Chef, Farha ki Dawaat, Philips cooking competition and many others. This has created only more awareness about various food preparations including bakery products

• There has been phenomenal increase with the number of bakeries opening up across the country. These bakers are not only experimenting with various recipes, but also exhibiting their decorative and artistic cakes with other mouthwatering presentations of quick bites on various marketing platforms

• The ‘New Age’ Indians are world travelers & have disposable income. They want to experiment with their taste buds

The New Age

Bakery industry in India is today growing at 13-15% annually - It has an important place in the industrial map of the country. With rapid growth, improvement in standard of living, westernization, increase in spending power, changing eating habits of people and increased transition from the unorganized sector to organized sector, bakery products have gained immense popularity among masses.

Industry Structure -The bakery industry in India is mainly popular in the states of Andhra Pradesh, Maharashtra, West Bengal, Karnataka, Tamil Nadu and Kerala. Around 60% of production takes place in the unorganized sector.

The market size for the industry is pegged at US$ 4.7 billion in 2010 and is expected reach US $ 7.6 billion by 2015.

Industry Segments

It comprises of (1) Cakes & Pastries (2) Bread & Biscuits.

Of this, Breads & Biscuits constitute 82% of the share while Cakes & Pastries is 18%.

Cakes and pastries are growing at around 18-20% per year.

The future prospects of the industry being on the brighter side, the industry brings lot of opportunities before the bakery and confectionary companies.

Industry Statistics

so WHY are we here ??

to cherish MEMORIESto write newSTORIES

to celebrate

Cake

what does it have to offer ?

YUMMILICIOUSvarieties & flavors ofCAKES

AWAITING YOU

When was the last time you had so many cakes together?A one time opportunity for cake lovers to indulge their taste buds over a variety of

cakes

APARADISE

for CAKE LOVERS!

Mood board

• Cake Festival is crafted with the sole intention to help local bakers branch out to a wider and more appreciative audience.

• Initiate a B2B platform for home chefs & bakers looking forward to expand or franchise out their services.

• Give recognition to small yet impactful community of Bakers with awards.

• Leverage on Social Media for online orders thus reaching to wider audience.

Advisory Panel

Celebrity Chef Ranveer Brar

Advisory Panel

International Pastry Chef Anil Rohira

• Presently working as Export Corporate Pastry chef of Max Felchlin AG– Switzerland

• Judged at the United States National Team Championship Competition, USA &Instructor at the World Pastry Forum, USA from 2005-2012

• Honoured Distinguished Chef Johnson & Wales University, Providence Rhode Island, USA in 2010

• Titled Pastry Chef of the Year in USAin the years 2009 & 2010

• Named one of the Top 10 Pastry Chefs in USA by Pastry Art & Design Magazine in 2006-2007

• Captain of team USA and winner of “Best Sugar Showpiece”& “Best Entremet” at the Coupe du Monde, Lyon, France (Pastry World Cup) in 2003

Accomplishments

• 2014• Judged the Philippines Culinary cup in Manila with the WOFEX.•  • 2013• Judged, demonstrated and was honoured at the Pastry Chef of

the year competition- Netherlands.•  • 2012• Judge at the World Pastry Team Championship – Las Vegas,

USA.• Instructor at the World Pastry Forum – Las Vegas, USA.•  • 2011 • Distinguished Judge at the National Pastry Team Competition in

Phoenix, AZ-USA.•  • 2010 – Honoured Distinguished Chef• Distinguished Judge at World Pastry Team Championship

(WPTC), Phoenix, AZ-USA.• Honoured Distinguished Chef Johnson & Wales University,

Providence Rhode Island, USA•  • 2009 – Pastry Chef of the Year 2009-2010 in the USA• Distinguished Judge at the National Pastry Team Competition in

Phoenix, AZ-USA.•  

• 2008• Distinguished Judge for the WPTC in Nashville, TN-USA.• Instructor at the World Pastry Forum in Nashville, TN-USA.

• 2007• Named one of the Top 10 Pastry Chefs in the country by Pastry Art &

Design Magazine.• One of ten instructors at the World Pastry Forum in Phoenix, AZ.• Co-developer and teacher of a 24-week educational program at Notter

School of Pastry Arts.

• 2006• Named one of the Top 10 Pastry Chefs in the country by Pastry Arts &

Design Magazine.• One of ten instructors at the World Pastry Forum in Phoenix, AZ- USA.• Judge for the National Bread & Pastry Team Championship in Atlantic City,

NJ-USA.•  • 2005• Judge at the United States Coupe du Monde National Tryouts,

Gaithersburg, MD, USA.• Judge at the United States National Team Championship Competition,

Phoenix, AZ, USA.• Instructor at the World Pastry Forum, Phoenix, AZ, USA.

Accomplishments

• 2004• Judge at the United States National Bread & Pastry Team

Championship Competition, Atlantic City, NJ, USA.• Recognised by Johnson & Wales University as the

“Distinguished Visiting Chef of the Year”.•  • 2003• Captain of team USA and winner of “Best Sugar Showpiece”&

“Best Entremet” at the Coupe du Monde, Lyon, France (Pastry World Cup).

•  • 2002• Gold medal winner at Coupe du Monde tryouts at Johnson &

Wales University, Providence, RI, USA.•  • 2001• Awarded “Best Sugar Showpiece” at National Pastry Team

Championship, Beaver Creek, CO. USA•  • 2000• Bronze medal at National Pastry Team Championship, Beaver

Creek, CO.USA•  • 1999• Triple gold medal and “Best of Show” winner at ACF Food Show,

Washington DC. USA.•  

• 1997• Gold medal winner in ACF Centrepiece Competition at the New Hampshire,

USA. •

2002• Gold medal winner at Coupe du Monde tryouts at Johnson & Wales

University (United States National Pastry Competition).•  • 2001• Awarded “Best Sugar Showpiece” at National Pastry Team Championship,

Beaver Creek, CO.•  • 2000• Received bronze medal at National Pastry Team Championship, Beaver

Creek, CO.•  • 1999• Triple gold medal and “Best of Show” winner at ACF Food Show,

Washington DC.•  • 1997• Gold medal winner in ACF Centerpiece Competition at the New Hampshire

Food Show.

Advisory Panel

Chef Yogesh Utekar

• Proud to be born in a nation which loves to eat, which holds food which

has huge history, and the people who prepare it with its technique are

close to its heart. Born in the City Of Dreams, Mumbai, Yogesh was

inspired by his mother who loved to cook, and the home kitchen became a

part of his foundational training.

• Having completed Hotel Management Diploma from Dr. D.Y. Patil College

Mumbai Yogesh has been part of many National & International Events &

Television shows.

• Having worked with the Celebrity chefs like Sanjeev Kapoor, Ranveer Brar,

Vikas Khanna to name the few, Yogesh holds his core competency in

Strategic Planning, Team mentoring & Vendor Management. Today, Yogesh

with his experience and industry knowledge for past decade, is Head of

Department at Sheila Raheja Insititute of Management.

Advisory Panel

Pastry Chef Javed Merchant

• For many, surrounded by sweet treats and desserts would be akin to living in a dream world. For Chef Javed Merchant, that is exactly his world

• After completing his formal training in bakery and confectionery, Chef Javed honed his skills with stints at ITC Grand Maratha Sheraton, JW Marriott Mumbai, Oberoi Hotels, Mumbai and Novotel Mumbai where he was Executive Pastry Chef. Between these stints, he has also travelled across the globe to culinary hotspots like France, Belgium, Switzerland and Singapore to acquaint himself with the latest food trends including molecular gastronomy. He has also been the proud recipient of various culinary awards and represented India at the World Asia Pastry Cup 2012 in Singapore

• Petits Plaisirs Patisserie is a result of Chef Javed’s lifelong dream. Literally meaning small pleasures, the patisserie is a perfect retreat to lose one in bites sized parcels of happiness. Each one of its handcrafted pastries and chocolates is created using ingredients of the highest quality. The attention to detail at Petits Plaisirs Patisserie is sure to bring a smile on anyone’s face, be it a pastry connoisseur or a dessert addict. Chef Javed’s mission is to not just create pastries or chocolates, but rather memorable experiences which bring you back for more. The friendly relaxed and fun vibe at Petits Plaisirs Patisserie complements the overall experience of savoring your favourite dessert. 

• Walk into Petits Plaisirs for cakes, chocolates, cupcakes, desserts and interesting gifting options. Dream of any special occasion and Chef Javed will whip up the perfect sweet accompaniment for it.

Advisory PanelChef Paul Kinny

• Currently spearheading the new restaurant openings, The Sahib

Room & Kipling Bar and Yuuka, at the Hotel Palladium, Chef

Kinny has close to 2 decades of experience in Management,

Food & Beverage sections of Hotels and Restaurants.

• His career graph has traversed Mumbai to Dubai and back, in

the process of which, he has also served as Business Head for

the fine dine division of Impresario Entertainment and Hospitality

Pvt Ltd (IEHPL), thus, opening a total of 7 Restaurants across 3

cities including the Salt Water and Smoke House Deli brands.

• Showcasing seasonal produce, fresh premium ingredients, and

simple uncomplicated flavors, high on visual appeal and sublime

textures, his cooking could hardly be considered far from the

west’s idea of the ideal epicurean experience. 

Advisory Panel

Chef Brainard Colaco

• Brainard Colaco originally from Goa, but born and brought up in Mumbai,

has a long history with the hotel industry.

• Having enjoyed working in the hot kitchen. The passion for cakes and

desserts developed much later, He don’t know when and where it started,

but it started and there was no stopping.

• After a stint of a year with French company Accor, he joined Impresario

Entertainment who run the coffee chain Café Mocha as Head Executive

Chef. In his eight year stint with Mocha he expanded the brand from 1

outlet to 22 outlets all over India. He was also the youngest Corporate Head

Chef in India at that time.

• Today, Brainard runs a boutique Cake shop Moga in Goa & is a Consultant

to many Pastry related ventures.

What will be at the Cake Festival?

• 2 Days Festival – Sat/Sun• Venue:

– Mumbai, Khar Gymkhana– Delhi, Leisure Valley Gurgaon

Engagement zones

1. Stall space for Patisseries/Home Bakers to display/exhibit & sell their best cakes & other products

2. Best Cake Contest for Shops & individuals – by Chefs & Celebrity

3. Cake making/decoration demo & workshops

4. Kids Fun zone

Itinerary

Day 1 (At Raheja Hospitality Management Institute)

• 9 am to 2 pm : Competition for Students – In Baking Room• 2 pm to 4 pm : Panel Discussion / Master Class by Chefs and attended by Students, Home

Bakers – In Conference Hall• 4 pm to 4.30 pm : Press Conference – In Conference Hall• 4 pm to 9 pm : Competition for Home bakers (Twisted Taste) – In Baking Room

 

Day 2 (Khar Gymkhana Open Ground)

• Afternoon – Cake Build Off Competition for Home Bakers – (Cake Aesthetics)  - Banquets• Evening 4 pm to 11 pm – Gate Open for Public• Evening 6 pm to 07 pm – Live Demo on Stage by Chefs• Evening 7 pm to 08 pm – Award Distribution – for the winners

VenueLayout

Display of other decorative cakes, baked by various bakers as part of competition

*images used only for representation

Competition for Decoration of Cup Cakes for various age groups

*images used only for representation

• Visitors’ voting decides the winners• Celebrity judges & Chefs present for the ‘India Cake Festival -

Cake Awards 2015’

*images used only for representation

Live Demo by Celebrity Chef*images used only for representation

Stall space for Cake shops, Bakeries, Pastry shops & **Allied industries

*images used only for representation

Highlight of Kids zoneGiant Chocolate Fountain

*images used only for representation

Be there….For the Love of Cakes!

Sponsorship &

Benefits

Sponsorship Categories

Category Amount

Title Sponsor 20 Lac

Platinum Sponsor 12 Lac

Gold Sponsor 8 Lac

Silver Sponsor 5 Lac

Support Sponsor 2 Lac

Title Sponsorship & Benefits

• “Title sponsor" credit

• Title Sponsor logo will appear as an integrated logo with India Cake Fest logo in all communications & collaterals

• Sponsor Name/Logo will appear prominently on following promotional & publicity material including:• Digital & PR promotion• Mailers for visitor promotion• Media Advertisements for visitor promotion• Hoardings & Signage's at the Venue• Stage, Backdrops & entry gates etc.

• 36 sq mtr stall space(Title Sponsor experiential zone) at the venue for both days to promote/display products

• Title Sponsor representative to be a part of the Award & Prize distribution ceremony

Title Sponsorship & Benefits

• Selling to visitors allowed on both the days of the event

• Exclusive Press Meet arrangement with the media along with celebrity chef

• Sponsor Av(30 secs max) to be played on the screen 10 times per day x 2 days

• Branding on all jerseys worn by event volunteers (50 nos approx.)

• Brand mention by the emcee during the event announcements

• Title Sponsor can run a Marketing campaign prior to the main event. Chance for the winners to meet the celebrity

• Cross branding opportunity at different Sponsors outlets

Sponsorship BenefitsTitle Platinu

mGold Silver

1 1 2 3

2000000 1200000 800000 500000

Onsite Brand Presence

Logo on Award √ √ √ √

Logo on Event Stage Panels √ √ √ √

Logo Display on Arch Gate √ √ √ √

Logo on Volunteer T-shirts √ √ √

Logo on All branding Materials √ √ √ √

Logo on Home Baker Stalls √

Company Video (3mins) On Screen during the event √ √

Senior Head To Present an Award √ √ √

Verbal Recognition/Mention During The Event √ √ √ √

Contd..

Sponsorship BenefitsTitle Platinu

mGold Silver

1 1 2 3

2000000 1200000 800000 500000

Post Event Benefits

Logo Presence on the Event Webpage √ √ √ √

Logo Presence on the Winner List √ √ √ √

Logo Presence During Post Event Media Coverage √ √ √ √

Pre Event Benefits √ √ √

Logo Presence on Promotional Leaflets √ √ √ √

Logo Presence on the Event Webpage √ √ √ √

Logo Presence During Pre-event Media Coverage √ √ √ √

Contd..

Sponsorship BenefitsTitle Platinu

mGold Silver

1 1 2 3

2000000 1200000 800000 500000

Event Marketing & Advertising

Logo presence on Social Media Ads √ √ √ √

Logo presence on Social Media Pages √ √ √ √

Logo presence on Print Media √ √ √ √

Logo Presence on Outdoor Hoardings √ √ √ √

Additional √ √ √ √

Stall Space 6 x 6 mtr √

Stall Space 3 x 3 mtr √ √ √

Exclusive Press Meet arrangement pre launch of event

√

Pre Event Marketing Campaign Support √

For any other partnership opportunities apart from listed above , please feel free to connect with us.

66, Om Heera Panna Center, Oshiwara, Andheri(W), Mumbai – 400053. India.

Pramod - 99872 89163 Vinay – 9096240840indiacakefest@en-quo.comindiacakefest@gmail.com

Get the Right QUOTIENT for your ENGAGEMENT’s……

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