sponsored by the patient-centered radiology steering committee of the radiological society of north...
TRANSCRIPT
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Sponsored by thePatient-Centered Radiology Steering Committee
of the Radiological Society of North America
Patient-centered Radiology
Introducing
Rev 2014
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Overview Are radiologists patient-centered?
What does it mean for a Radiologist to be focused on patients?
How are Radiologists trying to become patient-centered?
How can Physicians help Radiologists be more patient-centered… and how can you help?
Discussion
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Are Radiologists Patient-centered?
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Excerpt fromMedical Professionalism in the new millennium: A Physician Charter
ABIM FoundationACP-ASIM Foundation
European Federation of Internal Medicine
“Professionalism is the basis of medicine’s contract with society. It demands placing
the interests of patients above those of the physician...”
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The Doctor-Patient Relationship
Built on familiarity and trust
The foundation of the place and influence of physicians in society
Not traditionally developed in radiology, except for interventional services
Glazer GM, Ruiz JA. The State of Radiology in 2006: Very High Spatial Resolution but No Visibility. Radiology. 2006; 241:11-16
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Fulfills 3 of 6 competencies required for MOC:
Interpersonal and communication skills
Patient care
Professionalism
Maintenance Of Certification (MOC)
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Important Strategy Insight Postulate: An organization’s strategy cannot
succeed unless it is aligned with the industry’s change trajectory.
Def: The change trajectory is determined by two threats of obsolescence:o Threats to industry’s core activities
o Threats to industry’s core assets
* McGahan AM. How Industries Change. Harvard Business Review. October 2004
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Radiology Core Core activities: activities that have
historically generated profits for the industry; threatened by new outside alternatives.*
o For radiology: the production, interpretation and distribution of quality imaging studies of patients.
* McGahan AM. How Industries Change. Harvard Business Review. October 2004
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Radiology Core Core assets: resources, knowledge, and
brand capital that have historically made the organization unique; threatened by changes that diminish value.*
o For radiology: independent, integrated subspecialty, whole body knowledge, brand name, early access to “state-of-the-art” technology, visual experience with in vivo pathology.
* McGahan AM. How Industries Change. Harvard Business Review. October 2004
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Developments In Our Technology
...“disruptive technology” that has potential to diminish need for or
visibility of radiologists, e.g., teleradiology, CAD, PACS….
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What Patients (And Others) Want Patient-centered care promoted by the Centers for
Medicare & Medicaid Services (CMS) and many others
Metrics exist and are being developed
Practice performance is a matter of public record
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CAHPS Consumer Assessment of Healthcare
Providers and Systems
www.cahps.ahrq.gov
Health care quality information from the consumer perspective
27-question survey developed and cleared for public use January 2006
Data published beginning of 2008
ABMS incorporated CAHPS patient survey into MOC standards
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Some CAHPS Survey Topics Relevant To Imaging
Communication with doctors
Communication with nurses
Responsiveness of staff
Discharge information
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Change Trajectory
Politics, medical industry, Internet culture pushing patients towards more self reliance:
Payor/physician culture is excessively paternalistic, controls the practice of medicine and patient referral
Restricted access
Patients distrust system, sense managed costs, not managed care
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The End Of Managed Care
“By default if not by design, the consumer is emerging as the locus of priority setting in healthcare.”
James C. Robinson, Ph.D., M.P.H.Chair, Berkeley Center for Health Technology,
University of California, BerkeleyThe end of managed care. JAMA 2001 May
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Mainstream medicine is becoming consumer driven:
High deductible health insurance, HSAs
Patients have access to medical information and suggested treatment (WebMD, TV, print ads, etc.)
Direct patient marketing by pharmaceutical companies, doctors, hospitals, university medical centers
Self-medication with over-the-counter, non-prescription items
Self-referral for mammograms, UAE, coronary CTA increasing
$50 billion alternative medicine industry
Change Trajectory
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We are physicians, professionals
Maintenance of certification (MOC) requirement
Can no longer afford to be “invisible”
Rendered anonymous by our own technology
Mainstream medicine’s Patient-Centered Medical Home
What patients (and payors) want
Radiologist As A Patient-centered Physician
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What Does It MeanFor A Radiologist To Be Focused
on Patients?
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Lessons From Colon Screening:
Easy appointment access
Information content of study
“Face Time” with doctor
Rapid feedback
Reassurance or rapid triage
Cost flexibility
Transparent pricing and billing
Self-reliance… greater degree of control!
Patients Want…
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Patient-centered RadiologyComponents:
PATIENT-CENTEREDEXPERIENCE
SchedulingRegistration
Reception
CaregiverInteractions
ResultsReporting
Billing
http://www.hoaghospital.org/radiology/
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Putting Patients First
Minimize delays
Increase communication
Create a welcoming environment of caring, responsive people
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How Are Radiologists Trying To Become Patient-centered?
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Being More Visible
Meet and greet
Discussing results
Make the radiologist-as-physicianconnection with your patients
Becoming a recognizable part of the healthcare team
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Sick and Scared, and Waiting, Waiting, Waiting By Gina Kolata
Published: August 20, 2005
“Freddie Odlum spent two terrible days waiting by the phone for her doctor to call. She had had a CT scan to investigate a suspicious mass in her lungs and Ms. Odlum, a Los Angeles breast cancer patient, was all too aware that if the cancer had spread, her prognosis would not be good.
“But her doctor did not call [for several weeks]. … The scan did not show cancer, but she could not forgive her doctor. ‘This internist had been my family doctor for years,’ Ms. Odlum said. … ‘I never spoke to him again.’”
Kolata G. (2005). Sick and Scared, and Waiting, Waiting, Waiting. The New York Times.
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Sick and Scared, and Waiting, Waiting, Waiting By Gina Kolata
Published: August 20, 2005
“Freddie Odlum spent two terrible days waiting by the phone for her doctor to call. She had had a CT scan to investigate a suspicious mass in her lungs and Ms. Odlum, a Los Angeles breast cancer patient, was all too aware that if the cancer had spread, her prognosis would not be good.
“But her doctor did not call [for several weeks]. … The scan did not show cancer, but she could not forgive her doctor. ‘This internist had been my family doctor for years,’ Ms. Odlum said. … ‘I never spoke to him again.’”
Kolata G. (2005). Sick and Scared, and Waiting, Waiting, Waiting. The New York Times.
Patients expect timely results
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Radiologists Can Help Ease Your Patients’ Concerns
Direct communication with patient about:o The diagnostic processo Purpose for the examo Radiation concernso Important finding
Direct communication with you about:o Urgent or unexpected findings
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Direct Communication Of Results
In some practices, radiologists can discuss results of imaging studies directly with the patient
Close communication between the radiologist and the referring physician is needed for this process to succeed
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Lessons Patients Learn From Talking With Radiologists
Radiologist as Imaging Expert, Knowledgeable Physician
Radiologist as Patient Advocate
Radiologist as Gatekeeper
Radiologist as Referring Physician
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Lessons Patients Learn From Talking With Radiologists
Direct communication between the radiologist and the patient allows the patient to ask questions and may provide the radiologist with important historical information
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Patients Want Results From Radiologists
Survey of 261 patients:
92% wanted to be told of normal results
87% wanted to be told of abnormal results
Schreiber MH, Leonard Jr M, Youmans Rieniets C. Disclosure of Imaging Findings to Patients Directly by Radiologists: Survey of Patients’ Preferences.
American Journal of Radiology 1995; 165:467-469
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Majority of test results are normal, or do not indicate life threatening conditions
96% of 287 patients: test normal, or non-malignant condition
Vallely SR, Manton Mills JO. Should Radiologists Talk to Patients? British Medical Journal 1990; 300:305-306
Trepidation Of Disclosure Unfounded
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Abnormal Results
If you prefer to reveal abnormal results to your patients personally:
Develop a relationship with your local radiologist
Collaboratively create a script that allows the radiologist to convey important findings in a manner consistent with your patient’s needs
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What Are Radiologists Doing To Become More Patient-Centered?
And How Can You Help?
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Improving Exam Scheduling Ensuring that the correct exam is scheduled
o Requires good clinical information on the request
Appropriate exam preparation instructionso Have your office staff ask about preps
Explaining the timing of the exam
Ensuring that physician orders are received and correct
o Lost or delayed orders result in patient dissatisfaction
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Keeping Backlogs To A Minimum
Most centers try to accommodate patients within 2 days
Patient reminder calls
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Turnaround Times Most radiology practices are monitoring time from order
to final report
Technology has improved radiology report generation
o PACS
o Computer-based information systems
o Voice recognition dictation
o Standardized reporting
o Urgent findings notification systems
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Radiology As Commodity: Drivers Consumer Driven Care PACS/Teleradiology
o CADo Demystification of the technologyo In-office clinician imagingo Corporatization of Radiology
Internal Factorso Volume per FTE: The Time/Money Dynamic o Lack of Sub-specializationo Nighthawko Radiologist “Culture” (life style, entitlement mentality, addiction to pathological
democracy Imaging services provider RadNet of Los Angeles has received a
$110 million loan from GE Healthcare Financial Services (Reported in January 2008)
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Risks Of Teleradiology
Diminishes contact between the interpreting radiologist and the patient
May decrease your ability to know the qualifications of the radiologist interpreting your patient’s images
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Added Value/Competitive Advantage Of On Site Radiologists
Supervision of equipment, choices, discounts
Quality control/peer review/JCAHO standards/credentialing
Participation in medical staff governance
Participation in hospital operations
Involvement in strategic planning
Attendance at organizational meetings
Promotion of services
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Take Advantage Of The Radiologist’sMedical Imaging Expertise!
Communicate with your radiologistso Find out about their special skills and practices
Invite them to participate in multidisciplinary conferences and rounds
Call them for questions about:o appropriateness of examso radiation safetyo newly available imaging modalities and interventional
procedures
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Patient-centered Radiology initiative
Launched at RSNA 2012
Represents years of evolution of refresher courses, meetings, workshops
Overseen by the RSNA Patient-Centered Radiology Steering Committee
What Is Radiology Cares®?
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www.RadiologyCares.org
Radiologist resource for patient-centered care
Access to related scientific and consumer media articles and videos
Available customizable presentation decks
Source to take the pledge in support of patient-centered practices (no monetary donations)
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Resources At Your Fingertips: RadiologyInfo.org
Provides patients with easy-to-understand information about radiologic tests, treatments and procedures
ImageGently.orgInformation about reducing radiation dose during imaging of children
ImageWisely.orgInformation about reducing radiation dose during imaging
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An Available Quality Patient Communication Resource:
www.RadiologyInfo.org
Reassures patients and saves physician time
Free, credible radiology information in lay language
Over 135 radiologic procedures and disease/condition descriptions
Tells your patients what to expect
Reviewed by radiologists (RSNA and ACR)
Available both in English and Spanish
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Patient-centered Future Initiatives
One-stop registration and scheduling to include Web-enabled appointment access for patients and referring physicians
Patient-accessible Web page
Results
Consult with a radiologist
All patients requiring radiology services will be able to schedule their appointments (or drop in), have their exam completed and their report available to their physician all within the same working day
Patients leave imaging center with results
Greater radiologist / patient interaction
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Presentation Contributors Philip O. Alderson, M.D.
Michael Brant-Zawadzki, M.D.
Marcy A. Brown, A.R.R.T
Carol M. Rumack, M.D.
Eric J. Stern, M.D.
Joseph H. Tashjian, M.D.
Susan D. John, M.D.
Harvey L. Neiman, M.D.