sponsoring as a source of content marketing - volvo ocean race
TRANSCRIPT
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The use of technology in sponsorship - turning the biggest challenge into successHelsinki, 24th February 2015 Iñigo Aznar - Head of Commercial Partnerships, Volvo Ocean Race SLU
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Sophistication
Basics
Basics
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Live!
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Kbp
s
0
1.250
2.500
3.750
5.000
1993-94 1997-98 2002-02 2005-06 2008-09 2011-12 2014-15
0 9,6 64 128 256485
5.000
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Durability Reliability
Safety
High Performance
High quality media
content
Cost efficiency
ROI
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Yes...it’s totally unpredictable!
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The Urban Connectives
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Satisfaction
Engaged fans
Engagement
Conversion
Exposure & Influence
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Content Distributor
Content Factory
Quality, quality, quality
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Full HD IPTV...
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Life at the extremeLife at the extreme
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The Human Edition
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