sponsorship 27 april
TRANSCRIPT
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Table of Contents
A Brief Overview of Organisation and Event
Introduction Letter
Why we suggest you to sponsor Mahak Golf Tournament?
Type of Target Sponsors
Sponsors Value of Money
Different Types of Sponsorship Packages
Program Timescale & Tournament Committee
Marketing value and communications tools
Media Channel & Promotional Tools
Potential Sponsors Detailed Database
Rate of Media Cost and Budget
References
Appendix
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A Brief Overiview of Organisation and Event
Mahak Charity Foundation
The Society to Support Children Suffering from Cancer, also known as
MAHAK, was set up in 1991 as a non-governmental and non-profit
organization. It has been registered under number 6567 of the Social Affairs
department for NGO activities at the Ministry of Interior in the Islamic
Republic of Iran. In the past two decades, the organization has attracted a
vast public support and fulfilled a great part of its mission which is to support
children with cancer, reduce the child mortality rate and create an appropriate
environment that empowers families who have children with cancer.|It is
significant to be mentioned that MAHAK has gained a consultative status in
the United Nations Economic and Social Council (ECOSOC). To recognize and
accomplish the strategic Millennium Goals set by the United Nations. As for
the organizational standards, a major achievement of MAHAK was gaining the
Socit Generale de Surveillance (SGS) Verified Certificate of NGO
Benchmarking in November 2007. The Society was the first non-governmentalorganization in the Middle East to attain such a certificate.
MAHAK is particularly responsible for accomplishing the fourth goal, the
reduction of child mortality rate, which is in the domain of its activity. In order
to achieve such humanitarian goals before 2015, collaboration among the
sister organizations is crucial. As a result, MAHAK is also engaged in
recognizing and accomplishing the eighth Millennium Goal. This goal calls for
initiating a global partnership for development. MAHAKs efforts in developing
partnerships with other organizations in combating child cancer have been
extremely successful. The "love of humanity" is our motivation and it is
integrated in MAHAK's slogan of "Help us and let us help you. During the
past two decades, the organization has successfully built a Highly Specialized
Hospital & Research Center in Pediatric Cancer called MAHAK and managed
to treat over 17,400 children.
http://www.un.org/en/ecosoc/http://www.sgs.com/http://www.un.org/millenniumgoals/http://www.un.org/millenniumgoals/http://www.sgs.com/http://www.un.org/en/ecosoc/ -
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Mahak Charity Annual Golf Tournament
The 20th Annual Mahak Charity Golf Tournament will be held on Thursday,
September 5th, 2012 on the Masters Course at Enghelab Club in Tehran,
participate in this competition is open to public and there is no age limit for
participants. It should be noted that the funds and revenue which obtained
through this sport competition, will help us to continue providing much-
needed budgets for essential health care affairs, accommodation and welfare
for sick children and their families and extending the foundations remedial
centres and their daily costs.
The purpose of this information package is to request your participation in our
event as a Presenting Sponsor (300,000,000 IRR), Platinum Sponsor
(200,000,000 IRR), Gold Sponsor (150,000,000 IRR), Silver Sponsor
(100,000,000 IRR), or Bronze Sponsor (50,000,000 IRR). Associated benefits
include name recognition in print materials, on-site signage and
complimentary foursomes. Should you be unable to attend we are pleased to
offer you the unique opportunity to be a Mahak Sponsor (20,000,000 IRR andup cash donation only) for which you are eligible to receive a full charitable
tax receipt. Individual foursomes may also be purchased for 2,800,000 IRR.
In addition to raising critical funds for The charity foundation , the golf
tournament provides corporate sponsors incredible value for client
entertainment or staff appreciation through a day of golfing, an evening of
cocktails, a formal dinner, and a silent auction of spectacular summer items,
sports memorabilia and exquisite gifts donated by our many generous
corporate and individual sponsors.
The tournament will commence with a shotgun start at 2:00 pm and will be
followed by the 12th Hole Dinner & Awards at 6:30 pm.
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Date : 1st
June 2012
Invitation Letter
Invitation Letter
From: Mahak Charity Foundation
To whom it may concern
The fundraising department of Mahak charity foundation is going to
hold the 20th Mahak charity golf tournament on the 5th to 12th of
September 2012.
As the past, Mahak foundation plans to use the proceeds from this
event to provides some parts of its budget needs related to remedial
operations and current costs of its own hospital and accommodation
for the companions of patients who are from poor families.
We would like to appeal to you to participate in the tournament as
sponsor to help make this years charity golf tournament a success.
Sponsors of at least 100.000.000 Rials in cash will be invited to
participate in the tournament as our guest.
Thanks and best regards,
Yours in Mahak charity foundation
Event Manager,
Arasb Ahmadian
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Why we suggest you to sponsor Mahak Golf Tournament?
Increased Visibility in Public
You take advantages of promotional activities which are performedthroughout the society for awareness related to this tournamentbecause as it will be explained extremely following, the awareness andadvertising activities will be accompanied with the name and the logo ofthis charitable events sponsors, the visibility of sponsors and theirbrands recognition will be increased across the country.
Opportunity For Business Development
Because of the demographic characteristics of usual attendees in Golftournaments that shows most of them belong to the affluent segment ofsociety (traders, investors, practitioners, engineers, Lawyers or mastersof universities), if you have the opportunity to gain their awarenessabout your products or services, surely you will have the chance oftaking advantage of having superior customers or even new valuable
commercial parties.
Charitable Image
When a business hands out charity actions such as undertaking thecosts of charity celebration, donating public utility facilities or sponsoringart festivals and sports tournaments, no longer it will not considered asa profit seeking company and forms a positive image for company. It
means that attending in charity events is as sending signal which showsthe sponsor concerns about the society which works in it (socialresponsibility) that in turn causes some potential customers who theirpurchasings making decisions form more upon emotional parameters,become drawn to an organisation, company or a brand that are presentin charity event.
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Type of Target Sponsors
Since the majority of Golf players are consisted of prosperous and rich
segments of society (capitalists, high skilled experts, sport champions
and actors), the potential businesses that this event can be interesting
for their managements for attendance includes of:
1-Giant Banks and insurance companies
2-Sellers of Luxury Commodities such as :
Customized Cars Manufacturers, Fashion Shops, Real State Agencies, Travel Agencies and High Class Hotels, Jewellers Sports Club
3-Sport tools sellers
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Sponsors Value of Money
There are two key factor that should take to consider in the strategy of
sponsorship pricing
Tangible Value
Tangible values are those which you can see or count or directly it is
countable. So for sponsorship some tangible values are; logo, banner or
ad exposure for the number of people; printing ads for logo placement
and many other things.
Intangible or Associative Value
Intangible values are very much important for sponsorship
opportunities; it can increase the value of the overall sponsorship
process. Some intangible values are audience desirability, prestige of the
event/organization, the level of the exclusivity, and the real amount of
sponsor clutter.
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Different Types of Sponsorship Packages :
Presenting Sponsor
Sponsorship Fee: 300,000,000 IRR
(1 available)
Recognition as Presenting Sponsor at tournament and registration
table
Corporate name & logo on major sponsor banner at the
tournament and registration table
Opportunity to speak during the dinner
Special thanks from Master of Ceremonies
Included in tournament promotional activity (subject to deadlines)
including but not limited to: press releases, Home-front
Newsletter, and E-News
Full page in tournament program
Recognition on The Mahak charity foundation website in 2012,
including a hotlink to your website
Two complimentary foursomes in the tournament on preferred
starting hole, including game cards
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Platinum Sponsor
Sponsorship Fee: 200,000,000 IRR(1 available)
Gift Sponsor
Recognition as Gift Sponsor, including corporate logo attached tothe golfer gift
Corporate name & logo on major sponsor banner at thetournament and registration table
Special thanks from Master of Ceremonies
Included in tournament promotional activity (subject to deadlines)including but not limited to: press releases, Home-front Newsletter
Full page in tournament program
Logo recognition on the Mahak charity foundation website in 2012
One complimentary foursome in the tournament on preferredstarting hole, including game cards
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Gold Sponsor
Sponsorship Fee: 150,000,000 IRR (2 available)
Golf Cart SponsorDinner Sponsor Recognition as Golf Cart Sponsor with logo signage on every golf
cart
Recognition as Dinner Sponsor with logo signage on every table
Corporate logo on major sponsor banner at tournament
Included in tournament promotional activity (subject to deadlines)including but not limited to: press releases, Home front Newsletter
page in tournament program
Logo recognition on the Mahak charity foundation website in 2012
One complimentary foursome in the tournament on preferredstarting hole, including game cards
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Silver Sponsor
Sponsorship Fee: 100,000,000 IRR
Hole in One Sponsor Registration Sponsor Lunch Sponsor Hospitality Sponsor Auction Sponsor Game Card Sponsor Driving Range Sponsor
Recognition as a Silver Sponsor at one of the above elements ofthe tournament
Exclusive signage with corporate logo at the specific categorybeing sponsored
Corporate logo on major sponsor banner at tournament
page in the tournament program
Name recognition on The Mahak charity foundation website in2012
One complimentary foursome on preferred starting hole, includinga game card for each player
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Bronze Sponsor
Sponsorship Fee: 50,000,000 IRR(13 available)
Hole sponsorship with on course logo signage at one hole
One complimentary foursome in the tournament
Corporate logo in tournament program
Mahak SponsorSponsorship Fee: 20,000,000 IRR
Name recognition in tournament program
Charitable tax receipt or logo recognition on a hole
Golf FoursomeSponsorship Fee: 28,000,000 IRR
Four player spots in tournament, reception and dinner
Milestone SponsorSponsorship Fee: 10,000,000 IRR
Sponsor the longest drive, closest to the pin or closest to the line
Name recognition in tournament program and at designated hole
Dinner Only TicketsSponsorship Fee: 2000,000 IRR
One ticket to the tournament reception and dinner
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Program
11:30 am Registration
11:30 am 1:00 pm Lunch
2:00 pm Shotgun Start
6:30 pm 12th Hole Dinner and Awards
2012 Tournament Committee
Tournament Chair
Ali Siami
Tournament Vice-Chair
Fereshteh Mohammadi
Event Manager
Arasb Ahmadian
Committee Members
Sara Siami
Farzaneh Hoseinpour
Danial Shams
Toktam Maeroof
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Marketing value and communications tools
Most of the researchers believe that the use of sponsorship is
generalizing and that it will be an important part of marketing
communication mix. (Sneath et al, 2005; Harvey, 2006; Wakefield et al
2007)
In this sponsorship campaign, all marketing communications tools are
used to achieve target market and making the highest level of
awareness to them.
Direct Marketing
Personal e-mail will be sent to all golf-players and their fans club
members who their names have been registered in the database of Golf
Federation or private golf clubs, also this email will be sent to the
customers of all sponsors of this tournament to invite them formally to
participate in this event.
Corporate Identity
Golf tournaments especially those are held in famous clubs and in
national scale are prestigious competitions that can create good
historical identities for the companies which attend and sponsored these
events.
Packaging
The packages of snacks and drinks as it mentioned with the logo
advertising messages of sponsors, are used as the vehicles of companies
messages.
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Internet and social networks
Websites and social networks heavily will be used in the line of
awareness activities about this charity sport event and also they will
cover the reports related this tournament and the significant point for
sponsors of is that, their logos will have the fixed place in these
mentioned websites.
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Media Channel & Promotional Tools
Tools Characteristi
cs
Quantity Channels Time
Banner X-Banner-
90*200 cm
20 City neighbourhoods
Sport Clubs
3 weeks before
event
Billboard outdooradvertisingbillboard
2 In front of the Airport
building, beside the
Golf club way
1 month before
the event
Poster 5070 cm 1000 sport clubs, universitiesand colleges, libraries,
,interior of inter-city
buses, gyms
3 weeks beforeevent
Press About 10
common
standard cadre
(120 words)
1 National sport
newspapers (Khabar
varzeshi)
1 month before
the event
Flyer A5 2.000 Universities campuses,
sport areas of parks
,sports clubs
1 week before
the event
Internet e-poster on the
websites of Golf
Federation, State
Welfare of Iran and
Mahak charity
Foundation
1 month before
the event
http://www.alibaba.com/product-gs/520073216/two_side_outdoor_advertising_billboard.htmlhttp://www.alibaba.com/product-gs/520073216/two_side_outdoor_advertising_billboard.htmlhttp://www.alibaba.com/product-gs/520073216/two_side_outdoor_advertising_billboard.htmlhttp://www.alibaba.com/product-gs/520073216/two_side_outdoor_advertising_billboard.htmlhttp://www.alibaba.com/product-gs/520073216/two_side_outdoor_advertising_billboard.htmlhttp://www.alibaba.com/product-gs/520073216/two_side_outdoor_advertising_billboard.html -
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Potential Sponsors Detailed Database
Name of Business Business Sector Suitability for
Sponsorship
Eghtesad Novin Bank
Bank
Platinum and Gold
Sarmaye Bank
Parsian Bank
Pasargad Bank
Iran Insurance Insurance Services Gold and Silver
Novin Insurance
Gam Abi Farda Designer and Performer
of Sport Venues Projects
Gold and Silver
Yara Poyesh Iranian Co Importer of Artificial
Turf and Sport
Equipment
Silver
Zamzam Cola Sport DrinksManufacturer
Gold and Silver
Setareh Iran General Distributer of
Mercedes Benz in Iran
Platinum
Irankhodro Industrial
Group
Automotive Platinum and Gold
Saipa Automotive Platinum and Gold
Bahman Group Automotive Platinum and Gold
Hakoupian Fancy cloths
manufacturer
Silver
Mashhad Leather Producer of Leathery
clothes
Silver
Zartab Jwelry Jwelery Producer Gold
Samservice Samsung Agent in Iran Gold
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Iran Air Air Travel Company Gold
Mahan Air
Homa Hotel Group Hotel Industry Gold
Padideh Tourism Industry Gold and Silver
Simorgh Aviation SportsClub
Sport Club
Bronze
Jam Riding Club Bronze
Gods Tennis Club Bronze
Zobin asia PaintballClub
Bronze
Tirdad Archery Club Mahak Sponsor
Iran Ski Resort Travel & Tours agency Bronze
http://www.google.co.uk/url?sa=t&rct=j&q=%d8%a8%d8%a7%d8%b4%da%af%d8%a7%d9%87+%d8%b3%d9%88%d8%a7%d8%b1%da%a9%d8%a7%d8%b1%db%8c&source=web&cd=3&ved=0CDcQFjAC&url=http%3A%2F%2Fwww.facebook.com%2Fpages%2FJam-Riding-Club-%25D8%25A8%25D8%25A7%25D8%25B4%25DA%25AF%25D8%25A7%25D9%2587-%25D8%25B3%25D9%2588%25D8%25A7%25D8%25B1%25DA%25A9%25D8%25A7%25D8%25B1%25DB%258C-%25D9%2588-%25D9%2585%25D8%25B1%25DA%25A9%25D8%25B2-%25D9%25BE%25D8%25B1%25D9%2588%25D8%25B1%25D8%25B4-%25D8%25A7%25D8%25B3%25D8%25A8-%25D8%25AC%25D9%2585%2F244054932334944&ei=066WT7a0BMLB0QX6x4GWDg&usg=AFQjCNEjAzGahRAEa-jc6IlO4rdpXMYuSAhttp://www.google.co.uk/url?sa=t&rct=j&q=%d8%a8%d8%a7%d8%b4%da%af%d8%a7%d9%87+%d8%b3%d9%88%d8%a7%d8%b1%da%a9%d8%a7%d8%b1%db%8c&source=web&cd=3&ved=0CDcQFjAC&url=http%3A%2F%2Fwww.facebook.com%2Fpages%2FJam-Riding-Club-%25D8%25A8%25D8%25A7%25D8%25B4%25DA%25AF%25D8%25A7%25D9%2587-%25D8%25B3%25D9%2588%25D8%25A7%25D8%25B1%25DA%25A9%25D8%25A7%25D8%25B1%25DB%258C-%25D9%2588-%25D9%2585%25D8%25B1%25DA%25A9%25D8%25B2-%25D9%25BE%25D8%25B1%25D9%2588%25D8%25B1%25D8%25B4-%25D8%25A7%25D8%25B3%25D8%25A8-%25D8%25AC%25D9%2585%2F244054932334944&ei=066WT7a0BMLB0QX6x4GWDg&usg=AFQjCNEjAzGahRAEa-jc6IlO4rdpXMYuSA -
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Rate of Media Cost and Budget
No. Media and other types of cost Unit Price Cost
1. Food cost for 300 individuals 200,000 IRR 60,000,000 IRR
2. Daily Hospitality(Snack & Drink) +Servants
5000.000 IRR(Per Day)
35,000,000 IRR
3. X-Banner(20 sets) 200.000 IRR 4,000,000 IRR
4. Billboard,0ne-Face,3m2m
(2 Billboard)
20,000,000 40,000,000 IRR
4. National Sports newspaper, for twotimes(2Times)
12,000,000 24,000,000 IRR
5. A5 brochure (2000500) 500 1,000,000 IRR
6. Internet(websites & social networks) 0 0
7. Golf Course (For 7 Days) 15,000,000(Per day)
105,000,000 IRR
8. Referees and Match TechnicalObservers
0 0
Total 269,000,000 IRR
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Appendix A:Sponsorship Acceptance Form
Customer
I confirm that the details given on this form are complete and accurate and I accept them on behalf of
Signature: .......................................................... Company: ..........................................................
Name: .......................................................... Position in
Company: ..........................................................
Date: ..........................................................
Different types of sponsorship:
Presenting Sponsorship Mahak Sponsor
Title sponsor Golf Foursome sponsor
Platinum sponsor Milestone Sponsor
Gold sponsor Dinner Only Ticket Sponsor
Diamond sponsor
Bronze Sponsor
Event Manager
I confirm that the details given on this form are complete and accurate and I accept themon behalf of Effective Events.
Signature: .......................................................... Company: ..........................................................
Name: .......................................................... Position in
Company: ..........................................................
Date: ..........................................................
Please return this form:
By e-mail:[email protected]
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Appendix B :Sample Poster of Tournament
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Appendix C:Map of the 2012 Mahak charity golf tournament
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Appendic D: Potential Sponsors Logo
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8/2/2019 Sponsorship 27 April
24/24
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