SPONSORSHIP& ADVERTISINGOPPORTUNITIESA T M A R C H A I R R E S E R V E B A S E

2 March Field Air & Space Expo Sponsorship Opportunities All U.S. Air Force photos/MARB Public Affairs

March Air Reserve Base is proud to announce the 100th year anniversary of March Field Air and Space Expo (formerly known as the Air Show and AirFest)! This two day event follows the Air Force’s mission to break barriers by having the newest and most advanced aircraft on display and flying high above. April 7-8th, 2018 will feature the U.S. Air Force Thunderbirds, the F-22 Raptor, A-10 Warthog, and many more!

This year, we are paying homage to our surrounding communities by focusing on the families that have strengthened and welcomed the base for the past 100 years. We are creating an environment that features great food from the top food vendors, an immense kid’s zone, and family friendly experiences that aren’t soon to be forgotten.

As we connect, let’s speak about the needs of your company and how this will benefit both your needs, that of the military family, and attendees from Los Angeles to San Diego. The sponsorship levels are suggestions to get the process started. I invite you to have a look and contact me with your own suggestions about how you want to engage or network.

Besides from the normal increased awareness, brand recognition, booth space, social media posts, that other events, we offer once in a lifetime experiences that no other event can offer and this is what makes March ARB unique. These unique opportunities are detailed inside.

Kekoa SantiagoMarketing & SponsorshipMarch Air Reserve Base, CAOffice: (951) 655-3609Mobile: (951) 367-7628Kekoa.Santiago@marchfss.comwww.MarchFSS.com

Your investment supports Quality of Life Programs for service members and their families.

@MarchFieldAirFest @MarchFieldAirFest@MarchAirFestMarchFieldAirFest.us #MarchField100

Why Sponsor?

4 March Field Air & Space Expo Sponsorship Opportunities| MarchFSS.com/Advertising-Sponsorship

See Exciting Performers

Reach 500,000 attendees

Interact with the Crowd

Place your Product

4 March Field Air & Space Expo Sponsorship Opportunities

It’s Your Opportunity to:

DemographicsThe air show industry represents one of the very largest, if not the largest, outdoor professional sports industries in North America. More than 26 million people attend more than 400 air shows annually. During the past decade, air shows drew nearly twice the attendance figures of NFL football. Based on the volume of spectators alone, air shows represent a significant marketing/sponsorship opportunity for companies at the local and national level.

And this opportunity becomes even more attractive when you start looking at the demographics of the audience, were the majority is well-educated, affluent families. Whatever your market objective - moving product, building recognition, enhancing or positioning brand image - air shows can help you accomplish your goals.

Gender Male 60% Female 40%

Age 18 - 25 15% 26 - 34 18% 35 - 44 26% 45 - 54 19% 55 and over 22%

Household Income Less than $24K 10% $25K - $34,999 7% $35K - $49,999 12% $50K - $74,999 17% $75K - $99.999 15% $100K and over 35%

Home Ownership Own 64% Rent 27% Other 9%

Education Some H.S. 3% H.S. Graduate 16% Some College 37% College Graduate 27% Post Graduate 17%

Distance Traveled Less than 10 mi 23% 10 - 20 mi 23% 20 - 40 mi 21% 41 - 60 mi 10% 61 - 100 mi 10% 100+ mi 13%

More likely to attend air show because of sponsor support

Much more likely 39% Somewhat 29% Neither 29% Somewhat less 2% Much less likely 1%

Statistics based on International Council of Air Shows (ICAS) 2012 spectator survey.

MarchFSS.com/Advertising-Sponsorship | March Field Air & Space Expo Sponsorship Opportunities 5

#MarchField100

6 March Field Air & Space Expo Sponsorship Opportunities | MarchFSS.com/Advertising-Sponsorship Courtesy photo - Amanda Jackson

SPONSORSHIP LEVELSPresenting Sponsorship Benefits

ON-SITE FLIGHT LINE EXPOSURE:• One-on-one interaction with more than 500,000 attendees• Business logo on sponsor “Thank You” banner at event entry

30 second company message announced twice per hourOpportunity to give media content at Air & Space Expo entrance1st Choice of highly trafficked sponsor locationFootprint space negotiable & based on needCo-Branded Kids Zone or VIP Chalet (Availability Limited (2))

ADVERTISING:• Category Exclusivity• Air & Space Expo ‘18 logo usage permission (Example: March Field Air & Space Expo ‘18 Sponsor)• Active link on Air & Space & March FSS website• Business logo recognition in Souvenir Program Event Map• Full-page advertisement in Souvenir Program• Sponsor Recognition on LED Outdoor Marquee one month prior to event

Sponsor Recognition on FSS HDTV Network one month prior to eventBusiness logo on front cover of Souvenir ProgramWeekly Social Media Exposure 3 months prior to eventFeatured in Paid Media Ads 3 months prior to eventLargest business logo on Souvenir Program sponsorship page

HOSPITALITY:• Corporate Hospitality Chalet for the weekend (accommodates up to 50 people each day)• Twenty-five (25) Preferred Parking Passes per day• Ten (10) Invitations to VIP Hospitality Chalet per day• Twenty (20) Invitations to the Air & Space Expo Performer’s Block Party• Twenty (20) Official Air & Space Expo Posters suitable for framing• Twenty (20) Official Air & Space Expo Souvenir Programs

Exclusive OpportunitiesMedia flight on April 6th for two (2) guestsViewing of Air Show from Air Traffic Control Tower for ten (10) guestsTwo (2) Foursomes participation in the Thunder Over the Empire Golf Tournament on Thursday, April 5Eight (8) Tickets to March Field Air Museum VIP Event on Friday, April 6Eight (8) Tickets to March Field Air Museum VIP Concert featuring Gary Sinise on Saturday, April 28

NEW ADDITIONS TO THIS YEARS PACKAGE

$45,000 InvestmentLet us customize this package to meet your marketing needs.

Associate Sponsorship Benefits

ON-SITE FLIGHT LINE EXPOSURE:• One-on-one interaction with more than 500,000 attendees• Business logo on sponsor “Thank You” banner at event entry• One (1) 20’x20’ footprint

30 second company message announced per hour

ADVERTISING:• Air & Space Expo ‘18 logo usage permission (Example: March Field Air & Space Expo ‘18 Sponsor)• Active link on Air & Space & March FSS website• Half-page advertisement in Souvenir Program

Sponsor Recognition on FSS HDTV Network 2 weeks prior to eventSponsor Recognition on LED Outdoor Marquee 2 weeks prior to eventBusiness logo on front cover of Souvenir ProgramWeekly Social Media Exposure 2 months prior to eventFeatured in Paid Media Ads 2 months prior to event2nd largest business logo on Souvenir Program sponsorship page

HOSPITALITY:• Ten (10) Grandstand Seat Tickets per day• Ten (10) Preferred Parking Passes per day• Ten (10) Invitations to VIP Hospitality Chalet per day• Ten (10) Invitations to the Air & Space Expo Performer’s Block Party• Ten (10) Official Air & Space Expo Posters suitable for framing• Ten (10) Official Air & Space Expo Souvenir Programs

Exclusive OpportunitiesOne (1) Foursome participation in the Thunder Over the Empire Golf Tournament on Thursday, April 5Four (4) Tickets to March Field Air Museum VIP Event on Friday, April 6Four (4) Tickets to March Field Air Museum VIP Concert featuring Gary Sinise on Saturday, April 28

NEW ADDITIONS TO THIS YEARS PACKAGE

MarchFSS.com/Advertising-Sponsorship |March Field Air & Space Expo Sponsorship Opportunities 7

$25,000 Investment

Courtesy photo - Amanda Jackson

#MarchField100

Let us customize this package to meet your marketing needs.

Supporting Sponsorship Benefits

ON-SITE FLIGHT LINE EXPOSURE:• Exposure with more than 500,000 attendees• One (1) 10’x20’ footprint• Business logo on sponsor “Thank You” banner at event entry

15 second company message announced per hour

ADVERTISING:• Air & Space Expo ‘18 logo usage permission (Example: March Field Air & Space Expo ‘18 Sponsor)

Active link on Air & Space & March FSS websiteHalf-page advertisement in Souvenir ProgramBusiness logo on Souvenir Program sponsorship pageWeekly Social Media Exposure 1 month prior to event

HOSPITALITY:• Six (6) Grandstand Seat Tickets per day• Six (6) Preferred Parking Passes per day• Six (6) Invitations to VIP Hospitality Chalet per day• Eight (8) Invitations to the Air & Space Expo Performer’s Block Party• Eight (8) Official Air & Space Expo Posters suitable for framing• Eight (8) Official Air & Space Expo Souvenir Programs

Exclusive OpportunitiesTwo (2) Golfers participation in the Thunder Over the Empire Golf Tournament on Thursday, April 5Two (2) Tickets to March Field Air Museum VIP Event on Friday, April 6Two (2) Tickets to March Field Air Museum VIP Concert featuring Gary Sinise on Saturday, April 28

NEW ADDITIONS TO THIS YEARS PACKAGE

8 March Field Air & Space Expo Sponsorship Opportunities | MarchFSS.com/Advertising-Sponsorship

SPONSORSHIP LEVELS$15,000 InvestmentLet us customize this package to meet your marketing needs.

Contributing Sponsorship Benefits

ON-SITE FLIGHT LINE EXPOSURE:• Exposure with more than 500,000 attendees• Business logo on sponsor “Thank You” banner at event entry• One (1) 10’x10’ footprint

ADVERTISING:• Air & Space Expo ‘18 logo usage permission (Example: March Field Air & Space Expo ‘18 Sponsor)

Active link on Air & Space & March FSS websiteHalf-page advertisement in Souvenir ProgramBusiness logo on Souvenir Program sponsorship pageWeekly Social Media Exposure 2 weeks prior to event

HOSPITALITY:• Four (4) Grandstand Seat Tickets per day• Four (4) Preferred Parking Passes per day• Four (4) Invitations to VIP Hospitality Chalet per day• Six (6) Invitations to the AirFest Performer’s Block Party• Six (6) Official Air & Space Expo Posters suitable for framing• Six (6) Official Air & Space Expo Souvenir Programs

Exclusive OpportunitiesOne (1) Golfer participation in the Thunder Over the Empire Golf Tournament on Thursday, April 5One (1) Ticket to March Field Air Museum VIP Event on Friday, April 6One (1) Ticket to March Field Air Museum VIP Concert featuring Gary Sinise on Saturday, April 28

NEW ADDITIONS TO THIS YEARS PACKAGE

MarchFSS.com/Advertising-Sponsorship | March Field Air & Space ExpoSponsorship Opportunities 9

$7,500 Investment

#MarchField100

Let us customize this package to meet your marketing needs.

Preferred ExhibiterInteract with over 500,000 attendees during the two day show.

These high-profile outdoor exhibition spaces afford an ideal opportunity for mobile marketing, product sampling and lead-generating.

Preferred exhibitor booth space and configuration is flexible and customizable.

Preferred Exhibitor Pricing• One (1) 10’x 10’ footprint: $3,000• One (1) 10’x 20’ footprint: $5,000• Business logo on supporter banner at event entry gate

Preferred Exhibitor Upgrades• Event seating and hospitality available

*Footprints are space only. Neither hospitality nor branding are provided.Exhibitor must supply their own rental needs. Space is limited.*

10 March Field Air & Space Expo Sponsorship Opportunities | MarchFSS.com/Advertising-Sponsorship No federal endorsement intended.

Year-round advertising opportunities are also available!

Official Souvenir Program Advertising

E-mail NewsletterDiscount Ticket BrochureOnline @ MarchFSS.com

HDTV Digital NetworkLED Outdoor MarqueeBanners

Quarter-Page: $295Half-Page: $475Full-Page: $775Full-Page Back Cover: $975(Subject to availability)

#MarchField100

2 www.MarchFSS.com

What unique opportunities are you looking for?I want our unique event to fit the unique needs of your company. Our surveys from last year show that the audience wanted more interactive experiences from sponsors and more sponsors. Let’s discuss what opportunities you want on the flight line!

2016 March FieldAir & Space ExpoApril 16 & 17 Total Attendance: 400,000 MarchFSS.com | March Field Air & Space Expo Sponsorship Opportunities 11

What are your Suggestions?Sponsorship proposals don’t sell sponsorship...negotiations between us do! This proposal is used only to highlight my audience and the general approach of our packages.

What Are We Missing?

Market in unique ways while investing in military quality of life programs.

Kekoa Santiago - Marketing DirectorO: (951) 655-3609 | C: (951) 367-7628

kekoa.santiago@marchfss.com