SPONSORSHIP AND ADVERTISING SPONSORSHIP AND ADVERTISING OPPORTUNITIES 2020OPPORTUNITIES 2020

WELCOME

The Great Yarmouth Wheels Festival is now in its 6th year and is an amazing celebration of all things wheels. Whether on two or four wheels, the festival brings together an array of classic, contemporary and wacky vehicles, all eager to star in this seafront spectacular.

After the incredible success of the 2019 Wheels Festival, that saw some 50,000 visitors spending their weekend wandering their way through an amazing range of exhibits, the festival committee are looking at making 2020 bigger and better.

This year’s Wheels Festival will take place over the weekend of 4th and 5th July. Plans are already in place for the event to cover a larger area, with new and returning exhibitors and traders already confirmed.

SPONSORS

Without sponsors, the Great Yarmouth Wheels Festival would not be possible, and they have been key to the continued growth and success of the weekend. Sponsorship support gives you the platform to engage with businesses, residents and visitors that you may not have had previous exposure to.

Sponsorship of the festival is supported by a campaign of public relations and marketing. This includes pre and post event media coverage, press releases, radio coverage, website presence, email and media coverage.

EXPOSUREEXPOSURE

Each year the Great Yarmouth Wheels Festival receives more coverage regionally and digitally, with staggering numbers of online interactions, radio air time and a huge range of regional press.

The festival has its own dedicated page (www.gywheelsfestival.co.uk) on the Great Yarmouth Tourism website (www.great-yarmouth.co.uk).

Alongside exposure on the Wheels Festival Facebook page, vast audiences are also reached via the tourism and Great Yarmouth Borough Council social media platforms (Facebook, Twitter and Instagram).

44k social media follow

ers

8.5k unique page views in the 4 weeks leading to 2019 festival, increase of 345%.

Regional

promotion o

n

Radio Norfolk

includ

ing live

broadcast i

n

2019.

50k display advert impressions in 2019.

•160 items of news coverage in 2019

HEADLINE SPONSORHEADLINE SPONSOR

Designation: As Headline Sponsor you will receive joint billing of the festival:

“Great Yarmouth Wheels Festival in association with Company Name”.

Plus - Your name will be put against the brand new for 2020 ‘Show and Shine Area’ which will see cars and motorbikes compete for the ‘Best in Show’ trophy which you will have the opportunity of helping to judge and present.

Digital: •Use of the Wheels Festival logo.•Presence on sponsors section of the website with contact details and hyperlink to your website.•Coverage across social media platforms. •Coverage in e-shots to tourism database.

Event Programme:•Full page, full colour advert.•Logo in event programme.•Acknowledgement on sponsors page with a summary of your organisation and contact details.

Event Branding:•High visibility with logo appearing prominently across event marketing and publications. •Acknowledgement on event banners and posters, including dedicated banner situated at Sea Life Gardens (central point of the event). •Credit in event related press releases and radio coverage.

Event Presence:•Access to hospitality area (to be confirmed). •Twenty complimentary tickets to a headline attraction.•Display space at the festival.

SPO

NSO

RSH

IP

Headline Sponsor

Investment £20,000 plus VAT

ARENA SPONSORARENA SPONSOR

Designation: Sponsor of an arena which will be named after sponsor, options available:•High adrenaline.•Two Brothers Stunt Team.•Independence Day area.•Anchor Gardens.•Sea Life Centre Gardens.

Digital: •Use of the Wheels Festival logo.•Presence on sponsors section of the website with contact details and hyperlink to your website.•Coverage across social media platforms.

Event Programme:•Half page, full colour advert.•Acknowledgement on sponsors page.

Event Branding:•Logo will appear prominently across event marketing and publications. •Acknowledgement on event banners located at chosen arena. •Credit in event related press releases.

Event Presence:•Access to hospitality area (to be confirmed).

SPO

NSO

RSH

IP

Arena Sponsor

Investment £7,500 plus VAT

GOLD SPONSORGOLD SPONSOR

Designation: •Festival sponsor.

Digital: •Use of the Wheels Festival logo.•Presence on sponsors section of the website with contact details and hyperlink to your website.•Coverage across social media platforms.

Event Programme:•Half page, full colour advert.•Acknowledgement on sponsors page.

Event Branding:•Logo will appear prominently across event marketing and publications. •Credit in event related press releases.

Event Presence:•Access to hospitality area (to be confirmed).

SPO

NSO

RSH

IP

GoldSponsor

Investment £4,000 plus VAT

TROPHY SPONSORTROPHY SPONSOR

Designation: •Trophy sponsor.•Trophies to be awarded to a range of ‘best of’ vehicles. •Opportunity to select the winner.

Digital: •Use of the Wheels Festival logo.•Presence on sponsors section of the website with hyperlink to your website.•Coverage across social media platforms.

Event Programme:•Quarter page, full colour advert.•Acknowledgement on sponsors page.

Event Branding:•Logo will appear across event marketing and publications. Event Presence:•Access to hospitality area (to be confirmed).

SPO

NSO

RSH

IP

TrophySponsor

Investment £1,500 plus VAT

CLASSIC SPONSORCLASSIC SPONSOR

Designation: •Sponsor.

Digital: •Use of the Wheels Festival logo.•Presence on sponsors section of the website with hyperlink to your website.•Coverage across social media platforms.

Event Programme:•Acknowledgement on sponsors page.

Event Branding:•Logo will appear across event marketing and publications.

Event Presence:•Access to hospitality area (to be confirmed).

SPO

NSO

RSH

IP

ClassicSponsor

Investment £500 plus VAT

ADVERTISING OPTIONS

Placing an advert in the Great Yarmouth Wheels Festival Guide is an excellent way to expose your business to some 50,000 visitors. By advertising within the guide, you will assist in keeping the festival a free to attend event in the future, while increasing awareness of your product or service.

Advertising options available:

•Back page, full colour advert - £300 plus VAT (subject to availability).•Inside front cover, full colour advert - £250 plus VAT (subject to availability).•Inside back cover, full colour advert - £225 plus VAT (subject to availability).•Full page, full colour advert - £175 plus VAT.•Half page, full colour advert - £100 plus VAT.•Quarter page portrait, full colour advert - £60 plus VAT.•Half column, full colour advert - £40 plus VAT.

MONEY OFF VOUCHERS

For businesses on or within the close vicinity of the Great Yarmouth seafront, there is now the option to advertise within the guide using ‘money off vouchers’. You can choose to have one that is valid for the weekend of the Wheels Festival, or make the most of the exposure and include a second one valid for a different period of time, to encourage visitors back.

Quarter page full colour voucher available at £60 each or two for £100 plus VAT.

STAMP TRAIL

Get your business on ‘the map’ quite literally with the new Stamp Trail. Families are encouraged to visit key locations within the local festival area and collect stamps in order to receive a prize.

Popular at many tourist attractions, the Stamp Trail allows businesses to be exposed to visitors that they may not normally be, not only leading to an increase in footfall but ultimately spend.

Stamp stations are limited and cost only £50 plus VAT to get your business on the map. The Stamp Trail will be included as an insert to the Great Yarmouth Wheels Festival Guide.

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ArtillerySquare

Sixth FormCollege

RecreationGround andSkate Park

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PowerStation

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Cemetery

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CarCollection

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Elm BeachCaravan

Park

Eastern BeachCaravan

Park

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Park

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First Ai

d & Lif

eguard

Bandsta

nd

Huts

WESTON

EdinburghAvenue

RecreationGround

OuterHarbour

Playstax

LongsIndustrial

Estate

GYFC

BroadlandRFC

CaptainManby

Travelodge

The Waterways

Britanni

a

Bowling

Greens

Joyland

JurassicJourney

Lydia Eva(Museum)

Time and TideMuseum

HollywoodAdventure

Golf

Huts

GrosvenorCasino

St. NicholasRecreation

Ground

FalconBrewery

JumpWarehouse

KingsArms

GreenGateInn

The Ship

GORLESTONON SEA

BRADWELL

COBHOLM

GREATYARMOUTH

RUNHAMVAUXHALL

SOUTHTOWN

SOUTHDENES

CAISTER-ON-SEA

WESTCAISTER

Cemetery

BeaconsfieldRecreation

Ground

Cemetery

Beach CoachStation

FirstBus

Breydon Water

River

Bure

River Bure

RailwayStation

River Yare

River Yare

River Yare

East Coast College

HavenBridge

BreydonBridge

Footbridge

PalaceBingoand

Casino

PoliceHQ

BusTerminus

To Hopton,Lowestoft,

Kessingland andPleasurewood Hills

Leisure Park

WherryWay

TownHall

To California, Scratby,Hemsby, Newport &Winterton

To Ormesby, Rollesby & MarthamTo Filby, Mautby, Stokesby,Burgh St. Margaret & Acle

To Acle, Halvergate,Reedham, Norwich

and Pettitts

To Burgh Castle To Belton

To Fritton, St Olaves& Somerleyton

248 9822 5847

91

577

208

10

133

4239

73

147

161

497

117

GreatYarmouthMinster

GreatYarmouthMinster

0 1/2 1 2 km

0 1/2 1 mile

147

200

Car Park and number of spaces:

Short stay

Long stay

Caravan Park

Chalets

Church

Footpath

Land Train

Library

Museum

Sports Centre

Theatre

Toilets

Toilets (with disabled facilities)

Tourist Information Centre

© Great Yarmouth Borough CouncilBased on aerial photography

Digital cartography by Pindar Creativewww.pindarcreative.co.uk

January 2018

KEY

© Great Yarmouth Borough CouncilBased on aerial photography

Digital Cartography by Pindar Creativewww.pindarcreative.co.uk

January 2018

Britannia Pier

Wellington Pier Bowling

Sea Life Centre

For further information on Sponsorship Packages and Advertising options please contact the team on:

Email: wheels@great-yarmouth.gov.ukTelephone: 01493 846344