sponsorship brochure - les victoires du regard...media relations • mention in several news...

SPONSORSHIP BROCHURE

NOVEMBER 2015 TO APRIL 2016victoiresduregard.com

PRESENTED BY

197COUNTRIES

4 CATEGORIES

15 FINALISTS

4WINNERS

2

“The eyes have one language everywhere.” - G. HERBERT

OVER 100 000€ IN PRIZES

Les Victoires du Regard is the International Eyelash Extension Competition.The competition, established to recognize the exceptional talent of eyelash extension artists, attracts the best from around the world to assess their

creativity and technical skills.This international event aims to promote the profession by awarding annual

prizes.Les Victoires du Regard, hosted by international publisher Les Nouvelles Esthétiques & Spa, the world’s number one trade publication, will welcome the Competition finalists to a unique event combining talent and influencers from

all over the world that will be held in Paris in April 2016.

A Victoires du Regard prize is more than a nomination. It also represents an accomplishment in the field of beauty. The Grand Prize winner will be crowned International Eyelash Extension Champion in recognition of his or

her technical expertise and artistic expression.

ABOUT

#victoiresduregard2016 victoiresduregard.com

A WORLD OF EYELASH EXTENSION

PROFESSIONALS

FREELANCE

HOME-BASEDAESTHETICIAN

BEAUTY SALON

HAIRSALON

THE GLOBAL EYELASH EXTENSION MARKET

4


*According to a 2014 Misencil study. According to Emilienne Balon, Director, Make-up Sector, Bourjois, LSA, 2014. LSA, FFPS, October, 2013.

90% OF WOMEN CAN NO LONGER DO WITHOUT THEIR EYELASH EXTENSIONS*

EYELAHS EXTENSION SECTOR = 40% OF THE TOTAL MAKE-UP MARKET*

16 BILLION EUROS: BEAUTY MARKET SALES IN

FRANCE, THE COUNTRY’S 4TH LARGEST

ECONOMIC SECTOR

€

1 representative chosen in each category (Lash Specialist, Lash Stylist and Lash Expert) to take part in the Grand Finale

4 grand prize winners, each representing the profession’s ultimate artist in their respective category

LASH SPECIALIST : INDIVIDUAL LASHNatural effect, black

LASH STYLIST : INDIVIDUAL LASHSophisticated effect, theme: MOVIE, lashes in authorized colours and make-up

LASH EXPERT : VOLUMESophisticated effect, 2D - 6D volume eyelash extensions applied to individual lashes only

RÉSEAUX SOCIAUXLikeMyLash: Facebook photo competitionNatural effect, with make-up, before and after photo

ALL EYES WILL BE ON LES VICTOIRES DU REGARDS

197COUNTRIES

4 CATEGORIES

15 FINALISTS

4 WINNERS

6

IMPORTANT DATES :

OCTOBER 01

Online communication plan launched

NOVEMBER 01

Press communication plan launched and online entries begin

DECEMBER 31

Deadline for entries through the official website

JANUARY 31

Deadline for submitting photos

FEBRUARY 19

Pre-selected finalists announced

APRIL 03

Finale in Paris


ESTABLISHED IN 1952

8

JAPANISRAEL GREECE SLOVAKIA

UNITED STATESCHINA

FRANCESPAIN BRAZILHONG KONG

LITHUANIA TAIWAN POLAND

SOUTH AFRICAITALY

UKRAINE ROMANIA

CANADACZECH REPUBLICBALTIC STATES

VISIBILITY EVERYWHEREONLINE

45 000 SUBSCRIBERS

460 000 + WEBISTE VIASITS

100 000 + FACEBOOK FANS FOR ALL


INTERNATIONAL EDITION

VISIBILITY EVERYWHEREPRESS & PRINTS

17 400 SUBSCRIPTIONS

PRESS KIT IN THE MAGAZINE’S INTERNATIONAL EDITIONS

PUBLICITY & ARTICLES IN INTERNATIONAL EDITIONS

OVER 20,000 MAGAZINE INSERTS PRINTED

10

VISIBILITY EVERYWHEREON SITE


AT THE CONGRESS

TOTE BAGS WITH PARTNER LOGOS

SPONSORED BOOTH

BANNERS

PHOTO WALL WITH PARTNER LOGOS

GIFTS FOR CONGRESS VISITORS

GALA EVENING

BANNERS

PHOTO WALL WITH PARTNER LOGOS

PARTICIPANT GIFT PACKS

MENUS

12

COMPETITION PROCESS BRINGING TOGETHER THE BEST

ENTRIES SUBMITTED THROUGH THE COMPETITION’S OFFICIAL WEBSITE: victoiresduregard.com

With: Category Selection

BEFORE/AFTER PHOTOS TAKEN OF SELECTED MODEL

PRE-SELECTION BY OUR PANEL OF INTERNATIONAL PROFESSIONALS

PRE-SELECTED FINALISTS ANNOUNCED

TRAVEL TO & ACCOMMODATION IN PARIS FOR THE FINALISTS

GRANDE FINALE IN PARIS

3 GRAND PRIZE WINNERS SELECTED

WORLD CHAMPIONSHIPPRIZES


OVER 100 000€ IN GIFTS!

TRIP TO PARIS FOR THE 15 FINALISTS IN 3 CATEGORIES

GRAND GALA EVENING

GUARANTEED INTERNATIONAL MEDIA COVERAGE

THE FIRST-PRIZE WINNER IN EACH CATEGORY WILL RECEIVE:

€10,000€ IN GIFTS

NON-WINNERS FINALISTS IN EACH CATEGORY WILL RECEIVE:

2 000€ IN GIFTS

GRAND FINALESAVING THE BEST FOR LAST

26 000 PROFESSIONAL

VISITORS

À PARISEXHIBITION

CENTRE

46TH CONGRESS EDITION

WORLD’S NO1PROFESSIONAL BEAUTY CONGRESS

20 000m2

OF EXHIBITION SPACE

Photos : David Poirot

14

AWARDS CEREMONY IN FRONT OF MORE

THAN

2 000 PEOPLE

Photos : David Poirot


WHY BE A SPONSOR

16

WORLDWIDE VISIBILITY THROUGH OUR INTERNATIONAL EDITIONS

DIRECT AND TARGETED IMPACT ON BEAUTY PROFESSIONALS

ASSURANCE THAT YOUR BRAND IMAGE WILL

BE ENHANCED BY THE NO. 1 BEAUTY MARKET

NETWORK

5 SPONSORSHIP LEVELS:

TO BE A SPONSORTHE BEST WAY TO ENHANCE YOUR BRAND


VISIBILITY• Logo on the Competition’s official website

• Mention in official online competition communications

(newsletter + social networks)

• Logo on official Competition communications in print media

• Logo on all International Congress of Applied Aesthetics event display visuals

at the Porte de Versailles Exhibition Centre in Paris

• Logo on promotional material in Les Nouvelles Esthétiques

• Brand presented at the Competition’s booth at the Congress

• Posts on sponsored social networks

• Presence on the Competition’s official promotional items

MEDIA RELATIONS • Mention in several news releases

• Message or pamphlet inserted in the press kit (all items shall be submitted to the committee for approval)

PRIVILEGES • Thanked on stage during prize awarding

• Tickets to the Congress and VIP Room

• Option of offering gifts in a gift bag presented to the 15 Competition finalists

• 6 invitations to the Gala Evening

• 6 tickets to the International Congress of Applied Aesthetics

INVESTMENT 50,000€

PLATINUM SPONSOR

18

VISIBILITY

• Logo on the Competition’s official website

• Mention in official online competition communications

(newsletter + social networks)

• Logo on official Competition communications in print media

• Logo on all International Congress of Applied Aesthetics event display visuals at the Porte de Versailles Exhibition Centre in Paris • Logo on promotional material in Les Nouvelles Esthétiques • Brand presented at the Competition’s booth at the Congress • Posts on sponsored social networks • Presence on the Competition’s official promotional items

MEDIA RELATIONS

• Mention in several news releases • Message or pamphlet inserted in the press kit (all items shall be submitted to the committee for approval)

PRIVILEGES

• Thanked on stage during prize awarding • Option of offering gifts in a gift bag presented to the 15 Competition finalists • Tickets to the Congress and VIP Room• 4 invitations to the Gala Evening• 6 tickets to the International Congress of Applied Aesthetics

INVESTMENT

20 000€

GOLD SPONSOR


VISIBILITY


• Logo on all International Congress of Applied Aesthetics event display visuals at the Porte de Versailles Exhibition Centre in Paris • Logo on promotional material in Les Nouvelles Esthétiques

PRIVILEGES • Option of offering gifts in a gift bag presented to the 15 Competition finalists



INVESTMENT

10 000€

SILVER SPONSOR

20

VISIBILITY


• Logo on the official bag of the Competition

PRIVILEGES

• Option of offering gifts in a gift bag presented to the top

15 Competition finalists



INVESTISSEMENT

5 000€

BRONZE SPONSOR


VISIBILITY


PRIVILEGES

• Option of offering gifts in a gift bag presented to the top 15 Competition finalists • 2 invitations to the Gala Evening• 4 tickets to the International Congress of Applied Aesthetics

INVESTMENT

2500€

PARTNER

22

CONTACT US

Les Victoires du Regard

victoiresduregard.com/[email protected]

sponsorship brochure - les victoires du regard...media relations • mention in several news...

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