July 1, 2020, Brussels

“TIME TO MAKE EUROPE GREAT AGAIN?”

SPONSORSHIP DECK

After 70 years of rapid progress, the European Union’s economic model is now running out of steam and losing clout against the U.S. and China.

France and Germany have repeatedly called for an EU industrial strategy

to create “European Champions,” but they will need to overhaul current EU competition law to get their way. Global trade is also becoming more cut-throat by the day, raising big questions of what direction Europe will take, and what that means for industries and consumers.

Many want to deepen the single market and build more regional heavyweights by improving their terms of finance, while others wonder how this will shape the future European worker’s skillset. Europe’s attempt itself in the world economy raises important questions about how the Continent plans to meet its climate ambitions, reap the rewards of

digitalization, and upgrade infrastructure.

On the eve of the German presidency of the EU, POLITICO is hosting its first Competitive Europe Summit in Brussels. Bringing together high-level policymakers and business leaders, this event will be a unique opportunity to debate how to cement Europe’s place on the world stage.

As a partner of the Competitive Europe Summit, you have the

opportunity to showcase your thought leadership on the most

pressing matters regarding the competitiveness of Europe.

Solution-oriented

roundtables

Strategic

roundtables

Opening

interview

OPENING INTERVIEW - Does Europe’s model need

to be more defensive to improve competitiveness?

PANEL 1 - Deepening the single market: Is Europe

up for the challenge?

PANEL 2 - How can Europe compete on the new

world trade stage?

NETWORKING BREAK

PANEL 3 - What investment models present the best

opportunities for Europe’s competitiveness?

PANEL 4 - Picking winners: does Europe’s industrial

strategy need its own champions?

NETWORKING LUNCH

JOINT INTERVIEW - Is Europe’s economic model

holding back its competitiveness

SPOTLIGHT - Can Europe set standards in the tech

industry first?

SIMULTANEOUS ROUNDTABLES - Infrastructure

investments: overcoming the two-speed Europe

- Telecommunications

- Mobility

- Energy

1-2-1 interviews

Panel discussions

Panel conversations convene key decision-

makers from the public and private sectors to

discuss and debate the key factors shaping a

timely policy issue.

WE PROMISE THE BEST FORMATS FOR OPTIMAL DISCUSSIONS AND DEBATES

Solution-oriented roundtable discussions

Participants select one of the roundtables and

join the discussion on the roundtable theme.

The roundtables are hosted by a POLITICO

journalist, together with two to three co-chairs.

This is an ideal format to gain insight into

specific issues through solution-oriented

discussions.Solution-oriented

roundtables

Strategic

roundtable

Opening

interviewOne-to-one interviews

121 interviews are candid conversations between

POLITICO’s top journalists and newsmakers of the

day.

1-2-1 interviews

WHO HAVE WE PARTNERED WITH IN THE PAST?

WE ENSURE A HIGH QUALITY AUDIENCE

WHO WERE ON THE LISTS?

60%

31%

6%

3%

EU and National government representatives

Corporates

Academics, NGOs, Think tanks

Trade organizations

6/8 Months

Summit Day!

4 Months

2 Months

1 Month

2 Weeks

Marketing actions begin

Marketing outreach intensifies through targeted emails, social media, and promoted advertising – First wave of printed brochure (5000 copies sent to key stakeholders across Europe)

Second brochure – Large outreach to 14000 contacts across Europe and beyond – Marketing outreach becomes more focused on a smaller sample of key stakeholders

Personalized marketing outreach to complete the list of participants (through phone and email follow-ups)

Release of the Summit app / and finalization of logistics

14,000Print touchpoints via print ad placements and brochures sent to highly-qualified contacts across Europe

363,000Followers targeted via Twitter, Facebook, Youtube and LinkedIn

40,000targeted contacts via promotional emails

2Mtargeted readers via newsletter insertions and online banners on POLITICO.eu

TARGETED AUDIENCE:

► CROSS SECTORIAL Policymakers, business leaders, NGOs/Foundations, Trade associations, Media

► CROSS INDUSTRIAL Tech,

energy, health care, trade, finance, law, etc

10,000+unique visitors to dedicated summit website

► C-LEVEL CEOs, MDs, Presidents, DGs, Ds

► ACROSS EUROPE France, Benelux, UK, Germany, Poland, Italy, Spain and more

SPONSORSHIP PACKAGES

Position your business as the definitive leader in the AI sector. There can be two Leading Partners of the summit.

THE BENEFITS

PROGRAM SHAPING

• Participate in pre-summit brainstorm with the programming team

• Ongoing program and speaker review sessions

THOUGHT LEADERSHIP

• A senior representative from the Sponsor’s organization may deliver opening remarks (3-5

minutes) before one (1) plenary session of particular topic of interest on the agenda.

• As an alternative to opening remarks, the sponsors can suggest a senior representative

from their organization to join a relevant panel session. The suggestion will have to be

reviewed and approved by POLITICO’s editorial leadership

• An expert from the Sponsor’s organization may co-chair one (1) of the roundtable sessions. The

suggestion will have to be reviewed and approved by POLITICO’s editorial leadership.

• Recognition during the welcoming and closing remarks

• Submission of up to two (2) Sli.do polls to engage the audience

• Distribution of a white paper or collateral at the summit

BRANDING & VISIBILITY

• Featured as ‘Leading Partner’ in all print and digital promotion

• A fifty-word insert about the Sponsor shall be included in one (1) of the print ads One (1)

summit promotional email will include the sponsors boiler plate

• One (1) sponsor’s special announcement email

• Social media Sponsor’s handle mentioned in up to four (4) promotional tweets from

@EventsPOLITICO account

• The Sponsor’s company logo will be visible through livestreaming sessions displayed via

POLITICO.eu homepage and on the Summit’s website, as well as on the homepage livestream

banner on POLITICO.eu.

• Premium branding throughout summit space

• Sponsor shall benefit from a premium dedicate space in the networking area

HIGH LEVEL NETWORKING

• Two (2) seats at Summit’s Dinner

• Eight (8) delegate passes for executives, clients, prospects for the Summit

• Green room access at the summit

• 30% discount on all further summit delegate bookings

• Contact list of opted-in summit registrants for SPONSOR future outreach

DEDICATED MEDIA CAMPAIGN

• 1 full page print ad in POLITICO weekly

CONTENT ACCESS

• Summit recording available on dedicated summit page on POLITICO.eu

• For the Summits guests: access to the Summit Summary Report to be developed following the

summit

• Formal wrap report with the number of attendees, media reach, earned media, and

social metrics

THE BENEFITS

THOUGHT LEADERSHIP

• A senior representative from the Sponsor’s organization may deliver

opening remarks (3-5 minutes) before one (1) plenary session of

particular topic of interest on the agenda.

• As an alternative to opening remarks, the sponsors can suggest a

senior representative from their organization to join a relevant

panel session. The suggestion will have to be reviewed and

approved by POLITICO’s editorial leadership

• Recognition during the welcoming and closing remarks

• Submission of one (1) Sli.do poll to engage the audience

BRANDING & VISIBILITY

• Featured as ‘Presenting Partner’ in all print and digital promotion

• One (1) summit promotional email will include the sponsors boiler plate

• Premium branding throughout summit space

• Sponsor shall benefit from a premium dedicate space in the networking

area

• Social media Sponsor’s handle mentioned in up to four (4) promotional

tweets from @EventsPOLITICO account

HIGH LEVEL NETWORKING

• Five (5) guest passes for executives, clients, prospects for the summit

• One (1) seat at Summit Dinner

• Green room access at the summit

• 30% discount on all further summit delegate bookings

DEDICATED MEDIA CAMPAIGN

• Half-page print ad in POLITICO weekly newspaper

CONTENT ACCESS

• Summit recording available on dedicated summit page on POLITICO.eu

• For the Summits guests: access to the Summit Summary Report to be

developed following the summit

• Formal wrap report with the number of attendees, media reach, earned

media, and social metrics

Position your organization as a key player in the sector. This package offers extensive pre-summit and onsite exposure.

Position your organization as a supporter of the summit.

THE BENEFITS

THOUGHT LEADERSHIP• An expert from the Sponsor’s organization may co-chair one (1)

of the roundtable sessions. The suggestion will have to be reviewed and approved by POLITICO’s editorial leadership.

• Recognition during opening and closing remarks

BRANDING & VISIBILITY• Featured as ‘Supporting Partner’ in all print and digital

promotion• One (1) summit promotional email will include the sponsors

boiler plate• Social media Sponsor’s handle mentioned in up to four (4)

promotional tweets from @EventsPOLITICO account

HIGH LEVEL NETWORKING• Three (3) guest passes for executives, clients, prospects for the

summit• One (1) seat at Summit Dinner

• Green room access at the summit• 30% discount on all further summit delegate bookings

DEDICATED MEDIA CAMPAIGN• One (1) full page print ad in POLITICO weekly newspaper

CONTENT ACCESS• Summit recording available on dedicated summit page on

POLITICO.eu• For the Summits guests: access to the Summit Summary Report

to be developed following the summit• Formal wrap report with the number of attendees, media

reach, earned media, and social metrics

THE BENEFITS

THOUGHT LEADERSHIP• Recognition during the welcoming and closing remarks• Submission of one (1) Sli.do poll to engage the audience

BRANDING & VISIBILITY• Featured as ‘Knowledge Partner’ in all print and digital

promotion• One (1) summit promotional email will include the sponsors boiler

plate• Branding throughout summit space• Social media Sponsor’s handle mentioned in up to four (4)

promotional tweets from @EventsPOLITICO account• A copy of the Sponsor’s report (provided by the partner) will be

inserted in the event welcome bags• The Sponsor’s report will be included in POLITICO’s post event

thank you email and/or content report (should the last be written)

HIGH LEVEL NETWORKING• Three (3) guest passes for executives, clients, prospects for the

summit• One (1) seat at Summit Dinner• Green room access at the summit• 30% discount on all further summit delegate bookings

CONTENT ACCESS• Summit recording available on dedicated summit page

on POLITICO.eu• For the Summits guests: access to the Summit Summary Report

to be developed following the summit• Formal wrap report with the number of attendees, media

reach, earned media, and social metrics

Position your organization as a thought leader.

Position your organization as a supporter of the summit.

THE BENEFITS

THOUGHT LEADERSHIP• Recognition during the welcoming and closing

remarks

BRANDING & VISIBILITY

• Featured as “Networking Partner” in all print and

digital promotion

• Distribute collateral in the networking area on a high-

table

HIGH LEVEL NETWORKING

• Two (2) guest passes for executives, clients, prospects

for the summit

CONTENT ACCESS

• Summit recording available on dedicated summit

page on POLITICO.eu

• For the Summits guests: access to the Summit

Summary Report to be developed following

the summit

• Formal wrap report with the number of attendees,

media reach, earned media, and social metrics

MEDIA COMPONENTS

SPONSORED CONTENT

For your sponsored content, our services include:

• Copy-editing & layout of your article, based on your

content and illustrations

• Publication in the relevant section on POLITICO.eu, promotion on homepage and across the rest of the website

• Option for your custom content: production of your custom content via top-level interviews conducted by a freelance journalist; rewriting of your content by our copy-editors; etc.

REACHING THE INFLUENTIALS: POLITICO’S PRINT

PRINT ADS, INFOGRAPHICS, SPONSORED CONTENTS

We deliver over 14,000 copies – including to the major EU institutions and in key transportation hubs around Europe – everyThursday morning. Thesecan include printadvertisements.

It has been recognized as one of the world’s best-designed newspapers by the Society for News Design for two years in a row.

COPIES

4,900+ European Commission1,800+ European Parliament2,300+ National Parliaments

Belgium: 75%

France: 7%

Germany: 8%

United Kingdom: 1,5%

DISTRIBUTION

MEDIA COMPONENTS

ABOUT POLITICO EUROPE

6 OFFICES IN EUROPE

70 journalists

18 nationalities

24 languages

ACROSS THE CONTINENT, ACROSS THE GLOBE

POLITICO is a global media company with over 310 journalists

dedicated to nonpartisan coverage of essential news that drives

the conversation and holds power players accountable.

We have the largest newsroom in Europe dedicated to covering

politics and policy.

We connect the dots between power centers from D.C. to London and

from Brussels to Moscow.

POLITICO Summits bring our journalism to life focusing on the impact of

policies on a cross-section of industries generating conversations that

result in actionable results. POLITICO’s COMPETITIVE EUROPE Summit

2020 it is the only event dedicated to solutions-driven conversations

between policymakers, innovators, industries and academics on the

future of AI in Europe.

OUR AUDIENCE DRIVES GLOBAL DECISIONS

POLICYMAKERS BUSINESS LEADERS OUR AUDIENCE IS:

90%President Juncker’s

Office400+

CEOs subscribe to our

newsletter2,5x

more likely to be a

government employee

96% Commissioners 90%

European leadership

from Global Top 50

companies

2x

More likely to be

interested in

Government

89%Commission Heads

of Cabinet

91% MEPS

100% Tusk’s Cabinet

CONTACT US

summits@politico.eu

THANK YOU We look forward to continuing the

conversation on ways to structure a

valuable Competitive Europe Summit partnership.