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SPONSORSHIP OPPORTUNITIES

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Getting InvolvedWe’re delighted that you’re considering supporting TECNOVATE, presented by TECTERRA. This document provides a brief introduction to TECTERRA and some of the benefits of getting involved.

This year, our event will take place at the Calgary TELUS Convention Centre on June 22, 2016.

About TECTERRATECTERRA is a technology innovation support centre focused on enabling the development and commercialization of innovative geospatial technologies. TECTERRA provides support to small and medium-sized businesses through a range of publicly-funded grant and investment programs.

TECTERRA creates value by investing in technology innovation across a diverse range of industries and applications, with a distinct focus on geospatial technology and commercial development. Entrepreneurs find value in working with TECTERRA at the cross-section of geomatics and business, leveraging support in product development, job creation, business expertise, and access to technology.

With over 180 companies in its portfolio, TECTERRA has successfully invested more than $31 million to-date, resulting in the creation of nearly 300 jobs and over 30 breakthrough technologies.

TECTERRA’s portfolio spans numerous geospatial disciplines and industry sectors demonstrating its mission to create prosperity through innovation across all of its portfolio companies.

TECTERRA is recognized for its ability to create tremendous opportunity for small and mid-sized technology companies that require comprehensive support services without giving up intellectual property, control or equity. It is the only place for geospatial-focused SMEs to find such comprehensive services and investment support, making it a highly unique and valued support organization in the Canadian innovation community. TECTERRA is committed to supporting companies that push the boundaries of science and technology in geomatics, and companies that leverage existing geospatial technology in novel ways to solve complex problems.

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TECTERRA Geomatics Showcase = Since its inception in 2010, TECTERRA has proudly hosted an annual tradeshow event called the TECTERRA Geomatics Showcase. Historically, Showcase focused on highlighting TECTERRA’s contributions to the geomatics community, and bringing together the portfolio companies to celebrate progress and advancement. The format and structure of Showcase allowed TECTERRA portfolio companies to display their technologies, and provided the opportunity for funding organizations to interact with the entrepreneurs behind designated funded initiatives.

This year TECTERRA is proud to announce the launch of TECNOVATE. Rooted in the foundation and success of Showcase, TECNOVATE has evolved into an event that connects technology, innovation, and business; an unprecedented forum for innovation and commerce, and a catalyst for true business growth. TECTERRA hopes to build momentum and capitalize on potential, with aspirations of TECNOVATE becoming an internationally-recognized tradeshow brand for geospatial commercialization.

Our Attendees Mean BusinessBusiness for you that is! Our event attracts hundreds of geospatial professionals, industry representatives, government stakeholders, academic experts and members of the business community and ensures a wide-reaching platform for your company and your brand.

In the last few years, we’ve seen a steady increase in our overall attendance and exhibitors:

Year Attendance Exhibitors

2011 98 112012 260 302013 319 38

2014 404 57

2015 522 63

A Program Worth Talking AboutIn addition to showcasing the latest in geomatics technology and products, this event has featured a variety of keynote speakers including world-renowned entrepreneurs and leaders in innovation:

• W. Brett Wilson, Canadian Entrepreneur & Dragon’s Den• Ryan Holmes, CEO, HootSuite• Peter Mansbridge, CBC broadcaster & news anchor• Nolan Bushnell, Founder of Atari

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Why SponsorWhen you support TECNOVATE, presented by TECTERRA, you further our common goal of fostering commercial success for innovation in Alberta and across Canada.

TECNOVATE offers sponsors a dedicated marketing channel guaranteed to reach hundreds of attendees in your target market. There is a compelling business case for supporting our event. We consistently deliver a targeted audience of geomatics, geospatial and business professionals. This translates to new clients and opportunities for you.

We work with a professional marketing team to create high-profile brand placement opportunities for our business partners. Then, we ensure those partners get the recognition they deserve. We secure local media coverage, provoke word-of-mouth referrals, incite social media conversations and advertise through all the right channels to generate extensive awareness.

We pride ourselves on strong partnerships with organizations that believe in the value of technology innovation and leverage these partnerships to spread the word about our event. There are many others reasons for you to get involved too:

• Demonstrate your organization’s commitment and dedication to the innovation community in Alberta, and across Canada

• Position your organization as a vendor and employer of choice in the geospatial community

• Give your organization and staff the opportunity to network with the geospatial community, TECTERRA portfolio companies, and attendees to build prospective client base and generate sales leads.

• Connect with geomatics students to support your hiring and recruitment efforts.

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How We’ll Build Your BrandAs a TECNOVATE sponsor, you benefit from a wide variety of branding opportunities. Here is a breakdown of our marketing activities that will include your brand:

Website & Electronic Advertisements: Event advertisements will appear across a selection of industry and association magazines and websites

E-mail Campaign: The event and its sponsors will be promoted via a series of email communications sent directly to the inboxes of thousands of innovators.

Press Release: Sponsor mentions will be included in nationwide press releases

Social Media: The event and its sponsors will be promoted via TECTERRA on Twitter and LinkedIN

Event Program: Every attendee of TECNOVATE will receive an event program featuring information about our sponsors.

On-Site Displays: Sponsor logos will be featured on a variety of on-site signage and digital presentation formats

On-Site Integration of Brand: Branding of the event venues using décor, signage, and electronic displays to ensure excellent brand recognition and connection with the audience

Complimentary Networking Opportunities: Your sponsorship package will include various complimentary passes so your staff can connect with exhibitors and attendees to generate sales leads and potential clients.

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Benefits

Supporting Sponsor

($1,500)

Bronze Sponsor

($3,000)

Silver Sponsor

($5,000)

Gold Sponsor

($7,500)

Presenting Sponsor

($10,000)

Maximum Number Allowed 3 3 4 2 1

Logo & link on event website √ √ √ √ √

Logo in event program guide √ √ √ √ √

Logo on event signage displayed in venue √ √ √ √ √

Logo on PowerPoint screens during event √ Grouped Grouped Grouped Isolated

Verbal recognition during event √ √ √ √ √

Right to use the TECTERRA name & logo √ √ √ √ √

Opportunity to donate a door prize √ √ √ √ √

Opportunity to purchase discounted tickets √ √ √ √ √

Complimentary TECNOVATE registrations 1 2 4 8 10

Tickets to exclusive networking reception 1 1 2 4 4

Social media mentions (pre-event) 2 4 8 10 12

Social media mentions (on-site) 1 1 2 4 4

Ad in event program booklet Quarter Page Color Ad

Quarter Page Color Ad

Half-Page Color Ad

Full Page Color Ad

Right to provide additional signage 1 1 2 3

Tradeshow booth Single Booth(10 x 10)

Single Booth(10 x 10)

Double Booth(10 x 20)

Double Booth(10 x 20)

Opportunity to insert an item in delegate bag √ √ √ √

Exclusive host of an event asset (See Below)* Silver Gold Presenting

Logo in all pre and post-event advertising √ √ √

Corporate profile in pre-conference email blast 1 1 2

Announcement of your company emonstration √ √

Sponsorship Packaging & Pricing

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Sponsorship Package: Presenting Sponsor - $10,000 (SOLD OUT!)The exclusive top-level position – no other company will be allowed to sponsor at the same or higher level than your company and all sponsor recognition surrounding the event will feature your company in the highest and most prominent position.

BENEFITSLogo & Branding Recognition:

• Your logo and link on the TECNOVATE website in the sponsor’s section (highest spot)• Your logo listed on the sponsor page of the event program guide• Your logo will appear on prominent signage and electronic displays throughout the event • Your logo will appear on the digital PowerPoint displays throughout the event• Your logo will be included in all pre and post-event advertising

Additional Tickets & Complimentary Passes:

• Ten (10) complimentary tickets to TECNOVATE• Four (4) additional tickets to the exclusive networking reception • Opportunity to purchase discounted tickets to TECNOVATE

Exclusive sponsor of the TECNOVATE Plenary Stage. Your hosting benefits for this asset will include:

• Presenting name rights of the plenary session + speakers (“Presented by _______”)• Opportunity for a representative to address the entire audience to welcome the crowd, deliver some

key corporate messages, and introduce the keynote speaker• We will work with you to “brand” the room through décor, signage, electronic displays, etc. • Opportunity to provide promotional materials that will be placed on seats during your event• An opportunity to conduct a door prize during the sponsored event

An opportunity to provide three (3) additional stock corporate signage (e.g. banners, rollups, must be standalone signage) from your company stock.

A 10x20 display space on the TECNOVATE tradeshow floor

Your brand will be incorporated into the following print, media and online advertising:

• Twelve (12) mentions in pre-event social media promotion • Four (4) mentions in on-site social media promotion• Full page colour ad in the event program guide • Two (2) corporate profiles included in pre-event email blasts

Additional Benefits to your Presenting Sponsorship will include:

• Verbal recognition during the event • The right to use the TECTERRA and TECNOVATE logo in your communications• The opportunity to donate a door prize• Announcement of your technical demonstration presentations during TECNOVATE• Opportunity to insert an item into the delegate bag

The first right of refusal on the same property at next year’s event. (Subject to change in partnership program and pricing).

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Sponsorship Package: Gold Sponsor - $7,500

This second highest sponsorship level provides sponsors with a wide range of branding exposure both before and during the event. The Gold level sponsorship also provides sponsors with the opportunity to host and brand a major event asset.


• Your logo and link on the TECNOVATE website in the sponsor’s section • Your logo listed on the sponsor page of the event program guide• Your logo will appear on prominent signage and electronic displays throughout the event • Your logo will appear on the digital PowerPoint displays throughout the event• Your logo will be included in all pre and post-event advertising


• Eight (8) complimentary tickets to TECNOVATE• Four (4) additional tickets to the exclusive networking reception • Opportunity to purchase discounted tickets to TECNOVATE

An opportunity to provide two (2) additional stock corporate signage (e.g. banners, rollups, must be standalone signage) from your company stock.



• Ten (10) mentions in pre-event social media promotion • Four (4) mentions in on-site social media promotion• Half-page colour ad in the event program guide • One (1) corporate profiles included in pre-event email blasts

Additional Benefits to your Gold Sponsorship will include:

• Verbal recognition during the event • The right to use the TECTERRA and TECNOVATE logo in your communications• The opportunity to donate a door prize• Announcement of your technical demonstration presentations during TECNOVATE• Opportunity to insert an item into the delegate bag


Exclusive sponsor of one of the Gold Level Sponsorship Assets (please see next page)

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Gold Level Sponsorship AssetsThe gold level sponsorship includes a choice of one of the following sponsorship properties:

TECNOVATE Lunch Sponsor (Available – 1)

• Official sponsor of the lunch that will be provided to all delegates and exhibitors during TECNOVATE• Your logo on the lunch boxes designating you as the “Official Lunch Sponsor”• Branding of the lunch service areas (we will provide basic signage and tent cards and will work with

you to incorporate additional signage & décor if you wish)• Verbal “thank you” during the plenary session as the official TECNOVATE Lunch sponsor• An opportunity to provide additional stock corporate signage (e.g. banners or rollups) from your own

company stock for display next to the lunch service station.

Registration Sponsor (Available – 1)

• Your logo on the delegate bag• Your logo on the event badges designated as the “Registration Sponsor”• Branding of the registration desk (we will provide basic signage and tent cards and will work with you

to incorporate additional signage & décor if you wish)• Branding of the delegate badge with your logo and a message saying, “Registration Sponsor”.• Opportunity to provide a delegate registration gift branded with your logo.• Branding the online registration system header with your logo and a message that says “Online

registration sponsored by ________________”

Sponsorship Package: Silver Sponsor - $5,000The Silver sponsorship level, the third highest sponsorship level, offers companies the opportunity to integrate their brands into various event elements and is the perfect level for organizations that are looking to build on their brand recognition within the geospatial community.


• Your logo and link on the TECNOVATE website in the sponsor’s section • Your logo listed on the sponsor page of the event program guide• Your logo will appear on prominent signage and electronic displays throughout the event • Your logo will appear on the digital PowerPoint displays throughout the event• Your logo will be included in all pre and post-event advertising


• Four (4) complimentary tickets to TECNOVATE• Two (2) additional tickets to the exclusive networking reception • Opportunity to purchase discounted tickets to TECNOVATE

An opportunity to provide one (1) additional stock corporate sign (e.g. banners, rollups, must be standalone signage) from your company stock.


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• Eight (8) mentions in pre-event social media promotion • Two (2) mentions in on-site social media promotion• Quarter-page colour ad in the event program guide • One (1) corporate profiles included in pre-event email blasts

Additional Benefits to your Silver Sponsorship will include:

• Verbal recognition during the event • The right to use the TECTERRA and TECNOVATE logo in your communications• The opportunity to donate a door prize• Opportunity to insert an item into the delegate bag


Exclusive sponsor of one of the Silver Level Sponsorship Assets (see below)

Silver Level Sponsorship AssetThe silver level sponsorship includes a choice of one of the following sponsorship properties:

Volunteer Sponsor (Available – 1)

• Exclusive recognition as event volunteer sponsor• Logo included on volunteer shirts that will be worn at the event• Verbal thank you during the plenary session as the official TECNOVATE Volunteer sponsor

Evaluation Sponsor (Available – 1)

• Verbal “thank you” during the professional development session for portfolio companies to remind delegates to fill out their evaluations for a chance to win a prize, donated by your organization.

• Your logo on the evaluations that will be provided to each delegate.• You logo on the electronic post-conference evaluation that is sent out to all delegates.

Coffee Break Sponsor (Available – 2)

• Incudes the exclusive sponsorship rights to one of the coffee breaks.• There will be a morning coffee break sponsor and an afternoon coffee break sponsor.• An opportunity to provide additional stock corporate signage (e.g. banners or rollups) from your own

company stock for display next to the coffee break station.• Verbal thank you during the plenary session before and after your coffee break.• Tent card signage provided by the conference that will be displayed during your coffee breaks

Lounge Sponsor (Available – 1)

• Exclusive recognition as event lounge sponsor (“Join us in the ______ Lounge”)• Tent card signage provided by the event that will be displayed in the lounge space• Logo included on signage and charging stations that will be located in the lounge space• Verbal thank you during the plenary session as the official event lounge sponsor

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Sponsorship Package: Bronze Sponsor - $3,000The bronze level sponsorship allows organizations to support TECNOVATE and provides opportunities for brand recognition before and during the event.


• Your logo and link on the TECNOVATE website in the sponsor’s section • Your logo listed on the sponsor page of the event program guide• Your logo will appear on prominent signage and electronic displays throughout the event • Your logo will appear on the digital PowerPoint displays throughout the event


• Two (2) complimentary tickets to TECNOVATE• One (1) additional tickets to the exclusive networking reception • Opportunity to purchase discounted tickets to TECNOVATE

An opportunity to provide one (1) additional stock corporate sign (e.g. banners, rollups, must be standalone signage) from your company stock.



• Four (4) mentions in pre-event social media promotion • One (1) mentions in on-site social media promotion• Quarter-page colour ad in the event program guide


• Verbal recognition during the event • The right to use the TECTERRA and TECNOVATE logo in your communications• The opportunity to donate a door prize• Opportunity to insert an item into the delegate bag

Sponsorship Package: Supporting Sponsor - $1,500The supporting level sponsorship allows organizations to participate in TECNOVATE for a manageable investment. This level provides lots of opportunities for logo and brand recognition for organizations who are looking to support TECNOVATE.


• Your logo and link on the TECNOVATE website in the sponsor’s section • Your logo listed on the sponsor page of the event program guide• Your logo will appear on prominent signage and electronic displays throughout the event • Your logo will appear on the digital PowerPoint displays throughout the event

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• One (1) complimentary ticket to TECNOVATE• One (1) additional tickets to the exclusive networking reception • Opportunity to purchase discounted tickets to TECNOVATE


• Two (2) mentions in pre-event social media promotion • One (1) mentions in on-site social media promotion


• Verbal recognition during the event • The right to use the TECTERRA and TECNOVATE logo in your communications• The opportunity to donate a door prize

CONTACT USTo sign up for a sponsorship or discuss your unique sponsorship opportunity and marketing objectives, please contact TECTERRA’s office:

Candice Fulgencio Manager, Marketing and [email protected] | 403-930-1373

TECTERRA#108, 8826 Blackfoot Trail S.ECalgary, Alberta T2J 3J1

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