True value in Motorsports

Karnataka Motor Sports Club

Shivu Shivappa, President

May 2014

Venue: The Club, Bangalore

Aug 16 and 17 2014

Branding and Promotional Opportunity

For Business Promoters

About KMSC

• Oldest active Motor Sports club in the country

• Founder member of the Federation of Motor Sports Club of India

• Pioneer in organizing in the arena of Motor Sports about 6 Decades

• Holds a record of organizing K1000 Rally 4 decades continuously

• Actively participating National and International Events

• Running various events Green runs, drag events, auto/ moto-cross

• Professional and enthusiasts members

Details: www.kmsc.org info@kmsc.org

Club Members: www.kms.club

Our Values

Simple:

We organize big

motorsport events and

resulting insights simple to

participate and exchange

through easy to use of

innovative technologies

Accurate:

Decades of experience in

organizing and monitoring

motorsport events with

unprecedented data volume

to enable insight you can

rely on

Positive Impact:

We’re committed to

providing sports intelligence

that combat increasing

challenges of competitor

safety and environment,

social security

“We believe environmental change is creating a new norm of risk and volatilityand so we uses data and technology at scale to address critical sportsustainability challenges and enable more intelligent use of our knowledge”

History of Motorsports in India

India in Motorsports

1950

1970

1980

1990

2000

• Solavaram in South

• Barrakpore in East

• InternationalVisibility

• Himalayan Rally humbled World Champions

• “You do not need seatbelt, you need parachutes” – KenjiroShinazuka• Birth of Rallying & Racing

• India’s First Race Track hosted at Sri Perumpthur, Chennai

• First Indian Open Wheel Race Car was developed by FISSME

• India witnessed a radical change in Motospors.

Indians in Motorsports

• Narain Karthikeyan – First Indian in Formula One

• Karun Chandok – Represents India in Formula One and GP2

• Armaan Ebrahim – Driving in GP2

• Naren Kumar – India’s First in the P-WRC and APRC

• Gaurav Gill – India’s second entry in the P-WRC and APRC

Why India for Motorsports

• Mushroom of Go-Kart tracks

• The accessibility to movies like Too Fast Too

furious & Dhoom

• Icons like Sachin Tendulkar and John Abraham

with their bikes

• Local Tuners who have started garages with

performance tuning and cosmetic jobs.

•Growing interest in Formula One racing.

•F1 is the second most watched sport on TV

after cricket

•Attracting the high achieving youth of

India

•Appeals to their sense of adventure

•An alternative to cricket with more

adrenaline

Events at 2014

Green Run – Round 1 - Completed

Green Run 3 rounds Highlight

• Organized in May 17-18, 2014

• 50+ Competitors

• 10+ Categories

• 10+ Sponsors

• 2 Days Event

• 200 KM coverage

• 2 & 4 Wheelers

• 20+ Winners

• 10+ Media Coverage

Technology & Innovation

• GPS connected Cars on Road

• Live Tracking Every Second

• Trace competitors using SMS

• Centralized competitors Details

• Road Safety Rule Violation Analysis

• Drivers Behavior Analysis

• Integrated Membership Activities

May 2014

June 2014

Aug 2014

Green Run – Round 3 – Planned

Round 3

• Planned in June and Aug ‘14

• 70+ Competitors

• 10+ Categories

• 15+ Sponsors

• 2 Days Event

• 200 KM coverage

• 2 & 4 Wheelers

• 20+ Winners

• 15+ Media Coverage

New Initiatives

• 2+ Green Run Sport workshops planned in Jun/July

• Expected 20-30% of new competitors

• Planned to organize 2-3 Social Activity programs

• Involved in Technology advancement

• Concentrated on competitors safety, social security

Integrated Technologies

International Rally Championship 2014

IRC 2014 - Highlights

• Planned in Aug ‘14

• 60+ Competitors

• 5+ Categories

• 10+ Sponsors

• 3 Days Event

• 500+ KM coverage

• 4 Wheelers

• 20+ Winners

• 25+ Media Coverage

• 100+ Members involvement

• 3 Tracks

• 2 Rounds

• Volkswagen, Mahindra and other Participants

• National and International Competitors

• 5+ countries Participation

• Mass Media coverage

• International Delegates

Day 1

• Ceremony

• Sponsors Stop

• Flag off

Day 2

• 2 Rounds

• 3 stages

• 150+ KM distance

• Specially designed Tracks

Day 3

• Super Special Round

• City Center

• Public Stadium

• Price Dist.

International Rally Championship 2014

Highlights

• Planned in Sep ‘14

• 80+ Competitors

• 10+ Categories

• 15+ Sponsors

• 2 Days Event

• 300+ KM coverage

• 2 & 4 Wheelers

• 20+ Winners

• 25+ Media Coverage

• 100+ Members involvement

• 2 Tracks

• 1 Rounds

• Volkswagen, Mahindra and other Participants

• National and International Competitors

• 6+ countries Participation

• Mass Media coverage

• International Delegates

40th K1000 Rally 2014

Highlights

• Planned in Nov ‘14

• 100+ Competitors

• 15+ Categories

• 15+ Sponsors

• 2 Days Event

• 1000+ KM coverage

• 4 Wheelers

• 20+ Winners

• 25+ Media Coverage

• 100+ Members involvement

• 3 Tracks

• 1 Rounds

• Volkswagen, Mahindra and other Participants

• National and International Competitors

• 6+ countries Participation

• Mass Media coverage

• International Delegates

Sponsorship Opportunities

Program Agenda

Branding Promotional

Branding Places

• Rally Spot• Celebrity Parties• Road Shows• Exhibition Area • Sampling Kiosks• Scrutiny Spot• Service Park• Hospitality Tents• Command Center

Advertisement

• Interview

• TV Show

• News Media

• Social Media

• Digital Advertisement

• FM Radio

• Press Club meetings

• Press Conferences

Price Distribution Ceremony

Super Special Round – Center of City

Super Special Round - Rallying

Scrutiny Bay at City Central

Check Point Display

Sponsor House at Check Point

Celebrity Discussion

Media Partners

Contact us

Office Address:

Karnataka Motor Sports Club# 64, 2nd floor, Railway Line Parallel Road,

Kumara Park West,, Bangalore, India 560020

Phone: +91(984)529-8575,+91(924)241-1119

Email: president@kmsc.org or info@kmsc.org

URL : www.kmsc.org