Women ride the waves

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AN EXCITING SPONSORSHIP PROPOSAL POWERED BY AQUASAIL

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Sailebrate Women’s day Sailebrate Women’s day 8th March 2012| Mumbai Harbour

Aquasail is proud to bring to you a high energy regatta where 75 women will sail and race over a period of 2 - 3 days.

Sailebrate the power and progress of women of today in a unique and vibrant way!!

8th March 2012| Mumbai Harbour

Set sail and create a connect with women of today! Set sail and create a connect with women of today! Set sail and create a connect with women of today! Set sail and create a connect with women of today!

• Women Ride The Waves– Overview– The invitees– The format– Objectives– Why sponsor: benefits – Sponsorship options and costs

• Aquasail Regattas in the past• About Aquasail • Contact us

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The contentsThe contents

Women Power on the SeaWomen Power on the SeaExploring HorizonsExploring Horizons

• 75 successful and high powered women sailebrate the power of womanhood together

• 600 Plus invites through Aquasail Sponsors and Association Partners

• Profile– Senior corporate women in large MNC and

family owned companies – Women Entrepreneurs– Homemakers with a difference

• Media & association partners :– We will reach out to targeted media but

this is not the focus (can be included)

• The format – Sharing and dialogue : women

progress and power– Networking lunch – Sailing in teams : woman energy– Prize distribution and cocktails

• Integrate your brand – Talk on women empowerment– Product offers (relevant)– Fix meetings / appointments– Demo a product

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Format Format

• Day 1: Sunday: Rotating Race sessions– Homemakers and working women get

together – Registration to participate: media led – Main participation by invitation

• Day 2: : Corporate Women explore Horizons

– 40 invitees – Discuss empowerment

• Day 3: 8th March Tuesday– Women nominations pay to participated

and experience the power of women– Structured for learning and experiencing

– 40 to 60 women will sail and race in 2 or 3 sessions

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Different women from different walks of life.Different women from different walks of life.CUSTOMIZED TO SPONSOR OBJECTIVES WHERE POSSIBLECUSTOMIZED TO SPONSOR OBJECTIVES WHERE POSSIBLE

Different women from different walks of life.Different women from different walks of life.CUSTOMIZED TO SPONSOR OBJECTIVES WHERE POSSIBLECUSTOMIZED TO SPONSOR OBJECTIVES WHERE POSSIBLE

– A powerful forum for corporate Indian women to participate in and through sailing unlock the power within

– 4o high powered women from corporate India and industry wills share thoughts and set sail

Profile Profile

• Successful Women From Corporate India and industry

– CEOs, CXOs– Corporate Thought leaders– Entrepreneurs

• Thought leaders– Authors– Artists & others

• Professionals– Successful lawyers, doctors, actors

and other professional women

• Todays woman– Home makers – Corporate managers – Others

• Reaching out– Associations– Corporate India– Clubs – Media – Online

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Women who are successful and those who aspireWomen who are successful and those who aspireWomen of Today and tomorrow !!Women of Today and tomorrow !!

Women who are successful and those who aspireWomen who are successful and those who aspireWomen of Today and tomorrow !!Women of Today and tomorrow !!

Women Ride the Waves : ObjectivesWomen Ride the Waves : Objectives

• Great Networking: powerful and engaging

• High reward: exciting never before memorable experience

• Unique: niche, first time in India• Superb imagery: association with

success, aspiration, uniqueness passion, excitement and excellence

• Clutter breaking branding – on and off water

• Brand integration: Tailor the event to meet brand objectives – can demo product / organization if you want

‘‘Learning, experiencing, engaging . The platform is Learning, experiencing, engaging . The platform is incredible!!”incredible!!”

‘‘Learning, experiencing, engaging . The platform is Learning, experiencing, engaging . The platform is incredible!!”incredible!!”

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Format geared for networkingFormat geared for networking• 40 per day across segments

– Engaging and high powered

• Conference presentation– Relevant to the event – Integrated with sponsor objectives

• Regatta Lunch – Great opportunity to mingle and talk

• Sailing and racing and cruising– Networking in small teams

• Prize giving and networking cocktails– High energy, informal atmosphere

• Casual and yet high powered the perfect setting

Engage, excite, involve: with a difference Engage, excite, involve: with a difference Engage, excite, involve: with a difference Engage, excite, involve: with a difference 8

Unique and Relevant BrandingUnique and Relevant Branding• Branding

• Venue branding : Exclusive/ tasteful • Prizes, souvenirs, score boards etc..• On water branding: boats, buoys, flags

etc..

• Pre event and post event branding– Website : build anticipation, announce

results, photos etc..– Collaterals / invites etc.

• Media and press releases

• Memorabilia : Something they will cherish

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Meet brand objectives: Tailor made solutionsMeet brand objectives: Tailor made solutions

• Fix Meetings/ demos / experience

• Information sharing

• Product / organization awareness

• Relationship building

• Launch a relevant product or concept

Based on the sponsor objectives we build in the brand Based on the sponsor objectives we build in the brand experience experience

Based on the sponsor objectives we build in the brand Based on the sponsor objectives we build in the brand experience experience 10

Media ConnectMedia Connect

• Tie ups with well defined media partners for additional coverage

• Previous tie ups for other regattas have been with – CNBC TV 18– Forbes India– Bombay times

• Association Partners– In talks to ensure profile is met– Many partners are keen

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HR HEADS REGATTA Presenting Series Sponsor

Per day sponsor Media / association partner

Comments

Number of sponsors 1 only 3 per day To Be Decided

Presented by (XXX) Yes No Co hosts

Keynote speech Yes No No Sponsor speaker

Introduction Speech Yes Yes No

Award presentation Winning awards Other awards No

On water Branding Yes Yes No

Venue Branding Prominent Yes Yes Prominence to presenting sponsor

Table space (where possible)

Yes Yes No

Invitees Yes Yes Yes Should be in line with profile

Sponsorship benefits Sponsorship benefits

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HR HEADS REGATTA Presenting Associate Media / association partner

Comments

Marketing collaterals Racing rules etc. Yes Yes Yes Branding prominence for presenting sponsor

Forms / certificates

Yes Yes Yes

Online presence Pre event on both websites

All days For the day Second level

Regatta website Yes Yes Yes

Web promo Yes no no If fits with profile

Post report Yes Yes Yes

Special promotion Yes No No Fit with event

Special brand mention

yes Yes No Integrate thru promotion

Entry passes 5 3 3 Per event

COST 12 LACS 3 LACS per day 3 LACS per day Co for all 3 days 7.5 lacs

Sponsorship benefits contd and costs Sponsorship benefits contd and costs

Partners in relevant areas may also be on board : technology/ hospitality partner etc. 13

Additional BenefitsAdditional Benefits

• Aquasail will provide Title Sponsor 20 vouchers worth Rs 6000 each for specific defined use to series sponsor

• Media PR – sponsor names will be part of PR releases

• Visibility of Aquasail website (regattas site) is a true add on benefit and creates online presence

• Sponsor can– Can talk about relevant

product / offers– Can fix meetings– Work on other ways to ensure

reach goes beyond the event

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Sponsor BenefitsSponsor Benefits

Opportunity to Network with high powered and Opportunity to Network with high powered and potential womenpotential women

Create product awareness/ sales relatedCreate product awareness/ sales related

Opportunity to Network with high powered and Opportunity to Network with high powered and potential womenpotential women

Create product awareness/ sales relatedCreate product awareness/ sales related

Association with imagery of Sailing: Exclusive, Unique, AspirationAssociation with imagery of Sailing: Exclusive, Unique, AspirationAssociation with imagery of Sailing: Exclusive, Unique, AspirationAssociation with imagery of Sailing: Exclusive, Unique, Aspiration

Build in corporate / brand message Build in corporate / brand message Build in corporate / brand message Build in corporate / brand message

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Sailing with AquasailSailing with Aquasail

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Ride the WavesRide the Waves Ride the WavesRide the Waves

Regatta Profile Participants Objective Client response

SYNCHRONOCITY CHROs of large organizations

60 Networking with influencers in HR community

Great networkingSuperb experince

Forbes India CEOs and business owners

230 Networking with customers and new customers

High networkingVery rewarding

Thomson Reuters CXOs and key stake holders

25 Building relationships Built relationshipsWant to do on going events

Citibank Business owners/ HNIs 25 Reward and building relationships Very rewarding for the clientsRMs very happy

DELL CTOS/ CIOS 60 plus Relationship building Broke some previous barriers that they were trying to and cemented a large deal

Thomas Cook Consulate

Consular people: key stake holders

75 plus Building relationships The impact during the season was tangible – got great relationships and direct impact on the work (visas etc.)

Thomas Cook Indulgence

Customers / media/ other stake holders

40 Launching the Indulgence holidays Created media awareness and image association with unique holidays

Trillion IT Solutions

CTOs, CIOs and IT heads

50 Entry of a company into India – relevant target audience awareness

Great leads generated

Aquasail Regattas : Delighted ClientsAquasail Regattas : Delighted Clients

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Illustration : Forbes India Aquasail Regatta Illustration : Forbes India Aquasail Regatta • International racing format

• Designed for lasting impact and build up

• 230 CEOs and business owners

• Citibank, Autohanger, Cox and Kings, Jet Airways, Provogue and Nautica

• Royal Bombay Yacht Club and Aquasail Training Centre, Mandwa

What was most unique and made the entire event amazing was the racing format. CEOs, business leaders and their spouses who had never sailed before sailed and raced competitively getting completely immersed in the activity and the overall spirit. The excitement at each of the events was electric. All that everyone said was ‘can we come back for more?

Exhilarating, liberating, pulsating, fascinating, entertaining, Exhilarating, liberating, pulsating, fascinating, entertaining, energizing interesting!!!! Yogi Sriram, ED L&Tenergizing interesting!!!! Yogi Sriram, ED L&T

Exhilarating, liberating, pulsating, fascinating, entertaining, Exhilarating, liberating, pulsating, fascinating, entertaining, energizing interesting!!!! Yogi Sriram, ED L&Tenergizing interesting!!!! Yogi Sriram, ED L&T

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Consumer TalkConsumer Talk

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Pioneering Sailing In IndiaPioneering Sailing In India

• Aquasail Yachting Academy

• SAILIENCE

• Sailing Holidays

• Yacht advisory

• Marina infrastructure

Creating world class boating experiencesCreating world class boating experiencesOver 10000 people Aquasailed!Over 10000 people Aquasailed!

Creating world class boating experiencesCreating world class boating experiencesOver 10000 people Aquasailed!Over 10000 people Aquasailed! 20

Inspiring Excellence Inspiring Excellence

• Successful Corporate Lawyer

• Achieving Excellence– India’s First Gold on International Waters: 1989: Asian

Championships China– 1993 & 1995: Enterprise World Championships

Zimbabwe and South Africa– 1997: UK Championships Silver– Best result ever for any

Asian

• Coach Par Excellence – Inspiring Youth– Junior Squad coached by Shakeel won India its First

Gold Medal at The Junior Cadet World Championships– Honorary officer at the Sea Cadet Corps

• Spearheading the leisure boating industry – Founded the Indian Marine Federation

Shakeel Kudrolli: M.D. Aquasail Shakeel Kudrolli: M.D. Aquasail

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Diverse fleet of world class boatsDiverse fleet of world class boats• Cruising boats

– Great brands – 25 feet to 40 feet– Keel boats and catamarans

• Sports and training boats– Worlds best brands

• Powerboats

• Beach dinghies and catamarans

• Kayaks and windsurfers

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Safety and processes : world benchmarksSafety and processes : world benchmarks• Best practices based on 3 decades of

sailing experience

• Equipment– Certified buoyancy aids and

lifejackets– Rescue boats with trained

personnel– First aid: trained personnel at

venue

• Skippers– Expert team: international and

national level sailors – Passionate and competent

• Safety is a priority at all time

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Terms and ConditionsTerms and Conditions• All purchase orders should be addressed to “Aquasail Distribution Company Pvt.

Ltd”• Terms of payment: 100% advance along with PO in advance • Service tax and other related taxes are chargeable on actual • Both parties, the sponsor/partner will appoint a person who will act as a single

point contact for all deliverables, invoicing, etc.. pertaining to this conference • Any services, special requests other than the scope of this proposal will be charged

extra as the case might be• This proposal is confidential and for consumption by the client only – please do not

forward this to any external party or associate without prior written consent of Enigma leadership team

• All errors and omissions exempted

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Contact DetailsContact Details

AquasailAquasail

Zia HajeebhoyZia HajeebhoyDirector, AquasailDirector, AquasailZiay@aquasailindia.com91 98677 4850991 98677 48509

Kashmira WadekarKashmira WadekarSr. Business Development ManagerSr. Business Development Managerkashmira@aquasailindia.com91 90044 9321791 90044 93217

91 22 4360010091 22 43600100

www.aquasailindia.comwww.aquasailregattas.com

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WELCOME WELCOME ONBOARD!!ONBOARD!!WELCOME WELCOME

ONBOARD!!ONBOARD!!