sponsorship proposal: colorado avalanche & yogurt guru

Brady Lorek Marketing PartnershipVP of Corporate Sales and Partnership Marketing 2012

PEPSI CENTER“The Can”

• Home to the Denver Nuggets , Colorado Avalanche, and the Colorado Mammoth

• Host to over 200 events each year

• A 5-level arena that seats approximately 18,007 Avalanche fans

• Over 95 available upscale suites

• Holds 3 high-end restaurants

• State of the art dasher board system

Yogurt Guru will gain exposure throughout the venue making lasting impressions on Avalanche

fans and other Arena attendees.

Yogurt Guru Partnership 2012

COLORADO AVALANCHE

• 2 time Stanley Cup winner (1996 & 2001)• Record for longest consecutive sellouts: 486 (November 9, 1995- October 14, 2006)

• Ryan O’Reilly named to Team Canada roster for the 2012 IIHF World Championship

• Paul Stastny selected to the 2012 U.S. Men’s National Team• Representing Team USA for at the 2012 IIHF

World Championship

2012 Record 41-35-6


AVALANCHE FANS

Average Seasonal Attendance (41 games):• 15,301 people in an 18,100 seat arena• 805 person increase from 2010-2011

Total Attendance:• Average from 2001-2011: 601,621• Increase of 35,801 from 2010-2011

Fans (watched, listened, or attended):• 3,074,024• Increase of 27,029


OBJECTIVES

Drive sales back to retail location through:• In-game promotions each game with consumer relevance to the brand• One- day promotional giveaway with consumer relevance and bounce back

couponing• Season-long sweepstakes with team leveraged retail with experiential

team prizing

Enhance Employees day-to-day through:• Season-long employee motivation sweepstakes with experiential team

prizing• Special offers employees can take advantage of with team

Generate community goodwill through:• Cause-related program with brand relevance


PUBLICITY PROMOTIONSE X P O S U R E . A T T E N T I O N . G R O W T H

Dasher board access for all (41) home games


IN-ARENA PUBLICITY

Jumbotron publicity once every period• 3 times• Approximately 30

seconds


IN-ARENA PUBLICITY

Wall signage throughout main concourse


IN-ARENA PUBLICITY

Please Do Not

Lick Our Walls

Banner advertisements on the official Colorado Avalanche website and the Altitude broadcasting channel


WEBSITE PUBLICITY

AVALANCHE

RECAP

Access our fans through our social media sites


WEBSITE PUBLICITY

http://www.facebook.com/coloradoavalanche

https://twitter.com/


IN-GAME PROMOTIONSCHUCK-A-PUCK CONTEST• Numbered pucks are sold

throughout 1st period for $1.00.

• At the end of the 2nd period targets are placed on the ice

• Those who purchased puck may throw their puck onto the ice

• Participants’ pucks that land on target receive 52 coupons for 1 Large (13 US fl oz) frozen desert of participants choice


IN-GAME PROMOTIONSSECRET SECTION

GIVEAWAY• Each home game Yogurt Guru

will select a “secret seating section”

• At the end of the 1st period the section will be announced

• All fans sitting in the secret section will be awarded $5.00 coupons for Yogurt Guru


IN-GAME PROMOTIONS

TICKET COUPONS• The back of all home game

tickets will have coupon for $2.00 off any large frozen treats

• Online tickets print QR codes to be scan SCAN ME!

SUNDAE FUNDAYSYOGURT GURU’S

All 4 Sunday home games will promote Yogurt Guru’s products with the presence of a full sundae bar. Fans are encouraged to create their own delicious masterpieces with dozens of flavorful toppings. Yogurt Guru will showcase their Colorado Avalanche frozen treat line.



SEASON-LONG SWEEPSTAKES

REWARDS CARD• Obtain card from Yogurt Guru

shop• Purchase 6 Colorado Avalanche

themed frozen treats (large only) and receive a free Avs ticket voucher good for any home game

Throughout this Hockey season try any of our Colorado Avalanche inspired frozen treats: Black and Blue Berries

The Big ROCKCANDY Mountain5 for FightingThe O’ReillyThe Avalanche

Present this card to cashier and after 6 Colorado Avs (Large) specialty purchases , Receive one free ticket voucher good for any home game!

Being an Avalanche fan never tasted so good!

BENEFITS TO YOGURT GURU EMPLOYEESM O T I V A T E . R E W A R D . C E L E B R A T E


EMPLOYEE SWEEPSTAKES

EMPLOYEE OF THE MONTH• Each month Yogurt Guru manager

will award one employee of the month

• Employee of the month will receive:• 2 glass seat tickets• All-you-can-eat wristbands• Pre-game tour• Player meet-and-greets• Pre-game Zamboni ride


EMPLOYEE BENEFITS

EMPLOYEES WILL RECEIVE:• 20% off all team shop merchandise• Group outings to Pepsi Center• Skate night at Pepsi Center• $10 food voucher when purchase 2

tickets to an Avalanche game• Ticket availability to employees

before general public

COMMUNITY GOODWILLP R I D E . H U M I L I T Y . S E R V I C E


COMMUNITY GOODWILLGRADE SCHOOL FUN

• Avalanche players will visit local Denver grade schools to host field day (a day of games and activities) to promote teamwork and fitness

• Players will be available for photo opportunities and autographs

• One lucky student will receive an autographed jersey

• Yogurt Guru will provide sundaes for all students and teachers

HIGH SCHOOL PLAYOFFS• Yogurt Guru will sponsor the high

school playoffs that will be held at Pepsi Center

• Players will receive coupon for free large frozen treat

INVESTMENTY O G U R T G U R U . C O L O R A D O A V A L A N C H E


INVESTMENT

WHAT’S INCLUDED• PUBLICITY: Naming rights. Dasher board. Jumbotron. Website and social media access. Signage.

• IN-GAME PROMOTIONS: Chuck-a-puck. Secret seating. Ticket couponing. Sundae funday• .

• SEASON-LONG SWEEPSTAKES: Reward Program

• SEASON-LONG EMPLOYEE MOTIVATION: Employee of the Month

• SPECIAL EMPLOYEE OFFERS: Select discounts and benefits

• COMMUNITY GOODWILL: Grade school fitness promotion. High School playoff sponsor.

VALUE: $750,000INVESTMENT: $600,000

sponsorship proposal: colorado avalanche & yogurt guru

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