SPONSORSHIP

PROPOSAL

2017

Lion Guard eSports LLC, known by the community as Team Lion Guard, LnGrd, or Lion Guard, is a professional eSports team that is presently competing at the worldwide top level in multiple game titles with a massive reach and mind-blowing results.

Founded in 2016, Lion Guard is a professional eSports organization dedicated to industry growth and fostering amateurs to compete at the pro level. In the past year, Lion Guard has competed against numerous teams on the international circuit, and is projected to have immense success

in 2017 with appropriate funding.

It is our intention with this sponsorship outline to establish, foster, and nurture a lasting and fruitful partnership with you. We want to understand your goals, needs, and will hand-tailor an activation plan to help you ultimately drive up sales, traffic, and community presence.

With a professional player base that has a thirst for wins, and a professional staff team that has a combined 5 plus years in management, know that you are dealing with the top participants in the eSports industry. Lion Guard has worked with many companies in the past, from mom-and-

pop, to Fortune-500 organizations, both locally and internationally.

We are a household name in the eSports community and are proud of our continuous positive PR, community engagement, regular and rapid response to nearly every private message and mention on social media, frequent giveaways, and our understanding of fundamentals of sponsorship. We completely understand that you have marketing goals, and through

sponsorship, we will help you achieve those goals.

“eSports has the potential to reach a group of mostly employed men, 18 to 35 years old, a group that has become harder to reach with conventional TV advertisements.”

“Global revenue for games is

than the music industry’s and is chasing that of the movie business — the games industry has turned its ambitions toward the lucrative world of professional video game competition, widely known as e-sports.”

worldwide watch e-sports over the Internet or on TVs, according to estimates by SuperData Research.”

The New York Times, In E-Sports, Video Gamers Draw Real Crowds and Big Money

2C-LEVEL

OFFICERS

5SUPPORT

STAFF

25PLAYERS

EST.

2016

5 PRO

TEAMS

1 LION

GUARD

ESPORTS

TECHNOLOGY

We’re in need of computers and everything that goes into one! From hard drives to video cards, to even full computer themselves! We’re a PC gaming team and wish to seek marginal gains from playing on the best equipment.

SALARY

The majority of our staff do not take salary and simply do their jobs at Lion Guard eSports for the love of the industry. However, in order to retain the best players and ensure continued success, and all that comes with our results (brand awareness, web traffic, web store sales), we keep moving forward. Our players earn a monthly stipend from Lion Guard. Second to international flights, this is the largest expense Lion Guard incurs on a monthly basis.

TRAVEL

Events require both domestic and international travel for 5 players and 1 to 2 staff. While event organizers and tournaments sometimes (so kindly) cover this expense on behalf of qualifying teams such as ourselves, this is not always the instance. Airfare can place a heavy burden upon our budget, in lieu of complimentary airfare

on behalf of the event organizers.

HOUSING

Through A/B testing, it has been determined (and is now standard and best practice) for teams to house all their players under one roof in order to optimize success. As you can image, the expenses for this add up fast: rent utilities, food, etc!

ESTABLISH HOUSING FOR ALL TEAMS TO

OPTIMIZE THEIR PERFORMANCE AND

SUCCESS AND SUSTAIN HOUSING

BY IMPROVED REVENUE STREAMS.

BUILD AND SUSTAIN OUR RELATIONSHIPS WITH OUR VARIOUS

SPONSORS. IDENTIFY MUTUALLY BENEFICIAL

SPONSORSHIPS FOR OUR TEAMS.

OPTIMIZE REVENUE STREAMS. CREATE

SALARY OUR ENTIRE STAFF AND

MANAGEMENT.STRUCTURE WHEN

FINANCIALLY RESPONSIBLE AND

FEASIBLE.

FEASIBILITY OF AN IN-HOUSE WEB

STORE

A YOUTUBE PRESENCE.

IMPROVE UPON OUR PLAYER SALARIES.

MAINTAIN STATUS AS A

PROFESSIONAL TEAM IN CS:GO,

DOTA, SMITE, AND ALL OTHER GAMES

WE PARTICIPATE IN.

ADDITIONAL ENTRY- LEVEL

STAFF.

’’17 ’’18

With a powerhouse marketing team behind Lion Guard, rest assured we have both the minimum standard, and innovative and contemporary ideas that we can custom tailor to suit your goals for the upcoming year. If the plan is to increase social media activation, for example, we have hundreds of ideas, many with proven A/B proof of concept through our experiences in the past, to ensure your goals are exceeded.

We also have fundamental understanding of your goals and are in this to establish a mutually beneficial relationship. We will extract value from each individual play to the best of our ability.

LIVESTREAMINGAbout 9 of 10 of our players livestream, along with most of our staff. We can provide unique activations associated with this: - Overlaid graphics/logos – Weekly/Daily/Hourly mentions or endorsements – exclusive use of your products or services while livestreaming

IN-GAME ACTIVATIONSDota banners – In game names – In game profile/user icons

APPAREL AND LION GUARD BRANDED TANGIBLESLogo/text display on player game jerseys – logo/text display on casual apparel – logo/text placement on various locations – various logo/text sizing options available

LIVE EVENT/LAN EVENT ACTIVATIONSgiveaways of product/service to fans at live events – use of your product/services (event-organizer permitting) at LAN events – “shout outs” at LAN events – use of your apparel or branded product by players (hats, out-of-competition shirts, etc)

LION GUARD WEBSITEHyperlinked logos on our website mentions under “sponsor” section of our website – differing graphics: banners, sidebars, etc. – promotional news stories

SOCIAL MEDIAPosts/tweets at regular intervals – retweets/shares –endorsing posts – assistance in your social media campaigns

EXCLUSIVITYWe offer space and brand exclusivity with a minimum amount of support.

GIVEAWAYSBy far the most successful activation method in eSports proven through A/B testing and studies, we offer effective giveaway solutions. Simply provide product or funds and we handle the rest. Using the Gleam program, giveaways are truly random, fair, and easily-managed. We can also provide analytical reporting post-giveaway to measure the value of your campaign, based on your desired metric.

BRANDINGYour logos can be placed on Lion Guard branded products such as mouse pads, promotional giveaways (silicone bracelets, lanyards, etc), and other tangible Lion Guard branded goods.

MARKETING PLANSWe are glad to help you with your marketing plans to ensure your success through various means: web banners, social media linked posts, endorsements, etc.

ENDORSEMENTS AND APPEARANCESWe’ll publicly endorse and support your products with exclusivity. We can make appearances at conventions and events on behalf of sponsors with prior arrangements. We can also create and/or share YouTube video reviews of products and services.

SPECIAL REQUESTS With extensive experience and marketing knowledge, along with our very own marketing specific budget, Lion Guard will gladly facilitate special requests.

HOUSINGWe can provide video tours of our house and will gladly provide product placement, or otherwise endorse your product or service while cameras are on our players in our house (provided funds).

ANALYTICAL REPORTSWe are so confident that sponsoring Lion Guard eSports will yield positive results, we can even provide you a regular analytical report to detail numerous metrics: KPI’s (conversions, flythrough, etc) CPM equivalency, and many more.

*NEWZOO 2016 ESPORTS MARKET REPORT

Audience GrowthProjected to reach345M worldwide by 2019

Revenue GrowthProjected to grow by nearly +41% by 2019

eSports enthusiasts are

aged between 21-35, the

majority being male

eSports Enthusiasts earn greater than a middle income salary and are more likely to be employed full-time

Lion Guard Fans are employed in upper level

positions, earn over 50K annually & own a

home

Lion Guard Fans are male

37%

40%

23%

Twitch Twitter Other

Check us out!

With fundamental understanding of value extraction and web-based marketing, and a marketing staff that acts as industry consultants for freelance work and for other firms, understand that we have the very best marketing team behind us. JOBEXX.

Jordan Beck. Owner.

Chief Executive Officer

GOMPI.

Chris Fox. Co-Owner.

Chief Operations Officer

We are proud of our flexibility and excitement to establish new relationships. With that, we’d love to start negotiations as soon as possible. It is our ultimate goal to build a lasting relationship, not to mention we’d love to help you achieve your goals.

Lion Guard has the resources necessary to help your organization accomplish its goals. With well-rounded and experienced staff including graphic designers, marketing managers, social managers, and attorneys on retainer, we have everything we need to make this relationship successful, and can gladly offer assistance in your decision making or offer other consultation and creative services to your organization.

We are at the very top of our competition, competing against international teams at live events across the globe, providing extensive reach and unique opportunities for potential sponsors.

Again, I appreciate your time and would be thrilled to establish a lasting, fruitful relationship! I look forward to hearing back soon!

Jordan Beck Chris FoxOwner/CEO Co-Owner/COO

FEED YOUR LION.

THANK YOU