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Your invitation to sponsor Alteryx Inspire Europe 2018 Copyright © 2018 Alteryx. All rights reserved. Confidential – Do not Duplicate or Distribute SPONSORSHIP PROSPECTUS

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Page 1: SPONSORSHIP PROSPECTUS - Alteryx · Ispir Europ 2018 ponsor Prospectus 8 Package Highlights: eXpo • 3m x 7m Booth Branding • Turnkey booth with custom graphics • (2) lead retrieval

Your invitation to sponsor Alteryx Inspire Europe 2018

Copyright © 2018 Alteryx. All rights reserved. Confidential – Do not Duplicate or Distribute

SPONSORSHIP PROSPECTUS

Page 2: SPONSORSHIP PROSPECTUS - Alteryx · Ispir Europ 2018 ponsor Prospectus 8 Package Highlights: eXpo • 3m x 7m Booth Branding • Turnkey booth with custom graphics • (2) lead retrieval

Inspire Europe 2018 Sponsor Prospectus

Please consider this your Save the Date and join us in London, UK, 8 – 10 October for Alteryx Inspire Europe 2018. It is a truly inspirational, educational, and fun celebration for those driving the analytics insights of today and tomorrow.

Inspire Europe 2017 was a sold-out event, and we expect our 2018 conference to be even bigger. It will be three packed days of hands-on trainings, business perspectives and tips from industry leaders, and networking with other analytics leaders and drivers.

As one of our trusted partners helping further the analytics ecosystem, I hope to see you at Inspire Europe 2018as a sponsor. We’ve worked diligently to offer Inspire Europe 2018 sponsors with a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain you will see that in the attached event prospectus.

Should you have any questions or concerns, please don’t hesitate to reach out to me. I look forward to seeing you in London for Inspire Europe 2018.

JOIN US FOR INSPIRE EUROPE 2018

Langley EideChief Strategy OfficerAlteryx, Inc.

Page 3: SPONSORSHIP PROSPECTUS - Alteryx · Ispir Europ 2018 ponsor Prospectus 8 Package Highlights: eXpo • 3m x 7m Booth Branding • Turnkey booth with custom graphics • (2) lead retrieval

Inspire Europe 2018 Sponsor Prospectus

TABLE OFCONTENTS

Attendee Demographics .................................... 4–5Event Details ......................................................... 6Sponsorship Packages ........................................ 8–12Sponsorship Opportunties ............................... 13–19Sponsorship Agreement Form ......................... 20–22Event Terms & Conditions ................................ 23–27

Page 4: SPONSORSHIP PROSPECTUS - Alteryx · Ispir Europ 2018 ponsor Prospectus 8 Package Highlights: eXpo • 3m x 7m Booth Branding • Turnkey booth with custom graphics • (2) lead retrieval

Inspire Europe 2018 Sponsor Prospectus

AUDIENCEDEMOGR APHICS& E VENT DETAILS

Page 5: SPONSORSHIP PROSPECTUS - Alteryx · Ispir Europ 2018 ponsor Prospectus 8 Package Highlights: eXpo • 3m x 7m Booth Branding • Turnkey booth with custom graphics • (2) lead retrieval

Inspire Europe 2018 Sponsor Prospectus 5

2017 AUDIENCE DEMOGRAPHICSAttended in 2017: 978 | Expected in 2018: 1500

g e o g r a p h y

j o b l e v e l

EUROPE 20%

DACH 5%

N. AMERICA 6%

UKI 60%

ROW 9%

MANAGER 18%

DIRECTOR 16%

VP & ABOVE 6%

ANALYST 60%

Page 6: SPONSORSHIP PROSPECTUS - Alteryx · Ispir Europ 2018 ponsor Prospectus 8 Package Highlights: eXpo • 3m x 7m Booth Branding • Turnkey booth with custom graphics • (2) lead retrieval

Inspire Europe 2018 Sponsor Prospectus

MONDAY, 8 OCTOBER

8:00am – 5:00pm Product Training

Exact Time TBD Exhibitor Set-up

Exact Time TBD Expo Open - Welcome Reception

TUESDAY, 9 OCTOBER

7:30am – 5:00pm Expo Open

10:30am – 11:00am AM Break – High Expo Traffic

12:00pm – 1:30pm Lunch – High Expo Traffic

2:45pm – 3:15pm PM Break – High Expo Traffic

5:30pm – 6:30pm Grand Prix

6:30pm – 8:30pm Alteryx Party

WEDNESDAY, 10 OCTOBER

7:30am – 3:45pm Expo Open

10:00am – 11:30am AM Break – High Expo Traffic

11:30am – 1:15pm Lunch – High Expo Traffic

3:15pm – 3:45pm PM Break – High Expo Traffic

5:00pm – 6:00pm Closing Reception

6

General InformationAlteryx Inspire Europe 2018London, UK8 - 10 October, 2018 www.alteryx.com/inspire-europe-2018

Venue InformationInterContinental London - The O21 Waterview Dr,London, SE10 0TWUnited Kingdom

EVENT DETAILS

The Expo Hall will be open all day on conference days closing only during keynotes. High traffic times will include immediately following the keynotes, breaks, and lunches.

Page 7: SPONSORSHIP PROSPECTUS - Alteryx · Ispir Europ 2018 ponsor Prospectus 8 Package Highlights: eXpo • 3m x 7m Booth Branding • Turnkey booth with custom graphics • (2) lead retrieval

Inspire Europe 2018 Sponsor Prospectus

INSPIRE EUROPE 2018 SPONSOR PACK AGES

Page 8: SPONSORSHIP PROSPECTUS - Alteryx · Ispir Europ 2018 ponsor Prospectus 8 Package Highlights: eXpo • 3m x 7m Booth Branding • Turnkey booth with custom graphics • (2) lead retrieval

Inspire Europe 2018 Sponsor Prospectus 8

Package Highlights: eXpo

• 3m x 7m Booth Branding • Turnkey booth with custom graphics• (2) lead retrieval scanners aCCeSS

• F2F Alteryx executive meeting• (8) sponsor conference passes • (15) Early bird extension partner resell rate £310 + VAT for customers/prospects pre- CoNFereNCe MarKeTINg

• Company description (75 words), logo, and hyperlink on the Inspire website sponsor page

oN-SITe MarKeTINg*

• Inclusion in on-site event signage • Mobile app listing: company name, booth location, logo, URL, company description• Mobile app push notification *Content to be approved by Alteryx poST eveNT MarKeTINg*

• Dedicated post event email *Content to be approved by Alteryx *HTML email to be provided by Sponsor

DIAMOND SPONSORSHIP£20,000

Diamond Sponsorhip by Invitation Only

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Inspire Europe 2018 Sponsor Prospectus 9

PLATINUM SPONSORSHIP£15,000

Package Highlights: eXpo

• 3m x 5m Booth Branding • Turnkey booth with custom graphics• (2) lead retrieval scanners aCCeSS

• (5) sponsor conference passes • (10) Early bird extension partner resell rate £310 + VAT for customers/prospects pre- CoNFereNCe MarKeTINg

• Company description (50 words), logo, and hyperlink on the Inspire website sponsor page

oN-SITe MarKeTINg*

• Inclusion in on-site event signage • Mobile app listing: company name, booth location, logo, URL, company description• Mobile app push notification *Content to be approved by Alteryx poST eveNT MarKeTINg

• Inclusion in post event email

Page 10: SPONSORSHIP PROSPECTUS - Alteryx · Ispir Europ 2018 ponsor Prospectus 8 Package Highlights: eXpo • 3m x 7m Booth Branding • Turnkey booth with custom graphics • (2) lead retrieval

Inspire Europe 2018 Sponsor Prospectus 10

GOLD SPONSORSHIP£10,000

Package Highlights: eXpo

• 3m x 3m Booth Branding • Turnkey booth with custom graphics• (1) lead retrieval scanners aCCeSS

• (3) sponsor conference passes • (4) Early bird extension partner resell rate £310 + VAT for customers/prospects pre- CoNFereNCe MarKeTINg

• Company description (50 words), logo, and hyperlink on the Inspire website sponsor page

oN-SITe MarKeTINg*

• Inclusion in on-site event signage • Mobile app listing: company name, booth location, logo, URL, company description *Content to be approved by Alteryx

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Inspire Europe 2018 Sponsor Prospectus 11

BRONZE SPONSORSHIP£6,000

Package Highlights: eXpo

• Turnkey kiosk with custom graphics• (1) lead retrieval scanners aCCeSS

• (1) sponsor conference passes • (2) Early bird extension partner resell rate £310 + VAT for customers/prospects pre- CoNFereNCe MarKeTINg

• Company logo, and hyperlink on the Inspire website sponsor page

oN-SITe MarKeTINg*

• Inclusion in on-site event signage • Mobile app listing: company name, booth location, logo, URL, company description *Content to be approved by Alteryx

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Inspire Europe 2018 Sponsor Prospectus 13

Diamond Platinum Gold Bronze

Pricing £20,000 £15,000 £10,000 £6,000

Booth Branding 3m x 7m 3m x 5m 3m x 3m Kiosk

Speaking Session

45 min. Session

F2F Executive Meeting

X

Lead Retrieval Scanner

(2) (2) (1) (1)

Conference Passes

(8) (5) (3) (1)

Early-bird Extension

(15) PartnerResell Rate

(Customer/Prospects)

(10) PartnerResell Rate

(Customer/Prospects)

(4) PartnerResell Rate

(Customer/Prospects)

(2) PartnerResell Rate

(Customer/Prospects)

Monitors (2) (2) (1) (1)

Communication

Email Promotion

Website SponsorshipAcknowledgment

Dedicated Post Event Email

Email Promotion

Website SponsorshipAcknowledgment

Inclusion in Post Event Email

Email Promotion

Website SponsorshipAcknowledgment

Email Promotion

Website SponsorshipAcknowledgment

Onsite Signage X X X X

Mobile AppPush Notification

Mobile App Listing

Push Notification

Mobile App ListingMobile App Listing Mobile App Listing

2018 Sponsorship Packages Comparison

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Inspire 2018 Sponsor Prospectus

OTHER SPONSORSHIPOPPORTUNITIES

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Inspire Europe 2018 Sponsor Prospectus 14

Marketing Promotional OpportunitiesGrand Prix and Main Party Sponsorship(1) available

£10,000I N C L U D E S :

Sponsor logo and “Sponsored by Company Name”on main stage screens, signature drink, official event sponsor branded table top signage.

Welcome Reception(1) available

£5,000I N C L U D E S :

Sponsor logo and “Sponsored by Company Name” on signagethroughout reception area, signature drink or snack stationallowed at booth (cost incurred by sponsor), and live sponsor mention.

Closing Reception(1) available

£5,000I N C L U D E S :

Sponsor logo and “Sponsored by Company Name” on signagethroughout reception area, signature drink or snack stationallowed at booth (cost incurred by sponsor), and live sponsor mention.

Sponsorship Enhancements

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Inspire Europe 2018 Sponsor Prospectus 15

Marketing Promotional OpportunitiesMobile App Push Notification (1) per Sponsor

£2,500I N C L U D E S :

Alerts display at the top/center of screen. Attendees receivemessages as long as they have the app. Limit 1 per sponsor.142-character limit.

General Session Seat Drop (2) Available

£4,000I N C L U D E S :

One piece of sponsor-produced collateral* placed on each chair (approximate qty. 2600) during select General Session day. *Sponsor must provide

Water Stations(3) Available

£1,500I N C L U D E S :

(1) sponsor per floor of function area. Sponsor logo decals onwater station units.

Sponsorship Enhancements Continued

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Inspire Europe 2018 Sponsor Prospectus 16

Marketing Promotional OpportunitiesConference Bag (1) Available

£5,000I N C L U D E S :

Sponsor co-branded conference bag handed out as attendees enter Hall of Analytics.

Conference Bag Insert (1) per Sponsor

£2,500I N C L U D E S :

Sponsor-provided collateral* material for inclusion in sponsor bag (approx. 2600). One insert per sponsor. *Sponsor must provide

Charging Towers(4) Available

£2,500I N C L U D E S :

Display your logo on a mobile-device charging towers foruse by all attendees. The charging towers will be locatedin prominent areas on the expo floor and convention center.

Sponsorship Enhancements Continued

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Inspire Europe 2018 Sponsor Prospectus 17

Marketing Promotional OpportunitiesAperol Spritz Cart (1) Available

£10,000I N C L U D E S :

Provide attendees with this Italian-made aperitif with theimmensely popular mobile cart for all attendees to catch arefreshment in a prominent area. Sponsorship includesbranded signage.

Coffee Cart (1) Available

£8,000I N C L U D E S :

Sponsor 2 full days of Barista Service at a fully brandablecoffee cart in the conference. Sponsorship features a logolatte stencil and branded uniforms for baristas.

Sponsorship Enhancements Continued

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Inspire Europe 2018 Sponsor Prospectus 18

Sponsorship Enhancement Comparison

Title Description Sponsor Cost

Grand Prix and Main Party Sponsorship(1) available

• Sponsor logo (& “sponsored by company name”) on main stage screens• Official event sponsor signage• Signature cocktail

£10,000

Welcome Reception(1) available

• Sponsor logo (& “sponsored by company name”) on signage throughout reception area• Signature drink or snack station allowed at booth, cost incurred by sponsor• Live sponsor mention

£5,000

Closing Reception(1) available

• Sponsor logo (& “sponsored by company name”) on signage throughout reception area• Signature drink or snack station allowed at booth, cost incurred by sponsor• Live sponsor mention

£5,000

Mobile App Push Notification(1) per Sponsor

• Alerts display at the top/center of screen• Attendees receive messages as long as they have the app• Limit 1 per sponsor• 142-character limit

£2,500

General Session Seat Drop (2) available

• Select General Session day• (1) piece of sponsor-produced collateral placed on each chair (approx. 2600)• Sponsor must provide collateral

£4,000

Water Station(3) Available

• (1) sponsor per floor of function area. • Sponsor logo decals on water station units.

£1,500

Conference Bag (1) available

• Conference bag handed out as attendees enter Hall of Analytics

£5,000

Conference Bag Insert (1) per Sponsor

• Sponsor-provided collateral material for inclusion in sponsor bag. (approx. 2600)• One insert per sponsor

£2,500

Charging Towers (4) available

• Display your logo on a mobile-device charging towers for use by all attendees. • The charging towers will be located in prominent areas on the expo floor and convention center.

£2,500

Page 19: SPONSORSHIP PROSPECTUS - Alteryx · Ispir Europ 2018 ponsor Prospectus 8 Package Highlights: eXpo • 3m x 7m Booth Branding • Turnkey booth with custom graphics • (2) lead retrieval

Inspire Europe 2018 Sponsor Prospectus 19

Sponsorship Enhancement Comparison

Title Description Sponsor Cost

Aperol Spritz Cart(1) available

• Display your logo on the mobile cart for us by all attendees.• Located in prominent area with high traffic• Sponsorship includes branded signage.

£10,000

Coffee Cart(1) available

• Sponsorship includes (1) coffee cart for (2) Full Conference days• Brand one panel of the coffee cart• Branding on barista uniforms• Logo stencil for lattes

£8,000

Page 20: SPONSORSHIP PROSPECTUS - Alteryx · Ispir Europ 2018 ponsor Prospectus 8 Package Highlights: eXpo • 3m x 7m Booth Branding • Turnkey booth with custom graphics • (2) lead retrieval

Inspire 2018 Sponsor ProspectusInspire 2018 Sponsor Prospectus

SPONSORSHIPAGREEMENT FORM& E VENT TERMS

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Inspire Europe 2018 Sponsor Prospectus 22

Billing Contact Email Address

Street

Postal Code

City

Country

Name

Title

Email

Phone

If you wish to take advantage of any of the available sponsorship opportunities, please complete, print or scan the below and send to your sponsorship point of contact. If you are not currently working with an Inspire team member please email [email protected]

Note: Sponsorships are available on a first-come, first-served basis. Send in your sponsorship registration form early to ensure that you get your top choice! Early bird pricing ends Tuesday 31 July, 2018. All sponsorship deliverables are due no later than Friday 10 August, 2018.

Billing Address:

Please provide any special invoicing instructions if neccesary :

Sponsorship Agreement Form

Company

Contact Information:

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Inspire Europe 2018 Sponsor Prospectus 22

Grand Prix/Main Party £10,000Welcome Reception £5,000Closing Reception £5,000Mobile App Push Notification £2,500General Session Seat Drop £4,000Water Station £1,500

Conference Bag £5,000Conference Bag Insert £2,500Charging Towers £2,500Aperol Spritz Cart £10,000Coffee Cart £8,000

Please check the box of the package you wish to sponsor:

Sponsor Level List Price Sponsor Level List Price

Diamond £20,000 Gold £10,000Platinum £15,000 Bronze £6,000

Please check the box of the enhancements you wish to sponsor:

Sponsorship Agreement Form Continued

PACKAGE & ENHANCEMENTS TOTAL: £

Payment Details:

IMPORTANT: Please obtain all necessary internal approvals from within your organization prior to submitting sponsorship agreement and payment. 100% payment due net 30 days. Select Payment Type: Credit Card* Check Wire Transfer ACH

Purchase Order PO#

An invoice with further payment instruction will be emailed to the primary and billing contact upon receipt of signed agreement.* A 5% processing fee will apply to credit card payments.

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Inspire Europe 2018 Sponsor Prospectus 23

Inspire 2018 Event TermsThe following terms and conditions (“Event Terms”) shall apply to Sponsor’s sponsorship at Inspire 2018 being held by Alteryx, Inc. in the United States (“Alteryx”). Any capitalized terms used but not defined herein shall have the meanings ascribed to them in the Event Sponsorship Agreement entered into by the parties in connection with Inspire 2018 (the Event Sponsorship Agreement and the Event Terms shall be referred to herein as the “Agreement”).

In consideration of the mutual promises and covenants contained in this Agreement, the parties hereby agree as follows:

Sponsorshipa. For its participation as a Sponsor in the Event,Sponsor shall pay to Alteryx the fee (the “SponsorshipFee”) for the level of sponsorship checked below(benefits for each level of sponsorship is described inthe Inspire 2018 Sponsorship prospectus):

Inspire Europe 2018 Diamond SponsorshipInspire Europe 2018 Platinum SponsorshipInspire Europe 2018 Gold SponsorshipInspire Europe 2018 Bronze Sponsorship

b. Inspire 2018 sponsorship payment terms are net30 days. The Sponsor agrees to pay the SponsorshipFee in full within 30 days of signed Event SponsorshipAgreement and receipt of invoice from Alteryx. Alteryxreserves the right to withdraw the sponsorship ifpayment is not received within 30 days of signed EventSponsorship Agreement.

Event TermsEach party agrees to comply with the obligations and requirements set forth in the Inspire 2018 Event Terms provided herewith and incorporated herein.

Sponsor Trademarks/Sponsor MaterialsSubject to the terms and conditions of this Agreement, Sponsor grants to Alteryx a non-exclusive non-transferable right to use Sponsor’s trademarks, trade names, logo designs and company description as prepared and delivered to Alteryx by Sponsor (“Sponsor Materials”) solely in connection with promotion of the Event.

TermSubject to the terms and conditions herein, this Agreement shall be effective upon the Effective Date and shall continue through the last day of the Event, unless earlier terminated as otherwise provided in this Agreement (the “Term”).

Governing Law/JurisdictionThis Agreement, and all matters arising out of this Agreement, shall be governed and interpreted in accordance with the laws of the state of California, without regard to its conflict of laws principles.

AssignmentThis Agreement may not be assigned by either party without priorwritten consent of the other party.

On-Site Space and RestrictionsFor those sponsorships that include exhibit space, the following terms shall apply: a. Alteryx shall provide exhibit space at the Event(“Space”) for Sponsor to display its products andservices (“Sponsor Products”). Alteryx shall assign theSpace to Sponsor according to sponsorship level. Spaceassignments may be revised, or the Event layout orvenue modified, at any time prior to commencement ofthe Event by Alteryx, in its sole discretion. The Spaceis for Sponsor’s use only and may not be shared in anymanner without Alteryx’s prior written consent.

Inspire Europe 2018 Event Terms

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Inspire Europe 2018 Sponsor Prospectus 24

b. All Sponsor Products must be assembled before andremoved after the Event by Sponsor in accordance withAlteryx’s schedule. Alteryx may refuse to grant consentfor use by Sponsor of any Sponsor Products thatAlteryx deems unsuitable, objectionable or inconsistentwith the Event purpose and goals. At the Event, Sponsormay not assist any other party in soliciting business,or exchange money or goods, in each case, withoutAlteryx’s prior written consent.

Cancellation/Terminationa. Cancellation. Alteryx may cancel the Event forconvenience upon written notice to Sponsor andSponsor’s sole and exclusive remedy shall be to obtaina full refund of the Sponsorship Fee paid to Alteryxunder the Agreement. Alteryx may also cancel theEvent due to any Force Majeure Event, and Sponsor’ssole and exclusive remedy shall be to obtain a pro rataportion of the Sponsorship Fee paid to Alteryx underthe Agreement based on the time remaining prior tothe scheduled date of the Event. A change in the name,date, hours or venue of the Event shall not be deemeda cancellation of the Event. For the purposes of theAgreement, a “Force Majeure Event” means any eventbeyond Alteryx’s reasonable control, including but notlimited to fire, flood, epidemic, earthquake, explosion,act of God or public enemy, riot or civil disturbance,strike, lockout or labor dispute, war (declared orundeclared), terrorist threat or activity, or any federalstate or local government law, order, or regulation,order of any court or jurisdiction, or other cause notreasonably within Alteryx’s control.b. Termination by Sponsor. Sponsor may terminate theAgreement and its participation as a Sponsor of theEvent upon written notice to Alteryx at least ninety (90)days prior to the Event, in which case Alteryx will workwith Sponsor to provide a partial fund of its sponsorfee. If Sponsor cancels fewer than 90 days prior to theEvent, Sponsor shall not be entitled to any refund of,

and Alteryx shall be entitled to retain, the Sponsorship Fee paid to Alteryx under the Agreement (“Liquidated Damages Amount”). Sponsor acknowledges that the actual damages likely to result from termination of the Agreement and cancellation of sponsorship are difficult to estimate on the date of the Agreement and would be difficult for Alteryx to prove. The parties intend that the Liquidated Damages Amount would serve to compensate Alteryx for such termination and cancellation, and they do not intend for it to serve as a forfeiture or penalty for any such termination and cancellation by Sponsor.c. Termination by Alteryx. Alteryx may terminateSponsor’s participation in the Event and takepossession of the Space assigned to Sponsor if Sponsorfails to meet any of its obligations under the Agreement,including but not limited to maintaining all exhibitedSponsor Products in good working order, staffing theSpace in a timely manner, and exhibiting professionalconduct, and no refund of any Sponsorship Fee shall bedue.

WarrantiesSponsor hereby represents and warrants that: (i) this Agreement is a legal and valid obligation binding upon it and enforceable according to its terms. The execution, delivery, and performance of this Agreement does not conflict with any agreement, instrument, or understanding, oral or written, to which Sponsor is a party or by which it may be bound, nor violate any law or regulation of any court, governmental body, or administrative or other agency having jurisdiction over it; (ii) Sponsor will comply with all applicable federal and local laws and regulations in connection with its participation in the Event; (iii) Sponsor Products and any other item in the Space is constructed safely, and meets the highest industry standard engineering practices; (iv) Sponsor’s participation in the Event will not violate the proprietary rights of any third party; and

Inspire 2018 Event Terms Continued

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Inspire Europe 2018 Sponsor Prospectus 25

(v) Sponsor will contact only those Event attendees whohave voluntarily provided their contact informationand agreed to be contacted by Sponsor for purposes oflearning about Sponsor Products.

TaxesSponsor is solely responsible for obtaining any licenses and permits, and payment of all taxes (including sales and use taxes), license fees, or other charges applicable to its participation in the Event, including, if applicable, taxes collected by Alteryx.

InsuranceSponsor agrees to maintain the following insurance coverage in full force during the term of the Agreement. Sponsor shall maintain commercial general liability insurance, on an occurrence basis, covering all operations by or on behalf of Sponsor against bodily injury (including, without limitation, death) and property damage(including, without, limitation, loss of use), including, without limitation, premises/operations, personal and advertising injury, products/completed operations, and contractual liability, with limits of liability of not less than $1,000,000 per occurrence, combined single limit for bodily injury and property damage, with a $2,000,000 general aggregate. Alteryx and the Event Parties shall be included as additional insureds under Sponsor’s commercial general liability insurance policy. Sponsor shall obtain and maintain Employer’s Liability Insurance in an amount not less than $1,000,000. Sponsor shall provide Alteryx with certificates of insurance evidencing all of the insurance coverage required by this Agreement prior to commencing work hereunder. Sponsor shall obtain a waiver of rights of subrogation by each insurer in favor of Alteryx and the Event Parties. For the purposes of the Agreement, “Event Parties” means the venue at which the Event is held, and, if applicable,

such venue’s parent companies, affiliates, shareholders, officers, directors, employees, agents, successors and assigns.

Limitation of Liability and Indemnitya. THE LIMIT OF EACH PARTY’S LIABILITY FOR ANYAND ALL CLAIMS SHALL NOT IN THE AGGREGATEEXCEED THE FEES AND EXPENSES PAID BYSPONSOR TO ALTERYX UNDER THE AGREEMENT.IN NO EVENT SHALL EITHER PARTY BE LIABLE FORCONSEQUENTIAL, INCIDENTAL OR PUNITIVE LOSS,DAMAGES OR EXPENSES, INCLUDING WITHOUTLIMITATION LOST PROFITS OR GOODWILL, EVEN IFSUCH PARTY HAS BEEN ADVISED OF THEIR POSSIBLEEXISTENCE.b. SPONSOR AGREES TO DEFEND, INDEMNIFY, ANDHOLD HARMLESS ALTERYX AND EVENT PROVIDERSFROM AND AGAINST ANY CLAIM, LOSS, LIABILITY,OR DAMAGE SUFFERED DUE TO (I) SPONSOR’SCONSTRUCTION OR MAINTENANCE OF AN UNSAFEPRODUCT OR SPACE, AND/OR (II) THE NEGLIGENCEOR MISCONDUCT OF COMPANY OR ITS AGENTSOR SPONSOR’S BREACH OF ANY COMMITMENTMADE HEREUNDER. SPONSOR MUST MAINTAINPROPER INSURANCE COVERAGE FOR ITS PROPERTYAND LIABILITY, AND REPRESENTS AND WARRANTSTHAT IT HAS OBTAINED ADEQUATE INSURANCEPER SECTION 11 ABOVE TO COVER ITS POTENTIALLIABILITY HEREUNDER. SPONSOR ACKNOWLEDGESAND AGREES THAT THE TERMS AND CONDITIONS OFTHIS AGREEMENT ARE SUBJECT AND SUBORDINATETO THE TERMS AND CONDITIONS OF ALTERYX’SAGREEMENT WITH THE EVENT PROVIDERS. SPONSORSHALL INDEMNIFY AND HOLD ALTERYX, ITS OFFICERS,DIRECTORS, EMPLOYEES AND AGENTS, HARMLESSFROM AND AGAINST ANY CLAIM, LOSS, LIABILITYOR DAMAGES CAUSED TO ALTERYX AS A RESULT OFSPONSOR’S ALLEGED OR ACTUAL INFRINGEMENT OFANY THIRD PARTY’S PROPRIETARY RIGHTS.

Inspire 2018 Event Terms Continued

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Inspire Europe 2018 Sponsor Prospectus 26

ReleaseSponsor acknowledges that the Event may be recorded and reproduced in any form (including but not limited to digital formats), and hereby authorizes Alteryx and its designees to record, transcribe, modify, reproduce, publicly perform, display, distribute, redistribute, and transmit in any form and for any purpose any such recording of the Event, and agrees to execute any additional release presented by Alteryx, its licensees, or permittees, in connection with such activity or to give effect to this provision. Sponsor hereby releases Alteryx and its designees from and waives all claims it or its employees or agents may possess, now or in the future, in connection with such activities, and specifically waives any statutory restriction on waivers of future claims or moral rights.

NoticesAll notices between the Parties shall be in writing and shall be deemed given as of the day they are received either by messenger, facsimile, delivery service, or in the United States of America mails, postage prepaid, certified or registered, return receipt requested, and addressed as follows: Alteryx, Inc., 3345 Michelson, Suite 400, Irvine, CA 92612 and to Sponsor at the Contact information provided below, or to such other addresses as the Party to receive the notice or request so designates by written notice to the other Party.

Sponsor Company: Address:

Phone : Email:

MiscellaneousThe Parties hereunder are operating as independent contractors, and nothing in the Agreement shall be construed as creating a partnership, franchise, joint venture, employer employee or agency relationship. If any provision of the Agreement shall be held by a court of competent jurisdiction to be illegal, invalid or unenforceable, the remaining provisions shall remain in full force and effect. The Parties intend that the provisions of the Agreement be enforced to the fullest extent permitted by applicable law. Accordingly, the Parties agree that if any provisions are deemed not enforceable, they shall be deemed modified to the extent necessary to make them enforceable. The Agreement constitutes the entire agreement between the Parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements or communications. The Agreement shall not be modified except by a written agreement dated subsequent to the date of the Agreement and signed on behalf of Sponsor and Alteryx by their respective duly authorized representatives. No waiver of any breach of any provision of the Agreement shall constitute a waiver of any prior, concurrent or subsequent breach of the same or any other provisions here of, and no waiver shall be effective unless made in writing and signed by an authorized representative of the waiving Party. The parties may sign and deliver the Agreement by facsimile transmission, electronic transmission in Portable Document Format ("PDF") or electronic signature. Each party agrees that the delivery of this Amendment by facsimile, PDF or electronic signature shall have the same force and effect as delivery of original signatures.

Inspire 2018 Event Terms Continued

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Inspire Europe 2018 Sponsor Prospectus 27

Agreed and Accepted:

ALTERYX, INC.: SPONSOR:

By: By:

Signature (Authorized Representative Only) Signature (Authorized Representative Only)

Name: Name:

Title: Title:

Date: Date:

By signing above, parties agree to be bound by the event sponsorship terms & conditions.

Please email completed agreement to [email protected]

Inspire 2018 Event Terms Continued