sponsorship:cēsis art festival, as seb banka, lv
TRANSCRIPT
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Cēsis Art FestivalCategory: Sponsorship
Diāna BlumateSponsorship project manager
AS “SEB banka”
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In SEB we love art in every aspect
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First summer arts festival outside Riga
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A revolutionary concept to expose art in public
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academic academic musicmusic
contemporary contemporary artart
theatretheatreand filmand film
Program
ballet and ballet and contemporary contemporary
dancedance
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General publicAll culture consumers
SEB customers
Media
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1Brand exposure
within the Festival
2Enhancing client
loyalty
3Publicity of SEB
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SEB channels
wwwcostumer’s
magazine
info screens in the
branches
posters
flyers
newsletter
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1. Brand exposure within the Festival (1)
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1. Brand exposure within the Festival (2)
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2. Enhancing client loyalty
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2. Enhancing client loyaltySegments
Festival’s audience Payment’s card’s owners VIP customers
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Publicity of SEB
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12 000 people; 25% of them SEB bank customers, attended Cēsis Art Festival
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All co-operation partners, All co-operation partners, including SEB bank as the main including SEB bank as the main
sponsor of the Festival, were sponsor of the Festival, were underscored in the reviews of the underscored in the reviews of the
cultural events.cultural events.
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The brand exposure The brand exposure analysis (Brand Tracking analysis (Brand Tracking Report) showed that Report) showed that during July and August, during July and August, when the bank did not when the bank did not have extended product have extended product campaigns, SEB ad campaigns, SEB ad Awareness was increase Awareness was increase tremendously.tremendously.
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Surveys of the bank’s clients invited to the Festival’s events
resulted in favourable references
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