sport
TRANSCRIPT
SPORT
THE SPORT JOURNEY
LAUNCHED IN 2006 TO BECOME THE UK’S FIRST
FREE MAGAZINE
ACQUIRED BY UTV IN 2009
DEVELOPED & EVOLVED INTO THE UK’S BIGGEST SPORTS PUBLICATION
ENGAGING SPORTS FANS
EXTENSIVE SPORTS COVERAGE
PRODUCT INVESTMENT
UNIQUE PROPOSITION
REACHING A MASS AUDIENCE
POSITION IN THE MEN’S MARKET
Shortlist Sport Men's Health
FHM GQ Four Four Two
Nuts0
100,000
200,000
300,000
400,000
500,000
600,000531,733
302,466
202,704144,677
120,14184,365 80,186
Within the men’s market, Sport’s circulation figures
are the second highest
Source: ABC UK & Eire figures
POSITION IN THE SPORT MARKET
Sport has the highest circulation figures within
the sport market
Sport Four Four Two
Runners World
Golf Monthly
F1 Racing Rugby World
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000302,466
84,365 82,81757,002 48,473
34,293
Source: ABC UK & Eire figures
THE UK’S BIGGEST SPORT MAGAZINE
WEEKLY READERSHIP447,909
KEY AUDIENCESMALE PROFILE 93%ABC1 PROFILE 81% 18-44 PROFILE 97%IN EMPLOYMENT 95%
READERSHIP PROFILE
Under 25 25-34 35-44 45-54 55+ ABC10
50
100
150
200
250
300
Sport Shortlist
Inde
x
Source: Sport Magazine YouGov Survey
LARGE SOLUS READERSHIP
45% of Sport’s readers don’t ready any of these Men’s magazine
32% also read
16% also read
11% also read
Source: Sport Magazine YouGov Survey
HIGH READER SATISFACTION
46%
53%
55%
62%
62%
MAGAZINE SATISFACTION - RATING GOOD OR EXCELLENT
BRAND RECOMMENDATION – HOW LIKELY TO RECOMMENDNET PROMOTER SCORE
+9
-21
+1
-12
-21
Source: Mintel
“Readers know what to expect when they pick up Men’s Health or Sport so they are better aligned with
the brand and more satisfied as a result” (Mintel)
This specialism and brand focus means sport has more promoters than detractors than
other magazines in the sector
A UNIQUE OPPORTUNITY
Distributed every Thursday evening at select mainline stations and Friday morning across zones 1-3, hitting consumers before the weekend, available at:
• Over 100 London tube/rail stations
• Over 900 Gyms & sports/health clubs including David Lloyd, Fitness First and Livingwell clubs
• Over 130 blue chip companies including major banks, law firms and HQs such as American Express, JP Morgan, Allen & Overy, Lovells, Herbert Smith, Pearsons Plc and the Royal College of Surgeons
• At 5* Hotels including Claridges and The Dorchester
• And targeted Airport Distribution at London Heathrow and London Gatwick
THE BIGGEST NAMES
GUEST EDITORS
Both Seb Coe & Andrew Flintoff have taken time out from their busy schedules to guest edit Sport Mag issues
INNOVATIVE ADVERTISING TACTICAL POSITIONING
INNOVATIVE ADVERTISING CREATIVE SHAPES
INNOVATIVE ADVERTISING BRANDED CONTENT
INNOVATIVE ADVERTISINGSPONSORSHIPS
INNOVATIVE ADVERTISINGPROMOTIONS
INNOVATIVE ADVERTISINGCOVER WRAPS
Back Cover/Front
Cover
Inside Front/Inside
Back
INNOVATIVE ADVERTISINGFLIP COVERS
INNOVATIVE ADVERTISINGAUGMENTED REALITY
AUGMENTED REALITY CAN:Deliver trailer/TV spot viewsDrive Facebook Fans/Likes
Allow readers to share images virallyDeliver competition mechanics
Store locator functionalityVideo product demonstrations
Product picture galleries
SPORT DISTRIBUTION
The majority of Sport copies are hand distributed outside busy commuter locations
This method gives us the opportunity to brand our distributers and deliver stand out for advertisers
BRAND
WebsiteApps
SPORT APP ADDITIONS
The first free weekly sport publication on the iPad, and now available on Android and the Kindle Fire HD
Free Every Friday
The print edition brought to life
iPad engagement and interaction
Quick to download
BIG COVER STORIESEXCLUSIVE VIDEO
STUNNING PHOTOGRAPHYINTERACTIVE PRODUCT PAGES
ADVERTORIALSINTERACTIVE ADVERTISING
THE iPAD AUDIENCE
Sport has established itself amongst young affluent readers who are fully engaged with
the iPad content
Source: Snap Survey
MALE PROFILE 83% 25-44 PROFILE 70%DON’T READ PRINT EDITION 36%DOWNLOADS 61,000+SUBSCRIBERS 25,000+UNIQUE USERS 19,000+
KEY AUDIENCES
iPAD ADS/INTERSTITIALS
WEBSITE
Launched in July 2012 to:
Extend the audience reach of the magazine
Create a digital footprint
Produce a home for reader interactions