sport couture

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SPORT COUTURE Sport’s influence on the fashion industry

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Sport’s influence on the fashion industry. Sport Couture. Give me some Sports Brand Names. Nike Jump Suits Air Force 1’s Jordans Dunks Adidas Superstars Track suits Puma Shoes Reebok Pumps Fox Timberland Converse Underarmour New Era Starter LuLu Lemon Many underground labels. - PowerPoint PPT Presentation

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Page 1: Sport Couture

SPORT COUTURESport’s influence on the fashion industry

Page 2: Sport Couture

Give me some Sports Brand Names

Nike Jump Suits Air Force 1’s Jordans Dunks

Adidas Superstars Track suits

Puma Shoes

Reebok Pumps

FoxTimberlandConverseUnderarmourNew EraStarterLuLu LemonMany underground labels

Page 3: Sport Couture

Humble Beginnings Sportswear began as a

separate category of clothing in the early 20th century.

Before this people had to adapt their everyday fashion wear to the sports they were playing.

It is now difficult to tell whether many items are intended for sports or fashion purposes

Page 4: Sport Couture

Humble Beginnings It was in America that the influence of

sportswear on fashion first began to get noticed

Ralph Lauren

Page 5: Sport Couture

Brief History of the Influence of Sportswear 1960s-1990s 60’s and 70s

began to enter the mainstream fashion marketEsp. track suits

○ followed into the 70’s with velour and into the disco era

Page 6: Sport Couture

Brief History of the Influence of Sportswear 1960s-1990s 80s

Fitness craze took over the worldSports were very popular so it became

fashionable to be seen in shell suits and sports clothes

Page 7: Sport Couture

Brief History of the Influence of Sportswear 1960s-1990s 90’s

Really began to integrate into fashionDefining looks

○ Adidas & Nike track suits were bright and baggy○ Nike trainers became very popular○ http://www.youtube.com/watch?v=HY8LWUyGOXk&fe

ature=PlayList&p=7D8F56033E500456&index=10

Brands such as ______________were highly aspirational and seen as a status symbol rather than just mere clothes

Many celebs began wearing them as casual clothes

Tommy Hilfiger

Page 8: Sport Couture

Influence on Fashion Today Come to symbolise the wearer's lifestyle

choices Made by popular brands with signifies

quality Use latest fabric technologies

Dri-FITFormotionPlayDryThese will trickle down in the mainstream

Page 9: Sport Couture

Air Force 1’s Basketball shoes from the 70’s

Now a huge fashion icon in the world

http://www.youtube.com/watch?v=BfzsMQGqrt0

Page 10: Sport Couture

Influence on Fashion Today Very popular in hip hop fashion

Lifestyle symbol fashion statement rather than used for sports

Contemporary fashion and sportswear are collaborating to make quality fashion garments eg. New EraInspired by the street and have a shared

history

Page 11: Sport Couture

Influence on Fashion Today Growth of luxury sportswear

Styles and fashions focus on both luxury and comfort

Eg. Prada, Hugo Boss, Armani, etc.http://www.nytimes.com/2000/01/13/news/1

3iht-rlux.t.html?pagewanted=1

Page 12: Sport Couture

Influence on Fashion Today Some sport players and sports have

become inspiration for sportswear lines which blurs the boundaries of sportswear and fashion design

Page 13: Sport Couture

The Rise of the Cult of Celebrity Sports Personalities The big sports brands spend lots of

money to try and attract sports personalities

Some even have their own lineEg.

Page 14: Sport Couture

Rene Lacoste

Page 15: Sport Couture

Rene Lacoste French tennis player and businessman Nicknamed "the Crocodile" by fans because

of his pugnacity on court Founded La Société Chemise Lacoste with

André Gillier in 1933

Page 16: Sport Couture

GUESS THE SPONSOR AND THE

$

Page 17: Sport Couture

Guess the Sponsor and the $

Lacoste $5 Million

Page 18: Sport Couture

Guess the Sponsor and the $

Nike (Jordan) $100 Million

Page 19: Sport Couture

Guess the Sponsor and the $

Nike $60 Million

Page 20: Sport Couture

Guess the Sponsor and the $

Nike $35 Million a year

Page 21: Sport Couture

Guess the Sponsor and the $

Reebok $ 70-100 million

Page 22: Sport Couture

Guess the Sponsor and the $

Adidas $160.8 Million

Page 23: Sport Couture

Celebrity’s Fashion Influences The fashion styles of sport celebrities

can seriously impact the fans of today because of their role model status.

Page 24: Sport Couture

Women and Sport Fashion Early in the 20th century

was not considered important for women to win at competitive sports

clothes were not designed to give the movement that would allow them to excel.

Golftailored blouses and skirts similar to clothing

worn for business

Page 25: Sport Couture

Women and Sport Fashion Tennis

long skirts and restrictive clothing to play tennis until 1910

In 1922 Suzanne Lenglen shocked the world when she dressed for tennis at Wimbledon wearing a short skirt.

By 1930 a bare head was acceptable for tennis playing.

Page 26: Sport Couture

Women’s Fashion Now days women’s sport fashion is

extremely versatile and as competitively made as men’s wear.

Page 27: Sport Couture

Discussion Question Should we make sportswear a dress

code within our schools?