sportcentral @ startupsauna by roman sterly
Post on 21-Oct-2014
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TRANSCRIPT
Salesforce for sports venues
Roman SterlyFounder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
Czech Republic
USA
Europe
8.000 venues
250.000 venues
500.000 venues
Venues are underutilized by 20-50%
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
SOLUTION
Destination site for sportspeople & teams
Social
Local
Mobile + web
Gamified
High traffic
Directory listing Season/lesson tickets Contacts
Deals Memberships Analytics
Events Reservations Customer requests
Gift certificates Sales force automation
Newsletters
Tools for sports venues
venue´s website, mobile app, SportCentral, widgets
SOLUTION
Customer Acqusition Online Sales CRM
150M U.S. Sportspeople
$150-200 bn / y U.S. Sports venues revenues
$12 bn / y
$3 bn / y
240M / m
U.S. CRM market
U.S. Daily deals market
U.S. Searches for sports venues on Google
U.S. MARKET SIZE
TEAM
Business and IT background
Worked for Socialbakers ($8M)
Previous startup – customers in 20+
countries
Roman Sterly CEO Tomas Holub CTOLubos Kral UX/UI
IT company owner
Customers in U.S. and CZ
Ministry of Industry advisor
Freelance designer
300+ websites
Now (CZ)
Biggest database6200 sport venues
Great SEO
Brand recognition
Future
Platform
Complexity
Customized
COMPETITIVE ADVANTAGE
Lower costs in CZ
Raised $50k
75k visitors 6200 venues
ACCOMPLISHMENTS TO DATE
Won several startupcompetitions
WHAT WE NEED
$1,1M for 12–18 months
$460k development$490k sales/marketing$170k overheads, etc.
Advice / Mentorship
November 2013 / 100 customers
Roman SterlyFounder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
COMPETITION
Sports Venues Sportspeople / teams
1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MARKET STRATEGY
FINANCIAL PROJECTIONS
Break-evenin 15 months
CAC $820LTV $14600
$MRR
month
$MRR
600 customers
$80/month subscription
15% commission
Subscriptions
Commissions
Advertising
Many upselling / cross-selling opportunities
BUSINESS MODEL
EXIT
Sale IPO
Google / Google+
Salesforce.com
Nike / Nike+