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PARTICIPATION IN COMMUNITY PROGRAMMES 1

August 2013

Developed by the Insight team at sport structures Ltd www.sportstructures.com

ActIve sussex LIbrAry of sport: sportIvAte

sportIvAte yeAr 2: InsIght report

1 www.sportstructures.com

Contents

1 Introduction ............................................................................................................ 2

2 Overview of partnership performance........................................................................ 3

3 Sportivate projects ................................................................................................... 4

4 Sportivate participants ............................................................................................. 7

5 Sportivate and Active people - small area estimates ................................................. 17

6 Summary of key findings ........................................................................................ 19

Appendix A Data breakdown .......................................................................................... 22

Figure 1 Active Sussex geographical area ......................................................................... 2

Figure 2 Sportivate project locations against deprivation.................................................... 4

Figure 3 Top ten sports delivered in Active Sussex ............................................................ 6

Figure 4 Level of retained participants in Active Sussex ..................................................... 7

Figure 5 Sportivate project and participant locations against deprivation............................. 8

Figure 6 Sportivate participants gender breakdown for engage and retained....................... 9

Figure 7 Sportivate project and participant locations Gender .............................................. 9

Figure 8 Sportivate participants age breakdown for engage and retained.......................... 11

Figure 9 Sportivate project and participant locations by age............................................. 12

Figure 10 Sportivate participants ethnicity breakdown for engage and retained................. 13

Figure 11 Sportivate participant’s disability breakdown for engage and retained................ 14

Figure 12 Sportivate disabled participants locations ......................................................... 14

Figure 13 Levels of sporting activity by engage and retain ............................................... 16

Figure 14 Map to show Sportivate project locations and participants activity level ............. 16

Figure 15 Sportivate project location against 3x30 participation ....................................... 17

Figure 16 Project location and participants postcode against 3x30 participation ................ 18

Table 1 Progress against targets ...................................................................................... 3

Table 3 Types deliverer in Active Sussex........................................................................... 5

Table 3 Gender by Local Authority retention ................................................................... 10

Table 4 Age by Local authority retention......................................................................... 12

Table 5 Disability and local authority retention ................................................................ 15

Table 6 Participants engaged and retained ..................................................................... 22

Table 7 Percentage of projects delivered for each sport ................................................... 23

Insight report produced by Sport Structures Ltd © August 2013


1 Introduction

1.1 The Sport England Sportivate programme has been independently evaluated by an

impact study team from Sport Structures. The team produces an annual report each

year, as well as an interim six monthly report. The reports inform Sport England, at

a national level, the progress against targets and help to measure the success of

Sportivate. This report provides focussed insight for Active Sussex on the year two

Sportivate results and compares these results against the year one results. It is

hoped that the analysis will inform future decision making and programme

implementation for year three and into year four.

1.2 The data used within this report has been collected via the Sportivate online portal.

All data submitted has been reviewed and approved by the County Sports

Partnership (CSP) programme lead. Both project information and participant

demographics have been gathered for analysis. This report is based on statistics

drawn from the system on 26 April 2013 – the deadline for CSPs to upload data for

year two. Since this date, some CSPs have continued to enter data but this has not

been analysed.

1.3 Within this report, we have used a comparison CSP in order to understand how

Active Sussex is performing compared to its nearest neighbour in terms of

geography and demographics. The comparison CSP identified for the purposes of

this report is Sport Hampshire and IOW.

Figure 1 Active Sussex geographical area


2 Overview of partnership performance

2.1 Active Sussex made good progress with the implementation of Sportivate. The

partnership engaged over 2,500 young people in the programme, achieving 103.7%

of the retain target for year two. Brighton and Hove UA engaged the highest number

of young people (n=1,193) followed by Lewes (n=278) and Horsham (n=226).

Crawley (n=48), Eastbourne (n= 35) and Rother (n=32) engaged the fewest.

Table 1 Progress against targets1

KPI

engage actual

KPI

throughput actual

Year 2 target retain

KPI retain actual

% year 2

retain target

% retained

vs. engaged

National 138,111 807,794 118,106 80,235 85.5 147.2

South East 18,080 110,865 15,859 12,269 87.7 129.3

Active Sussex 2,527 16,641 2,109 2,186 86.5 103.7 Brighton and Hove UA 1,195 N/A N/A 1,015 84.9 48.1

Lewes 278 N/A N/A 251 90.3 11.9

Horsham 226 N/A N/A 189 83.6 9.0

Chichester 168 N/A N/A 149 88.7 7.1

Adur 149 N/A N/A 132 88.6 6.3

Mid Sussex 135 N/A N/A 130 96.3 6.2

Worthing 107 N/A N/A 100 93.5 4.7

Arun 78 N/A N/A 67 85.9 3.2

Hastings 68 N/A N/A 46 67.6 2.2

Crawley 48 N/A N/A 43 89.6 2.0

Eastbourne 35 N/A N/A 34 97.1 1.6

Rother 32 N/A N/A 22 68.8 1.0 Multi- Borough/City/District/ UA

8

N/A

N/A

8

100.0

0.4

1 There were no projects recorded on the portal as having taken place in Wealden


3 Sportivate projects

3.1 A project is defined as a series of coaching sessions in a chosen sport lasting no less

than six sessions and a maximum of eight. Sessions should be structured to take

place weekly to increase the likelihood of behavioural change, however it is

acknowledged that in some cases sessions may occur over a shorter time period. At

the end of a project young people should be supported into a suitable exit route so

that their participation is sustained. In total 159 projects were completed and

approved in Active Sussex.

3.2 Figure 2 illustrates the location of the projects within Sussex against levels of

deprivation in super output areas. There are clusters of projects around the main

urban areas of Worthing, Brighton and Hastings. Sussex has a small number of areas

which are amongst the most deprived areas in England.

Figure 2 Sportivate project locations against deprivation

Source: Indices of multiple deprivation 2010


3.3 Providers and deliverers have been divided into 15 different types. These categories

were defined by Sport England prior to the start of the Sportivate programme. For

the purpose of this report, we have concentrated on the types of deliverer. The most

common types of deliverer in Active Sussex are LA Sports development staff

(18.3%), followed by college/HE Staff (16.3%), followed leisure centre staff

(15.0%).

Table 2 Types deliverer in Active Sussex

Provider/deliverer type* Frequency Percentage

LA Sports Dev. Staff 28 17.6

Sports Club Staff 27 17.0

College/HEI Staff 23 14.5

Leisure Centre Staff 23 14.5

Comm. Sports Organisation 13 8.2

Private Organisation Staff 13 8.2

NGB Staff 11 6.9

Mixture 4 2.5

Other 3 1.9

Youth Club Staff 1 .6

*Active Sussex had no delivers from the following types: Community Sports trust staff, Youth service staff, Sport on the doorstep, Football in the community or CSP staff.


3.4 The top ten sports delivered through projects in Active Sussex were similar to those

delivered nationally. Active Sussex had seven sports in common with the sports that

were delivered nationally; football, gym and fitness, badminton, cricket, basketball,

golf and multi-sport. Eight of the ten top sports delivered in Active Sussex had a

higher proportion of projects than the national average. Gym and fitness was the top

sport delivered with 22.6% (nearly a quarter) of all projects delivered.

Figure 3 Top ten sports delivered in Active Sussex

National Active Sussex

Multi-‐Sport Cricket

Water Sports Golf

Cycling/Mountain Biking/BMX Badminton

Table Tennis Basketball Football

Gym/Fitness

.0 5.0 10.0 15.0 20.0 25.0

Percentage


4 Sportivate participants

4.1 The Sportivate data portal allows the number of unique participants to be accurately

determined. In total Active Sussex engaged with 2,527 young people of which 2,186

were retained. Active Sussex had a higher proportion (86.5%) of retained young

people than the national level (85.5%), but lower than the South East (87.7%).

Retention rates do differ between local authorities with Eastbourne retaining as many

as 97.1% of the young people they engaged, whilst Hastings retained just 67.6%.

Figure 4 Level of retained participants in Active Sussex

100.0

90.0

80.0

70.0

60.0

50.0

40.0

30.0

20.0

10.0

0.0

85.5 87.7 86.5

National South East Active Sussex


4.2 Participants came from across the Active Sussex area with concentrations, as

expected, in the main urban areas of Worthing, Brighton, Hastings, Eastbourne and

Crawley as well as in close proximity to the projects. Although some young people

travelled from more rural locations.

Figure 5 Sportivate project and participant locations against deprivation


4.3 Sportivate is aimed at both male and female participants. Active Sussex has a very

equal representation of male and female participants (52.0% male, 48.0% female).

The number of females attracted in Sportivate projects was above average,

nationally, regionally and compared to the comparison CSP.

Figure 6 Sportivate participants gender breakdown for engage and retained

Male Female

100

80

60

40

20

0 Engage Retain Engage Retain Engage Retain Engage Retain

National South East Active Sussex Hampshire and

IOW

Figure 7 Sportivate project and participant locations Gender


4.4 Figure 7 shows that a large proportion of females were engaged throughout the

programme and identifies where they attended from. Table 3 shows that

proportionally, some Local Authorities retained more females than others. These

include Arun with 80.6%, followed by Mid Sussex with 66.9% and Horsham with

59.8%.

Table 3 Gender by Local Authority retention Gender Male retained Female retained

Local Authority

Frequency

Percentage

Frequency

Percentage

Adur 110 83.3 22 16.7

Arun 13 19.4 54 80.6

Brighton and Hove UA 512 50.4 503 49.6

Chichester 65 43.6 84 56.4

Crawley 26 60.5 17 39.5

Eastbourne 21 61.8 13 38.2

Hastings 28 60.9 18 39.1

Horsham 76 40.2 113 59.8

Lewes 149 59.4 102 40.6

Mid Sussex 43 33.1 87 66.9

Rother 20 90.9 2 9.1

Worthing 67 72.8 33 35.9

Multi- Borough/City/District/UA

6

75.0

2

25.0


4.5 Active Sussex had a different profile of engaged and retained 14-16 year olds when

compared to the national, regional and comparison CSP averages. Active Sussex

engaged significantly more 14 year olds (25.2%), than nationally (22.4%), regionally

(21.4%) and the CSP comparator (18.1%). Yet there were significantly less (-5.1%)

16 years old taking part than the national figure for this age group. More young

people aged 19-25 took part in Active Sussex, with this age group accounting for

25.3% of retained participants, compared to 23.1% nationally and 23.8% regionally,

however, the CSP comparator engaged more than Active Sussex with 26.3%.

Generally, Active Sussex followed the national and regional trend for engaging older

age groups.

Figure 8 Sportivate participants age breakdown for engage and retained

14 years 15 years 16 years 17 years 18 years 19 years

20 years 21 years 22 years 23 years 24 years 25 years

30

25

20

15

10

5


National South East Active Sussex Hampshire and IOW


4.6 Figure 9 and table 4 show the breakdown for the Local Authorities with age. It is

clear that some Local authorities were good at engaging higher volumes of those

aged 19-25, such as Hastings with 50.0% and Brighton and hove UA with 34.4%.

Figure 9 Sportivate project and participant locations by age

Table 4 Age by Local authority retention

Age 14-16 17-18 19-25

Local Authority N % N % N %

Adur 62 47.0 52 39.4 23 17.4

Arun 53 79.1 7 10.4 11 16.4

Brighton and Hove UA 431 42.5 213 21.0 348 34.3

Chichester 105 70.5 20 13.4 23 15.4

Crawley 31 72.1 6 14.0 11 25.6

Eastbourne 26 76.5 4 11.8 10 29.4

Hastings 15 32.6 14 30.4 23 50.0

Horsham 138 73.0 30 15.9 25 13.2

Lewes 163 64.9 36 14.3 53 21.1

Mid Sussex 108 83.1 12 9.2 14 10.8

Rother 16 72.7 4 18.2 7 31.8

Worthing 55 49.1 23 20.5 34 30.4

Multi-Borough/City/District/UA 8 100.0 0 0.0 0.0


4.7 Active Sussex had a lower level of participants (13.9%) from black and ethnic

minority communities compared to the national (21.2%) and regional (15.9%)

figures, however Active Sussex engaged more than the CSP comparison (9.8%). The

numbers engaged within BME communities should reflect the profile of the county;

Sussex typically has 5% fewer people from BME communities than the national

figure, so the number of BME young people they engage in Sportivate should be

approximately 5% lower than the national figure. This proportion has been reached

to within 2.3%. Retention levels were consistent across the different communities.

Figure 10 Sportivate participants ethnicity breakdown for engage and retained

White Mixed Asian Black Other Prefer not to say

100

80

60

40

20



IOW


4.8 Active Sussex engaged more young people (6.8%) with a disability than the national

(6.5%) regional (4.2%) and CSP comparison (2.7%) levels. Retention levels were

consistent for those with a disability.

Figure 11 Sportivate participant’s disability breakdown for engage and retained

No Disability With a Disability Prefer not to say

100 90 80 70 60 50 40 30 20 10 0

Engage Retain Engage Retain Engage Retain Engage Retain

National South East Active Sussex Hampshire and IOW

4.9 Figure 12 identifies where the disabled participants travelled from to attend projects.

It is clear that, overall, there was a fairly even spread of young people with

disabilities, although some areas did not engage any young people with a disability.

Table 5 demonstrates this. Those authorities who retained the most young people

with a disability were Hastings (32.6%), Worthing (26.1%) and Chichester (12.0%).

Figure 12 Sportivate disabled participant’s locations


Table 5 Disability and local authority retention Has a disability with a disability Prefer not to say

Local Authority N % N % N %

Adur 2 1.5 129 97.7 1 0.8

Arun 2 3.0 64 95.5 1 1.5

Brighton and Hove UA 55 5.4 880 86.7 80 7.9

Chichester 18 12.1 127 85.2 4 2.7

Crawley 0 0.0 37 86.0 6 14.0

Eastbourne 0 0.0 20 58.8 14 41.2

Hastings 15 32.6 30 65.2 1 2.2

Horsham 4 2.1 185 97.9 0 0.0

Lewes 15 6.0 233 92.8 3 1.2

Mid Sussex 7 5.4 108 83.1 15 11.5

Rother 0 0.0 22 100.0 0 0.0

Worthing 29 26.1 68 73.9 0 0.0

Multi- Borough/City/District/UA

0

0.0

8

100.0

0

0.0

4.10 Sportivate is aimed at 14 to 25 year olds who may not seek out sporting

opportunities themselves, would not prioritise doing sport in their own time or those

who are doing sport for a very limited amount of time. These participants are defined

as ‘semi sporty’. Active Sussex engaged a lower number of ‘semi sporty’ participants

(54.3%) compared to the national average (56.3%) and the South East (56.3%), but

more than the CSP comparison (46.9%).


Figure 13 Levels of sporting activity by engage and retain

Not sporty Semi sporty Sporty

100

80

60

40

20



IOW

4.11 Figure 14 illustrates the level of sportiness of participants. Those in orange are ‘semi

sporty’, these participants appear across Sussex, there was a particular concentration

in Crawley.

Figure 14 Map to show Sportivate project locations and participants activity level


5 Sportivate and Active people - small area estimates2

5.1 Figure 15 highlights the areas of high participation and low participation based on

Sport England Active People small area estimates (2008-2010)3, the ranges are set

by Sport England based on the national data set. In Sussex there are large areas of

high participation, yet a large proportion of projects took place in areas that have

relatively low participation.

Figure 15 Sportivate project location against 3x30 participation

5.2 Figure 16 highlights the same areas of high and low participation with both the

Sportivate project postcodes and participant postcodes. The map clearly shows that

many of the Sportivate participants came from the low middle and middle high

participation areas.

2 The percentage of the adult population (age 16 and over) who participate in sport and active recreation, at moderate intensity, for at least 30 minutes on at least 12 days out of the last 4 weeks (equivalent to 30 minutes on 3 or more days a week). This includes light intensity activities (bowls, archery, croquet, yoga and pilates) for those age 65 and over. 3 AP6-7 has yet to be released at the small area estimate level as of July 2013

Insight ReJ:X>rt August 2013

Figure 16 Project location and participants' postcode against 3x30 participation

.t. Sportivate project postcodes · Sportivate part c pant postcode •23.1to 32.9 Highparticipation •20.3 to 23.1Middle highparticipation •17.6to 20.2 Low middle part c pation D 10.7 to 17.5 Low participation

WWN .SJX)rtstructures.com 18

Insight Report August 2013


6 Summary of key findings

6.1 This year two review of Sportivate data provides detailed customer insight which can

be used to inform targeted marketing approaches. The key findings for Active Sussex

are:

Active Sussex has had a successful year of programme delivery in year two and

has hit their target with 103.7% of the young people retained.

The county does, however, have a slightly lower average retention figure than

the national average (147.2%) and the South East region (129.3%).

There is a very large range in the number of participants that were engaged and

retained across the CSP area, with Brighton and Hove retaining 1,015 young

people and Rother only retaining 8. Hastings were able to engage quite a few

young people but their retention figures were the lowest (67.6%), further

support for deliverers in that area might raise that figure in the future. Engaging

with partners and organisations in the areas with less delivery may attract new

participants to the programme in years three and four

There is a very strong delivery presence of Sportivate projects from Local

Authorities, sports clubs, colleges and leisure centres, collectively these

organisations are responsible for delivering 67.2% of the projects. A closer

working relationship with the youth service (only responsible for 0.7% of

delivery) and youth centres may enable a greater opportunity to target those

young people who are harder to engage, perhaps impacting on the number of

semi sporty young people attracted, and those from lower socio-economic

backgrounds.

There are some significant areas of deprivation that have not been effectively

catered for with the year two delivery programme, most notably in Rother,

northern Chichester and Arun. Ensuring these areas are catered for will provide

activities for those with fewer opportunities within those areas.

Gym and fitness is by far the most delivered activity in Sussex, with nearly a

quarter of the Sportivate projects (22.6%) delivered in this activity. This may

explain the larger than average number of female participants (52%) that Sussex

has attracted, with many girls identifying gym and fitness as a preferred activity.

The popularity of this activity can also be linked to the presence of leisure

centres as a leading deliverer of multiple projects. The number of gym and

fitness projects has been closely assessed in the Sportivate end of year 2 annual



evaluation, as additional consideration needs to be made to ensure that young

people are sustained in this setting. The adult nature of gyms and the,

sometimes, inhibiting costs and commitment of memberships needs to be

managed with leisure facility providers to ensure the long term success of

sustaining young people in these activities.

Table tennis, cycling and water sports all feature highly within Sussex compared

to the national figures, suggesting good relationships with local partners in these

activities. Water sports are an unsurprising addition due to the geography of the

area and it is positive to see Active Sussex is making the most of the local

opportunities.

There are significantly more 14 year olds (2.8% more than the national figure

and 3.8% more than the regional figure) attracted to Sportivate programmes in

Sussex than across the country or the South East region. It is up to the

individual CSP to understand whether there is a specific need within the area for

the large number of projects targeting this age group. The engagement of 22-24

year olds is particularly low when compared to the CSP comparison, the retention

figures are 1.8%, 2.2% and 2.3% for each age respectively in Sussex, compared

to 3.3%, 3.3%, and 2.7% respectively in Hampshire. This may be identified as

an area to target more forcefully within the final years of the project, should the

need be identified.

Sussex has a small BME population within its boundaries and as such has a high

success rate of targeting those communities into Sportivate and subsequently

retaining them. It is clear that Active Sussex has also delivered some

concentrated projects providing for young people with disabilities, as the number

retained in the programme is also very high (2.6% more than the regional

figure). The disability provision is focussed, albeit not exclusively, in urban areas.

Active Sussex has attracted a slightly smaller than the national average, number

of semi sporty participants into the programme. With the focus of Sportivate

being to target this category of participant, this may be an area of consideration

for the CSP, to remind and re-education providers and deliverers who the

programme is for. Other ideas could be to review screening methods, consider

activities selected and undertake additional targeted work at those not currently

taking part in regular physical activity.



Reviewing the maps overlaying Active People information with the Sportivate

programme, it is clear that Active Sussex has a large number of areas where

people are taking part in regular physical activity. There are some areas on the

coast in the west of the CSP area that do have low middle participation levels and

no Sportivate projects delivered nearby, however, interestingly, there are still

some participants attracted from these areas. This suggests that there is

demand in the areas surrounding Bognor Regis and Littlehampton, which could

be realised with Sportivate.

Rother engaged and retained the fewest participants this year, and in the main

the local authority does have a high level of participation according to Active

People, however there are small pockets of middle to low participation that are

not currently being addressed in the area south of Rye.



Appendix A Data breakdown

Table 6 Participants engaged and retained

National Regional Active sussex

N= % N= % N= %

ENGAGED Based on 138111 National responses Based on 18099 Regional responses Based on 2527 CSP name response

q5.Gender Male 80564 58.3 10812 59.7 1313 52.0

Females 57547 41.7 7287 40.3 1214 48.0

q6.Age

14 years 30872 22.4 3867 21.4 638 25.2

15 years 19974 14.5 2393 13.2 346 13.7

16 years 26531 19.2 3801 21.0 363 14.4

17 years 16512 12.0 2212 12.2 253 10.0

18 years 11422 8.3 1459 8.1 261 10.3

19 years 7469 5.4 910 5.0 175 6.9

20 years 5783 4.2 712 3.9 132 5.2

21 years 4752 3.4 622 3.4 103 4.1

22 years 3698 2.7 489 2.7 46 1.8

23 years 3186 2.3 453 2.5 53 2.1

24 years 2960 2.1 453 2.5 58 2.3

25 years 4952 3.6 728 4.0 99 3.9

Q8.days

Not sporty 16240 11.8 1463 8.1 208 8.2

Semi sporty 77463 56.1 10077 55.7 1372 54.3

Sporty 44408 32.2 6559 36.2 947 37.5

Q9. Ethnicity

White 99916 72.3 13948 77.1 38 79.6

Mixed 5665 4.1 651 3.6 97 3.8

Asian 13002 9.4 1326 7.3 120 4.8

Black 8012 5.8 485 2.7 46 1.8

Other 2660 1.9 363 2.0 84 3.3

Prefer not to say 8856 6.4 1326 7.3 168 6.7

Q10.Disability

Without a disability 8912 6.5 758 4.2 171 6.8

With a disability 117249 84.9 16157 89.3 2174 86.0

Prefer not to say 11950 8.7 1184 6.5 182 7.2

RETAINED Based on 118106 National responses Based on 17424 Regional responses Based on 2186 CSP name

q5.Gender Male 69056 58.5 10403 59.7 1136 52.0

Females 49050 41.5 7031 40.3 1050 48.0

14 years 26928 22.8 3766 21.6 587 26.9



q6.Age 15 years 17348 14.7 2338 13.4 312 14.3

16 years 22871 19.4 3657 21.0 312 14.3

17 years 13994 11.8 2113 12.1 218 10.0

18 years 9612 8.1 1404 8.1 203 9.3

19 years 6222 5.3 867 5.0 138 6.3

20 years 4890 4.1 677 3.9 110 5.0

21 years 4021 3.4 594 3.4 85 3.9

22 years 3088 2.6 475 2.7 40 1.8

23 years 2649 2.2 432 2.5 48 2.2

24 years 2481 2.1 428 2.5 50 2.3

25 years 4002 3.4 683 3.9 83 3.8

Q8.days

Not sporty 13483 11.4 1394 8.0 176 8.1

Semi sporty 66545 56.3 9704 55.7 1175 53.8

Sporty 38078 32.2 6336 36.3 835 38.2

Q9. Ethnicity

White 86012 72.8 13407 76.9 1788 81.8

Mixed 4764 4 635 3.6 77 3.5

Asian 11074 9.4 1298 7.4 86 3.9

Black 6451 5.5 472 2.7 42 1.9

Other 2163 1.8 361 2.1 74 3.4

Prefer not to say 7642 6.5 1261 7.2 119 5.4

Q10.Disability

Without a disability 7654 6.5 733 4.2 147 6.7

With a disability 100415 85 15590 89.4 1911 87.4

Prefer not to say 10037 8.5 1111 6.4 128 5.9

Table 7 Percentage of projects delivered for each sport

Sport Active Sussex National

Gym/Fitness 22.6 6.8

Football 11.3 8.1

Basketball 6.9 6.3

Table Tennis 6.9 1.9

Badminton 4.4 3.2

Cycling/Mountain Biking/BMX 3.8 1.6

Golf 3.8 2.8

Water Sports 3.8 0.9

Cricket 3.1 4.4

Multi-Sport 3.1 6.6

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