sports advertising presentation
DESCRIPTION
Group Presentation on Advertising Appeal and how it is associated with the world of SportsTRANSCRIPT
![Page 1: Sports Advertising Presentation](https://reader035.vdocument.in/reader035/viewer/2022062307/55848d97d8b42aa9028b53b3/html5/thumbnails/1.jpg)
Sports and Brand AppealBy: Shaun Mealey, Jude Schell-Sheehan, Tom Desiato
![Page 2: Sports Advertising Presentation](https://reader035.vdocument.in/reader035/viewer/2022062307/55848d97d8b42aa9028b53b3/html5/thumbnails/2.jpg)
What Types of Advertising appeal make brands memorable in the context of sports programming?
Emotional AppealHumorMusic Sex
Rational AppealInformative
![Page 3: Sports Advertising Presentation](https://reader035.vdocument.in/reader035/viewer/2022062307/55848d97d8b42aa9028b53b3/html5/thumbnails/3.jpg)
Background Information
National Football League
Olympic Games FIFA (Soccer)
Brand Recognition
Brand Awareness
![Page 4: Sports Advertising Presentation](https://reader035.vdocument.in/reader035/viewer/2022062307/55848d97d8b42aa9028b53b3/html5/thumbnails/4.jpg)
Research Design
Survey
Focus Group
![Page 5: Sports Advertising Presentation](https://reader035.vdocument.in/reader035/viewer/2022062307/55848d97d8b42aa9028b53b3/html5/thumbnails/5.jpg)
Data Analysis: Class Survey Results and Charts
![Page 6: Sports Advertising Presentation](https://reader035.vdocument.in/reader035/viewer/2022062307/55848d97d8b42aa9028b53b3/html5/thumbnails/6.jpg)
How this Presentation can Benefit Future Researcher
Advertising Appeal and Example Survey/Focus Group Results