sports business journal online run of site advertisingadvertise.sportsbusinessjournal.com/docs/ad...

ADVERTISING OPPORTUNITIES ONLINE

Sports Business Journal online sites offer four advertising units that may be used separately, in combi-nation or all four may be used in a “roadblock” buy that features your message in every ad position avail-able.

Depending on your online market-ing objective, the choice is yours.

To advertise, contact Julie Tuttle, National Ad DirectorOne World Trade Center, 28th Floor, New York, NY 10007 x 212-500-0711 x [email protected]

S P O R T S B U S I N E S S J O U R N A L O N L I N E

RUN OF SITE ADVERTISINGTHE DIGITAL VOICE OF THE SPORTS INDUSTRY

DISPLAY ADS WHERE SPECS CPM

Billboard Top of Page 728 X 90 (40k max) $30

Edit Well Top right 300 X 250 (40k max) $42

Right Rail Mid page right 300 X 600 (40k max) $50

Anchor Bottom of Page 728 X 90 (40k max) $15

FILE SPECS:

Accepted Standards Creative/Rich Media Types• GIF• Image Map• JPEG• Java Script• Dynamic HTML• HTML banners (self- hosted)

• Flash** (up to 30 seconds)• DFA• Atlas• Bluestreak• Eyeblaster• Point Roll

Note: Please include URL links with your advertising files.We do not accept PDF files.

To advertise, contact Julie Tuttle, National Ad DirectorOne World Trade Center, 285 Fulton Street, 31st Floor, New York, NY 10007 x 212-500-0711 x [email protected]

INTRODUCING A BRAND-NEW WAY TO REACH SPORTS BUSINESS JOURNAL AND SPORTS BUSINESS DAILY READERS!


NEWSLETTER SPONSORSHIPTHE DIGITAL VOICE OF THE SPORTS INDUSTRY

Sports Business Journal is the go-to publication for 54,000 sports industry executives (print) and 320,000 unique monthly visitors (SBJ/SBD online) who rely on our great reporting, authoritative voice and expert opinions.

Now you have access to the highest-level decision-makers and influencers in the industry through two brand-new newsletters that will add to the breadth and depth of SBJ/SBD coverage.

SBJ MEDIA WITH JOHN OURANDInsights into all the latest news around the world

of sports media, from cable, streaming and net-work programming, to podcasts, social media and beyond.

SBJ COLLEGE WITH MICHAEL SMITHA deep dive into the dynamic business of college

sports, with a discerning look at players, schools, coaches, sponsors, rules and more elements that affect the game and the bottom line.

ADVERTISE IN THESE NEWSLETTERS AND REACH THE INDUSTRY’S HIGHEST LEVELS, 4 TIMES A WEEK!

• SBJ Media sent out Mondays and Wednesdays• SBJ College sent out Tuesdays and Thursdays• Additional access and promotion through the SBJ/

SBD home pages • Archived issues on the SBJ/SBD home pages

Source: American City Business Journals Reader Survey

WEEKLY AD SIZE DISTRIBUTION SENDS

4/week 650 x 250 (PNG, JPG or GIF)

SBJ Media Mon/Wed SBJ College Tues/Thurs

22,000/send22,000/send

Note: Please include URL address/link when submitting files.

REACH THE INDUSTRY’S HIGHEST LEVELS• Nearly one in five (19%) hold the top

position in their organization• Another 18% of subscribers

are C-suite officers

SPONSORED BY (YOUR COMPANY)

SPONSORED BY

SPONSOR POSITION

PLEASE SEND DIGITAL AD MATERIALS TO: Ross NetheryPhone: 704-973-1437 x Email: [email protected]

Each sponsorship opportunity is exclusive to one advertiser

per week.


EMAIL BLASTS SPONSORSHIP


EMAIL BLASTS SPONSORSHIPTHE DIGITAL VOICE OF THE SPORTS INDUSTRY

Each week, SBJ sends out 200,000 emails to alert our users that their issue has arrived. That’s an opportunity for you to be the first message our online users see when they go to open the latest Daily or Journal issue.

AD SIZE AVERAGE OPEN RATE

Email Blasts 728 x 90 40%No Flash (40k max)

PRODUCT


There are several options to leverage this weekly franchise and reach the industry’s most influential decision-makers.

GRAPHIC: Feature your logo in the podcast online story space. Logo format for social channels: hi-res EPS vector file

EMBEDDED MESSAGE: Share your message with a 15-second lead-in or close around the podcast content. Format: SoundCloud File or other standard audio format

SOCIAL PRESENCE: Logos and tags back to your company on SBJ’s social networks.

PODCASTS


FIRST LOOK & BUZZCASTTHE DIGITAL VOICE OF THE SPORTS INDUSTRY

SBJ FIRST LOOK: Editors discuss current edition stories on Monday mornings

SBD BUZZCAST: Breaking news 5 mornings a week

EXCLUSIVITY: All podcast sponsorships are exclusive to one partner!

WEEKLY PODCASTS LISTENERS/WEEK

6 7,000

Format for embedded message: SoundCloud File or other standard audio format

Logo format for social channels: Hi-res EPS vector file

Note: Please include URL address/link when submitting files.

PLEASE SEND DIGITAL AD MATERIALS TO: Ross NetheryPhone: 704-973-1437 x Email: [email protected]

Native Advertising ProgramTimelines | Materials Specifications

FOR PRINT AND ONLINE SUBMISSIONS

IF CREATED BY SBJ NATIVE CONTENT TEAM, THERE IS A $1,000 ADDED FEE*

COPY and PHOTOGRAPHS are due to SBJ’s native content team FOUR WEEKS before publication date if SBJ is writing; THREE WEEKS before if not

SPECS• Provide high-resolution logo as EPS vector file

• Provide up to three photos (JPG or PNGformat) ideally 300 dpi (minimum 72 dpi foronline) OR, if SBJ is creating, we will providestock photography

• Advertisers may provide a 60-second (orless) video for an online story, pendingall the same editorial reviews/approvals(QuickTime, MP4 or other standard videoformats accepted via a link for SBJ todownload)

NOTES• Online stories will go live on Mondays, and appear on the site with home page

promotion until headlines reach 200,000 impressions at a maximum of two weeks

• Print stories are published Monday

• Print and online stories will both be archived online (accessible through theSponsored Content Archives) for one year from initial publication

• Clients are fully responsible for ensuring they hold the rights to publish all words andphotography submitted for use in Sports Business Journal’s Native Content Program

• For clients taking advantage of Sports Business Journal’s Native Content Teamcreative production, please NOTE that the $1,000 design fee* covers stockphotography only (no original/photo shoots).

Please note that this information is related to native content only; traditional advertising in both print and online must conform to Sports Business Journal’s advertising specs and deadlines as indicated on the 2019 advertising specification sheets.

• Ad space closes on the Monday twoweeks prior to issue date.

• Ad materials and proof are dueWednesday(5:00 p.m. ET), two days after closingdate.

Please send all materials and direct any questions about SBJ’s Native Advertising Program to

Jennifer Arapoff, Editor of Branded Content, [email protected] or 704-973-1553.P

RO

DU

CT

ION

TIM

ELI

NE W E E K 1

• Advertiser commits to space and pulls togethercontent

• Advertiser sends copy, photos and logo forreview/edits/approval by SBJ Native Contentand Editorial teams

OR, IF SBJ IS WRITING*

• Advertiser commits to space• Advertiser and SBJ Native Content Team have

creative meeting• Advertiser sends all background, interview

contacts, photos (or stock photo direction) andlogos to SBJ

PLEASE NOTE: One or two (maximum) embedded hyperlinks are permitted in online copy

W E E K 2• SBJ sends edited

copy and notes backto advertiser andgoes into production(print layout or onlinetemplate)


• SBJ Native ContentTeam writes copy,creates pages, andprovides first layoutback to advertiser

W E E K 3• Copy, layout

production (printor online template)reviews

• Final reviews andapprovals arecompleted


• Additional layoutreviews with advertiser

W E E K 4• Story is printed and/

or posted online


• Final reviews andapprovals

W E E K 5


• Story is printed and/or posted online

sports business journal online run of site advertisingadvertise.sportsbusinessjournal.com/docs/ad...

Documents