SPORTS BUSINESS PLAN

by

Aleksandar Beljić

PRODUCT DESCRIPTION

Sports activities for children:

-football

-athletics

-aerobics

MARKETS

The territory of Valjevo city

Competitors: Mini Maxi league, Regional league

TARGET CUSTOMERS

Children from 3 to 10 years of age

PRICE

Payment terms:

payment in installments -first year : 20 € monthly -second year : 15 € monthly -all other years : 10 € monthly

COMPETITORS: Football clubs: Buducnost, Krusik, Radnički

Athletic club: AK Metalac Valjevo Fitness center: “Mr BIG” Valjevo

MAIN SELLING POINTS

- best coaches

- high quality facilities and equipment

PROMOTION

- TV commercials- newspaper adverts- website promotion - promotional classes in schools- promotion in Ana’s Kindergarten

START-UP COSTS

- equipment: 1000 € per year - facilities: 500 € per month- employ one coach: 350 € per month- promotional material: 300 € per month- registration

FINANCING

- Grant from National Employment Centre Valjevo

- Bank loan (2 year grace period)