sports & entertainment marketing
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Sports & Entertainment Marketing. Chapter One Review. Question One. The creation and maintenance of satisfying exchange relationships. Answer: Marketing. Question Two. Describes how a business blends the four marketing elements – the Four P’s. Answer: Marketing Mix. Question Three. - PowerPoint PPT PresentationTRANSCRIPT
Sports & Entertainment Marketing
Chapter One Review
Question One
The creation and maintenance of satisfying exchange relationships.
Answer: Marketing
Question Two
Describes how a business blends the four marketing elements – the Four P’s.
Answer: Marketing Mix
Question ThreeFunction of marketing that requires a
company not only to budget for its own marketing activities, but also to provide customers with assistance in paying for the company’s products or services.
Answer: Financing
Question Four
A specific group of people that a company wants to reach.
Answer: Target Market
Question FiveThe number of times per advertisement,
game, or show that a product or service is associated with an athlete, team or entertainer.
Answer: Gross Impression
Question Six
Influencing the way people choose to use their time and money is the purpose of this type of marketing.
Answer: Entertainment Marketing
Question Seven
The number of viewers the programming attracted.
Answer: Ratings
Question Eight
Renewing or rejuvenating your body or mind with play or amusing activity.
Answer: Recreation
Question Nine
Travel for pleasure, whether the travel is independent or tour-based.
Answer: Tourism
Question Ten
Travel for pleasure, whether the travel is independent or tour-based.
Answer: Tourism
Question Eleven
What the business offers customers to satisfy needs – One of the four P’s.
Answer: Product
Question TwelveA marketing function that includes
direct and personal communication with customers to assess and satisfy their needs.
Answer: Selling
Question ThirteenFinding out the interests of sports
spectators and planning a product or service that the spectators will buy is a function of this type of marketing.
Answer: Sports Marketing
Question Fourteen
Income that can be freely spent.
Answer: Disposable Income
Question Fifteen
This factor is extremely important when marketing sports products and services.
Answer: Timing
Question Sixteen
Specific information about people, such as income, age, and gender.
Answer: Demographics
Question Seventeen
Whatever people are willing to spend their money and spare time viewing rather than participating in.
Answer: Entertainment
Question Eighteen
Entertainment began with this type of entertainment.
Answer: Performing Arts such as plays, opera, ballet, concerts.
Question Nineteen
Those activities involved in travel, tourism, and amateur sports that are not associated with an educational institution.
Answer: Recreational Activities
Question Twenty
What spiced up the sport of golf enticing more players and spectators to the sport?
Answer: Successful Younger Players
Question Twenty-One
Recreational travel and tours planned around a special interest.
Answer: Niche Travel
Question Twenty-Two
What are the Four P’s?
Answer: Product, Price, Place, Promotion
Question Twenty-Three
One of the seven marketing functions that include assisting in the design and development of new products.
Answer: Product/Service Management
Question Twenty-Four
Offering coupons to entice customers to try a product at a discounted price is an example of what?
Answer: Promotion
Question Twenty-five
What development dramatically changed entertainment?
Answer: Technology (Television or the Internet)
Question Twenty-Six
One of the four P’s that involves the locations and methods used to make products available to customers.
Answer: Place (Distribution)
Question Twenty-SevenOne of the seven functions of marketing
that involves gathering and using information about customers to improve business decision making.
Answer: Marketing-information Management
Question Twenty-Eight
A design on a uniform, product, etc. identifying or branding with a professional or amateur team.
Answer: Sports Logo
Question Twenty-Nine
Deliberate confusion of who actually is sponsoring a sports event.
Answer: Ambush or Stealth Marketing
Question Thirty
A new type of football where the tickets are affordable, the players meet fans after the game, the action is continuous, and the scores are high.
Answer: Arena Football
Question Thirty-One
The percentage of sales that are earned by teams each time merchandise bearing their logos is sold.
Answer: Royalties
Question Thirty-TwoWhy do people wear clothing that has
sports logos printed or sewn on?
Answer: One Answer - Show fan loyalty, value of merchandise is increased in the eyes of the buyer, Consumers feel more successful themselves if the product is endorsed by a successful team.
Question Thirty-Three
Marketing movies, the circus, theater, or concerts are examples of what type of marketing.
Answer: Entertainment
Question Thirty-Four
With technological changes, what happened to entertainment?
Answer: It distanced spectators from the entertainment.
Question Thirty-Five
What was the first television sports spectacular aired in 1946 on NBC?
Answer: Heavy-weight boxing match
Question Thirty-Six
How is television becoming reincarnated as a preferred medium of entertainment?
Answer: High-Definition Digital Screens, Plasma Screens, Home Movie Theater Systems, Cable & Satellite Movie Databases/Libraries
Question Thirty-Seven
One of the seven marketing functions that is the process of establishing and communicating the value or cost of goods and services to customers.
Answer: Pricing
Question Thirty-Eight
The use of advertising and other forms of communicating information about products, services, images, and ideas to achieve a desired outcome.
Answer: Promotion
Question Thirty-Nine
The most important aspect of marketing is…
Answer: Satisfying Customer Needs
Question FortySome college coaches have behaved in
displeasing manners and behaviors. It is said in your book that this type of bad publicity hurts the image of professional and college sports. What are the coaches lacking in these episodes?
Answer: Ethics
Betting Question
Name the Seven Functions of Marketing
Answer: Pricing, Product/Service Management, Distribution (Place), Promotion, Market-Information Management, Financing, Selling
Congratulations to the Winning Team!
Prizes for the winning team members!
Study for your test tomorrow online!
Good Luck!