# 02

ISSUEA publication by Madison & Sportline

THE

UPDATE YOUR COMMUTE OUTFIT

& BE BRIGHT WITH LIGHTS

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“WELCOME BACK,

AGAIN”Issue numero two...The days are getting shorter, the nights are getting darker and people are already banding around the idea of Christmas celebrations (we haven’t even had Halloween yet!). With the fair weather riders safely tucked away as we enter the raining season (when isn’t it raining…) we’re pleased to bring you an issue based around the illuminating topics of Hi Viz clothing, lights and winter prep.

Take some time to read through some of the latest news and whether you fl ick through and check out some of the imagery or take your time and read through some of our more in-depth features, we hope this will sate your appetite for some two-wheeled news whilst you’re not riding a bike!

Pioneered by Madison and Sportline, two of the largest cycling distributors in the UK & Ireland each issue of Sports Etc will be showcasing specifi c brands based on a theme. As such, we’d very much like to once again welcome you to Sports Etc, the Hi Viz issue…

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TECHNICAL

STEALTH HI VIZIs wearing black really safe to wear? We’ve all seen them, the foolhardy folk who ride at night down badly lit streets in their black kit on their black bike with one tiny blinking light that makes them less visible than a 2D ninja. “Th ey’re asking for trouble!” you think, but what if we told you that black can be highly visible too…

You may think we’re mad but black refl ective apparel is an innovative garment technology set to revolutionise commuters, roadies and casual cyclists the world over. It’s as simple as it sounds, a black jacket with darkened refl ective panels – not particularly distinguishable in daylight but point a light source in its general direction and it lights up like a Christmas tree. Providing more contrast than its vibrantly coloured brethren and with arguably more style than the blend of blues, yellows, oranges and pinks you might see day-to-day, this bridges the boundary between functionality and style and should be one you don’t want to miss.

Th e technology is simple yet eff ective - a refl ective particle coating means any direct lights immediately refl ect back to the light source. It can be placed anywhere, on any colour, on any material and provides the same level of refl ectiveness as traditional panels. On black jackets and other cycling kit though, this could be a great option for the image conscious rider who likes to nip into the pub for a tipple after work and not look like a highlighter.

Madison Clothing fi rst introduced the refl ective black strips onto kit nearly 3 years ago; however the AW15 range is the fi rst time an entirely black jacket with the panels has been launched.

Th e Stellar jacket in Stealth Black is part of the premium commuter range and is not only highly visible but superbly comfortable thanks to some of the more technical fabrics used.

Th e same technology is also seen in panels and strips throughout the autumn/winter road range, and provides that extra bit of visibility when conditions are poor. Whether it’s a commute, casual jaunt or high-tempo training ride, Madison Clothing are resetting the standard and it might just be worth saying that… black is back.

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FEATURE

THE BEST WAY TO SURVIVE A CRASH IS NOT TO CRASH.Volvo life paint.Road safety shouldn’t be for the few, it should be for everyone. The ones not driving our cars and the ones who prefer two wheels to four.

Life Paint is a refl ective safety spray from Volvo. Invisible by daylight, yet astonishingly light-refl ective in the dark. Designed to react to a car’s headlights, the spray refl ects light in the same direction as the light source – shining brightly and alerting drivers to your presence.

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DISCUSSION

MAKE HI-VIZ COMPULSORY? Should there be a new road law for cyclists?A contentious subject and one that is bought back into the public eye every few years. Unfortunately with the rise in RTA’s involving bicycles and with more people moving their commute to a bike, this is an issue that may need addressing sooner rather than later.

Last year’s IEHF (Institute of Ergonomics & Human Factors) “Now you see me, now you don’t” campaign was heralded as a great success in promoting visibility (or lack of ) and preparing yourself for riding in the winter months. Th e powerful posters seemed to sway public opinion and commuter kit has been a rising market in the cycling industry for multiple years.

Since their fi rst use of Screaming Yellow over 20 years ago, Pearl Izumi has pioneered the concept that visibility is critical to safety. With no standard in existence they conducted a study to establish safety standards in visibility and identify the best placement for Scotchlite™ refl ective materials and maximise use of High Visibility colours in low light.

Th e results were damming with the fl uorescent glow of their Scream Yellow colourway increasing the disctance of visual perception up to fi ve times over traditional colours with

the brand subsequently setting their visibility minimum standard to 300 feet (100 meters) based on the fastest closing rate a driver typically encounters a rider.

Th e “BioViz” concept Pearl Izumi has created from the results of this study sets out to take advantage of human biology, focusing on activating the viewer’s stimuli in ways with information so intuitive that it works at the subconscious level and with such impressive results it’s worth asking whether this technology and the visibility it provides should be mandatory for cyclists everywhere.

However maybe the onus should not be on cyclists to change their clothing habits to pander to other road users and it would be worth considering that if anything is made compulsory then this could potentially reduce the amount of cyclists (potentially increasing load on other transportation systems) and would make everyone else harder to spot! If Hi Viz was the “norm” then what about pedestrians or the “law breakers” who might suddenly seem invisible to the road users who only look for the snazzy luminous apparel?

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Continue what we started

Madison Clothing Men’s Stellar Jacket in Stealth Black

Contact us: Sportsetc@madison.co.uk

“point a light source inits general directionand it lights up like a Christmas tree”

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L&M Urban 850Trial Light

Madison Clothing Prime Waterproof

Jacket

Th e latest products to drink in...

L&M SideKick(Light for GoPro

Cameras)

Pearl Izumi Womens WXB Jacket

OUTFIT

HOT FEETShimano Hi-Viz overshoes.Keep your feet toasty on your commute with the correct pair of overshoes.

Shimano’s neoprene booties retain heat and reject moisture for warmer feet in inclement weather. Simply pick how thick and what colour you need for the conditions.

1. Shimano S2000D overshoes2. Shimano S1000X overshoes3. Shimano Classic overshoes

OUTFIT

GET COMMUTE READYWhat to wear.Th e Autumn/Winter 2015 range from Madison Clothing has an immnese range of commuter wear with plenty of hi-viz colours to choose from. John [pictured] demonstrates a variety of outfi ts he chooses for his daily commute.

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Stellar Men’s Bib Tights

Made from brushed Roubaix Lycra, the Stellar bib tights are warm and comfortable. Th e Stellar Bib Tights are the perfect all round cold weather tights - ideal for winter commuting.

Isoler Roubaix Th ermal Gloves

Worn by itself or under another glove, the Isoler roubaix glove keeps the chill away. Th e all over silicone print on the palm gives good feel and purchase on the grips, shifters and brake levers, so you remain in control of your ride.

Protec Men’s Waterproof Jacket

With its clean styling and minimalist approach, the Protec is an obvious choice for any commuter. Being waterproof, windproof, breathable and with a relaxed cycle oriented fi t it works perfectly over the top of your work wear without compromising function.

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INSIDE

L&M WORKPLACELight & Motion open their doorsSince the company’s founding in 1989, Light & Motion has hand-built their industry-leading bicycle and scuba dive lights one at a time.

Proudly manufactured in America, Light & Motion recently moved to a new building in Marina, CA (10 miles away from the old location) with 2.5 times the space for added manufacturing, assembly, and shipping! See below for some photos of the bigger facility.

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WISDOM

TOP 10 TIPS FOR RUNNING AT NIGHTBecause running is winning...Don’t let the wintery evenings put you off geting out in the fresh outdoors.

Don’t blend into the night wearing dark clothing. Get yourself some bright reflective Hi-Viz clothing from Pearl Izumi. Be Seen and Be Safe.

If running on the road makes sure you are running against the flow of traffic - far easier to jump out the way if you can see whats coming!

Run with friends, partner or your dog. There’s strength and safety in numbers.

Ditch the headphones and stay alert.

Lighten up. Either choose a well lit route or get yourself a headlight - it’s good to see where you’re treading.

Carry some ID on you. In case of a serious accident your loveones can be contacted.

Put a lid on it. Wearing a hat and clear glasses protects your eyes from cobwebs, leaves and thin branches.

Vary your routes and times to avoid potential attackers.

Follow your instincts. If you feel that you’re entering an unsafe situation, trust your gut and run to a safe location.

The temperatures will drop at night so ensure you wrap up using layers and keep your muscles warm.

Enjoy the read...

Q&A PETE NEWTON Madison’s Chief Clothing Designer.With a background in sports apparel and resident at Madison for over three years.. Pete knows the ins and outs of technical clothing.

Whats your favourite part of being a clothing designer?Obviously, the R&D of brand new kit is exciting - especially when you get the first proto types delivered and the gang head out for a ride to give them a test run it’s always a good feeling. You just have to hope that the feedback is good! Seeing a product you’ve been developing for 12 months being worn by someone, knowing that they bought your product over the competition leaves you feeling quite proud.

How do you balance creativity with commerciality? Over time, you get know you market and the customer you’re designing for. It’s very easy to get carried away with ideas and colours for kit that I (or my colleagues) would personally wear, but we have to have the occassional reality check and ask ourselves if we’re going to sell 100pcs or 1000pcs. In the end, the commercial head has to rule, but it’s great when we can get a bit excited with the crayons!

Where are the clothes manufactured?We have a close group of suppliers that we work closely with. The majority of production is from Asia, but our team kits and some of our high-end pieces come out of Europe, generally because you have more development time due to shorter lead-times.

Do you have a specific research process when you start a new collection?

Usually we have a trade show at the start of design time. We have usually been to Eurobike or Ispo and come back excited and full of ideas. Myself and the Brand Manager review sales and stock levels, and then draw up line-list of all-new / up-date / repeat styles. From there we look at colour trends, what’s trending in the shops, and at other sports markets such as ski & snow-board.

When I’m looking to de-stress I…Ride one of my bikes! Or, take my dog Milo for a walk. Or, dissappear with my wife and Milo in our old VW Camper (usually with bikes hanging off the back) for a weekend away.

What do you think is going to be the biggest trend of 2016?That’s always hard to predict! To some extent it depends what you are looking for - there’s so much choice out there at the moment.

There’s a trend for more technical & lighter weight products - more water-proof, more breathable, less weight, more performance. But patterns are big too - more and more people want kit that looks a bit different to their riding buddies’, which has seen the rise of smaller niche brands offering an endless array of weird and wonderful print designs. Then there’s the whole luxury thing off the back of that well-known English brand...

The trend you are least into these days?Long road socks. I just don’t get it.

Is there any advise you would offer young designer trying to get into clothing design?Try not to design for yourself. Very few people are lucky enough to design what they want to

design all the time. A good designer should to be able to fulfil a brief set by someone else, understand and meet all their requirements.

Finally, what are you thoughts on hi-viz?I think it’s broken free of it’s commuter pigeon-hole, though I think that’s been helped in part by the rescent fashion for 90’s style neons being back in high-street fashion. I think there’s more options than just yellow & orange now too, and any really bright colour is a good thing when riding on the road. I think the juxtaposition of the neon yellow and camo’ on the Saxo-Tinkoff team kit was a great!

Is designing for cycling more or less challenging?Than what? Fashion clothing? That depends...I love cycling, and ride as much as I can so I have a fairly good understanding of the needs and wants of a cyclist. That makes it easier for me when sitting down to design a specific product - I know what I want it to do. However, designing a technical product that has to perform and meet certain expectations. Fit and function are extremely important, but aesthetics are important to many cyclists - so you need to get it all right. Fashion clothing is all about looking good for a season, and then moving on to the next big thing. It doesn’t have to last. It doesn’t need to perform. So cycling - or any sports kit for that matter - is more difficult in my opinion.

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THE PACT#ENDUREANDENJOYSign it by sharing it on thepact.pearlizumi.comPearl izumi are pledging to take our sport back. So should you.

If there’s any kind of cycling god out there, we’ll keep this sport right where it was when we all fell in love with it: a sanctuary for anyone and everyone who yearns to sweat, sacrifi ce and suff er their way to happiness. Give the Pact a read. If it sounds like something you’re into, sign it. Th en live it.

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1 MINUTE

IAN FIELDHargroves Cyclocross Rider.

What’s your nickname?Fieldy.

How long have you been riding for?I have been riding a bike since I was 4 and racing since I was 12.

What would you say was your career highlight?My career highlight so far was 12th at the Milton Keynes World Cup last season.

What’s your favourite event?My favourite event has to be the Koppenberg cross in Belgium.

Do you think the popularity of cycling in recent years is reflected in the spectator turn out at cyclocross races?The popularity of cycling has meant the crowds are increasing at cyclocross events and this was evident at the Milton Keynes World Cup.

What’s your favourite bit of kit?My favourite bit of kit is the custom Ridley X Night SL frame sets along with the custom lazer helmet.

What are you most looking forward to this coming season?All the World Cup events and Koppenberg Cross are highlights for me and I see them as all opportunities to get some top results.

What’s your biggest indulgence?Either my coffee machine or the love of cake...

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I will endure.I will enjoy.I shall only partake in thiscrazy sport I love, because I love it.

And I will quit when I quit loving it.I am a representative of this sport.

As such, I will do my part to takethe “ass” out of ambassador.

Whatever my jersey may say,I know we’re all on the same team.

Because we’re all on the same team.

And when I’m suffering the most, I willremember that this is not life or death.

Even if it is my life.

I will not be stupid.

I understand that carsare bigger and faster.

But I also know thatcars are not my enemy.

Just as I know thatI am not theirs.

I will encourage the beginner,the professional, and everyonein between.

I will place joy above performance,use my fi ngers for peace, not profanity,and I will focus on the scenery morethan the scene.

No matter how goofy somebody looks,I shall not mock.

But I will mock myself. Often.I may even crack a smile.

I will wave at everyone I see.When my wave is not returned,I will not shake my head.

Because I do not knowwhat’s going on in theirs.I will be inclusive.

LIGHT &MOTIONURBAN 350Th oughtfully designed with daily commuters in mind and powerful enough to satisfy the needs of singletrack addicts, the Urban 350 is simply the lightest, brightest, most compact light in its class.

Enter online at www.madison.co.uk/sportsetc “What year was Light & Motion founded?”

Supply your email address and a few other details. Th e winner will be notifi ed by the beginning of November. Terms and conditions apply, see online for further details.

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RIDER: LUKE WEBBER

JOB TITLE: CONTENT MARKETING COORDINATOR

STEED: YETI ARC 2003

After several years away from racing, it was time to make a comeback – for me and my bike! It would also be a reunion with three guys who I had grown up riding and racing with 15 years ago.

Since then, wheels had grown bigger, gears had both multiplied and divided (at the front and back respectively) and I no longer had any hair.None of that mattered though, as once back on the bike and racing the equipment worked great and I could focus on riding singletrack flat out.

We all ended the day tired, but with smiles on our faces that lasted beyond the drive home and looking back I wonder why anyone would ever stop. This time I’ll be back for more in weeks, not years.

Frame: Yeti ARC 2003, Weight: 10.4kg, Shifters: Shimano XTR M970, Rear Derailleur: Shimano XT M770, Front Derailleur: Shimano XTR M970, Chainset: Shimano Ultegra SL 44/34T, Cassette: Shimano M770 11-34T, Brakes: Shimano XT w/ 160mm IceTech Rotors

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THE

MADISONFLEET

DOT-TO-DOTDiffi culty Rating

Just a little bit of fun

L&M demo ride- night image here

DEMO RIDEOut at night with lights and bears.Everything changes at night. Your first night ride is an unforgettable experience of break neck speed as you pedal your hardest to get away from the imaginary monsters of the night that lurk behind every tree. You stop and the cool night air feels amazing – everything is still and you know with absolute certainty that you are alone…

A still night greeted us as arrived in the well-known Church Lane car park at Woburn Sands. This being the first night ride for many, we were thankful it wasn’t the howling winds and driving rain of the days before! Nine of us in total rolled out to the local trails equipped with the latest mountain bike lights from Light & Motion. The Seca 2000 6 cell Enduro light and Urban 850 Fast Charge systems providing plenty of light for

even the darkest of trails that snaked through the woods and a Vis360Run on the helmet meant much peering into the dark surrounds. No incidents and plenty of laughs as we span round the usual 13 mile loop. With the Wednesday night work ride becoming a summer memory, a new winter jaunt through the night may have to become a regular occurrence…�

What’s going on..?

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• CYCLOCROSS WORLD CUP: 16 SEPT - 24 JAN • ROC D’AZUR 2015: 7-11 OCT• DIRTBIKE SHOW: 29 OCT - 1 NOV• KOPPENBERG CROSS: 1 NOV• ROULEUR CLASSIC 2015: 19 -21 NOV

Messenger Mini +with U-Lock Extender

Based on the legendary Evolution Mini-5 U-Lock, the new

Messenger Mini has a wider and longer shackle to increase the number of places it is possible to lock your bike.

LIGHT &MOTIONURBAN 350

GET IN TOUCHSPORTSETC@MADISON.CO.UK

WE’VE GOT YOUR BACK COVERED™

HUMP® FLASH SHOWERPROOF JACKET

STREETWISE PACKABLE PROTECTION - THE FLASH JACKET FOLDS INTO ITS OWN ATTACHED BAG

HUGE REFLECTIVE CHEVRONS ACROSS THE BACK OF THE JACKET AND LOWER ARMS GIVE GREAT NIGHT TIME VISIBILITY AROUND MOTORISTS

ACTS AS A SHIELD AGAINST THE POOR WEATHER BEING BOTH SHOWERPROOF AND WINDPROOF

ELASTICATED AND DROPPED HEM GIVE A SNUG FIT OFFERING GREAT PROTECTION FROM ROAD SPRAY

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HUMP_FLASHJACKET_Cycling Active.indd 1 10/02/2015 09:43