sports heaven- marketing plan for the launch
TRANSCRIPT
THE
EXECUTIVESUMMARY
Become
BESTSPORTS APP
in the
U.S.
NUMBER ONE PRIORITY
Everythingrelated tosports at
ONE PLACE
THE
SITUATIONANALYSIS
HIT THE SWEET SPOT
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***
GOALS*******
Become
‘BEST’SPORTS APP
in the
U.S.in ONE year
Attract
70%category traffic
in
TWO years
TARGETrevenue of
$1MILLIONin one year
Convert
2%of users to
PREMIUMCategory
***
STRATEGY*******
Target Consumer: DIE HARD Sports Fans
DONE
***
TACTICS*******
***
IMPLEMENTATION*******
(RIO OLYMPICS 5th to 21st August, 2016)
Pre Release PERIOD 1 15th to 25th July, 2016Pre Release PERIOD 2 26th to 31st July, 2016
RELEASE DATE 1st AUGUST 2016
Pre Release PERIOD 1(15th to 25th July, 2016)
BALASTIC online PR on FACEBOOK and TWITTER
Pre Release PERIOD 2(16th to 31st July, 2016)
26th July, 2016 Pre registrations on website start31st July, 2016 Pre registrations close
SUPER BALASTIC online PR during this period
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Disclaimer
Created by Aman Deep Nagpal, ICT Mumbai, during amarketing internship under the guidance of ProfSameer Mathur, IIM Lukcnow.
Prof. Sameer MathurIIM Lucknow
Aman Deep NagpalICT Mumbai