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3A Business Consulting
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Sports Nutrition BookGlobal Market for Sports Nutrition and Dairy/Plant Proteins
2019-2023
Published September 2019
3A Business Consulting
3A Business Consulting
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Report Outline
Introduction and Methodology
Sports Nutrition Market and Dairy/Plant Proteins used
Global Sports Nutrition Market Data and Trends
Key Players and Distribution Channels
Dairy/Plant Proteins Applications and Product Launches
Dairy/Plant Proteins Volume Usage and Major Users
Report Summary
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Market Research Approach - Sports Nutrition Markets and Dairy/Plant Proteins used
Protein powderReady-To-Drink RTDSports barsOther products –gels, tablets, etc.
GlobalWestern EuropeEastern EuropeNorth AmericaLatin AmericaAustralasiaAsia PacificMiddle East
Value per marketVolume per marketCAGR 2018-2023Per capita spending
Top 20 global sports nutrition companies Top 20 global brands per marketDistribution channels
Consumer segmentsProduct trendsConsumer trends
Application/ volume usage of dairy/plant proteins
WPCWPIWPHNative WheyMPCMPIMPHCaseinateMicellar CaseinSPIPPIRPI
ProductScope
MarketScope
Key Players
Global Market Trends
Dairy/Plant Proteinsin SN
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Methodology- definition of Sports Nutrition
• Sports Nutrition products are positioned in the marketplace as improving physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise
• The products are sold in powder, bar, ready-to-drink, gel or tablet formats• Both protein and non-protein based products are included
• However, sugar based drinks often positioned as sports nutrition (e.g. Gatorade), energy drinks (e.g. Red Bull), and energy bars (e.g. PowerBar) are not included
• Non-protein products do not have protein as their core ingredient. Common positioning’s include boosting energy, delaying the onset of fatigue, increasing strength and promoting muscle recovery. Common ingredients include amino acids, carbohydrates, creatine, beta alanine and caffeine
• The Sports Nutrition category definition includes bars, powder and RTD’s with more than 20 grams of protein in absolute volume, irrespective of packaging size
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Methodology for Dairy/Plant Protein Analysis in Sports Nutrition
Methodology implications:
The database (INNOVA) does not record all launches in SN, particularly given internet sales.
Products containing less than 20g of protein are included. The examples shown are thought to be representative of all product launches.
WPI
WPCWPH
MPH MPI MPC
Geography:Global and Key Regions
Time Frame:January 2013 –December 2018
Category:Sports Nutrition
Ingredients:
Native whey
Micellar casein
Caseinates
Product example:
SPI PPI RPI
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Sports Nutrition market by type- all types have seen strong growth 2013-2018
Sports nutritionUSD 15.7 Bnxx% CAGR
Protein productsUSD xx.x Bnxx% CAGR
Sports protein barsUSD xx.x Bn; xx% CAGR
Sports protein powderUSD xx.x Bn; xx% CAGR
Sports protein RTDUSD xx.x Bn; xx% CAGR
Source: 3A Business Consulting based on Euromonitor
Non-protein products
USD xx.x Bnxx% CAGR
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Global Sports Nutrition Market in 2018- powders are the major product type in all regions
Asia-PacificPowders: USD xxx mio.
Bars: USD xxx mio.RTD: USD xxx mio.
Non-Protein: USD xxx mio.
Retail values RSP per product category 2018
AustralasiaPowders: USD xxx mio.
Bars: USD xxx mio.RTD: USD xxx mio.
Non-Protein: USD xxx mio.
Eastern EuropePowders: USD xxx mio.
Bars: USD xxx mio.RTD: USD xxx mio.
Non-Protein: USD xxx mio.
Latin AmericaPowders: USD xxx mio.
Bars: USD xxx mio.RTD: USD xxx mio.
Non-Protein: USD xxx mio.
Middle East & AfricaPowders: USD xxx mio.
Bars: USD xxx mio.RTD: USD xxx mio.
Non-Protein: USD xxx mio.
North AmericaPowders: USD xxx mio.
Bars: USD xxx mio.RTD: USD xxx mio.
Non-Protein: USD xxx mio.
Western EuropePowders: USD xxx mio.
Bars: USD xxx mio.RTD: USD xxx mio.
Non-Protein: USD xxx mio.
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Source: 3A Business Consulting based on Euromonitor
Global SN markets in 2018- volume shares per product group and region
PROTEIN BARS
Asia; xx%
Australasia; xx%
Eastern Europe; xx%
Latin America; xx%
MEA; xx%
North America; xx%
Western Europe; xx%
xx.x Bn
PROTEIN POWDER
Asia; xx%
Australasia; xx%
Eastern Europe; xx%
Latin America; xx%
MEA; xx%
North America; xx%
Western Europe; xx%
xx.x Bn
PROTEIN RTD
Asia; xx%
Australasia; xx%
Eastern Europe; xx%
Latin America; xx%
MEA; xx%
North America; xx%
Western Europe; xx%
xx.x Bn
NON-PROTEIN
Asia; xx%
Australasia; xx%
Eastern Europe; xx%
Latin America; xx%
MEA; xx%
North America; xx%
Western Europe; xx%
xx.x Bn
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Global Sports Nutrition Market Data and Trends - worldwide SN Market will keep growing
Market size (USD mn)
Volume estimates (‘000 MT)2013 2018
CAGR 13-18
CAGR 18-23
2023F
TOTAL VALUE 8,923.9 15,701.4 12% 11% 25,979.3
TOTAL VOLUME xxx xxx xxx
Protein powder xxx xxx xxx
Protein bars xxx xxx xxx
Protein RTD xxx xxx xxx
Other SN xxx xxx xxx
The global sports nutrition market is estimated to grow 11% annually towards 2023
Protein powder and protein bars are the two biggest and fastest growing product categories
Sports Nutrition volumes per category, 2013-2023
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Global Sports Nutrition Market Data and Trends- global sports nutrition trends
The sports nutrition industry will continue growing towards 2023. The industry is expected to reach USD 26 Bn and grow by 11% annually. The value growth is approx. 10 Bn of which approx. 5 Bn is generated from the US market
The main driver for growth is the emerging economies in Asia. Despite the expected CAGR of 16%, consumers from e.g. China are only expected to spend USD 0.7 compared to USD 41.7 in the US. With rising disposable income in Asia, the region is expected to grow substantially in the future
In the emerging economies, there have been top-down pressure from governments promoting initiatives to improve health and reduce obesity levels. This has helped spur interest in markets such as China, India and Vietnam
Larger players in the industry expand product portfolios through acquisitions or product R&D enabling them to maintain a strong market position and capture the expanding healthy living consumer base
Continuousmarket growth
Top-downpressure fromgovernments
Geographicexpansion
Expanding consumer base
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Ingredient Volume Usage and Major Users- calculating global ingredients volume usage in 2018
Applying the calculation method explained in the methodology, the estimated volumes of SN consumer products are used to calculate the volume of high-concentration protein ingredients used in SN
This results in 2018 volume estimates below:
2018 Volume estimates (‘000 MT)
Consumer products
Protein ingredients
WP MP OtherTOTAL
ingredients
TOTAL xxx xxx xxx xxx xxx
Protein powder xxx xxx xxx xxx xxx
Protein bars xxx xxx xxx xxx xxx
Protein RTD xxx xxx xxx xxx xxx
Other SN xxx xxx xxx xxx xxx
Note 1: WP includes whey protein concentrate and whey protein isolateNote 2: MP includes milk protein concentrate and milk protein isolateNote 1: From the category “Other”, it is estimated that xx,xxx-xx,xxx MT is soy protein isolate, xx,xxx-xx,xxx MT is pea protein isolate and xx,xxx-xx,xxx MT is rice protein isolate
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Whey Protein Isolate- product launches in sports nutrition 2013-2018
Product Launches by Top 15 CountriesProduct Launches by Year
Product Launches by Top 10 Companies
Source: 3A Business Consulting based on Innova Market Insights
4,054 new products launched globallyxxx
xxx
xxx
xxx
xxx
xxx
0
200
400
600
800
1.000
1.200
2013 2014 2015 2016 2017 2018
# o
f pro
duct
launches
xxx
xxx
xxx
xxx xxx xxx xxx xxx xxx xxx
0
50
100
150
200
250
# o
f pro
duct
launches
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
0 500 1.000 1.500 2.000 2.500
United States
Germany
Brazil
United Kingdom
Australia
Canada
France
New Zealand
India
Netherlands
Spain
Sweden
China
Hungary
Italy
# of product launches
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Whey Protein Isolate- Product launches by category and examples
Product Launches by subcategory
Company Nutrixxion
Brand Nutrixxion
Date Sep 2017
Ingredients:
Whey protein isolate (contains milk and soy) 88.42%, L-arginine (7%), cocoa powder, flavoring, sweetener: sucralose, ascorbic acid, Dl-alpha-tocopheryl acetate, nicotinamide, etc.
Company Biotechusa
Brand Biotechusa
Date Jul 2018
Ingredients:
Protein blend (whey protein isolate, powder protein, hydrolyzed protein, calcium caseinate, soy protein isolate), humectants[glycerin (contains soy), maltitol] etc.
Company Amsport
Brand Amsport
Date Dec 2018
Ingredients:
Water, whey protein isolate (water-based) (6.9%), natural flavor, acidifier: E338, sweeteners: acesulfame-k and sucralose, coloring: safflower concentrate
Note: The remaining xx % of NPL by subcategory is Sports Drinks RTDSource: 3A Business Consulting based on Innova Market Insights
Sports Bars; xx%
Sports Others; xx%
Sports Powders; xx%
Sports Protein Based RTD; xx%
Sports Supplements; xx%
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France – Sports nutrition market2013-2023
Market growth CAGR (%)
Year 2013-2018 2018-2023 (F)
Value % x.x x.x
Per capita % x.x x.x
Market development
Year 2013 2018 2023 (F)
Value(USD mio)
xxx xxx xxx
Per capita(USD)
x.x x.x x.x
Distribution of value, 2018 Company market shares, 2018
Source: 3A Business Consulting based on Euromonitor
Protein Bars
xx%
Protein Powder
xx%
Protein RTD
xx%
Non-Protein
xx%
Hut Group
xx%
Inko
xx%
Decathlon
xx%
EA Pharma
xx%Nutrition & Santé
xx%
Weider
Fitness
xx%
LND
xx%
Optimum
Nutrition
xx%
Others
xx%
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Global Sports Nutrition Report- Project Management and Costs
3A Business Consulting
- Managing Partner – Tage Affertsholt
- Junior Consultant – Andreas Watson
Team
Time
Cost
Report available in PDF format – in total more than 100 slides – from September 2019
EUR 3,800