sports pr lecture 9/1/15
TRANSCRIPT
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Sport PRLecture: 9.1.15
University of CincinnatiBy Jackie Reau
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Editing Quiz
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Collaboration is Key in PR
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Collaboration is Key in PR
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Public Relations Planning
Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement
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Public Relations Planning
Objective *Tie objective(s) to a business initiative, i.e. sell 1,000 tickets to the Pink Ribbon game
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Public Relations Planning
Target Audiences *internal and external
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Public Relations Planning
Key Messages for Each Audience*Call-to-action to motivate desired behavior
-Buy tickets today by 5 p.m.
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Public Relations Planning
Tactics*Press release*Media event/press conference*Digital communications (email, social media, website, SEO)*Special event*Grassroots effort*Community relations
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Public Relations Planning
Timeline of Activity/Responsible Staff*Week of February 2-Draft press release for approval
-Jackie Reau-Finalize budget for February 16 media preview
-Jackie Reau
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Public Relations Planning
Budget*Media Preview
-Food and beverage: $250-Media Guides: $100-A/V: $500-Postage for invitations: $40
Total: $890
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Public Relations Planning
Measurement*Tied to business objectives-# of tickets sold-Attendance at event-Media impressions/earned media value
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Public Relations Plan: In-Class Exercise
Objective:Sell 1,000 tickets to a UC women’s soccer game
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Press Release AssignmentDue in Class: September 15
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Details for the press releaseWHO: University of Cincinnati Coach Mick CroninWHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters CincinnatiWHEN: November 10 before the UC vs. Pittsburgh men’s basketball gameWHERE: Fifth Third Bank Arena*Add a quote from Coach, BBBS rep or NCAA rep
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Other helpful hints*Add your name, email and phone as contact*Use Cincinnati as your dateline*Write a headline*Provide a call to action (How to buy tickets to the game)*Proof read
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Current Event Quizzes
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In-Class Press Release Assignment
*Cincinnati Bengals Head Coach Marvin Lewis appointed to NFL Committee to study concussions
*Considerations:-Importance of committee and why-Why Coach Lewis was chosen-Potential outcomes of committee