sportscene slice off 10% campaign

SLICE OFF 10% WITH SPORTSCENEA CASE STUDY BY STUDENT VILLAGE 2017

A case study by Student Village 2017

THE KINGS OF SNEAKERWEAR

SPORTSCENEWANTED

STUDENT VILLAGE’S

EXPERTISE IN DRIVING THEIR LATEST STUDENT

DISCOUNT OFFERING

THE CHALLENGE


OBJECTIVES

DRIVE OVERALL BRAND AWARENESS & MAKE SPORTSCENE THEIR FIRST CHOICE IN SNEAKERS

AND URBAN APPAREL

DRIVE SIGN UPS AND COLLECT A DATABASE OF STUDENTS FOR THE BRAND TO ENGAGE WITH

AMPLIFY AND DRIVE AWARENESS OF THE SPORTSCENE 10% DISCOUNT OFFERING TO

STUDENTS


WITH POSTERS AND RES DOOR HANGERS PLACED ACROSS CAMPUS AND RES, THE TEAM DROVE PRE-AWARENESS OF THE CAMPAIGN AND PROVIDED A CALL TO ACTION FOR THE ACTIVATION

PRE-AWARENESS


KICKING OFF THE EXCITEMENT ON CAMPUS, STUDENTS WERE MET BY A HOST OF BRANDED PROMOTERS WITH TONS IN STORE FOR ENTERTAINMENT

THE 10% DISCOUNT PROMOTION TOOK PLACE AT THREE CAMPUSES INCLUDING UKZN, UJ APK AND CPUT

AT THE HEART OF THE ACTIVATION WAS THE SPORTSCENE SPIN AND WIN WHEEL. ONCE STUDENTS SIGNED UP, THEY WERE GIVEN A CHANCE TO SPIN THE WHEEL AND WIN AN INSTANT SPOTPRIZE COURTESY OF VANS.

THE ROLL OUT


STUDENTS HAD AN INSTAGRAM PHOTOBOOTH ZONE, WHERE THEY COULD TAKE A PIC OF THEMSELVES WITH THEIR MATES IN THE COOLEST POSES TO SHARE ON SOCIAL MEDIA

THE BIG HIT


SPORTSCENE IS IN TOUCH WITH THE STUDENT ECONOMIC LANDSCAPE AND PUT FORWARD THREE AMAZING BURSARIES VALUED AT R30,000 EACH (1 PER CAMPUS). OVER AND ABOVE THE 10% DISCOUNT, THIS WAS A FURTHER INCENTIVE FOR STUDENTS TO BE A PART OF THE ACTIVATION STAND.

STUDENTS STIRRED UP A SOCIAL MEDIA STORM WITH SPORTSCENE’S “SLICE OFF 10 PERCENT” INSTAFRAME AND BRANDED WALL, POSING FOR ACTION SELFIES AND GROUFIES ON CAMPUS

SOCIAL BLAST


RESULTS

THE CAMPAIGN TRENDED AT EVERY ACTIVATION BY KEEPING STUDENTS

ENGAGED, BOTH ON THE GROUND AND ON SOCIAL MEDIA, REACHING OVER 129,000

SOCIAL MEDIA ACCOUNTS!

THANKS TO PRE-AWARENESS, AN AWESOME ACTIVATION AND GREAT PRIZES,

SPORTSCENE SIGNED UP OVER 5,800 STUDENTS TO ITS DISCOUNT CARD

OFFERING

THE ACTIVATION LEAD TO OVER 540 SPOT PRIZES GIVEN AWAY ON CAMPUS AND AN

AMAZING RESPONSE TO THE THREE BURSARIES GIVEN AWAY!


CONTACT STUDENT VILLAGETELEPHONE: 011 885 3918

EMAIL: [email protected]: 19 WEST STREET, HOUGHTON, 2198, JHB

PO BOX 432, MELROSE ARCH, 2076


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