spotify ratecard q4 2017 - pebblemediaadops.pebblemedia.be/ratecard/spotify ratecard q42017.pdf ·...
TRANSCRIPT
Your audience is listening.Let’s make your brand connection count
SPOTIFY RATECARD
Q4 2017
READY TO START ADVERTISING ON SPOTIFY?
Listen up.
140M+ACTIVE
USERS
60M+SUBSCRIBERS
30M+SONGS
2B+PLAYLISTS
60+COUNTRIES
AS OF JUNE 2017 AS OF JULY 2017
48%
52%
Men Women
Increasing AwarenessAccording to a recent study, people’s awareness of Spotify is increasing year on year with 68% of those interviewed in 2017 saying they know Spotify vs 61% in 2016**.
Largest Digital Music ServiceSpotify Free is now the largest digital music service in Belgium in terms of weekly reach*.
KNOWS SPOTIFY
68%
SOURCE | SPOTIFY INTERNAL DATA, 2017
*SOURCE | INTERNAL DATA, BE, 2017
792kMONTHLY
ACTIVE USERS
196kDAILY
ACTIVEUSERS
35%
29%
20%
13%
4%
15-24 25-34 35-44 45-54 55+
Spotify is the largest ad-supported music streaming service in the world. Our understandingof people through music unlocks audience insights to connect your brand withthe streaming generation.
+16% +6%
**SOURCE | TNS DATA, BE, 2017
READY TO START ADVERTISING ON SPOTIFY?
Engage with your audience.
Always onOur audience streams from morning to night, and the average cross-platform user spends 2+ hours with us daily.*
0 3 6 9 12 15 18 21
Desktop
Mobile
146min/day
Mobile-firstMore people take us more places than ever… 48% of Spotify streams come from mobile devices.*
48%
Free
Ad-supported instant listening across platforms
Premium
Download and listen offline in high-quality audio. No ads, on-demand playback.
HOW CAN THEY
LISTEN?1
2
3
4
*SOURCE | SPOTIFY INTERNAL DATA, 2017
44%
Desktop
Mobile/TabletConnected
Devices
6%
SearchSearch for your favourite
content and hit play.
BrowseBrowse instant playlists
for every mood and
moment, handpicked
by our experts.
DiscoverDiscover recommendations,
new releases, what your
friends like and more.
Check out DiscoverWeekly
and Release Radar!
RadioSit back and listen. The
more you personalize
the stations, the better
they get.
READY TO START ADVERTISING ON SPOTIFY?
Tell your brand’s story and drive results with sight, sound, and motion. All this in a
brand safe environment.
Display
Audio
AUDIO EVERYWHERE
STAY HYDRATED WITH CODY'S COOL DOWN
LEARN MORE
HOMEPAGE TAKEOVER
STAY HYDRATED WITH CODY'S COOL DOWN
STAY HYDRATED WITH CODY'S COOL DOWN
LEARN MORE
OVERLAY
STAY HYDRATED WITH CODY'S COOL DOWN
LEARN MORE
LEADERBOARD
Video
SPONSORED SESSION VIDEO TAKEOVER
Formats
See our tech specshttp://www.pebblemedia.be/nl/tech-specs/
READY TO START ADVERTISING ON SPOTIFY?
Audio
Audio EverywhereReach the right people, at the right time, wherever they are.
Engage in one-on-one conversations
with your audience through Spotify
audio ads. People look to Spotify to
soundtrack their day as they move
between devices and platforms -
reach your audience with confidence.
Gaming
Morning EveningAfternoon
Tablets
In-Car
Connected Devices
Desktop Smart TV
Mobile
RATE: €35 CPM
READY TO START ADVERTISING ON SPOTIFY?
Sponsored Session (mobile)Your brand becomes a gateway to an enhanced streaming experience.
Drive brand affinity by offering 30 minutes of
ad-free listening to your audience. Users
receive your brand’s Sponsored Session
offer only if app is in view. After watching
your video message, a clickable display unit
appears, inviting further engagement and
extending your campaign.
RATE: €35 CPM
Video
Video Takeover (desktop)Sponsor the ad break experience with guaranteed, viewable video.
Drive brand impact and tell your story
confidently in a rich, immersive video
environment. All of our video ads are
delivered to logged-in users, when they’re
in-focus on Spotify. Spotify video views
are ‘Human, Audible, and Visible on
Complete’ (HAVOC), as measured by
Moat.
VIEW MORE INFO
RATE: €40 CPM
RATE: €40 CPM
READY TO START ADVERTISING ON SPOTIFY?
Homepage TakeoverPut your brand on centre stage for a day.
Deliver a high-impact experience on the front
of Spotify’s Browse page for 24 hours.
Homepage Takeover also supports rich media
- brands can add interactive elements to
capture attention and invite engagement.
STAY HYDRATED WITH CODY'S COOL DOWN
LEARN MORE
Display
STAY HYDRATED WITH CODY'S COOL DOWN
STAY HYDRATED WITH CODY'S COOL DOWN
LEARN MORE
OverlayWelcome users back to Spotify with your message.
Reach your audience with ads designed for
viewability - Overlay is delivered only when the
Spotify app is active. Use a call-to-action to
drive traffic your website.
LeaderboardIAB standard display
Extend your campaign reach in a brand safe
environment - your message will be the only
message shown for 30 seconds. STAY HYDRATED WITH CODY'S COOL DOWN
LEARN MORE
RATE: €7.500 CPD
RATE: €50 CPM
RATE: €7 CPM
READY TO START ADVERTISING ON SPOTIFY?
Brand Profile & PlaylistBuild your brand’s presence on Spotify.
Brands are encouraged to participate in the
Spotify experience with Brand Profiles and
Playlists. Build brand loyalty by curating the
perfect playlist and connect with your audience
through the passion point of music.
Ad PagesLeverage Spotify’s platform to createa custom integrated campaign.
Ad Pages allow you to showcase your brand on
Spotify by integrating with Spotify’s API. Build a
custom solution within the Spotify app by
leveraging our data and content.
Custom Solutions
On Demand
On Demand
READY TO START ADVERTISING ON SPOTIFY?
Targeting
WHO THEY ARE WHAT THEY’RE LISTENING TO
WHEN & HOW THEY’RE LISTENING
Age & GenderAvailable across platforms
GeographyBased on the IP address of a user’s current
Spotify session
LanguageSpecified by the user upon registration
Interests and BehavioursReach demographic-based and interest-
based audience segments, crafted by
analysing their streaming habits and music
tastes.
Playlist
Reach users currently listening to music
aligned with popular daily activities, life
moments, moods, and seasonal events.
Genre
Deliver your message immediately after
a user has listened to a specific genre.
Daypart
Reach users at the right time
to suit your messaging or
complement radio buys.
Platform
Dynamically serve campaigns to users based on their active platform including desktop, mobile, tablet and other connected devices.
Sequential Messaging
Re-engage users across
platforms or tell longer-form
brand stories
B
CA
Spotify users are logged in across devices and actively streaming content as they
move throughout the day. Our unique streaming intelligence provides insights into
context—moments, mindset, and mood.
Always ask a forecast!
FREE
RATE: +20% 1st targeting criterion+10% every extra criterion
Launch promotion
if you combine Audio + Video or Display + Video or Audio + Display
COMBINE PRODUCTS AND GET EXTRA VALUE
+20% extra valueMin spend €7.500
+ +
+
OR
OR
if you combine Audio + Video + Display
+30% extra valueMin spend €15.000
++
CONDITIONS
Campaigns booked from October 13th and running until December 31st.
Split per product: min €2.500
Not to be combined with other promotions or discounts.
More info? Contact [email protected]
Get in touch with the team at
Let’s connect.
2017 Q4 RATE CARD